LEISURE 2027 tourism fair opens in Minsk on 24-26 March 2027.
Dates
24–26 Mar 2027
City / country
Minsk, Belarus
Venue
Minsk International Exhibition Centre (BELEXPO)
Time
10:00 AM – 6:00 PM
Are you the organiser of this event?
Event overview
LEISURE 2027 is Belarus's largest tourism trade fair, running 24-26 March 2027 at the Minsk International Exhibition Centre (BELEXPO).
The 29th edition brings destinations, tour operators, hotels and sanatoriums together in Minsk for three days of B2B meetings and direct consumer bookings.
Entry is free after online registration, and the 2026 edition drew 195 exhibitors from 10 countries.
TL;DR
Visitors can compare package tours, sanatorium stays, regional routes and outbound destinations in one hall, then book with operators on the spot. The B2B workshop and country stands make the fair useful for agents sourcing new products, while free registration keeps it accessible to independent travellers planning a holiday.
Belarus's largest travel fair gives exhibitors direct access to tour agents, corporate buyers and high-intent consumers in one location. A national stand reaches regional and Minsk audiences, and the B2B workshop creates pre-booked meetings. Entry is free for visitors, so exhibitors see both trade and consumer traffic across three days.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Minsk International Exhibition Centre (BELEXPO), ul. Pavliny Miodelki 24, Minsk, Belarus
Entrances & gates
Main entrance
Primary visitor and exhibitor entrance from ul. Pavliny Miodelki 24.
2,300 on-site parking spaces at the exhibition centre; follow marshals on show days.
2,300 spaces ·
Food options
Venue cafe and coffee points
On-site diningParking: The exhibition centre has 2,300 parking spaces on site, according to the organiser's exhibitor page.
Gate: Use the main entrance off ul. Pavliny Miodelki; allow extra time on the first morning for badge checks.
Attend
Event days & opening times
Visitor registration
Free entry after online registration; no paid ticket price is printed.
Ticket info
Badge collection
Register online before arrival and bring a passport or ID to collect the badge at the entrance.
Ticket notes
Entry is free after registration on the official site. The fair mixes trade visitors and the general public.
Who runs the show
BelExpo State Enterprise
Organiser
What's on
Ministry of Sport and Tourism of the Republic of Belarus
National tourism policy support · Belarus
Minsk City Executive Committee
Host city support and SME exhibition subsidy programme · Belarus
How the last edition performed
Last edition
2026
Exhibitors: 195
Edition #: 28
Exhibitor countries: 10
This edition
2027
Visitors: 9,000
Exhibitors: 220
Next edition
Not announced yet
Growth over time
Impact
The move to BELEXPO gives LEISURE 2027 a modern, purpose-built venue with 2,300 parking spaces and better public transport links than the old Minsk-Arena setting. For buyers, the smaller 2026 exhibitor base signals a more curated floor, while the 2025 figure shows the fair can still draw a mass consumer audience when the programme is broad.
Audience quality
The audience combines Belarusian travel agents, regional tourism administrations, corporate buyers and consumers booking holidays. The free public format means exhibitors meet high-intent travellers alongside trade visitors, so stand teams should qualify visitors quickly. The B2B workshop is the best route to pre-booked agent meetings.
Exhibitor outcomes
ROI depends on lead qualification rather than raw footfall. Destinations and hotels selling directly to consumers can convert on-site bookings and email sign-ups; B2B suppliers should target the workshop and agent meetings. Budgets should assume three days, Russian-language materials and follow-up within 48 hours.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Belarus is a compact but active travel market where domestic sanatorium stays, Russian and CIS city breaks, and package holidays sell through a dense network of agents. LEISURE is the country's main spring marketplace, so a presence here reaches both the trade that builds summer programmes and consumers booking directly.
Key trends shaping this market and its wider industry.
Domestic and regional tourism is the growth engine
Belarusian regions are packaging museums, agrotourism, eco-trails and sanatorium stays into short-break products. Regional stands at the fair have grown into a national section, giving local suppliers direct access to Minsk agencies and consumers.
What it changes: Exhibitors selling rural, wellness or heritage products can find distribution partners without opening a Minsk office.
CIS connectivity is replacing some European volume
The 2026 exhibitor list was dominated by CIS destinations plus Cuba, Myanmar and Turkey. Rail and air links within the CIS, especially with Russia, are shaping itinerary design and demand for multi-country tours.
What it changes: Operators should build flexible CIS circuits and price in rail segments rather than relying on European gateways.
B2B meetings are becoming the core value of the fair
The organiser added a dedicated LEISURE & TRAVEL B2B workshop with pre-booked meetings, alongside the public travel-shopping floor. This mirrors a wider shift from passive stands toward scheduled buyer-supplier appointments.
What it changes: Exhibitors who pre-register for the workshop and set targets will get more value than those who rely on walk-up traffic alone.
Latest updates from across the market.
LEISURE 2026 closes at BELEXPO with 195 exhibitors from 10 countries
ReadBuyers planning a CIS and Eastern Europe travel calendar can pair LEISURE with these established trade fairs. Dates for the other shows are the recurring calendar slots and should be reconfirmed with each organiser.
FITUR 2027
Madrid, Spain
Dates estimated from the late-January calendar; confirm with IFEMA.
websiteITB Berlin 2027
Berlin, Germany
Dates estimated from the annual March slot; confirm before booking.
websiteOTDYKH Leisure Moscow
Moscow, Russia
Dates are the usual early-September slot; confirm the 2027 calendar with the organiser.
websiteQ1 2027
A January-to-March sequence for annual destination planning.
LEISURE dates and venue come from the organiser. Circuit dates are recurring-slot estimates.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Minsk National Airport
Main international gateway with flights to CIS, Turkey, the Gulf and Asia; taxis and buses run to the city.
About 42 km east of Minsk
to venue
50-70 minutes by road
by car
Minsk-1 Airport
Smaller city airport used mainly for business aviation and some regional services; confirm your flight actually uses MHP.
About 8 km from the city centre
to venue
25-35 minutes by road
by car
A range of accommodation options near the venue and across key areas.
USD 55–85 / night
Simple three-star rooms; book early because spring demand is strong.
USD 100–150 / night
Best balance of access to the venue and evening dining; breakfast usually included.
USD 180–260 / night
International-standard rooms, gyms and meeting space; useful for hosted buyers and senior teams.
Get around the city with these convenient transport options.
Metro and city bus
Buy a transport card or use contactless payment; allow 40-60 minutes from the centre.
Taxi / ride-hailing
Use an app-based taxi for fixed pricing; agree the meter or fare before leaving the airport.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Visa-free entry | Nationals of eligible countries arriving through Minsk National Airport or specified land crossings | — | No advance application for eligible visitors | |
| Consular visa | Visitors whose nationality is not on the visa-free list | $60.00 | 5-10 working days |
Belarus offers visa-free entry to a changing list of countries, usually with a stay limit and an arrival-route condition. Confirm your own case on the MFA site before paying for travel.
Not confirmed for this venue; ask a Belarusian freight forwarder whether an ATA carnet is accepted for your goods.
Official visa pageWeather
March in Minsk is cold and changeable: daytime highs of about 2-6°C, nights around -3 to 0°C, with snow, sleet or rain possible. Bring a warm coat and waterproof shoes.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
4G mobile coverage is good in Minsk; buy a local prepaid SIM or eSIM from A1 or MTS. EU roaming may not apply in Belarus, so check your operator's rates before travelling.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Language
Russian is the working language of most stands and negotiations; English is common among international hotels but less so at regional stands.
Meeting style
Punctuality matters and business cards are exchanged at the start of meetings. A small gift from your region is appreciated but not expected.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: Minsk National Airport (MSQ)
Book 6-10 weeks ahead for March. Minsk National Airport is the main gateway; allow 50-70 minutes by road to BELEXPO and keep a buffer for border checks.
Book flightsMany nationalities can enter Belarus visa-free for short stays, but the list and arrival conditions change. Check the MFA site and carry a hotel booking and return ticket.
Estimated cost: USD 0-60 depending on nationality
Processing: Visa-free on arrival for eligible passports; 5-10 working days for a consular visa
Registration with local authorities may be required for longer stays; hotels usually handle it for guests.
OfficialGet to the venue and around the city with these options.
Airport → venue: Taxi or pre-booked transfer, 50-70 minutes; a city bus to the metro is cheaper but slower with luggage.
Hotel → venue: Metro plus bus or a 20-40 minute taxi from central hotels; allow extra time on the opening morning.
Ride-hail: Yandex Go and local taxi apps operate in Minsk; agree the fare or use the app price.
Public transit: Minsk metro and bus network are cheap and reliable; a single ride costs about BYN 1-2.
Parking: BELEXPO has 2,300 on-site parking spaces; arrive early on 24 March.
Plan and pack for the event climate.
Month: March
Temperature: -3°C to 6°C
Seasonality: Snow, sleet and rain are all possible; spring thaw can make pavements wet.
Packing: Warm coat, waterproof shoes, layers for heated halls and a compact umbrella.
Plan your trip
Best day to visit: Day 2 (25 March 2027)
Day one is busiest with opening ceremonies and consumer crowds. Day two has a full programme and more room for scheduled meetings, while day three closes at 16:00 and is better for short follow-ups.
Book flights and confirm whether your passport needs a Belarus visa or qualifies for visa-free entry. — Check the MFA list and arrival-route conditions before paying.
Reserve a hotel in central Minsk and register free on tourexpo.by. — Spring demand is high; aim for a refundable rate.
Download the exhibitor list and shortlist 12 stands or sessions. — Group them by hall to avoid crossing the venue repeatedly.
Pack for cold, wet weather and print or save your registration QR code. — Bring a passport for badge collection.
Check transport to BELEXPO and plan arrival for 10:00 on day one. — Allow 50-70 minutes from MSQ airport.
Arrive at BELEXPO, clear badge check and collect the floor plan
Main entranceWalk the national and regional stands; book follow-up meetings
BELEXPO exhibition hallLunch and informal networking with agents
Venue cafeAttend destination presentations and the B2B workshop
Programme stageMinsk old town and Independence Avenue
City Walk
20-30 minutes by metro from central hotels
See the reconstructed Upper Town, Holy Spirit Cathedral and the Stalinist architecture of the main avenue.
Mir Castle
Day Trip
About 1.5-2 hours by road from Minsk
A UNESCO-listed 16th-century castle and a common add-on for hosted buyers and leisure travellers.
B2B workshop lounge
Scheduled meetings
Best for pre-booked agent and operator appointments.
National and regional stands
Stand networking
Regional administrations often host tastings and presentations; introduce yourself to stand managers.
The fair mixes trade and consumer visitors, so follow-up must separate agents and operators from travellers. Russian-language follow-up performs better with regional partners.
Budget
Shell scheme
BYN 280–380 / m²
Raw space
BYN 180–260 / m²
Standard booth
9 m²
The organiser publishes no open tariff; these bands are market estimates for Minsk and exclude VAT, furniture and extra services.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
Shell scheme stand
exhibitor · standard
USD 360–540 / per sqm
Hotel
both · mid
USD 100–150 / per night
Per diem
both · standard
USD 35–60 / per day
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| Shell scheme stand | exhibitor | standard | USD 360–540 / per sqm | estimate | 2026-10-31 |
| Hotel | both | mid | USD 100–150 / per night | estimate | 2026-10-31 |
| Per diem | both | standard | USD 35–60 / per day | estimate | 2026-10-31 |
Decision
Six quick questions to decide whether to visit, exhibit or skip LEISURE 2027.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have a shortlist of suppliers and can attend at least one full day.
Best for
Travel agents, corporate buyers and travellers sourcing summer 2027 products
Min. budget
$400.00
Timeline
4-6 weeks
Risks
Consumer crowds slow meetings
Limited English at regional stands
exhibit
You have a Russian-speaking team and a follow-up process for leads.
Best for
Tour operators, hotels, destinations and travel tech suppliers selling into Belarus
Min. budget
$2,500.00
Timeline
8-12 weeks
Risks
Smaller 2026 exhibitor base
Mixed trade and consumer traffic
skip
Your target market is outside the CIS and the dates clash with a priority show.
Best for
Suppliers with no Belarus/CIS mandate or no capacity to follow up
Timeline
Not applicable
Risks
Missing regional buyer relationships
Book with
Minsk International Exhibition Centre (BELEXPO)
Purpose-built exhibition centre on ul. Pavliny Miodelki 24 with 2,300 parking spaces.
Venue named by the organiser; not a commercial sponsor.
Belavia
Belarus's national carrier and the most direct route into Minsk for many CIS and international visitors.
Public airline resource, not a confirmed event partner.
Ministry of Sport and Tourism of the Republic of Belarus
National ministry responsible for tourism policy and the state tourism programme.
Public body relevant to the sector; partnership not confirmed.
Republican Union of Tourism Industry
Belarusian tourism industry association that coordinates operators and agents.
Public association resource; not a confirmed 2027 partner.
Recommended providers
Ministry of Foreign Affairs of Belarus
Official visa and visa-free entry rules; check before booking.
Venue-linked travel desk offers hotel and transfer packages for exhibitors.
National carrier with connections to CIS, Turkey and the Gulf; compare with connecting options.
Official venue contractor for stand building and freight coordination.
Local insurer; confirm that the policy covers business travel and exhibition equipment.
Can arrange Minsk city tours and Mir Castle day trips around the fair.
Use a mobile form or CSV import to capture leads with consent and language fields.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
4 more alternate names hidden
Trust footer
4
References
2
Publishers
4
Date checked
BelExpo
BelTA
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