Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Lieferantentag 2027 is the leading B2B event in Mecklenburg-Vorpommern, taking place on April 22, 2027, at HanseMesse Rostock. This event brings together companies, buyers, and decision-makers, showcasing innovative solutions and fostering valuable networks.
Attendees can expect practical presentations on topics such as AI, digitalization, and supply chains, along with direct access to public procurement insights. Lieferantentag 2027 takes place in Rostock, Germany.
TL;DR
- 1Dates and Venue: Lieferantentag 2027 takes place on April 22, 2027, at HanseMesse Rostock, Germany.
- 2Scale and Focus: This leading B2B event in Mecklenburg-Vorpommern connects companies with buyers and decision-makers.
- 3Organiser: The event is organised by BME Region M-V, with more details available at their official website.
- 4Entry: Free admission for trade visitors, with opportunities for networking and insights into public contracts.
Why visit
Lieferantentag 2027 is the leading B2B event in. Free admission for trade visitors, with opportunities for networking and insights into public contracts.
Why exhibit
Exhibitors can enhance their visibility, generate new business contacts, and secure access to public buyers. This leading B2B event in Mecklenburg-Vorpommern connects companies with buyers and decision-makers. Attendees include decision-makers from industry, trade, and public institutions. Lieferantentag 2027 is the leading B2B event in Mecklenburg-Vorpommern, taking place on April 22, 2027, at HanseMesse Rostock.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Purchasing and procurement managers at OEMs and Tier 1/Tier 2 suppliers in northern Germany
Supply chain and logistics managers looking for regional capacity close to Baltic ports
Technical buyers specifying machined, welded, plastic and electronic components
Supplier development and quality engineers auditing new vendors
Public-sector procurement officers from state authorities and municipal companies
Managing directors of SMEs searching for contract manufacturing partners
Facility, energy and technical service buyers for industrial sites in MV
Founders and scale-ups seeking assembly and production partners in the region
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Contract manufacturers: CNC machining, turning, sheet metal, welding and surface finishing
Plastics processors and injection moulding suppliers
Electronics manufacturing services, PCB assembly and cable harness makers
Packaging producers, label printers and logistics consumables suppliers
Freight forwarders, warehousing and contract logistics operators
Industrial services: maintenance, facility management, cleaning and security
Energy, utility and efficiency-consulting providers for industrial sites
Automation, sensor and control engineering offices
Recruitment, qualification and occupational safety providers
Regional economic development agencies and supplier qualification programmes
Product categories
Key solution areas showcased across the event.
CNC machining, turning and precision metal parts
Sheet metal fabrication, laser cutting and welded assemblies
Plastic injection moulding and technical plastic components
Electronics manufacturing services, PCBs and cable harnesses
Surface treatment, coating and corrosion protection
Industrial packaging, labels and logistics consumables
Freight forwarding, warehousing and contract logistics
Maintenance, repair and industrial facility services
Automation, sensor and control engineering
Energy efficiency, renewables and utility contracting
Recruitment, qualification and occupational safety services
Public procurement, supplier development and qualification programmes
Location & Facilities
Venue
HanseMesse Rostock
Rostock, Germany
Facilities
Parking
HanseMesse Rostock in Rostock typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: HanseMesse Rostock in Rostock typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at HanseMesse Rostock for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
BME Region M-V
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Rostock, Germany
Why it matters
On 2027-04-22 to 2027-04-22, Lieferantentag 2027 in Rostock covering CNC machining, turning and precision metal parts, Sheet metal fabrication, laser cutting and welded assemblies, Plastic gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Hotel tiers
A range of accommodation options near the venue and across key areas.
Hotel an der Stadthalle Rostock-Hbf
3-star
Rostock main station / Stadthalle4.5
Shown in Google Hotels HanseMesse Rostock results; captured price displayed in INR (8786) for the 22-23 April 2027 stay, so USD bands are not stated.
Hotel Sportforum Rostock
Unrated in capture
Rostock4.4
Pet-friendly with parking; captured price displayed in INR (9389) for the 22-23 April 2027 stay.
ScanHotels Stadthafen
4-star
Rostock Stadthafen4.7
Free cancellation and pet-friendly; captured price displayed in INR (13103) for the 22-23 April 2027 stay.
Budget 3-star option near HanseMesse results
3-star
Rostock4.2
Free cancellation, pet-friendly; captured price displayed in INR (7410) for the 22-23 April 2027 stay.
Hotel Gästehaus Rostock Lütten Klein
3-star
Rostock Lütten Klein4.1
Breakfast, free Wi-Fi, free parking, restaurant and kitchen in rooms listed in the capture. No price band captured.
Local transport
Get around the city with these convenient transport options.
Tram (Straßenbahn, RSAG)
Estimated costApprox. EUR 2.30-2.90 per single journey, fare level dependent
Best forRostock Hauptbahnhof / city centre to Schmarl for HanseMesse Rostock
Validate the ticket before boarding; inspectors do check. Confirm the current line and the stop serving HanseMesse on the RSAG network plan, as routes are reorganised during construction works.
S-Bahn S1
Estimated costApprox. EUR 3.60-4.30 per single journey
Best forRostock Hauptbahnhof to Warnemünde (coastal hotels and the beach district)
Useful if you stay in Warnemünde rather than the city centre; the trip takes around 20 minutes and runs frequently during the day.
City bus
Estimated costApprox. EUR 2.30-2.90 per single journey, same fare level as tram
Best forRostock city centre (Doberaner Platz / Steintor) to Schmarl and the venue district
Buses and trams share the RSAG fare structure, so a single ticket covers a mixed journey within the validity window.
Taxi
Estimated costApprox. EUR 16-24 for the 8-10 km trip, traffic dependent
Best forRostock Hauptbahnhof to HanseMesse Rostock
Taxis wait at the main station rank; agree the destination before departure and ask for a receipt if you are claiming expenses.
Ride-hail app
Estimated costApprox. EUR 15-25 depending on demand and waiting time
Best forStadthafen or Altstadt to HanseMesse Rostock
App-based ride-hailing coverage in Rostock is thinner than in Berlin or Hamburg; the traditional taxi rank is the reliable fallback.
Car parking
Estimated costApprox. EUR 5-8 per day
Best forHanseMesse Rostock on-site car park
Confirm the current tariff and hall access arrangements with the venue; arriving 30-45 minutes early avoids the worst of the morning queue.
Deutschlandticket
Estimated costApprox. EUR 58 per calendar month
Best forAll regional buses, trams, S-Bahn and regional trains in Rostock and across Germany
Worth it if you stay several days or combine Rostock with Hamburg or Berlin by regional train; the ticket is subscription-based, so check the cancellation terms before purchase.
E-scooter or bicycle
Estimated costApprox. EUR 2-4 for a 20-minute e-scooter unlock plus ride
Best forStadthafen and Altstadt along the Warnow to Schmarl
Rostock is flat with good riverside cycle paths, but the ride to HanseMesse crosses busy roads - check whether your hotel has secure parking.
Plan your trip
Visa & entry documents
Check the latest visa requirements and entry guidelines before travelling.
Visa not required
ATA Carnet: check with organiser
Weather
Late April is early spring on the Baltic coast. Expect a cool sea breeze off the Warnow, daytime temperatures near 10-14 C, nights around 3-6 C and passing showers rather than settled sunshine.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Germany.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business style
Meetings in Mecklenburg-Vorpommern run on punctuality and directness: arrive a few minutes early, shake hands on arrival and departure, and use title plus surname until invited to switch to first names. Germans tend to separate small talk from business, so a short introduction followed by concrete capability data works better than a long pitch.
Language
The event and most supplier conversations run in German. Bring a German-language one-page company profile and a German-speaking colleague or interpreter if you do not speak the language; many engineers read English but prefer to negotiate in German.
Public tendering etiquette
Public buyers must follow Vergaberecht procedures and cannot disclose tender details informally. Ask instead about qualification requirements, framework agreement terms and where tenders are published.
Payments and closing times
Card payment is standard in hotels, restaurants and larger shops, but some bakeries, kiosks and taxis still prefer cash. Shops are closed on Sundays and late on Saturday afternoons, so buy essentials before the weekend.
Local transport rules
Tickets on trams and buses must be validated before travel and inspectors do check. A Deutschlandticket covers regional trains, trams and buses for a calendar month if you are staying longer than a few days.
Evening and follow-up culture
Rostock's Hanseatic trading culture is relaxed outside formal meetings: a beer or a walk along the Stadthafen is a normal way to continue a supplier conversation, but send the written follow-up within 48 hours while the conversation is fresh.
Entry formalities
Non-EU travellers should check Schengen visa requirements before booking; the EU Entry/Exit System registration and ETIAS pre-travel authorisation are being phased in. Carry a printed hotel confirmation and the event invitation for border checks.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Rostock; confirm ground transport on the organiser site.
Visa
Check whether your nationality requires a Schengen visa for Germany. The German missions portal publishes a separate business visa category, alongside information on digital EES registration of entry into the Schengen area and ETIAS.
Processing: Varies by nationality; apply several weeks before travel.
Consult the German missions FAQ and business visa pages before booking travel; rules differ by passport and purpose of visit. Processing time and fee amounts are not stated in the captured pages, so confirm them with the responsible German mission.
OfficialTransport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Rostock; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near HanseMesse Rostock: Rostock main station / Stadthalle: Hotel an der Stadthalle Rostock-Hbf; Rostock: Hotel Sportforum Rostock; Rostock Stadthafen: ScanHotels Stadthafen.
Ride-hail: Ride-hailing apps are commonly used in Rostock; confirm local availability before travel.
Public transit: HanseMesse Rostock sits in the Schmarl district on the west bank of the Warnow, roughly 8-10 km from Rostock Hauptbahnhof. RSAG trams and city buses link the main station and the Altstadt with Schmarl, and the S-Bahn S1 connects Hauptbahnhof with Warnemünde for coastal hotels. Buy a single ticket or use the Deutschlandticket, validate before boarding, and allow 25-40 minutes door to door from the station. Confirm the current line and the stop serving HanseMesse on the RSAG network plan before travelling, and plan a taxi as a fallback if you carry samples or arrive after the evening service thins out.
Parking: On-site parking is available at HanseMesse Rostock; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: April 2027
Temperature: Approx. 3-6 C at night and 10-14 C by day in late April, based on climatological averages for the Baltic coast around Rostock. Check the weekly forecast shortly before departure, since spring swings of several degrees are common.
Seasonality: April is a transition month on the Baltic, with roughly 10-12 rain days across the month and short passing showers rather than settled all-day rain. Winds off the Warnow can make 12 C feel considerably cooler, and by 22 April daylight runs from about 05:45 to 20:30, so evening arrivals stay light.
Packing: Pack layers rather than a heavy winter coat: a base layer, a jumper and a windproof, water-resistant shell for the walk from tram stops and car parks to the halls. Comfortable shoes for a full day on concrete floors, business casual for meetings with a jacket for the evening, a compact umbrella, and a small amount of cash for kiosks and taxis. Germany uses standard EU Type F sockets, so bring an adapter if you travel from outside the EU.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Lieferantentag 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day -14
Register as a trade visitor on lieferantentag-mv.de and note whether the organiser issues a printable badge or an app-based pass.
Day -14
Draft a one-page needs list: component families, materials, batch sizes, required certifications and the lead times your plant can accept.
Day -10
Review the participant list and shortlist 8-10 suppliers, plus 3-4 public buyers if tendering is on your agenda; request meeting slots early.
Day -10
Book rail and hotel together: Hamburg or Berlin rail connections into Rostock Hauptbahnhof, and a hotel between the station and the Stadthafen for a short taxi or tram hop to HanseMesse.
Day -7
Confirm meeting acceptances and put the hall layout or exhibitor list on your phone for offline use.
Day -5
Prepare supplier scorecards covering capacity, machinery list, quality management system, LkSG self-declaration and references.
Day -3
Check the April forecast for Rostock and pack a windproof, water-resistant layer - the walk from tram stops and car parks to the halls is exposed.
Day -2
Print business cards, the needs list and a short company introduction in German if you do not speak the language.
Day -1
Travel to Rostock, collect any badge or wristband if the organiser offers early pickup, and confirm tomorrow's tram or taxi departure time.
Day 0
Arrive 30-45 minutes before the opening to clear registration, then work the pre-booked meetings first and leave the hall walk for the afternoon.
Day +1
Send follow-up emails within 48 hours with drawings, volumes and the next-step request; German buyers expect a written summary after a verbal meeting.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at HanseMesse Rostock
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Lieferantentag 2027 registration concourse
HanseMesse Rostock
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
HanseMesse Rostock
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Lieferantentag 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Lieferantentag 2027, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Innovative solutions in supply chain management and Digitalization tools for bus solutions and benchmarking suppliers at Lieferantentag 2027 in Rostock.
Min. budget
$450.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Innovative solutions in supply chain management and Digitalization tools for bus products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Rostock show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is Lieferantentag MV and who organises it?
Lieferantentag MV is a regional supplier day for Mecklenburg-Vorpommern, held at HanseMesse Rostock in Rostock. It brings buying organisations together with suppliers from metalworking, plastics, electronics, packaging, logistics and industrial services. Check lieferantentag-mv.de for the current organiser line-up, programme and registration terms before you plan travel.
When and where does the event take place?
The listing is dated 22 April 2027 at HanseMesse Rostock in Rostock, Germany. Confirm the final date and hall allocation on the organiser site, since regional supplier days sometimes move between halls within the same venue.
Is admission free for trade visitors?
The listing notes free admission for trade visitors, with advance registration through the organiser. Registration is normally trade-only - you will be asked for your company and role - so bring a business card and use your company email address when signing up.
How do I register as a supplier and can I book a meeting table?
Suppliers register through the organiser rather than through a general visitor ticket. Ask on lieferantentag-mv.de about the current supplier package, whether a stand or a meeting table is included, and whether you can publish a company profile in the participant list before the event.
Are buyer-supplier meetings pre-scheduled or arranged on the day?
The format is built around arranged conversations, so the practical route is to register early, publish a short capability profile and request meetings with named buyers before the day. Walk-up conversations still happen, but the prime slots are usually taken in the weeks before the event.
Where exactly is HanseMesse Rostock and how do I get there from the station?
HanseMesse Rostock is in the Schmarl district on the west bank of the Warnow, roughly 8-10 km from Rostock Hauptbahnhof. RSAG trams and buses run from the main station and city centre towards Schmarl, and a taxi takes around 20-25 minutes in traffic. Confirm the current line and stop for the venue on the RSAG network plan before travelling.
Which airport should I fly into for Rostock?
Rostock-Laage Airport (RLG) is the closest airport, about 30 km from the city, but its scheduled network is limited and seasonal. Most international visitors use Hamburg (HAM) and continue by IC or regional train in roughly 2 to 2.5 hours, or Berlin Brandenburg (BER) with a rail connection of around 2.5 to 3 hours. Check connections before booking.
What language is the event held in?
German is the working language for presentations and most supplier conversations. Many engineers and buyers read English, but bring a German-language one-page company profile and, if possible, a German-speaking colleague for negotiations.
Is there parking at HanseMesse Rostock?
On-site parking is available at the venue, with day rates typically in the low single-digit euro range for regional trade fairs. Confirm the current tariff and hall access arrangements with the venue or organiser, and allow extra time at peak arrival times.
Do I need a visa to attend from outside the EU?
Non-EU travellers may need a Schengen visa depending on nationality. Germany operates a dedicated business visa route, and the EU Entry/Exit System registration plus ETIAS pre-travel authorisation are being phased in. Carry a printed hotel confirmation and the event invitation for border checks, and apply well ahead of April 2027.
Is one day enough for a visiting buyer?
Yes for a focused visit: the programme is a single day, so most buyers pre-book four to six short meetings, walk the hall once for unexpected suppliers, and leave time for the tendering and due-diligence sessions. Arriving the evening before avoids a same-morning rail connection from Hamburg or Berlin.
Glossary
- Lieferantentag
- German for supplier day: a one-day B2B format where buying organisations and their purchasing staff meet current and prospective suppliers, usually with pre-booked one-to-one meetings rather than a conventional exhibition stand walk.
- Lieferkettensorgfaltspflichtengesetz (LkSG)
- The German Supply Chain Due Diligence Act, which obliges larger companies to document human rights and environmental compliance along their supply chain. It is why buyers at regional supplier days now ask for self-declarations, audit reports and grievance-channel evidence.
- Vergaberecht
- German public procurement law governing how municipalities, state authorities and public companies must tender contracts above certain thresholds. Public buyers cannot negotiate freely outside the prescribed procedure.
- Rahmenvertrag
- A framework agreement setting prices, volumes and delivery terms for a defined period. Many supplier relationships in the region start with a framework contract and are then called off through individual purchase orders.
- OEM and Tier 1/Tier 2
- Original equipment manufacturer, plus the first and second tiers of the supply chain beneath it. A Tier 2 machined-parts shop usually sells to a Tier 1 system supplier rather than directly to the OEM, which shapes who attends a regional supplier day.
- Erstmusterprüfbericht (EMPB)
- Initial sample inspection report, the German equivalent of a PPAP package. It documents dimensions, materials and process capability before a new part is released for series production.
- Kanban and just-in-time delivery
- Pull-based replenishment methods where the buyer signals demand and the supplier delivers in short, frequent cycles. Proximity matters, which is why regional sourcing within Mecklenburg-Vorpommern is attractive to buyers facing long inbound routes.
- Product carbon footprint (PCF)
- The calculated CO2 equivalent of a product across its life cycle. Buyers increasingly request supplier PCF data alongside quotes, particularly where the customer is itself reporting under EU or corporate climate rules.
- HanseMesse Rostock
- The exhibition and congress venue in the Schmarl district on the west bank of the Warnow, roughly 8-10 km from Rostock Hauptbahnhof and reachable by tram, bus or taxi from the city centre.
- IHK and Wirtschaftsförderung
- Chambers of industry and commerce and regional economic development agencies. In Mecklenburg-Vorpommern these bodies typically help organise supplier qualification, matchmaking and regional supply-chain events.
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Also known as
Alternate names and search phrases for this event.
- Lieferantentag 2027 Rostock
- Lieferantentag Rostock 2027
- Rostock Germany
- Innovative solutions in supply chain management
- Digitalization tools for businesses
- AI applications in industry
- Networking solutions for B2B interactions
- digital transformation expo
- Rostock technology expo 2027
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.