LOOK & beautyVISION 2027 is the premier beauty trade show in Poland, featuring the latest trends and innovations in the beauty industry.
Dates
3–4 Apr 2027
City / country
Poznań, Poland
Venue
MTP Group
Time
10:00 AM – 6:00 PM daily
Companies exhibiting at LOOK & beautyVISION 2027 include AK CANDLES, AKASHI, ALUNA MEDICAL, AMANO and APIS NATURAL COSMETICS Sp. z o.o.
Event overview
LOOK & beautyVISION 2027 will be held on April 3-4, 2027 at MTP Group in Poznań, Poland. This event is a key meeting point for beauty industry professionals, offering a platform to discover new products, attend live shows, and gain insights from industry experts.
With hundreds of exhibitors, the fair covers a wide range of sectors including hairdressing, cosmetics, and aesthetic medicine. LOOK & beautyVISION 2027 takes place in Poznań, Poland.
TL;DR
Attendees will have the chance to explore the latest trends in beauty, connect with industry leaders, and participate in workshops and competitions. Dates and Venue: LOOK & beautyVISION 2027 takes place on April 3-4, 2027 at MTP Group, Poznań, Poland. Buyer Authority: Attendees include salon owners, cosmetologists, and beauty professionals.
Exhibitors can showcase their products to a targeted audience of beauty professionals, gain visibility in the market, and connect directly with potential buyers. Scale and Focus: This event showcases hundreds of brands in the beauty and hairdressing sectors. Buyer Authority: Attendees include salon owners, cosmetologists, and beauty professionals.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Poznań, Poland
MTP Group in Poznań typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: MTP Group in Poznań typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at MTP Group for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Event days & opening times
Single-entry professional ticket
Multiple-entry professional ticket
Single-entry public ticket
Multiple-entry public ticket
Who runs the show
Grupa MTP
How the last edition performed
Last edition
2025
Next edition
Not announced yet
Edition recap
Impact
The most recent completed edition of LOOK & beautyVISION was held in Poznań in 2025 at the MTP Group venue. Ticket sales for the 2025 edition opened in advance, and organisers published the full exhibitor list ahead of the show. The 2025 edition served as the launch platform for the upcoming 2027 show, with the next edition scheduled for April 2027.
Exhibitor outcomes
The most recent completed edition of LOOK & beautyVISION was held in Poznań in 2025 at the MTP Group venue. Ticket sales for the 2025 edition opened in advance, and organisers published the full exhibitor list ahead of the show. The 2025 edition served as the launch platform for the upcoming 2027 show, with the next edition scheduled for April 2027.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending LOOK & beautyVISION 2027 on 2027-04-03 to 2027-04-04 in Poznań lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
A range of accommodation options near the venue and across key areas.
Central hotels near the main station are a short tram ride from the MTP grounds and often cheaper than fairground-adjacent properties on show dates. Directional estimate only - book early.
Get around the city with these convenient transport options.
Taxi
Roughly a short city transfer; private transfer operators also serve this route.
Tram
Poznań public transport (ZTM) network connects the centre with the MTP area; see ZTM network maps for tram stops near the grounds.
Car
MTP operates parking on and around the fairgrounds, including an underground MTP car park.
taxi
taxi
taxi
Weather
April in Poznań is early spring: mild days but cool, changeable conditions, with a real chance of rain showers across the two show days. Check a short-range forecast the week before travel and layer clothing for cool mornings at the MTP grounds.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Polish mobile networks cover the MTP grounds well; business visitors can use EU roaming where applicable or buy a local prepaid SIM/eSIM on arrival. Venue Wi-Fi availability should be confirmed with the organiser for stand and press use.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Currency and payments
Poland uses the złoty (PLN), not the euro. Cards are accepted almost everywhere in Poznań, but keep small change for tram or bus tickets from machines and for cloakroom fees at the halls.
Language at the fair
Polish is the working language on many stands. Grupa MTP publishes key visitor and exhibitor information in English as well, and most distributors and international-facing exhibitors switch to English quickly - bring bilingual business cards if you have them.
Badge and trade credentials
Expect a badge check at the gate and a separate desk for professional registration. Carry photo ID and a document showing your salon or company, especially if you registered on-site rather than online.
Trams and ticket validation
Poznań's ZTM trams and buses run on a proof-of-payment system: buy a ticket and validate it on board. Inspectors do check, and fines are collected on the spot. Contactless card readers are common on newer vehicles.
Tipping and meals
Restaurant bills usually include service in the total; rounding up or leaving around ten percent is normal for good service. Lunch service in the bars near the MTP grounds gets busy within the first hour after the halls open.
April conditions on the fairgrounds
Early spring in Poznań means cool mornings and changeable afternoons. The walk between halls and the outer car parks is exposed, so a compact umbrella and a jacket that handles showers make the two show days more comfortable.
Sundays and local hours
Large shopping centres are generally open on Sundays, but some smaller shops and service points keep reduced hours. Check pharmacy and bank opening times around the show weekend if you plan errands between hall days.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Compare flights to the nearest international gateway serving Poznań; confirm ground transport on the organiser site.
Poland is in the Schengen area: check whether your nationality needs a Schengen Type C visa for a short business visit, and confirm requirements with the Polish consulate or VFS Global centre for your country.
Business visa applicants typically submit an invitation or proof of the trade fair visit, travel insurance and accommodation details; use the VFS Global business checklist for your country as a document guide.
OfficialGet to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Poznań; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near MTP Group: Poznań city centre: Poznań city centre.
Ride-hail: Ride-hailing apps are commonly used in Poznań; confirm local availability before travel.
Public transit: Use local bus, tram, or metro routes serving MTP Group; check operator timetables.
Parking: On-site parking is available at MTP Group; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: April 2027
Temperature: Approx. 2-15 C (36-59 F) through April in Poznań: daytime highs typically 12-15 C, nights near 2-5 C, with frequent rain showers and cool mornings at the MTP grounds. Pack layers, a waterproof jacket and comfortable shoes for walking between halls; check a short-range forecast in the week before the show.
Seasonality: Spring in Poznań brings variable weather; April is a shoulder month with frequent rain showers and unsettled days, so plan for wet spells between hall visits.
Packing: Pack layers, a waterproof jacket or compact umbrella, and comfortable shoes for walking between MTP halls; evenings in early April can still be chilly.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at LOOK & beautyVISION 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Confirm the exact Look Beauty Vision day pair and opening hours on lookbeautyvision.pl, then block the two fair days in your salon calendar.
Register online in the correct track - professional or public - and keep the confirmation on your phone as well as a printed copy.
Collect the documents that prove your trade status (salon registration or employer letter) if you want the professional ticket rate at the gate.
Download the hall plan and mark the stands you must see across cosmetics, hairdressing, nail styling and equipment before you arrive.
Check the programme page for the MTP Gold Medal announcements, Speakers' Corner slots and on-stand shows and fit them around your stand meetings.
Book accommodation near the MTP grounds two to three weeks out; the closest hotels and the apartment rentals around Towarowa fill up over fair weekends.
Choose your airport: Poznań-Ławica (POZ) for the shortest transfer, or Wrocław (WRO) and Warsaw (WAW) if long-haul fares are cheaper.
Plan the POZ airport transfer in advance - taxi or rideshare covers the roughly 7-8 km to the fairground district in about 15-25 minutes depending on traffic.
Buy ZTM tram or bus tickets for the centre to MTP run and validate them on board; single-journey fares are low, so keep small change or use a contactless card.
Pre-book any salon equipment you intend to compare physically, and bring your current price list and floor plan for on-stand discussions.
Pack layers and a waterproof jacket: Poznań in April is early spring with cool mornings, mild afternoons and a real chance of showers.
Confirm Schengen entry requirements and travel insurance if you are coming from outside the EU, and keep copies of the documents separate from the originals.
Set a meeting schedule and a lead-capture method (notes app or printed sheet) so stand conversations convert into follow-up quotes after the show.
Check the short-range weather forecast and your train or flight status 48 hours before departure, then leave a buffer on the first morning for badge pickup and security screening.
Registration and hall orientation at MTP Group
Supplier meetings and product demos
Final negotiations and follow-up
LOOK & beautyVISION 2027 registration concourse
MTP Group
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
MTP Group
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · Single-entry professional ticket
USD 50 / per person
visitor_ticket
visitor · Multiple-entry professional ticket
USD 95 / per person
visitor_ticket
visitor · Single-entry public ticket
USD 55 / per person
visitor_ticket
visitor · Multiple-entry public ticket
USD 100 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | Single-entry professional ticket | USD 50 / per person | organiser_published | |
| visitor_ticket | visitor | Multiple-entry professional ticket | USD 95 / per person | organiser_published | |
| visitor_ticket | visitor | Single-entry public ticket | USD 55 / per person | organiser_published | |
| visitor_ticket | visitor | Multiple-entry public ticket | USD 100 / per person | organiser_published |
Decision
Use this quick check to decide whether LOOK & beautyVISION 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
9 more alternate names hidden
Display a free company card at your booth, or share your professional card on the show floor.
