October Special — 50% off Spotlights and exhibitor listsSee prices

    Dates

    17–19 May 2027

    City / country

    London, United Kingdom

    Venue

    Olympia London

    Time

    10:00 AM – 6:00 PM

    20 Floor Picks

    Matched booths for LONDON WINE FAIR

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    Notable exhibitors

    Companies exhibiting at LONDON WINE FAIR include "Dugladze Wine Company" LLC, 6 Percent, 689 Cellars, 79North Ltd and A.E. Tzivani Bio wines.

    • "Dugladze Wine Company" LLC
    • 6 Percent
    • 689 Cellars
    • 79North Ltd
    • A.E. Tzivani Bio wines

    Event overview

    Overview

    London Wine Fair & Signature Serve returns to Olympia, London on 17th – 19th May 2027.

    Join over 10,000 industry professionals for three days that will define your drinks offering.

    This is your direct route to breakthrough drinks, market intelligence, and long-lasting industry connections.

    TL;DR

    1. 1Event dates: 17-19 May 2027
    2. 2Location: Olympia London
    3. 3Expected attendance: over 10,000 industry professionals
    4. 4Focus on breakthrough drinks and market intelligence
    5. 5Includes co-located events: Signature Serve and BREW//LDN

    Why visit

    Visitors gain access to a diverse range of exhibitors, exclusive tastings, and insightful masterclasses.

    Why exhibit

    Exhibiting at London Wine Fair offers brands visibility among key industry stakeholders, direct access to buyers, and the chance to showcase products in a competitive environment. London Wine Fair is a pivotal event for the drinks industry, showcasing emerging trends and innovations. It serves as a platform for networking and business development, connecting producers with buyers from various sectors.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    On-trade buyers from bars and restaurants
    Retail buyers from supermarkets and independent merchants
    Distributors and importers
    Media representatives covering the drinks industry
    Hospitality professionals seeking new products
    Industry influencers and trendsetters

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Wine producers and distributors
    Spirits brands and mixers
    Craft beer and cider producers
    Packaging and logistics providers
    Wine technology and service companies
    Marketing and PR agencies in the drinks sector

    Product categories

    Key solution areas showcased across the event.

    Premium wines from around the world
    Craft beers and ciders
    Non-alcoholic and low-alcohol beverages
    Innovative packaging solutions for drinks
    Wine accessories and equipment
    Marketing and promotional services for the drinks industry

    Location & Facilities

    Venue

    Open in Google Maps

    Olympia London

    London, United Kingdom

    Attend

    Entry & tickets

    Trade-only

    Event days & opening times

    DayOpening hours
    Monday – 17 May :10:00 AM – 6:00 PM, Tuesday – 18 May : 10:00 AM – 6:00 PM, Wednesday – 19 May : 10:00 AM – 5:00 PM

    • Three-day ticket

      £49.50

    • Day ticket

      £32.50

    • Group ticket (6 tickets)

      6 tickets for the price of 5

      £247.50
    Register

    Who runs the show

    Organisers

    Vindustrious

    Website

    How the last edition performed

    Previous edition

    Current edition

    2027

    Forecast — not final

    Visitors

    9,000

    Exhibitors

    400

    Exhibitor countries

    30

    Impact

    A bigger and stronger platform

    London Wine Fair & Signature Serve returns to Olympia, London on 17th – 19th May 2027. Join over 10,000 industry professionals for three days that will define your drinks offering. This is your direct route to breakthrough drinks, market intelligence, and long-lasting industry connections. London Wine Fair is a pivotal event for the drinks industry, showcasing emerging trends and innovations. It serves as a platform for networking and business development, connecting producers.

    Audience quality

    High-value decision-makers

    Visitors typically include On-trade buyers from bars and restaurants, Retail buyers from supermarkets and independent merchants, Distributors and importers, Media representatives covering the drinks industry. Event dates: 17-19 May 2027. Location: Olympia London. Expected attendance: over 10,000 industry professionals. Focus on breakthrough drinks and market intelligence. LONDON WINE FAIR attracts an audience aligned with the organiser's published visitor positioning.

    Exhibitor outcomes

    Real business growth

    Exhibiting at London Wine Fair offers brands visibility among key industry stakeholders, direct access to buyers, and the chance to showcase products in a competitive environment. London Wine Fair is a pivotal event for the drinks industry, showcasing emerging trends and innovations. It serves as a platform for networking and business development, connecting producers with buyers from various sectors. Exhibitor categories include Wine producers and distributors, Spirits brands and mixers, Craft beer and cider.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    London, United Kingdom (UK wine trade market; national buyer base with strong international exhibitor participation)

    Why it matters

    London Wine Fair is the UK trade's principal annual gathering at Olympia London, putting importers, distributors, on-trade and off-trade buyers and press in the same halls over three days. For producers and brand owners it is the most efficient route to UK listings and agency agreements; for buyers it is a single-trip opportunity to benchmark portfolios, price tiers and new categories against competitors before the autumn trading season.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Moderation and the no/low-alcohol shelf

    02

    Premiumisation against price pressure

    03

    Sustainability and packaging economics

    04

    UK duty, labelling and compliance overhead

    05

    Route-to-market shifts

    Global wine trade fair circuit

    Spring (February to May) carries most major wine trade fairs; book stands and travel four to six months ahead.

    London Wine Fair is the UK anchor of a spring-heavy European and Asian trade-fair calendar. Buyers and producers commonly plan a two-stage annual cycle: a major continental fair for breadth, then London for UK-specific listings, agency meetings and market intelligence.

    February–March

    Wine Paris & Vinexpo ParisProWein

    April–May

    VinitalyLondon Wine FairVinexpo Asia

    Peer events compiled from public trade-fair information; confirm dates, venues and visitor eligibility on each organiser's site before planning.

    Plan your trip

    Travel & logistics

    Local currency · GBP

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    LHR

    London Heathrow

    Elizabeth line and Tube serve most London exhibition venues.

    to venue

    45–75 min off-peak

    by car

    LGW

    London Gatwick

    Gatwick Express to Victoria, then Tube to the venue district.

    to venue

    50–80 min

    by car

    LCY

    London City

    Gateway airport for London.

    to venue

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Earls Court / Hammersmith (10–20 min by tube or bus to Olympia)

    Book early — May is peak London leisure and conference season. Earls Court/Hammersmith gives the best value within a short hop of Olympia.

    Mid-range
    Kensington High Street / Holland Park (5–15 min walk to Olympia London)

    Walking distance to the halls removes daily tube/bus cost; ask for trade-fair rates and free cancellation given the three-day run.

    Premium
    Kensington / Knightsbridge (short taxi or 10–20 min transit to Olympia)

    Suited to hosted buyers, senior trade delegations and client entertaining; rates rise sharply for mid-May weekday stays.

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costGBP 60–90 (taxi to ExCeL or Olympia)
    Best forLondon Heathrow (LHR) to Olympia London

    Elizabeth line and Tube serve most London exhibition venues.

    taxi

    Estimated costGBP 70–100 (taxi to central London venues)
    Best forLondon Gatwick (LGW) to Olympia London

    Gatwick Express to Victoria, then Tube to the venue district.

    taxi

    Estimated costGBP 35–70 taxi or rideshare to the venue district
    Best forLondon Stansted (STN) to Olympia London

    taxi

    Estimated costGBP 35–70 taxi or rideshare to the venue district
    Best forLondon Luton (LTN) to Olympia London

    taxi

    Estimated costGBP 35–70 taxi or rideshare to the venue district
    Best forLondon City (LCY) to Olympia London

    taxi

    Estimated costGBP 35–70 taxi or rideshare to the venue district
    Best forLondon Southend (SEN) to Olympia London

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: check with organiser
    TypeWho needs itFeeProcessing
    UK Electronic Travel Authorisation (ETA)Visa-exempt nationals (most EU/EEA countries, USA, Canada, Australia, New Zealand, Japan, South Korea, Singapore and others) travelling to the UK. Required for entry — check your nationality on the official gov.uk ETA guidance.$20.00Usually minutes via the app; allow up to 3 working days before travel.
    UK Standard Visitor Visa (business visitor route)Nationals of visa-required countries (for example India, China, Nigeria, South Africa, Turkey, Pakistan) attending the fair, visiting stands or holding meetings.$160.00Typically around 3 weeks; apply up to 3 months before travel.

    UK, Irish and British Overseas Territory citizens require no permission; EEA/EU and most Western nationals are visa-exempt for business visits but must hold an ETA before boarding.

    ATA Carnets are generally not applicable to wine samples intended for tasting or consumption — check HMRC temporary admission rules and the organiser's exhibitor manual for sample-import and duty-relief guidance.

    Official visa page

    Weather

    May in London is mild and changeable: typical daytime highs of 16–19 °C and overnight lows of 9–11 °C, with roughly 50 mm of rain spread over about 8 days. Pack layers and a compact umbrella for the walk between Olympia's halls and Kensington (Olympia) station.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    UK mobile networks offer prepaid SIM and eSIM options for visitors; venue Wi‑Fi availability varies — confirm with the organiser.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Business dress

    Smart casual is the norm on the show floor; a jacket for tastings, masterclasses and supplier dinners. Olympia's halls involve a lot of walking, so comfortable shoes matter more than formality.

    Tipping and service

    Restaurants and wine bars usually add a 10–12.5% discretionary service charge — check the bill before adding a tip. Bar tabs, taxis and card payments routinely include gratuity prompts.

    Business etiquette and drinking culture

    Handshakes and first names are standard; meetings are punctual and agenda-driven. Spitting at walk-round tastings is normal and accepted. Diary the fair's early-evening tasting and supper slots — much UK trade business is done off the show floor.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: LHR

    Book flights to LHR when possible for the shortest transfer to the venue; compare LGW only if fares are materially lower.

    Visa

    Two routes: visa-exempt nationals (most of the EU, USA, Canada, Australia, Japan and others) must hold a UK Electronic Travel Authorisation (ETA), about GBP 16/USD 20, valid 2 years with stays up to 6 months; visa-required nationals (e.g. India, China, Nigeria, Turkey) need a UK Standard Visitor Visa, about GBP 127/USD 160 for 6 months, typically processed in ~3 weeks. Trade-fair attendance, stand meetings and contract negotiation are permitted visitor activities; carry your registration or invitation letter. Confirm on gov.uk before booking.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    UK ETA fee is GBP 16 (about USD 20), valid for 2 years or until the passport expires, and permits stays of up to 6 months. Apply before booking non-refundable travel. UK Standard Visitor visa fee is GBP 127 (about USD 160) for a 6-month visa. Attending a trade fair, negotiating and signing contracts is permitted; paid work in the UK is not. Carry your invitation letter, stand contract or registrat

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Earls Court / Hammersmith (10–20 min by tube or bus to Olympia) · Kensington / Knightsbridge (short taxi or 10–20 min transit to Olympia) · Kensington High Street / Holland Park (5–15 min walk to Olympia London)

    budget

    mid range

    premium

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: LHR/LGW/STN/LCY: Elizabeth line, Heathrow Express, or Gatwick Express then Tube to venue district.

    Hotel → venue: Precinct hotels near Olympia London: Earls Court / Hammersmith (10–20 min by tube or bus to Olympia): Ibis London Earls Court, Premier Inn London Hammersmith, Travelodge London Central Hammersmith; Kensington High Street / Holland Park (5–15 min walk to Olympia London): Hilton London Olympia, Hilton London Kensington, Novotel London West; Kensington / Knightsbridge (short taxi or 10–20 min transit to Olympia): The Kensington Hotel, The Milestone Hotel & Residences, Royal Garden Hotel.

    Ride-hail: Ride-hailing apps are commonly used in London; confirm local availability before travel.

    Public transit: Tube and Elizabeth line serve ExCeL (Custom House), Olympia (District), and Business Design Centre.

    Parking: On-site parking is available at Olympia London; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: May 2027

    Temperature: 11–19 °C (overnight lows around 9–11 °C; afternoon highs typically 16–19 °C)

    Seasonality: May is one of London's drier months, with roughly 50 mm of rain across about 8–9 rain days. Expect changeable spring conditions — bright spells mixed with brief showers, and cooler mornings before the halls warm up.

    Packing: May in London is mild and changeable: typical daytime highs of 16–19 °C and overnight lows of 9–11 °C, with roughly 50 mm of rain spread over about 8 days. Pack layers and a compact umbrella for the walk between Olympia's halls and Kensington (Olympia) station.

    Plan your trip

    Planning

    Best day to visit: Day 2 — Tuesday 18 May 2027

    Mid-show days normally carry the fullest seminar and tasting programme and the busiest buyer traffic, while day one is heavier on arrivals and set-up and the final day thins out early. If the published programme shows a priority masterclass or your key suppliers on another day, follow that instead.

    12

    Confirm UK entry requirements for your nationality — Check whether you need a UK visa or an electronic travel authorisation and start any application immediately for travel to LONDON WINE FAIR, 17-19 May 2027.

    11

    Book flights into London Heathrow (LHR) or London Gatwick (LGW) — Both are listed gateways for Olympia London; choose flexible fares where possible and confirm transfer options to the venue.

    10

    Reserve a hotel with good links to Olympia London — Book for the nights covering 17-19 May 2027 and check public transport connections to the venue before confirming.

    9

    Register for the fair and buy your visitor ticket or badge — Registration and ticket purchase are handled at londonwinefair.com; LONDON WINE FAIR is a strictly professional B2B event.

    8

    Download the hall plan and seminar programme — Use the Olympia London floor plan and programme to shortlist exhibitors and sessions before the aisles fill up.

    7

    Request B2B meetings with target exhibitors — Email producers and importers or use the organiser contact routes published at londonwinefair.com to pre-schedule tastings.

    6

    Shortlist tastings, masterclasses and trade talks — Wine fair session places are limited; note times and venues so your days do not overlap.

    5

    Plan the airport to Olympia London transfer — Compare taxi, rail and Underground options from LHR or LGW and allow extra time for central London traffic.

    4

    Prepare packing, documents and materials — Business attire for a trade fair, plus business cards, tasting notebook, meeting agendas and insurance or invitation letters if required.

    3

    Check the London forecast for 17-19 May and pack accordingly — May weather in London is changeable; pack layers and a light rain jacket and re-check the forecast before departure.

    2

    Confirm meeting times and download tickets and badge codes — Save digital copies offline and print a backup confirmation for badge collection.

    1

    Travel to London and collect your badge on arrival — Badge collection at Olympia London opens ahead of the 17 May 2027 start; check opening hours at londonwinefair.com.

    Side trips

    2

    Royal Botanic Gardens, Kew

    Windsor Castle and Eton

    Networking spots

    3

    Show-floor tasting bars and producer stands

    The main B2B meeting ground, where importers, buyers and producers hold scheduled tastings and negotiate terms.

    Seminar and masterclass theatres

    Concentrates educators, critics, category leads and brand owners — the easiest way to meet speakers after sessions.

    Kensington High Street and Holland Park pubs and wine bars

    Standard venues for off-floor follow-up meetings and post-show debriefs with UK trade contacts.

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · Three-day ticket

    GBP 49.5 / per person

    official

    visitor_ticket

    visitor · Day ticket

    GBP 32.5 / per person

    official

    visitor_ticket

    visitor · Group ticket (6 tickets)

    GBP 247.5 / per person

    official

    visa_fee

    visitor · UK Electronic Travel Authorisation (ETA)

    USD 20 / per application

    official

    visa_fee

    visitor · UK Standard Visitor Visa (business visitor route)

    USD 160 / per application

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Use this quick check to decide whether LONDON WINE FAIR fits your visit, exhibit or skip plan.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Your portfolio gaps or UK route-to-market goals can be progressed in two to three days of stand meetings and tastings.

    Best for

    Buyers, importers, agents, on-trade and off-trade decision makers, and analysts benchmarking UK price tiers and agency availability.

    Min. budget

    $675.00

    Timeline

    4–8 weeks ahead for registration, flights and hotel booking in peak May.

    Risks

    Session and masterclass timings are not yet published — confirm the programme before committing travel.

    London mid-May hotel rates rise sharply; late booking can add materially to the trip.

    Budget estimate from listing cost signals — confirm live rates.

    exhibit

    You have a defined UK market objective — importer or distributor recruitment, listing pitches or brand launch — and can staff the stand with decision makers.

    Best for

    Producers, regions and brand owners seeking UK listings, agency agreements and importer meetings, and suppliers targeting the wine trade audience.

    Min. budget

    $3,400.00

    Timeline

    3–6 months for stand booking, design or shell scheme, freight and compliance paperwork, plus marketing build-up.

    Risks

    Stand and booth pricing is not published in the captured sources — confirm with the organiser before budgeting.

    Wine samples, duty and temporary import documentation need to be arranged well before freight cut-off.

    Budget estimate from listing cost signals — confirm live rates.

    skip

    The exhibitor mix, buyer audience or programme does not match your market plan, and an alternative circuit event serves the same objective.

    Best for

    Teams with no UK commercial objective this cycle, or whose category, price tier or region is not represented in the exhibitor mix.

    Timeline

    N/A

    Risks

    No major risks listed.

    Book with

    Partners

    Recommended providers

    Visa

    UK Visas and Immigration

    Gallery

    Photos

    Official imagery from LONDON WINE FAIR
    Official imagery from LONDON WINE FAIR
    Hair category spotlight at LONDON WINE FAIR
    Hair category spotlight at LONDON WINE FAIR

    FAQs & glossary

    Answers

    Frequently asked

    Trust footer

    Sources

    10

    References

    1

    Publishers

    0

    Date checked

    1

    Vindustrious

    2

    London travel reference

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card