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    Licensing Expo

    Licensing Expo is the world's largest brand licensing trade show, connecting brand owners, agents, manufacturers, retailers and licensees for three days of deal-making, trend-spotting and education in Las Vegas (

    Brand LicensingEntertainmentFashionCorporate BrandsSportsGaming

    Dates

    25–27 May 2027

    City / country

    Las Vegas, United States

    Venue

    Mandalay Bay Convention Center

    Time

    9:00 AM – 6:30 PM

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    Event overview

    Overview

    Licensing Expo 2027 takes place May 25, 2027 at Mandalay Bay Convention Center in Las Vegas, Nevada.

    For more than 40 years, Licensing Expo has connected the world's most influential entertainment, character, art, and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers ( The 2027 edition is positioned as the only global event where attendees can tap into the power of fandom and meet 5,000+ brands under one roof, representing $300+ billion in licensing opportunities (

    TL;DR

    1. 1May 25, 2027 at Mandalay Bay Convention Center, Las Vegas, NV (Source:
    2. 23 days, 5,000+ brands, and $300+ billion in licensing opportunities (
    3. 3Meet brand owners, agents, licensees, retailers, and manufacturers across TV/Film, entertainment, sports, gaming, publishing
    4. 4Show floor covers 20+ product categories including Animation, Art & Design, Automotive, Celebrity, Fashion
    5. 5Official show hours: Tue 9:00am-5:30pm, Wed 9:00am-5:30pm, Thu 9:00am-3:30pm (

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Buyers/Retailers
    Merchandisers
    Product Designers
    Product Manufacturers
    Attraction & Supplier companies (theme parks, cruise lines, museums)
    Restaurants & Suppliers
    Wholesalers
    Sales & Business Development
    Marketing & Marketing Agencies
    Advertising Agencies
    Partnership Managers
    PR & Media related to consumer trends, retail, brands and trade
    Service providers specialized in brand rights & licensing agreements
    Brand / IP Owners & Agents

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Brand owners
    Licensing agents
    Entertainment and character brands
    Art and design brands
    Corporate brands
    Sports properties
    Fashion brands
    Gaming and digital influencer brands
    Publishing brands
    Toy brands
    Food and beverage brands
    Non-profit and heritage brands
    Technology and video game brands
    Theme parks and live event brands

    Product categories

    Key solution areas showcased across the event.

    Animation
    Art & Design
    Automotive
    Celebrity
    Colleges & Universities
    Corporate Brands
    Digital Influencers
    Fashion
    Food & Beverage
    Gaming
    Government
    Health & Beauty
    Household
    Music
    Non-Profit (Heritage)
    Publishing
    Sports
    Technology
    Theme Parks & Live Events
    Toys
    Travel & Leisure
    TV, Film & Entertainment
    Video Games & Apps

    Location & Facilities

    Venue

    Open in Google Maps

    Halls & areas

    2
    South Convention CenterNorth Convention Center

    Mandalay Bay Convention Center

    3950 S Las Vegas Blvd, 89119 Las Vegas, United States

    Entrances & gates

    Shark Reef entrance

    Taxi and ride sharing pick-up and drop-off location at Mandalay Bay Convention Center

    Bayside E entrance

    Taxi and ride sharing pick-up and drop-off location at Mandalay Bay Convention Center

    Facilities

    Parking

    Self-parking at Mandalay Bay: $9.00 for 1 to 2 hours, $12.00 for 2 to 4 hours, $15.00 for 4 to 24 hours. Main self-parking structure is on the west side of the building accessed via Hacienda or Frank Sinatra Way. Convention Center parking garage is on the south end accessed via Las Vegas Boulevard or Russell Road. Vehicles self-parked at any MGM Resorts parking facility for longer than one hour are subject to a parking fee. EV charging available through valet services ($15 per vehicle plus valet fee)

    $15.00/day

    Accessibility

    Mandalay Bay is fully ADA compliant. Wheelchair accessible seating available in event centers and meeting rooms. Assistive listening devices available in assembly areas. Accessible parking spaces designated with proper signage. Wheelchairs can be rented via the Mandalay Bell Desk at (702) 632. Scooter rentals available via Desert Mobility at (866) 711. For specific access requests, contact cs@licensingexpo.com

    Cloakroom

    A coat/luggage check is located near the FedEx in the Bayside Lobby. Cost is $5 per item. Hours for the 2025 edition: Monday 8am-4pm, Tuesday 8am-6pm, Wednesday 8am-6pm, Thursday 8am-4pm. Confirm current edition hours on-site or with the organizer

    Luggage storage

    Luggage storage is available at Mandalay Bay Resort & Casino guest services. Coat/luggage check at the Convention Center Bayside Lobby is $5 per item. Hotel luggage storage available for guests checking in or out

    Charging points

    EV charging available through Mandalay Bay or W Las Vegas valet services. Charging fee of $15 per vehicle plus applicable valet parking fee. Standard power outlets are available throughout the Convention Center for device charging; attendees should bring their own chargers and adapters

    On-site shuttle

    The free Mandalay Bay Tram connects Mandalay Bay, Luxor, and Excalibur every 3-5 minutes, operating daily from 10am to midnight. The tram provides indoor access between these three MGM Resorts properties. The Las Vegas Monorail does not reach Mandalay Bay. RTC Deuce bus stops directly at Mandalay Bay on Las Vegas Boulevard. Airport shuttle services are available from LAS to Mandalay Bay for approximately $8

    Food options

    Seabreeze Cafe, Border Grill, Citizens Kitchen & Bar, StripSteak by Michael Mina, Starbucks, BBQ Mexicana

    On-site dining

    Parking: Self-parking is available on a first-come basis at the Mandalay Bay parking garage. During major shows, arrive early as the garage fills by mid-morning. From the parking garage, enter the doorways from the garage area and proceed on the cobblestone walkway, following the pathway as it veers to the right, continuing past Border Grill and the Wedding Chapel to reach the entrance of the Convention Center (2025 data)

    Gate: Taxi and ride sharing pick-up and drop-off locations at the Mandalay Bay Convention Center are the Shark Reef and Bayside E entrances

    Attend

    Entry & tickets

    Trade-only

    Event days & opening times

    DayOpening hours
    Tuesday, May 25:9:00 AM – 6:30 PM
    Wednesday, May 26:9:00 AM – 6:30 PM
    Thursday, May 27:9:00 AM – 6:30 PM

    • Standard Pass

      [2026 edition] Early-bird price, offer ends 1st May; includes full show floor access to 300+ exhibitors, 20 exhibitor meeting requests and entry to all essential education

      $60.00

    • Standard Pass

      [2026 edition] Standard price

      $90.00

    • Explorer Pass

      [2026 edition] Includes Standard Pass benefits plus Licensing Unlocked and 50 meeting requests

      $275.00

    • Explorer Pass

      [2026 edition] Standard price

      $395.00

    • Networking Pass

      [2026 edition] Includes 100 exhibitor meeting requests, 25 attendee meeting requests, Matchmaking Lounge access and Opening Night Party entry

      $2,195.00

    • Retail Pass

      [2026 edition] Complimentary access for qualified retailers until May 2, 2026; pass dependent on verification of retail status

    Register

    Ticket info

    Ticket notes

    Registration for the 2027 edition is not currently open; register interest to be notified when registration goes live. Licensing Expo is a trade-only event with a strict 18+ entry policy; individuals under 18 are not permitted in the exhibit halls. Showcases are invitation only. Passes are non-refundable and non-transferable. (2026 edition pricing: Standard Pass $60 early-bird / $90 standard; Explorer Pass $275 / $395; Networking Pass $2,195; Retail Pass complimentary for qualified retailers until May 2, 2026.)

    Who runs the show

    Organisers

    Global Licensing Group

    Official Producer / Organiser

    Website

    Informa Markets

    Parent Company / Organiser

    Website

    Customer Service

    EmailWebsite

    Exhibitor Sales

    EmailWebsite

    Licensing PR Team

    EmailWebsite

    Laura Freedman-Dagg

    Head of Retail

    EmailWebsite

    Nneka Wilson-Johnson

    Senior Housing Manager, Informa Markets

    EmailWebsite

    Robyn Canada

    Account Executive, onPeak

    EmailWebsite

    What's on

    Programme

    Speakers

    ML

    Marian Lee

    Chief Marketing Officer @ Netflix

    The Netflix Effect on Fandom: A Fireside Chat

    DL

    David Lee

    Mars Snacking

    Beyond the Plate: How Food & Beverage Became the Ultimate Brand Extension Goldmine

    RC

    Richard Cox

    Pacsun

    Beyond the Plate: How Food & Beverage Became the Ultimate Brand Extension Goldmine

    BT

    Brian Talbot

    Bath & Body Works

    Beyond the Plate: How Food & Beverage Became the Ultimate Brand Extension Goldmine

    AG

    Ashley Graham

    Unlocking the Power of Authentic Partnerships

    NB

    Natasha Bolouki

    United Talent Agency

    Unlocking the Power of Authentic Partnerships

    SG

    Shaquem Griffin

    NFL Star

    Panel on leveraging licensing to create inclusive products

    SG

    Shaquill Griffin

    NFL Star

    Panel on leveraging licensing to create inclusive products

    PD

    Patrick DeCrescenzo

    Paralympic Snowboarder

    Panel on leveraging licensing to create inclusive products

    MS

    Mindy Scheier

    Founder @ Runway of Dreams

    Panel on leveraging licensing to create inclusive products

    SO

    Sharon Osbourne

    The Enduring Legacy of a Rock Icon and His Family: Ozzy Osbourne and The Osbournes

    JO

    Jack Osbourne

    The Enduring Legacy of a Rock Icon and His Family: Ozzy Osbourne and The Osbournes

    MR

    Maura Regan

    President @ Licensing International

    Global Licensing Industry Report

    TF

    Tarek Fadel

    Founder & CEO @ FADEL

    The AI Advantage in Licensing: 3 Practical Use Cases

    Topic tracks

    Sports LicensingFashion LicensingGaming and Digital InnovationFood & Beverage LicensingInclusive Products

    Co-located events

    Licensing Expo Opening Night Party

    Separate ticket

    Awards

    Licensing International Excellence Awards

    Annual

    Presented annually at Licensing Expo, the Licensing International Excellence Awards honor professionals and companies that made powerful connections with consumers and transformed intellectual property into compelling products, services and experiences. The 2026 edition recognized winners across 35 categories, drawing more than 800 submissions

    Best Animated BrandBest Interactive or Digital BrandBest Art, Design or Museum BrandBest Celebrity or Fashion BrandBest Corporate BrandBest Food or Beverage BrandBest Gaming BrandBest Licensed ProductBest Location-Based EntertainmentBest Retail ProgramBest Sports BrandBest Toy BrandBest TV or Film BrandMembers' Choice AwardRising Star Award
    source

    Sponsors

    Licensing International

    License Global

    The Toy Foundation

    Delivering Good

    Products of Change

    How the last edition performed

    Previous edition

    Current edition

    2027 · 12,584 visitors · 350 exhibitors

    Licensing Expo 2027 will take place May 25, 2027 at the Mandalay Bay Convention Center in Las Vegas, Nevada. The official event website does not publish exhibitor or visitor forecasts for the 2027 edition. The most recent completed edition (2026) drew a record 410 exhibiting companies and more than 12,500 attendees

    Forecast — not final

    Visitors

    12,500

    Exhibitors

    410

    Visitor countries

    78

    Growth over time

    Edition recap

    Licensing Expo 2026 Recap

    Licensing Expo 2026 was held May 19, 2026 at the Mandalay Bay Convention Center in Las Vegas, Nevada. Organized by Informa Markets' Global Licensing Group and sponsored by Licensing International, the 2026 edition delivered the largest exhibitor presence in the show's history with 410 exhibiting companies representing more than 5,000 brands, including 130 first-time exhibitors.

    Total attendance exceeded 12,500 professionals from across retail, manufacturing, branding, marketing and related licensing industries. More than 1,500 qualified retailers attended, including decision-making teams from Walmart, Target, Kohl's, Primark, Miniso, Hot Topic, Crocs, Tonies, Dick's Sporting Goods, Pop Mart, TJX, Boot Barn, Bath & Body Works, Adidas and Zara. International visitors accounted for 28% of attendance, representing 78 countries, with particularly strong growth from Japan, China, Argentina and Spain. 49% of visitors held global decision-making power.

    Licensing International announced during the show that the global licensing industry is now valued at $389.8 billion. Notable growth was reported in sports licensing (aligned with the upcoming World Cup, Formula 1 and global soccer), gaming and food-and-beverage licensing. Japan recorded its largest-ever presence with 48 exhibitors. The conference program featured sold-out discussions with Marian Lee (CMO, Netflix), Maggie Kang and Chris Appelhans (directors, KPop Demon Hunters), Ashley Graham, Natasha Bolouki (UTA), and Sharon and Jack Osbourne.

    Licensing Expo will return to the Mandalay Bay Convention Center in Las Vegas from May 25, 2027.

    New this edition

    • 1

      AI-Powered Event Planner with Intelligent Matchmaking

      Informa Markets added artificial intelligence capability to its Event Planner platform for Licensing Expo, including a new AI matchmaking feature that generates personalized exhibitor recommendations based on a user's stated business goals and a Saved Search function for daily or weekly email alerts

      Source
    • 2

      Explorer Pass for Licensing Newcomers

      Designed for licensing newcomers, this pass includes all Standard Pass benefits plus 50 meeting credits and exclusive Licensing Unlocked on-demand learning access

      Source
    • 3

      Sustainability, Inclusivity and Social Good Programming

      Licensing Expo spotlighted sustainability, inclusivity and social good as key drivers of innovation and growth, featuring groundbreaking sessions, brand activations and transformative partnerships. Products of Change previewed its new Partner Maturity Index

      Source
    • 4

      Food & Beverage Licensing Spotlight

      A dedicated spotlight on food and beverage licensing was introduced, with a keynote session featuring industry leaders from MARS Snacking, Pacsun, Bath & Body Works and CAA Brand Management

      Source

    Testimonials

    Another incredible Licensing Expo! Over 300 meetings in 3 days, plus the brand summits and networking events before the show even started. Anyone and everyone in the licensing industry is at this show – brands, manufacturers, retailers and agents. I don't think you can be successful in the licensing industry and not be at Licensing Expo

    Steven Heller · The Brand Liaison · 2026

    We've grown 100x and brought some amazing products and collaborations to market including Star Trek, Ghostbusters and featured in hundreds of articles from. The Hollywood Reporter to Variety. And none of this would have been possible without Licensing Expo, we can't wait for next year's show!

    Ethan Terra · CEO · Pop Culture Coffee · 2026

    This year's record-breaking exhibitor participation, combined with the caliber of brands on the show floor and thought leaders on our stages, demonstrates the vital role licensing plays in connecting intellectual property with consumer demand. The energy and deal-making activity we witnessed this week confirms that our industry is not just resilient, it is thriving

    Ella Haynes · Event Director, Global Licensing Group · Informa Markets · 2026

    The conversations happening at Licensing Expo go far beyond education; they create the space for the candid, in-person dialogue that drives our industry forward. Through carefully curated speaker topics and sessions, we sparked discussions that can only happen when industry leaders are face-to-face. The insights shared this year are critical to understanding the opportunities within our ever-changing brand licensing landscape. These moments of connection and creative exchange are what make Licensing Expo indispensable

    Amanda Cioletti · Vice President of Content and Strategy, Global Licensing Group · Informa Markets · 2026

    The energy is the reason we come to Licensing Expo every year. The deal making, the licensors, licensees, retailers, it is all valuable. It is where the magic happens. And the retailers there, that is really where the fun starts to happen

    Sam Ferguson · SVP Global Licensing · Jazwares LLC · 2024

    Next edition outlook

    2027
    estimated

    Licensing Expo 2027 will take place May 25, 2027 at the Mandalay Bay Convention Center in Las Vegas, Nevada. Following the record-breaking 2026 edition, expectations are high for continued growth, with the global licensing industry projected to reach approximately $355 billion by 2027 and $419 billion by 2030. The 2027 show is expected to feature strong momentum in Japanese and Asian content, gaming IP, sports licensing, AI-enabled character experiences, and location-based entertainment as rights holders increasingly invest in digital and experiential extensions of their brands

    Continued expansion of AI-driven matchmaking and meeting tools to improve exhibitor-attendee connections Growing presence of Japanese and Asian content IP, building on the significant growth from Japan and China seen at Licensing Expo 2026 Increased focus on location-based entertainment (LBE) and experiential licensing as brands expand beyond traditional consumer products Expansion of sports licensing, aligned with global events including the FIFA World Cup, Formula 1 and the Olympic Games Greater emphasis on sustainability and social impact programming, building on partnerships with Products of Change and Delivering Good

    Impact

    A bigger and stronger platform

    Licensing Expo 2026 cemented its status as the global epicenter for brand licensing and IP collaboration, delivering the largest exhibitor presence in the show's 40+ year history with 410 exhibiting companies representing more than 5,000 brands. The event attracted over 12,500 professionals from 78 countries, with international attendance rising to 28% of total visitors and significant growth from Japan, China, Argentina and Spain. Licensing International announced during the show that the global licensing industry is now valued at $389.8 billion, underscoring the sector's resilience and expansion. Key growth categories included sports licensing (driven by the World Cup, Formula 1 and global football), gaming, and food and beverage licensing. Japan recorded its largest-ever presence with 48 exhibitors, reflecting the mainstreaming of Japanese IP including anime, manga, games and VTubers. The event also featured sold-out conference sessions with cultural icons including Netflix CMO Marian Lee and the directors of KPop Demon Hunters, supermodel Ashley Graham, and Sharon and Jack Osbourne. Licensing Expo will return to Mandalay Bay May 25, 2027

    Audience quality

    High-value decision-makers

    Licensing Expo 2026 attracted 12,500+ professionals from 78 countries, with 28% international attendance. Nearly half of all attendees (49%) held global decision-making responsibilities. More than 1,500 qualified retailers attended, including decision-making teams from Walmart, Target, Kohl's, Daiso, Round One, Primark, Miniso, Hot Topic, Crocs, tonies, Dick's Sporting Goods, Pop Mart, TJX, Boot Barn, Bath & Body Works, Adidas and Zara. The show drew senior executives from across the licensing ecosystem including brand owners, agents, licensees, manufacturers, retailers and service providers. The presence of top-level retail buyers and global decision-makers confirms Licensing Expo as a critical business platform for securing licensing partnerships

    Exhibitor outcomes

    Real business growth

    At Licensing Expo, three in four exhibitors expect their ROI from exhibiting to be excellent. Exhibitors expect an average of seven deals from the show, and attendees set aside 20% of their time for walk-on meetings with exhibitors. More than 60% of exhibitors generate qualified new business leads at the show, and 89% of attendees report making valuable connections that lead to business. The 2026 edition facilitated record-high meeting volumes through the AI-powered Event Planner platform, which enabled over 10,000 pre-booked meetings in prior editions. Exhibitors consistently cite the show's ability to compress months of business development into three days and to provide access to retail decision-makers they cannot meet elsewhere

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Global — North America (primary), with significant participation from Asia-Pacific, Europe, Latin America, and the Middle East

    Why it matters

    Licensing Expo 2027 is the single most important annual gathering for the global brand licensing industry, a sector now valued at $389.8 billion and growing at 5.45% annually — outpacing the broader retail market. For brand owners, agents, licensees, retailers, and manufacturers, the show compresses months of business development into three days, providing direct access to over 5,000 brands and more than 1,500 qualified retail buyers from companies like Walmart, Target, Primark, Miniso, and Zara. The 2026 edition set records with 410 exhibitors and 12,500+ attendees from 78 countries, with nearly half of all visitors holding global decision-making power. As the industry navigates major shifts — the rise of Japanese and Asian content IP, sports licensing momentum tied to the World Cup and Formula 1, AI-driven matchmaking, and the growing 'kidult' consumer — Licensing Expo serves as the launchpad for new IP, brand collaborations, and partnership announcements that will define retail shelves for the next 24 to 36 months. For exhibitors, the show offers unmatched ROI: three in four exhibitors expect excellent returns, and exhibitors report an average of seven deals from the event. For visitors, it is the only place where the entire global licensing ecosystem — from Netflix and Warner Bros. Discovery to emerging anime studios and food-and-beverage challenger brands — convenes under one roof

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Licensed Merchandise Sales Reach Record $389.8 Billion, Outpacing Broader Retail

    Licensing International's 2026 Global Licensing Industry Study reported $389.8 billion in global sales of licensed merchandise and services in 2025, a 5.45% year-over-year increase that outpaced the broader global retail market's 4.52% growth. The Character/Entertainment segment grew 8% to reach $161.8 billion, driven by anime and video game sectors. Sports became the fastest-growing property category, increasing 8.5% to $44.4 billion and now representing 11.4% of the market, its highest share ever. North Asia was the fastest-growing region globally at +14.1%, led by Japan, South Korea, and China

    Source
    02

    Proven Franchises and Nostalgia-Driven IP Dominate as Risk Appetite Shrinks

    Amid price increases and tighter consumer spending, companies are reducing bets on new IP and relying more heavily on market-tested franchises. Licensing Expo 2026 reflected this shift, with focus on sequels, spin-offs, and risk mitigation. Sony Pictures Entertainment is prioritizing properties with confirmed release dates including Jumanji 3 (December 2026), The Legend of Zelda (April 2027), The Boys spin-off Vought Rising (mid-2027), and a live-action God of War series for Amazon Prime Video (late 2027). Evergreen franchises with multi-generational appeal now generate the majority of entertainment licensing revenue

    Source
    03

    Sports Licensing Accelerates on World Cup, Formula 1, and Global Football Momentum

    Sports licensing continued to expand strongly at Licensing Expo 2026, driven by interest surrounding the FIFA World Cup, Formula 1, global football, and the Olympic Games. The Sports property category grew 8.5% to $44.4 billion in 2025, making it the third-largest property category globally. Licensed Toys reached $46.4 billion, fueled by the growing 'kidult' demographic, with nearly 40% of European adult consumers reporting purchasing toys for themselves or another adult in 2025

    Source
    04

    Japan and Asian Content IP Move from Niche to Mainstream Global Licensing

    Japan recorded its largest-ever presence at Licensing Expo 2026 with 48 exhibitors showcasing Japanese content, including 11 first-time content exhibitors such as Square Enix, TBS, and Nippon TV with Anpanman. Japanese IP is no longer seen only as a niche interest for anime fans but is firmly part of mainstream global licensing. North Asia was the fastest-growing region globally at +14.1%, driven by robust increases in global box office sales, video games, and anime streaming content led by Japan, South Korea, and China. Netflix's KPop Demon Hunters became a phenomenon, breaking streaming records and securing licensing deals with major toy companies

    Source
    05

    Food & Beverage and Fashion Licensing Emerge as High-Growth Cross-Category Opportunities

    Food and beverage cross-category licensing was among the most visible categories at Licensing Expo 2026, with examples including McDonald's × Crocs, Violet Crumble × Hismile toothpaste, and Tajín × Rare Beauty. Fashion and lifestyle licensing accounts for approximately 27% of total market activity, second only to entertainment and character licensing at 44%. Co-branded product launches are expected to account for nearly 36% of licensed products by 2027. Licensed food and beverage products and co-branded collaborations are becoming standard strategies for brand rejuvenation and retail differentiation

    Source
    06

    AI and Digital Tools Reshape Licensing Matchmaking and IP Monetization

    AI is increasingly being deployed across the licensing industry, from market insights and partner matching to market forecasting. Informa Markets added AI-powered matchmaking to the Licensing Expo Event Planner for 2026, generating personalized exhibitor recommendations based on stated business goals. Rights holders are also pivoting from AI litigation to monetization: Warner Music Group expects licensing partnerships with Suno, Udio, Stability AI, and KLAY to contribute materially to subscription streaming revenue starting in fiscal 2027. WildBrain acquired Personality AI to use generative AI to bring licensed characters to life, with the deal expected to be EBITDA accretive in fiscal 2027

    Source

    Market news

    Latest updates from across the market.

    Licensing International Reports Global Licensing Industry Valued at $389.8 Billion

    Licensing International debuted its 2026 Global Licensing Industry Study at Licensing Expo 2026, reporting $389.8 billion in global sales of licensed merchandise and services in 2025 — a 5.45% year-over-year increase that outpaced the broader global retail market's 4.52% growth. The study, conducted by Brandar Consulting, covers 51 countries and data from 1,068 companies

    Read

    Licensing Expo 2026 Sets Record with 410 Exhibitors and 12,500+ Attendees

    Licensing Expo 2026 concluded with the largest exhibitor presence in its history — 410 exhibiting companies representing more than 5,000 brands, including 130 first-time exhibitors. Total attendance exceeded 12,500 professionals from 78 countries, with 28% international attendance and 49% of visitors holding global decision-making power. More than 1,500 qualified retailers attended, including teams from Walmart, Target, Primark, Miniso, and Zara

    Read

    Spencer's Acquisition of Hot Topic Expected to Spur IP Growth in Teen Retail

    Spencer Spirit Holdings' acquisition of Hot Topic and its affiliates Box Lunch and Her Universe is expected to accelerate IP growth in the teen and young adult retail segment. The strategy will be put to the test as retail toy buyers begin touring supplier showrooms in mid-September to view product lines for 2027 and beyond. The deal reflects broader retail consolidation reshaping IP strategies

    Read

    Licensing Expo 2026 Reflects Record Growth Alongside Strong Momentum for Japanese Content

    Licensing Expo 2026 was held May 19-21 at Mandalay Bay Convention Center, Las Vegas, with 410 exhibiting companies representing more than 5,000 brands. Japan recorded its largest-ever presence with 48 exhibitors, including 11 first-time content exhibitors such as Square Enix, TBS, and Nippon TV with Anpanman. The global licensing industry was valued at $389.8 billion during the show. Sports licensing, gaming, and food-and-beverage licensing were among the categories receiving increased visibility

    Read

    Licensing Expands Across Gift, Home, and Personal Care Categories at NY Now

    Licensing is increasingly becoming a deciding factor for retailers in crowded gift, home, and handcrafted product categories. At the NY Now wholesale market show, personal care brand Dr. Squatch announced it will expand its co-branded licensing program in 2027, building on deals with Toei Animation's One Piece, Disney's Nightmare Before Christmas, Toho's Godzilla, Mattel's Barbie, and Microsoft's Halo. Ty Inc. has boosted licensed goods to 60-70% of its sales, up from 30%

    Read

    Global Brand Licensing Trade Show Circuit 2026 to 2027

    12 months rolling — events are distributed across the calendar, with major shows in Q1 (Sports Licensing & Tailgate Show, Hong Kong, Bologna), Q2 (Licensing Expo Las Vegas), Q3 (Licensing Japan, Licensing Expo Shanghai), and Q4 (Brand Licensing Europe). Plan 6 to 12 months ahead for booth space and meeting schedules

    Licensing Expo is the flagship event of a global circuit organized primarily by the Global Licensing Group (Informa Markets) and RX Japan, with regional editions and specialized shows across North America, Europe, Asia, and Latin America. The circuit spans the full calendar year, enabling licensing professionals to maintain deal flow across multiple markets. The 2026 to 2027 cycle features major events in Las Vegas, London, Shanghai, Tokyo, Hong Kong, Bologna, Mumbai, and New York, with each event serving distinct regional markets and IP ecosystems

    Q1 2027 (January-April)

    Sports Licensing & Tailgate Show 2027NY Now Winter 2027Bologna Licensing Trade Fair / Kids 2027HKTDC Hong Kong International Licensing Show 2027

    A dense period for licensing events in North America, Europe, and Asia. Sports licensing leads in Las Vegas (January), followed by gift/home licensing at NY Now (January-February), kids' licensing in Bologna (April), and the Asia flagship in Hong Kong (April). Exhibitors and buyers should plan for back-to-back travel across continents

    Q2 2027 (May-June)

    Licensing Expo 2027Licensing Japan 2027

    The two flagship events of the global circuit. Licensing Expo in Las Vegas (May 25-27) is the largest and most globally significant, followed by Licensing Japan in Tokyo (June 23-25) for the East Asian market. Companies with global strategies typically exhibit or attend both

    Q3 2027 (July-September)

    Licensing Expo Shanghai 2027Brand Licensing Europe 2027

    Shanghai (July 14-16) serves the Chinese and Southern Asian markets, while Brand Licensing Europe (September 28-30) is the definitive pan-European event. Together they cover the two largest regional licensing markets outside North America

    All event dates are sourced from organiser websites and trade press as of September 2026. Dates for Hong Kong International Licensing Show 2027 are based on trade press reports and subject to confirmation by the organiser (HKTDC). Bologna Licensing Trade Fair/Kids dates are confirmed by BolognaFiere. Licensing Japan is co-located with CONTENT TOKYO and dates are published by RX Japan. NY Now Winter 2027 dates are published by Rockview Management

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    LAS

    Harry Reid International Airport

    Primary airport serving Las Vegas. Taxi fare approximately $14-25 to Mandalay Bay; rideshare pickups on Level 2 of the parking garage. Shared shuttles available for under $15. Line 109 bus connects to the South Strip Transfer Terminal

    3.3 mi / 5.4 km

    to venue

    6-10 minutes

    by car

    HSH

    Henderson Executive Airport

    General aviation and private jet airport south of the Strip. Suitable for private aircraft arrivals. About 15 minutes to Mandalay Bay via I-15 or Las Vegas Blvd

    10.6 mi / 17 km

    to venue

    15 minutes

    by car

    BLD

    Boulder City Municipal Airport

    Small general aviation airport southeast of Las Vegas. Less convenient for commercial travelers; primarily serves private and charter flights

    25 mi / 40 km

    to venue

    30 minutes

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget / 3-Star
    Stadium District / South Strip

    USD 50–150 / night

    Options include Luxor Hotel & Casino (connected via free tram, rates from ~$50-150/night), Excalibur Hotel & Casino (connected via free tram, rates from ~$50-120/night), and Nirvana Hotel (boutique B&B with free parking, 0.3 miles from venue). Prices are estimates for May 2027 and exclude resort fees. Luxor and Excalibur are connected to Mandalay Bay via the free tram, keeping the commute indoors. and https://www.lasvegasdirect.com

    Mid-Range / 4-Star
    Stadium District (Dean Martin Drive)

    USD 100–250 / night

    Options include Fairfield by Marriott Inn & Suites Las Vegas Stadium Area (0.4 miles, complimentary breakfast from 6:30am), Staybridge Suites Las Vegas Stadium District by IHG (0.4 miles, full kitchens and separate living areas), Courtyard by Marriott Las Vegas Stadium Area (0.4 miles), Home2 Suites by Hilton Las Vegas Stadium District, and Candlewood Suites Las Vegas E Tropicana by IHG. These hotels offer lower nightly rates than Strip-side properties. Prices are estimates for May 2027 and exclude resort fees.

    Premium / 5-Star
    Mandalay Bay Complex / South Strip (direct indoor access)

    USD 200–500 / night

    Options include Four Seasons Hotel Las Vegas (0.3 miles, private wing of Mandalay Bay complex with direct indoor access, from ~$400/night), W Las Vegas (0.3 miles, all-suite tower with climate-controlled corridor to convention center, from ~$100-230/night), and Mandalay Bay Resort & Casino (on-site, 4-minute walk to convention center, from ~$43-200/night). All Strip-side properties charge a mandatory daily resort fee (Mandalay Bay resort fee is $56.69 per room, nightly as of 2026). Prices are estimates for May 2027 and exclude resort fees and taxes. and https://www.lasvegasdirect.com

    Local transport

    Get around the city with these convenient transport options.

    Taxi

    Estimated cost$21.00 flat rate (Zone 1 South Strip)
    Best forHarry Reid International Airport (LAS) to Mandalay Bay Convention Center

    Las Vegas operates a flat-rate zone system for taxi trips from LAS to the Strip. Zone 1 (South Strip) covers Mandalay Bay, Luxor, Excalibur, and Tropicana at a flat rate of $21.00. The rate includes a $2.00 airport surcharge but excludes gratuity and credit card fees (approx. $3.00). Taxis are available outside baggage claim at both terminals; no advance booking required. Drive time is 6-10 minutes.

    Rideshare (Uber/Lyft)

    Estimated cost$20-$40 depending on demand
    Best forHarry Reid International Airport (LAS) to Mandalay Bay Convention Center

    Rideshare pickup at LAS is on Level 2 of the parking garage for both terminals. Typical fares to Mandalay Bay range from $20 to $40, but surge pricing during major conventions can push fares to $50-$150+. Designated drop-off at Mandalay Bay Convention Center is the Shark Reef Aquarium entrance for direct South Convention Center access. and https://thenewmarket.shoptalk.com/us/attendee-hub/venue

    Shared Shuttle

    Estimated cost$15-$19 per person one-way
    Best forHarry Reid International Airport (LAS) to Mandalay Bay

    Shared-ride shuttle services including Bell Trans and GO Airport Shuttle operate from LAS to major Strip resorts including Mandalay Bay. Bell Trans charges $15 per person to select hotels; GO Airport Shuttle starts at approximately $19 one-way. Shuttles run on a loop with multiple stops, so travel time is 30-60 minutes. Book online in advance for the best rates. and https://gowithus.com

    RTC Deuce Bus

    Estimated cost$4 single ride, $6 2-hour pass, $8 24-hour pass, $20 3-day pass
    Best forSouth Strip Transit Terminal (SSTT) to Mandalay Bay via Las Vegas Boulevard

    The RTC Deuce runs 24 hours a day along the Las Vegas Strip with stops directly at Mandalay Bay. From LAS airport, take RTC Route 109 to the South Strip Transfer Terminal, then transfer to the Deuce. Route 109 runs 24 hours and costs $2 for residential fares. The Deuce provides premium frequent service approximately every 15 minutes. Pay with exact change on board or use the rideRTC app for Tap & GO. and https://www.lasvegashowto.com

    Mandalay Bay Tram

    Estimated costFree
    Best forMandalay Bay ↔ Luxor ↔ Excalibur

    Free elevated tram connecting three MGM Resorts properties on the south end of the Strip. Trains run every 3-7 minutes, with a 7-minute trip from Mandalay Bay to Excalibur. Operating hours are typically Mon-Fri: 8AM-12AM, Sat-Sun: 10AM-12AM (hours may vary). The tram is wheelchair accessible. Use this to connect from Excalibur/Luxor to the Mandalay Bay Convention Center without walking outdoors. and https://local.yahoo.com/info-206962243-mandalay-luxor-excalibur-tram-las-vegas/

    Las Vegas Monorail

    Estimated cost$6 single ride (discounted multi-day passes available)
    Best forMGM Grand Station to various Strip stations

    The Las Vegas Monorail runs along the east side of the Strip with seven stations from MGM Grand to Sahara. It does NOT reach Mandalay Bay directly. To reach the Convention Center from the Monorail: take a southbound train to MGM Grand Station, exit through the MGM Grand lobby, walk to the pedestrian bridge to Excalibur, then board the free Mandalay Bay Tram to Mandalay Bay Station. Trains begin at 7:00 AM daily.

    Parking (Self-Park)

    Estimated cost$9 (1 to 2 hours), $12 (2 to 4 hours), $15 (4 to 24 hours)
    Best forMandalay Bay Convention Center Parking Garage

    Main self-parking structure is on the west side of the building accessed via Hacienda or Frank Sinatra Way. Convention Center parking garage is on the south end via Las Vegas Boulevard or Russell Road. Vehicles parked longer than one hour are subject to a fee. During major shows, arrive early as the garage fills by mid-morning. Valet parking available for $40 per 24 hours.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    B-1 Business Visitor VisaCitizens of countries not participating in the Visa Waiver Program (VWP) who wish to attend a trade show, conference, or business meeting in the United States. Also required for VWP nationals who have traveled to or been present in certain restricted countries (Iran, Iraq, Libya, Somalia, Sudan, Syria, Yemen, North Korea, or Cuba) on or after the specified dates$435.00Varies widely by embassy/consulate; applicants should apply early as interview wait times can range from days to several months. An optional expedited appointment pilot program allows B visa applicants at select posts to pay an additional $750 for an interview within 10 business days
    B-1/B-2 Visa (Combined Business and Pleasure)Travelers whose trip includes both business and tourism activities. The B-1/B-2 visa covers both purposes under a single visa$435.00Same as B-1 visa; varies by embassy/consulate
    ESTA (Visa Waiver Program)Citizens or nationals of Visa Waiver Program (VWP) countries who are traveling to the U.S. for business or tourism for 90 days or less. VWP countries include Andorra, Australia, Austria, Belgium, Brunei, Chile, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Japan, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Monaco, Netherlands, New Zealand, Norway, Poland, Portugal, San Marino, Singapore, Slovakia, Slovenia, South Korea, Spain, Sweden, Switzerland, Taiwan, and the United Kingdom$40.27Typically approved within 72 hours, but apply as soon as travel plans begin. ESTA is valid for two years or until the passport expires, whichever comes first

    Citizens of Visa Waiver Program (VWP) countries do not need a visa for business travel of 90 days or less but must obtain an approved ESTA before travel. The VWP includes 42 countries: Andorra, Australia, Austria, Belgium, Brunei, Chile, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Japan, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Monaco, Netherlands, New Zealand, Norway, Poland, Portugal, San Marino, Singapore, Slovakia, Slovenia, South Korea, Spain, Sweden, Switzerland, Taiwan, and the United Kingdom. Nationals of VWP countries who have traveled to or been present in Cuba (on or after January 12, 2021), Iran, Iraq, Libya, Somalia, Sudan, Syria, Yemen, or North Korea (on or after March 1, 2011) are no longer eligible for VWP and must apply for a visa. Additionally, VWP nationals who are also nationals of Cuba, North Korea, Iran, Iraq, Sudan, or Syria must apply for a visa

    The United States accepts ATA Carnets for the temporary duty-free importation of merchandise, including commercial samples and professional equipment for trade shows. ATA Carnets are used for goods intended to be re-exported and are not valid for goods that will be consumed or given away at the show. The ATA Carnet is an internationally recognized customs document that simplifies customs procedures. Carnet holders must present the goods and carnet to U.S. Customs and Border Protection (CBP) upon arrival and departure. The United States Council for International Business (USCIB) is the national guaranteeing association for ATA Carnets in the U.S

    Official visa page

    Weather

    Las Vegas in late May is hot and dry. Average high temperatures are around 91°F (33°C) and lows around 66°F (19°C). Precipitation averages only 0.28 inches (0.71 cm) for the month, with humidity around 18%. Expect abundant sunshine and very low rain probability. Pack light, breathable clothing, sunscreen, sunglasses, and a hat. UV index is high

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Mandalay Bay Convention Center is well-connected to Las Vegas transportation networks. Harry Reid International Airport (LAS) is approximately 10 minutes by car. The venue is served by the free Mandalay Bay Tram connecting Mandalay Bay, Luxor, and Excalibur (operates daily 10am-midnight). The Las Vegas Monorail does not reach Mandalay Bay but connects to the Strip north of the venue. The RTC Deuce bus runs along Las Vegas Boulevard with stops directly at Mandalay Bay. Taxi and rideshare pick-up/drop-off points are at the Shark Reef and Bayside E entrances. The Strip is walkable, and the hotel towers to the convention center is a 7-8 minute indoor/outdoor walk. Indoor walkways connect Mandalay Bay, Delano, Four Seasons, and the Convention Center

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping Culture

    Tipping is expected in Las Vegas for most services. Standard gratuity is 15-20% at restaurants, $1-2 per drink at bars, $1-2 per bag for bell staff, and $2-5 per day for housekeeping. Rideshare and taxi drivers typically receive 10-15%. Keep small bills on hand for tips

    Resort Fees

    Nearly all Las Vegas Strip hotels charge a mandatory daily resort fee (typically $35-50 plus tax) on top of the room rate. This covers amenities such as Wi-Fi, fitness center access, and local calls. Confirm the resort fee amount when booking

    Business and Networking Etiquette

    Licensing Expo is a business-focused trade show. Business casual to business formal attire is appropriate. Exchange business cards and schedule meetings in advance using the official Event Planner. Las Vegas is a 24-hour city; evening networking events and dinners are common and often where key relationship-building happens

    Desert Climate and Hydration

    Las Vegas is in the Mojave Desert with very low humidity. Drink more water than you think you need. The dry heat can be deceptive, especially for visitors from humid climates. Carry a water bottle and use sunscreen even on overcast days

    The Strip is Deceptively Long

    The Las Vegas Strip is 4.2 miles long. What looks like a short walk between resorts can take 20-30 minutes due to distance and pedestrian traffic. Use the free tram, monorail, or rideshare for longer distances

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: Harry Reid International Airport (LAS)

    Book flights early for the best rates, especially for late May travel. Airline partners offer discounts: SWABIZ (Southwest, up to 3%), United (up to 10% with code ZRC3408222), Delta (up to 10% with code NM4RY), Air Canada (up to 10% on standard fares, code MEET29X1). Discounts valid for specific travel dates around the show. Check the official Licensing Expo travel page for current partner codes and validity

    Book flights

    Visa

    Most international visitors to Licensing Expo 2027 require either a B-1 business visitor visa or an approved ESTA under the Visa Waiver Program. VWP-eligible travelers (citizens of 42 designated countries) may travel for business for up to 90 days with an approved ESTA. All other foreign nationals must obtain a B-1 visa from a U.S. embassy or consulate before travel. A valid passport is required for all international travel to the United States. The passport must be valid for at least six months beyond the period of intended stay. The event website does not provide visa-specific guidance; travelers should consult the U.S. Department of State and their local U.S. embassy or consulate for the most current requirements

    Estimated cost: Not yet confirmed

    Processing: Varies by embassy/consulate. Apply early. ESTA typically approved within 72 hours. B-1 visa interview wait times can range from days to several months depending on location

    The total cost for a B-1 visa is $435 ($185 MRV fee + $250 Visa Integrity Fee). ESTA costs $40.27. Travelers should apply for a visa or ESTA as soon as travel plans are confirmed. The expedited appointment pilot program (available at select posts) allows B visa applicants to pay an additional $750 for an interview within 10 business days. For the 2027 edition, the event website does not publish visa-letter or invitation-letter logistics; attendees should consult the U.S. Department of State directly

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Mandalay Bay Complex (direct indoor access to venue via Four Seasons, W Las Vegas, Mandalay Bay Resort) · South Strip (Luxor, Excalibur connected via free tram) · Stadium District / Dean Martin Drive (Fairfield, Staybridge Suites, Courtyard, Home2 Suites lower rates, 0.4.7 miles from venue) · Strip-Side North (for those preferring a wider choice of dining and entertainment; 1-2 miles from venue)

    Budget / 3-Star

    $50 - $150 per night (excluding resort fees)

    Mid-Range / 4-Star

    $100 - $250 per night (excluding resort fees)

    Premium / 5-Star

    $200 - $500+ per night (excluding resort fees)

    Book

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Harry Reid International Airport (LAS) is 3.3 miles from Mandalay Bay Convention Center. Taxi fare is approximately $14-25 (6-10 minutes). Rideshare pickup is on Level 2 of the parking garage. Shared shuttles are available for under $15. RTC Line 109 bus costs about $9 and takes approximately 27 minutes to the South Strip Transfer Terminal, then transfer to the Deuce bus to Mandalay Bay

    Hotel → venue: The Mandalay Bay Tram provides free indoor transport between Mandalay Bay, Luxor, and Excalibur every 3-5 minutes, operating daily from 10am to midnight. Strip-side hotels within the Mandalay Bay complex (Four Seasons, W Las Vegas) offer direct indoor access to the convention center. Stadium District hotels (Fairfield, Staybridge, Courtyard) are a 5-10 minute walk or short rideshare from the venue. The venue is a 7-8 minute walk from the hotel towers

    Ride-hail: Uber and Lyft operate throughout Las Vegas. Designated pick-up and drop-off locations at Mandalay Bay Convention Center are the Shark Reef and Bayside E entrances. Rideshare from LAS airport is on Level 2 of the parking garage. Typical fare from airport to venue is $20. Surge pricing may apply during peak convention hours

    Public transit: The RTC Deuce bus runs along Las Vegas Boulevard (the Strip) with stops directly at Mandalay Bay. A 24-hour pass costs approximately $6. The free Mandalay Bay Tram connects Mandalay Bay, Luxor, and Excalibur. The Las Vegas Monorail does not reach Mandalay Bay but connects to other Strip resorts via the tram system. RTC Route 109 connects the airport to the South Strip Transfer Terminal

    Parking: Self-parking at Mandalay Bay: $9 for 1 to 2 hours, $12 for 2 to 4 hours, $15 for 4 to 24 hours. Main self-parking structure is on the west side via Hacienda or Frank Sinatra Way. Convention Center parking garage is on the south end via Las Vegas Boulevard or Russell Road. Valet parking available for $40 per 24 hours. EV charging available through valet services ($15 per vehicle plus valet fee)

    Weather

    Plan and pack for the event climate.

    Month: May

    Temperature: 66°F to 91°F (19°C to 33°C)

    Seasonality: Very low rainfall (0.28 inches / 0.71 cm for the month). Low humidity (around 18%). Abundant sunshine. Late May marks the transition into early summer heat

    Packing: Light, breathable clothing for daytime. Comfortable walking shoes. Sunscreen (SPF 30+), sunglasses, and a hat. Light layer for heavily air-conditioned indoor spaces. Refillable water bottle. Business casual attire for the show floor

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Default day plan

    1. 8:00 AMBreakfast at hotel or a nearby café
    2. 9:00 AMShow floor opens. Attend pre-scheduled meetings with exhibitors using the event planner
    3. 12:00 PMLunch at one of the on-site dining options
    4. 1:00 PMAttend an educational session or keynote presentation
    5. 3:00 PMContinue networking and exploring the show floor, focusing on new exhibitors and product categories
    6. 5:30 PMShow floor closes. Unwind at a nearby attraction like the Shark Reef Aquarium or take the free tram to explore the Strip
    7. 7:00 PMDinner at a celebrity chef restaurant

    Plan your trip

    Planning

    Best day to visit: Tuesday, May 25 (Day 1)

    Opening day typically features keynote presentations, the official Opening Night Party, and the highest energy on the show floor. Many exhibitors host special events and product reveals on Day 1. The Opening Night Party is one of the best networking events of the week. Additionally, the full three-day schedule allows for comprehensive coverage without the shortened hours of the final day (Thursday closes at 3:30pm). First-day morning is the golden window for core buyers and licensors to tour the floor, so plan to arrive early to avoid missing key meetings

    T

    Register for the show and book travel and accommodation — Register early for early-bird pricing. Registration for the 2027 edition is not currently open; register interest to be notified. Book flights and hotels early as Las Vegas hotel rates rise closer to major conventions. Use the official hotel provider onPeak for discounted rates averaging 30% less than other travel sites. (Guidance, not an official deadline)

    T

    Download the Event Planner and build your target exhibitor list — The Event Planner gives access to the exhibitor list, brand directory, and meeting scheduling. Identify priority brands and categories (Animation, Art & Design, Automotive, Celebrity, Corporate Brands, Fashion, Food & Beverage, Gaming, Music, Publishing, Sports, Toys, TV/Film & Entertainment). (Guidance, not an official deadline)

    T

    Request meetings with priority exhibitors — Meeting slots with in-demand brands fill weeks before the show. Send meeting requests through the Event Planner as early as possible. For first-time attendees, book meetings in advance as it is harder to secure them on-site. (Guidance, not an official deadline)

    T

    Plan your show floor route by category — The show floor is organized by category including entertainment, characters, fashion, sports, art, and corporate brands. Map out your target categories and plan your route to maximize meeting time. The main exhibit hall is on the Casino level of the South Convention Center. (Guidance, not an official deadline)

    T

    Confirm travel logistics and pack for the show — Confirm flight and hotel details. Book airport transfer in advance if using shared shuttle. Pack business casual attire, comfortable shoes, and a light layer for air-conditioned halls. Late May in Las Vegas is hot (average high 91°F/33°C) and dry. (Guidance, not an official deadline)

    T

    Print or download your badge and review the show directory — Badge pickup is available on-site. Review the final exhibitor list and any last-minute meeting confirmations. Check the show hours: Tuesday 9:00am-5:30pm, Wednesday 9:00am-5:30pm, Thursday 9:00am-3:30pm. (Guidance, not an official deadline)

    Sample visitor itinerary

    Route-optimised day
    8:00 AM

    Breakfast at hotel or a nearby café. Review your meeting schedule and priority exhibitors for the day

    Hotel / Mandalay Bay complex
    9:00 AM

    Show floor opens. Attend pre-scheduled meetings with exhibitors using the Event Planner

    South Convention Center, Casino Level
    12:00 PM

    Lunch at one of the on-site dining options (e.g., Border Grill, StripSteak, Mandalay Bay Food Court)

    Mandalay Bay Resort
    1:00 PM

    Attend an educational session or keynote presentation

    South Convention Center, second floor
    3:00 PM

    Continue networking and exploring the show floor, focusing on new exhibitors and product categories

    South & North Convention Centers
    5:30 PM

    Show floor closes. Unwind at a nearby attraction like the Shark Reef Aquarium or take the free tram to explore the Strip

    Mandalay Bay / Luxor / Excalibur
    7:00 PM

    Dinner at a celebrity chef restaurant (e.g., StripSteak by Michael Mina, Border Grill)

    Mandalay Bay / Las Vegas Strip
    9:00 PM

    Networking drinks at Foundation Room (63rd floor) or Vinyl Room (63rd floor) for city views and industry connections

    Mandalay Bay Resort

    Side trips

    8

    Shark Reef Aquarium

    Aquarium

    Home to over 2,000 animals, including sharks, giant rays, and green sea turtles. Features a 1.3-million-gallon shipwreck exhibit. Timed-entry tickets from $29 for adults. Open 10:00am-8:00pm (last admission 7:00pm)

    On-site at Mandalay Bay (12 min walk from convention center)

    The Shoppes at Mandalay Place

    Shopping / Dining

    A collection of unique boutiques, restaurants, and entertainment options connecting Mandalay Bay and Luxor. Includes Rí Rá Irish Pub, Rick's Bar, and various retail outlets

    On-site at Mandalay Bay

    T-Mobile Arena

    Entertainment / Sports

    A multi-purpose arena hosting major concerts, sporting events (Vegas Golden Knights NHL), UFC events, and shows. Hosts more than 100 events annually

    19 min walk / 0.9 miles

    Allegiant Stadium

    Sports / Entertainment

    Home of the Las Vegas Raiders NFL team, also hosting major concerts and events. A state-of-the-art stadium opened in 2020

    3 min drive

    Las Vegas Strip

    Entertainment District

    The iconic Las Vegas Boulevard featuring world-class shows, dining, casinos, and attractions. The Strip is 4.2 miles long, stretching from Mandalay Bay on the south end to the STRAT on the north end. Free attractions include the Bellagio Fountains and the Welcome to Fabulous Las Vegas sign

    Adjacent to venue

    Grand Canyon National Park (South Rim)

    Natural Wonder / Day Trip

    One of the Seven Natural Wonders of the World. Day tours from Las Vegas are available with hotel pickup, typically departing around 5:30 AM and returning around 9:00 PM. Tours include stops at Mather Point and Bright Angel. (Recommendation, not event-hosted)

    4.5.5 hours drive each way (approx. 275-280 miles)

    Hoover Dam

    Engineering Landmark / Day Trip

    One of the Seven Wonders of the Industrial World. Half-day tours (4.5 hours) from Las Vegas include round-trip transport, photo stops, and the option to add a power plant tour. Located approximately 30 miles southeast of Las Vegas. (Recommendation, not event-hosted)

    45 minutes drive each way

    Red Rock Canyon National Conservation Area

    Nature / Outdoor Recreation

    Nevada's first National Conservation Area spanning 198,000 acres. Features a 13-mile scenic drive, hiking trails, ancient petroglyphs, and sandstone cliffs. Timed-entry reservations required for the scenic drive. (Recommendation, not event-hosted)

    30 minutes drive from the Strip (17 miles west)

    Networking spots

    7

    Foundation Room

    Rooftop Bar / Lounge / Restaurant

    Located on the 63rd floor of Mandalay Bay. An exclusive lounge, bar, restaurant, and nightclub with live music and panoramic views of the Strip. Associated with House of Blues. A sophisticated venue for evening networking. (Recommendation, not event-hosted)

     

    Vinyl Room

    Restaurant / Cocktail Lounge / Nightlife

    Opened in 2026 on the 63rd floor of Mandalay Bay. A premium restaurant, cocktail lounge, nightlife destination, and membership club inspired by intimate listening bars of Japan. Includes the 78 Lounge, 45 Dining Room, and members-only 33 Members Room. Daily 3pm-2am. (Recommendation, not event-hosted)

     

    Eyecandy Bar & Lounge

    Casino Bar / Lounge

    Located in the heart of Mandalay Bay's Casino floor. Offers a casual social scene surrounded by casino action. Open until 2:00 AM. No cover charge. Good for informal meetings and drinks. (Recommendation, not event-hosted)

     

    Rhythm & Riffs Lounge

    Live Music Lounge

    Located at Mandalay Bay. A lively lounge featuring live music, cocktails, and a relaxed atmosphere. Suitable for after-show networking. (Recommendation, not event-hosted)

     

    Tailgate Beach Club

    Sports Dayclub / Pool Venue

    A 21+ sports dayclub inside Mandalay Bay with five resort-style pools and wall-to-wall LED screens showing the day's biggest games. Hosted the Licensing Expo 2026 Opening Night Party featuring. The Temptations. Room for up to 2,000 guests. (Recommendation, not event-hosted, except when hosting official event parties)

     

    Rí Rá Irish Pub

    Pub

    Located inside the Mandalay Bay casino at The Shoppes at Mandalay Place. An Irish pub with a lively atmosphere, good for casual drinks and watching sports. (Recommendation, not event-hosted)

     

    B Side at House of Blues

    Restaurant / Bar / Live Music

    Located at Mandalay Bay. A casual restaurant and bar with live music, part of the House of Blues complex. Good for evening networking with entertainment. (Recommendation, not event-hosted)

     

    Budget

    Costs & budget

    Shell scheme

    USD 333 / m²

    Raw space

    USD 330 / m²

    Standard booth

    9 m²

    Exhibitor space rates are not published publicly on the official Licensing Expo website. Estimates based on third-party exhibitor listings (2026 data): standard booth approximately $3,000 per 9 sqm; raw space approximately $330 per sqm. The Service Provider Exhibitor package is officially priced at $5,000 and includes a table, 4 chairs, power, branded meterboard, tent card and concierge access (2026 edition). For official raw space rates, contact the Licensing Expo sales team

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Booth 9 m² × $333.00/m²$2,997.00
    • Hotel × 3 nights$180.00
    • Per diem × 3$225.00
    • Visa$185.00
    • Flight — Domestic (within US)$350.00
    Estimated total$3,937.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    Raw space (per sqm)

    exhibitor · standard

    USD 330 / per sqm

    estimate

    Standard booth (9 sqm)

    exhibitor · standard

    USD 3000 / per 9 sqm

    estimate

    Service Provider Exhibitor package

    exhibitor · service_provider

    USD 5000 / package

    official

    Standard Pass (early bird)

    visitor · standard

    USD 60 / per person

    official

    Standard Pass (standard rate)

    visitor · standard

    USD 90 / per person

    official

    Explorer Pass

    visitor · explorer

    USD 275–395 / per person

    official

    Networking Pass

    visitor · networking

    USD 2195 / per person

    official

    Hotel (budget tier)

    both · budget

    USD 50–150 / per night

    estimate

    Hotel (mid-range tier)

    both · mid_range

    USD 100–250 / per night

    estimate

    Hotel (luxury tier)

    both · luxury

    USD 200–500 / per night

    estimate

    Taxi / Rideshare (airport to venue)

    both · standard

    USD 20–40 / per trip

    estimate

    B-1 Business Visa

    both · standard

    USD 185–435 / per person

    official

    Per diem (meals and incidentals)

    both · standard

    USD 75–150 / per day

    estimate

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Answer 8 quick questions to see whether Licensing Expo 2027 is best for you as a visitor, an exhibitor, or whether you should skip it and focus elsewhere

    QUESTION 1 OF 8

    What best describes your primary role in the licensing ecosystem?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You need to source new brands for your product line or retail shelves, secure licensing rights, or build relationships with licensors and agents. The 2027 show runs May 25-27 at Mandalay Bay Convention Center, with 5,000+ brands across 20+ categories.

    Best for

    Retailers, licensees, manufacturers, and brand seekers looking to discover new IP, secure licensing rights, and connect with brand owners and agents face-to-face

    Min. budget

    $90.00

    Timeline

    2 to 3 days on-site, plus 4-6 weeks pre-show planning to schedule meetings via the Event Planner and review the exhibitor list

    Risks

    High travel and accommodation costs during Las Vegas convention season

    Meeting slots with in-demand brands fill weeks before the show

    Large show floor requires pre-planning to cover priority categories efficiently

    exhibit

    You own or represent licensable IP and want to meet hundreds of potential licensees and retail buyers in one place. The Service Provider Exhibitor package starts at $5,000; standard booth space and raw space rates are available on request. Contact sales@licensingexpo.com.

    Best for

    Brand owners, IP holders, licensing agents, and entertainment companies looking to showcase their portfolio, meet licensees and retail buyers, and sign licensing deals

    Min. budget

    $5,000.00

    Timeline

    6 to 12 months pre-show planning including booth design, materials, team preparation, and meeting scheduling. Advance orders close approximately March 30, 2027.

    Risks

    High total cost including booth space, build, travel, and staffing

    Strong competition for buyer attention across 400+ exhibitors

    ROI depends heavily on pre-booked meetings and follow-up execution

    Lead-capture and CRM integration must be planned before the show

    skip

    Your business does not involve licensing, brand extension, consumer products, or retail sourcing, or you cannot commit to the travel and on-site time required. Licensing Expo is a trade-only event with a strict 18+ entry policy, so it is not suitable for general consumers or non-industry visitors

    Best for

    Companies outside the licensing ecosystem, businesses with no immediate plans to license IP or source licensed products, and those unable to justify the time and travel investment

    Min. budget

    Not yet confirmed

    Timeline

    N/A

    Risks

    Missing industry networking opportunities and competitive intelligence

    Falling behind on licensing trends that could impact your category

    Book with

    Partners

    onPeak

    Official Hotel Provider

    onPeak is the only hotel provider endorsed by Licensing Expo. Discounted hotel rates averaging 30% less than other travel sites, with hotel rewards points still earned. Group reservation tools, flexibility, best rate pledge, and pay-delay options are available

    Visit partner Confidence: confirmed

    Licensing Expo Travel page

    Mandalay Bay Convention Center

    Venue

    Licensing Expo takes place at the Mandalay Bay Convention Center, South & North. Main exhibit hall is on the Casino level of the South Convention Center. Additional meeting spaces, showcases and events are on the second floor of the South Convention Center and in the North Convention Center

    Visit partner Confidence: confirmed

    Licensing Expo FAQ

    FedEx Business Center

    Authorized Contractor

    Business Center at Mandalay Bay Convention Center. Hours: 7 days a week 7am-7pm. Phone: (702) 262, Parcel Dept: (702) 262, Fax: (702) 262

    Visit partner Confidence: confirmed

    Licensing Expo Exhibitor Scam Warning page

    SWABIZ (Southwest Airlines)

    Airline Partner

    Visitors receive up to a 3% discount pending fare class purchase by booking via SWABIZ. Tickets must be purchased through the SWABIZ link. Discount valid for travel 5/15/2026 to 5/23/2026

    Visit partner Confidence: confirmed

    Licensing Expo Travel page

    Air Canada

    Airline Partner

    Visitors can receive up to a 5% discount on standard fares, 10% on flex fares and higher. For international travel, 10% on standard fares and higher. Discount code MEET29X1. Discount valid for travel 5/17/2026 to 5/25/2026

    Visit partner Confidence: confirmed

    Licensing Expo Travel page

    United Airlines

    Airline Partner

    Visitors can receive up to 10% discount depending on fare class. Promotion code ZRC3408222. Discount valid for travel 5/17/2025 to 5/25/2025

    Visit partner Confidence: confirmed

    Licensing Expo Travel page

    Delta Air Lines

    Airline Partner

    Save up to 10% on Delta and Delta applicable DL Codeshare flights pending booking class. Discount code NM4RY. International routes available through Asia/Australia Transpacific flights with up to 20% off and Haneda Japan Transpacific flights with up to 25% off. Discount valid for travel 5/17/2025 to 5/25/2025

    Visit partner Confidence: confirmed

    Licensing Expo Travel page

    Avis

    Car Rental Partner

    Discounted car rental rates available. Discount Code: J157623. Call Avis at 1 (800) 331-1600 to make a reservation

    Visit partner Confidence: confirmed

    Licensing Expo Travel page

    Recommended providers

    Hotels

    onPeak

    onPeak is the official hotel provider for Licensing Expo 2026. Through this partnership, discounted hotel rates are available at a selection of Las Vegas hotels, typically averaging 30% less than other travel sites, while still earning hotel rewards points. The official 2027 edition hotel booking portal has not yet been published; check the Licensing Expo travel page for updates. For hotel assistance, contact Robyn Canada (Account Executive, onPeak) at robyn.canada@onpeak.com

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    Brand Licensing
    Leasing a trademarked or copyrighted entity (known as a property) for use in conjunction with a product, service or promotion (Source:
    2
    Licensor
    The brand owner or IP owner who leases the use of their intellectual property and can receive royalties (Source:
    3
    Licensee
    The company that rents a well-known brand and uses it on products under a license agreement (Source:
    4
    Property
    A trademarked or copyrighted entity such as a name, likeness, logo, graphic, saying, signature, character, or entertainment title (Source:
    5
    Royalty
    Payment received by a brand owner for the licensed use of their intellectual property, often based on sales (Source:
    6
    IP
    Intellectual property; the protected brand, character, logo, or other asset that can be licensed (Source:
    7
    Licensing Expo
    The world's largest brand licensing trade show, held annually in Las Vegas and produced by the Global Licensing Group (Source:

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    Sources

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