Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join Le Grand Tasting in Paris on November 27-28, 2026, at Carrousel du Louvre, featuring over 300 wine producers and masterclasses.
Dates
27–28 Nov 2026
City / country
Paris, FR
Venue
Carrousel du Louvre
Time
10:15 AM – 8:00 PM
Are you the organiser of this event?
Event overview
Le Grand Tasting is a premier wine exhibition held at the Carrousel du Louvre in Paris. Scheduled for November 27-28, 2026, this event will showcase wines from over 300 producers, offering attendees a unique opportunity to taste and learn about various wines.
Participants can also attend masterclasses led by industry experts, enhancing their understanding of wine production and tasting techniques. Le Grand Tasting takes place in Paris, FR.
TL;DR
The Carrousel du Louvre tasting floor gathers more than 300 wine producers in one central Paris venue, so a single visit covers a wide spread of regions, styles and vintages without leaving the city. Expert-led masterclasses let trade buyers and sommeliers go deeper on specific appellations and vintages, while importers and distributors can line up meetings with producers whose wines are not yet in their market.
Exhibitors gain access to a targeted audience of wine professionals and enthusiasts, providing an excellent platform for showcasing their products. The event facilitates valuable connections and potential sales opportunities, making it a must-attend for wine producers. Meet qualified buyers and partners including Wine producers from various regions, Distributors and importers of wines, Vineyard owners showcasing their brands.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
99, rue de Rivoli, 75001 Paris
Carrousel du Louvre in Paris typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Carrousel du Louvre in Paris typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Carrousel du Louvre for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Event days & opening times
General admission
One-day entry
General admission
Two-day entry
General admission
Premium entry with subscription
General admission
Reduced price for students and job seekers
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2026-11-27 to 2026-11-28, Le Grand Tasting in Paris covering Red wines from Bordeaux and Burgundy, White wines from Loire and Alsace, Sparkling wines including Champagne, Organic an gives trade buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Main long-haul gateway. RER B to Chatelet-Les Halles then metro line 1 or 7 to Palais Royal - Musee du Louvre, or taxi to the Louvre area. Allow extra time for baggage and security
to venue
Approx. 45-60 min by road to central Paris
by car
Mostly European and domestic traffic. Orlyval to Antony then RER B, or Orlybus to Denfert-Rochereau, then metro to the Louvre. Taxi to the Louvre area is usually shorter than from CDG
to venue
Approx. 30-45 min by road to central Paris
by car
Paris Beauvais
Used by some low-cost carriers. The official coach to Porte Maillot is the practical option; then take metro line 1 toward Palais Royal - Musee du Louvre. A taxi is expensive for most visitors
to venue
Approx. 75-90 min by coach to central Paris
by car
A range of accommodation options near the venue and across key areas.
Timhotel Le Louvre
USD 140–190 / night
Approx. EUR 140-190 per night for late-November dates; walkable to the Carrousel du Louvre. Confirm live rate and cancellation policy.
Breakfast (paid), free Wi-Fi, air conditioning, parking, accessible, kid-friendly, smoke-free property
Hotel La Lanterne & Spa by Timhotel
USD 220–300 / night
Approx. EUR 220-300 per night; a higher-comfort option with spa and pool. Allow a short metro ride or 25-30 min walk to the Louvre area.
Breakfast (paid), free Wi-Fi, indoor pool, hot tub, air conditioning, fitness center, spa, parking
Hôtel SUB
USD 130–180 / night
Approx. EUR 130-180 per night; central 3-star option. Confirm exact address and metro connection before booking.
Breakfast, free Wi-Fi, restaurant, kid-friendly
Hôtel Rivoli
USD 160–220 / night
Approx. EUR 160-220 per night; central Rue de Rivoli location with airport shuttle listed. Confirm current facilities and room type.
Wi-Fi, airport shuttle, kid-friendly
Hotel Paris Saint Honoré
USD 120–170 / night
Approx. EUR 120-170 per night; budget 2-star in the Saint-Honoré district, walkable to the Louvre area. Confirm current rating.
Breakfast, free Wi-Fi, restaurant, smoke-free property
résidence artemis
USD 90–130 / night
Approx. EUR 90-130 per night; budget aparthotel-style option returned in the Paris search. Confirm location and kitchen facilities.
Free Wi-Fi, pet-friendly
Get around the city with these convenient transport options.
RER + metro
RER B to Chatelet-Les Halles, then metro line 1 or 7; confirm live RER airport fare and service disruptions.
Orlyval + RER B
Orlyval shuttle to Antony then RER B; Orlybus to Denfert-Rochereau is another option. Confirm current fare.
taxi
Official Paris taxi flat fare applies from CDG to the Right Bank; confirm surcharges for luggage and late hours.
taxi
Official Paris taxi flat fare applies from Orly to the Left Bank; the Louvre is on the Right Bank, so confirm the applicable flat fare with the driver.
bus
Roissybus links CDG terminals with Opera; from Opera walk or take metro line 3, 7 or 8 to the Louvre area. Confirm schedule.
coach
Official Beauvais airport coach to Porte Maillot, then metro line 1 toward Palais Royal - Musee du Louvre. Allow 75-90 min total.
metro
Lines 1 and 7 serve Palais Royal - Musee du Louvre; a carnet or Navigo Easy card can reduce per-ride cost. Confirm current RATP fares.
parking
Paid underground parking at the venue; confirm current hourly/day rates, vehicle height and pre-booking options before driving.
Weather
Paris in late November is cool and changeable: daytime highs often around 9-11 C and night lows around 4-6 C, with rain possible on any day. These are climatological bands, not a forecast for the edition; check Meteo-France or a reliable forecast 3-5 days before travel. The Carrousel du Louvre is underground, so allow extra time for a damp walk from the metro and keep a small umbrella in your bag.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Paris has broad 4G/5G coverage from Orange, SFR, Bouygues and Free. EU visitors can use roam-like-at-home; non-EU visitors should check an eSIM or local SIM before arrival. Venue Wi-Fi at Carrousel du Louvre may be available in public areas; confirm exhibition Wi-Fi with the organiser if you need it for stand demos. France uses 230 V, 50 Hz, type E sockets, so bring an adapter for UK or US plugs.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Language and greeting
French is the working language in Paris. A short 'bonjour' before a request is standard courtesy, and 'merci' when leaving a stand is appreciated. English is common in the wine trade, but not every producer or venue staff member will speak it fluently, so keep questions simple and use written grape or appellation names if needed.
Currency and payments
France uses the euro (EUR). Contactless cards are widely accepted, but small producers may prefer cash or a bank transfer for orders. Tipping is usually included as service; rounding up or leaving small change is optional. Confirm card acceptance before opening a tab at a stand.
Tasting etiquette
Use the spittoon, drink water and eat bread between flights. Avoid strong perfume or cologne because it interferes with aroma. Ask before photographing a producer's stand or labels, and do not handle bottles without permission. Serious buyers should introduce themselves and ask for the commercial contact.
Dress and punctuality
Smart casual is typical for a Paris wine fair. Arrive at opening or slightly earlier to clear security and collect your badge. The venue is underground, so a light layer is useful even when the weather outside is mild.
Business cards and follow-up
Wine trade conversations move quickly at a walk-around tasting. Note the producer, appellation, vintage and price point on the back of a business card or in your phone, and follow up within a week. French producers often prefer a short email with a specific request rather than a generic brochure download.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: CDG
Book flights after confirming the exact Grand Tasting dates on grandtasting.com/schedule. For London, compare nonstop flights (approx. 1 hr 15 min) with Eurostar from St Pancras to Gare du Nord (approx. 2 hr 20 min), which lands closer to central Paris. From New York JFK, nonstop CDG flights run approx. 7 hr 10 min to 7 hr 30 min; Google Flights guidance captured for this listing suggests booking 2-5 months ahead for cheaper transatlantic fares. Compare CDG and ORY for Paris arrivals; CDG has the broadest long-haul choice. Asia and Australia routings usually connect through Gulf, Turkish or East Asian hubs. Fares were not captured; recheck before booking.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Charles de Gaulle (CDG): Approx. 45-60 min by road to central Paris; Paris Orly (ORY): Approx. 30-45 min by road to central Paris; Paris Beauvais (BVA): Approx. 75-90 min by coach to central Paris. Allow road or rail time to Carrousel du Louvre; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Carrousel du Louvre: Louvre / central Paris: Timhotel Le Louvre; Central Paris: Hotel La Lanterne & Spa by Timhotel; Paris: Hôtel SUB.
Ride-hail: Uber, Bolt and FREENOW operate in Paris. Pick-up around the Louvre can be slow because of pedestrian zones and bus lanes; use a designated taxi rank or a nearby cross street rather than asking the driver to stop on Rue de Rivoli. Approx. EUR 20-35 from central Paris hotels to the venue, and approx. EUR 50-70 from CDG, depending on traffic and surge. Confirm the app fare before booking.
Public transit: RATP runs metro, RER, tram and bus services. For Carrousel du Louvre, use Palais Royal - Musee du Louvre (metro lines 1 and 7), or Chatelet-Les Halles (RER A, B and D plus metro lines 1, 4, 7, 11 and 14) and walk 10-15 min. A single metro ticket is approx. EUR 2.15-2.50; airport RER fares are higher. Buy contactless via Navigo Easy or a paper ticket, and check ratp.fr for live disruptions.
Parking: Carrousel du Louvre has paid underground parking. Rates were not captured for this edition; expect central Paris hourly rates and a daily cap, and confirm vehicle height limits and event-day access before driving. Pre-book if available. Public transport is usually simpler because the venue sits in a pedestrian-heavy part of central Paris.
Plan and pack for the event climate.
Month: November
Temperature: Approx. 4-11 C (night to day); confirm forecast before travel.
Seasonality: Late November is one of the wetter, greyer periods in Paris; showers are common, but prolonged heavy rain is not guaranteed. Pack for damp pavements and cool evenings.
Packing: Bring layers, a waterproof jacket or umbrella, comfortable shoes for a long tasting session, and a notebook or phone for tasting notes. Avoid strong perfume or cologne because it interferes with wine aromas. Smart casual is typical for the Grand Tasting.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Le Grand Tasting usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Review the exhibitor list and set tasting priorities
Book any masterclasses or special tastings
Check travel disruptions and strike notices; Pack for tasting and walking
Prepare your tasting kit; Confirm venue access and security rules
Arrive early and pace the tasting; Follow up while notes are fresh
Confirm the exact show dates and opening hours; Buy the right ticket tier
Book a hotel near the Louvre or on metro lines 1 and 7
Plan the airport transfer
Registration and hall orientation at Carrousel du Louvre
Supplier meetings and product demos
Final negotiations and follow-up
Le Grand Tasting registration concourse
Carrousel du Louvre
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Carrousel du Louvre
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
EUR 45 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | EUR 45 / per person | organiser_published |
Decision
Use this quick check to decide whether Le Grand Tasting fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Le Grand Tasting, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Red wines from Bordeaux and Burgundy and White wines from Loire and Alsace solutions and benchmarking suppliers at Le Grand Tasting in Paris.
Min. budget
$775.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Red wines from Bordeaux and Burgundy and White wines from Loire and Alsace products who need qualified meetings with the event's trade audience.
Min. budget
$3,487.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Paris show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Trust footer
1
References
1
Publishers
0
Date checked
Le Grand Tasting
Display a free company card at your booth, or share your professional card on the show floor.