Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

LOGISTICA Next Utrecht is a premier trade show for logistics and supply chain professionals, taking place from November 3 to 5, 2026 in Utrecht, Netherlands.
Dates
3–5 Nov 2026
City / country
Utrecht, Netherlands
Venue
Royal Dutch Jaarbeurs Exhibition & Convention Centre
Event overview
LOGISTICA Next Utrecht is set to be a significant event in the logistics and supply chain sector, running from November 3 to 5, 2026.
Hosted at the Royal Dutch Jaarbeurs Exhibition & Convention Centre in Utrecht, this trade show will attract industry leaders and professionals eager to explore the latest innovations and solutions in logistics.
Organised by Jaarbeurs, the event promises valuable networking opportunities and insights into the future of supply chain management.
TL;DR
Attendees will gain access to cutting-edge logistics solutions and technologies, network with industry leaders, and participate in insightful discussions. Dates and Venue: LOGISTICA Next Utrecht takes place from November 3 to 5, 2026 at the Royal Dutch Jaarbeurs Exhibition & Convention Centre, Utrecht, Netherlands. Buyer Authority: Attendees include logistics managers, supply chain directors, and procurement specialists.
Exhibiting at LOGISTICA Next Utrecht offers companies the chance to showcase their products and services to a targeted audience of logistics professionals. This is an opportunity to generate leads, build brand awareness, and connect with potential clients in the supply chain industry.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Utrecht, Netherlands
Royal Dutch Jaarbeurs Exhibition & Convention Centre in Utrecht typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Royal Dutch Jaarbeurs Exhibition & Convention Centre in Utrecht typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Royal Dutch Jaarbeurs Exhibition & Convention Centre for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
Jaarbeurs
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending LOGISTICA Next Utrecht on 2026-11-03 to 2026-11-05 in Utrecht lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

A range of accommodation options near the venue and across key areas.
The practical base for exhibitors and buyers: breakfast, workspace and an easy walk to the halls, with Hoog Catharijne shopping and the station concourse next door.
Choose this if evening restaurants and the canal setting matter more than the daily walk; factor a tram or taxi into the morning.
Useful for teams staying several nights who want a kitchen and separate rooms; minimum-stay rules often apply during fair weeks.
Late bookings during a large logistics week can price well above the bands above. Book with free cancellation as soon as your badge or stand is confirmed.
Get around the city with these convenient transport options.
Train (NS Intercity)
Direct service from the station under Schiphol terminal. Standard class is fine; buy via the NS app, ticket machine or contactless at the gates.
Walk
Flat and signposted. Leave the station on the Jaarbeursplein side rather than the city-centre side to avoid the longer route through Hoog Catharijne.
Local tram or city bus
Pay by OV-chipkaart or contactless bank card, checking in and out at the readers. Useful for hotels in the Oudegracht area rather than for reaching the venue itself.
Park and ride plus tram
Cheapest way to drive into Utrecht, but allow 30 to 40 minutes extra each way compared with parking at the Jaarbeurs.
Car parking at the venue
The site is inside Utrecht's zero-emission zone, so check whether your vehicle is permitted before driving in. Arrive before the morning rush if you want a space near the halls.
Taxi or rideshare, airport leg
Roughly 45 to 60 minutes depending on traffic. Only worth it for late arrivals with heavy equipment; the train is faster and cheaper for most visitors.
Taxi or rideshare, city trip
Drivers may decline very short trips during peak fair traffic. The walk from Centraal to the halls takes about 5 minutes, so a taxi is mainly useful with luggage.
Bicycle or OV-fiets rental
Cycling is the standard Dutch short-hop option and there is covered bicycle parking at the station, but for a 5-minute walk to the venue it is rarely worth renting.
Weather
Early November in Utrecht is cool, often overcast and showery: expect daytime highs near 9 to 11 C and overnight lows near 3 to 5 C, with wind on the open Jaarbeursplein making it feel colder than the number suggests. Rain usually arrives as short showers rather than all-day downpours, so a waterproof shell and a warm mid-layer cover most situations. These are climatological bands rather than a verified forecast for the show days - check a reliable forecast 3 to 5 days out, and keep documents and brochures in a waterproof bag for the station walk.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Utrecht Centraal is the busiest rail hub in the Netherlands and sits directly beside the Jaarbeurs: NS intercity services reach Amsterdam Schiphol in roughly 30 to 35 minutes, and Amsterdam, Rotterdam, The Hague, Eindhoven and Arnhem are all direct connections. Contactless bank cards and the OV-chipkaart both work on trains, trams and buses - check in and out on every leg. Mobile coverage across the Netherlands is strong and roaming from EU operators is included under EU roaming rules; travellers from outside the EU should sort a roaming plan or a local eSIM before departure. Confirm venue Wi-Fi access and any exhibitor network requirements with the organiser, since high-density halls can strain mobile data during peak hours.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
The 5-minute approach from the station
The Royal Dutch Jaarbeurs sits beside Utrecht Centraal; leave through the Jaarbeursplein exit and follow the marked signs for a flat 5-minute walk to the halls. Do not follow signs for the city centre - they lead you through the shopping centre instead.
Driving, parking and the zero-emission zone
Official Jaarbeurs parking (P2, P4 and P6) is reached via Truus van Lierlaan 1 or 2, 3527 KZ Utrecht, with roughly 3,100 spaces including EV charging. The site is inside Utrecht's zero-emission zone, so older diesel cars and vans may be restricted - check the vehicle rules before you drive in.
Budget parking and transfers
Outer park-and-ride lots such as P+R Westraven and P+R Utrecht Science Park combine cheaper all-day parking with a direct tram or bus into the city. Garages around Hoog Catharijne allow online pre-booking, which is worth doing during a busy fair week.
Language and meeting style
Dutch is the local language and most logistics professionals, engineers and stand staff switch to English without prompting. Dutch business meetings tend to be direct and agenda-driven: arrive on time, get to the technical question quickly, and confirm pricing and lead times in writing afterwards.
Paying, tipping and getting around
Card and contactless payments are accepted almost everywhere, including NS ticket gates and Utrecht trams and buses, and many venues are effectively cashless. Tipping is modest - rounding up a restaurant bill or leaving a small amount in a taxi is normal. Tap in and out on every public transport leg, since forgetting to check out can result in a higher charge.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Amsterdam Airport Schiphol (AMS) is the practical arrival point, with a direct NS train to Utrecht Centraal in about 30 to 35 minutes and the Jaarbeurs a 5-minute walk from the station. Captures for travel around 3 November 2026 show Frankfurt to Amsterdam from about EUR 166 one-way, with nonstop flight times of roughly 1 hour 10 minutes to 1 hour 20 minutes; Tokyo to Amsterdam on KLM nonstop at about 14 hours 5 minutes, or 20 to 23 hours with one stop via Abu Dhabi, Dubai or Hong Kong; New York to Amsterdam on KLM/Delta nonstop at about 7 hours, or about 9 hours 55 minutes via Dublin; and Sydney to Amsterdam at 24 to 25 hours with one stop via Doha, Abu Dhabi or Dubai. Prices for several of those long-haul captures were not shown and were flagged as high. Fares move daily, so book only once your badge or stand is confirmed, and compare Amsterdam against Eindhoven or Brussels with a rail connection if the Schiphol routing prices badly.
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Utrecht; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Royal Dutch Jaarbeurs Exhibition & Convention Centre: Stationsplein / Jaarbeursplein: Stationsplein / Jaarbeursplein; Utrecht city centre, Oudegracht and Mariaplaats: Utrecht city centre, Oudegracht and Mariaplaats; Lombok, Museumkwartier and around the station district: Lombok, Museumkwartier and around the station district.
Ride-hail: Uber and Bolt-type ride-hailing services operate in Utrecht, with pick-up points around Utrecht Centraal and the Jaarbeursplein side of the station rather than directly at the hall doors. Short city trips typically come in well under EUR 20, while the Amsterdam Airport Schiphol to Utrecht run is a long-distance fare that usually costs far more than the direct train and takes longer in peak traffic. During the morning rush of a trade-fair day, drivers may decline very short hops, and the 5-minute walk from Centraal is often faster. Confirm the price in the app before booking, and use the official taxi rank outside Schiphol if you prefer a metered vehicle.
Public transit: Utrecht Centraal is the transport anchor for the fair: NS intercity and sprinter services connect it directly to Amsterdam Schiphol, Amsterdam, Rotterdam, The Hague, Eindhoven and Arnhem, and the Jaarbeursplein exit puts you a 5-minute walk from the halls. Local trams and city buses converge on the station forecourt for hotels and districts across Utrecht. Pay with a contactless bank card or an OV-chipkaart on every leg - the same card works on NS trains, trams and buses - and always check out at the end of a journey. Approximate single rides within Utrecht sit in the EUR 2 to 3 range, while the Schiphol airport leg is around EUR 11 to 13 second class; confirm current tariffs in the NS or transit app before travel, since fares are indexed periodically.
Parking: On-site parking is available at the Royal Dutch Jaarbeurs: P2, P4 and P6 are accessed via Truus van Lierlaan 1 or 2, 3527 KZ Utrecht, with roughly 3,100 spaces including EV charging points. Pre-book online where the tariff allows and arrive before the morning peak on busy fair days. The venue sits inside Utrecht's zero-emission zone, so check whether your vehicle's emission class is permitted before driving in. Cheaper alternatives are the outer park-and-ride lots (P+R Westraven, P+R Utrecht Science Park) which combine all-day parking with a tram or bus to Utrecht Centraal, or pre-booked garages around Hoog Catharijne with a short walk to the Jaarbeursplein side of the station. Daily tariffs are not published for this edition in the captured sources - confirm current rates with the venue or your pre-booking platform.
Plan and pack for the event climate.
Month: November 2026
Temperature: Approx. 3 to 11 C across the day: early-November Utrecht typically sees daytime highs near 9 to 11 C and overnight lows near 3 to 5 C, with a chance of colder snaps and a wind chill on the open Jaarbeursplein. These are climatological bands, not a verified forecast for the show days - check an up-to-date forecast 3 to 5 days before departure.
Seasonality: November is one of the wetter, greyer months in Utrecht. Rain usually arrives as short showers with brighter spells in between, and the flat station-to-venue walk has limited shelter at the Jaarbeursplein end. Allow a few extra minutes between Utrecht Centraal and the halls, keep brochures and laptops in a waterproof bag, and plan indoor alternatives for any evening walking in the city centre.
Packing: Pack a waterproof shell with a hood, a warm jumper or mid-layer and closed shoes that cope with wet pavements, plus a compact umbrella for the station walk. Halls are heated, so layers work better than one heavy coat during a full day on the floor. Business casual is the norm at Dutch logistics fairs, with a jacket for supplier meetings and a smart-casual outfit for the evening. Bring a bag that keeps laptops and brochures dry, a portable charger for long days of lead capture, and a spare pair of socks or shoes if you are walking between the station and the halls several times.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at LOGISTICA Next Utrecht usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Register for a visitor badge on logistica-next.nl and check whether the badge also covers the co-located ICT & Logistiek halls.
Book your rail or air travel into Amsterdam Airport Schiphol and a hotel within walking distance of Utrecht Centraal; November is a busy fair period in Utrecht.
Build a target exhibitor list by product family (racking, AMR/AGV, sortation, WMS/TMS, packaging) and mark stand numbers once the floor plan is published.
If you travel from outside the Schengen area, confirm visa or visa-free status and request an organiser invitation letter if your application needs one.
Sort out the Schiphol to Utrecht Centraal leg - an NS ticket or contactless bank card works - and note that you want the Jaarbeursplein exit at Utrecht Centraal.
Pre-book Jaarbeurs parking (P2, P4 or P6) or plan a park-and-ride at P+R Westraven or P+R Utrecht Science Park if you are driving.
Request supplier meetings and skim the programme for sessions on warehouse automation, supply-chain IT and Dutch zero-emission delivery rules.
Check the forecast and pack a waterproof shell plus a warm mid-layer for the 5-minute walk between the station and the Jaarbeursplein entrance.
Save your badge QR code and a digital hall plan to your phone, and note the venue opening hours from the organiser site.
Confirm your return train or flight and check NS or airline service updates before leaving the hotel.
Visit day: Enter via the Jaarbeursplein side, collect any printed badge you need, and start with the halls that match your shortlist while the floor is quiet.
Visit day: Book follow-up slots with integrators on the stand rather than promising to email later - technical answers are easier face to face.
After the show: Log every lead within 48 hours and send follow-ups within a week, while throughput, footprint and price details are still fresh.
Registration and hall orientation at Royal Dutch Jaarbeurs Exhibition & Convention Centre
Supplier meetings and product demos
Final negotiations and follow-up
LOGISTICA Next Utrecht registration concourse
Royal Dutch Jaarbeurs Exhibition & Convention Centre
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Royal Dutch Jaarbeurs Exhibition & Convention Centre
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether LOGISTICA Next Utrecht fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
3 more alternate names hidden
Display a free company card at your booth, or share your professional card on the show floor.