Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Le Celo 2027 is the annual event dedicated to the supply chain, designed to facilitate targeted meetings between decision-makers and service providers. With a unique format that includes collaborative workshops and informal networking, the event ensures that participants find concrete solutions to their current and future challenges.
The event will host a maximum of 170 participants, ensuring quality interactions and focused discussions. Le Celo 2027 takes place in Deauville, France.
TL;DR
- 1Dates and Venue: 31 March - 2 April 2027, Deauville, France, with the Hôtel Barrière L'hôtel Du Golf Deauville as the venue base.
- 2Format: Invitation-only supply chain event combining targeted one-to-one meetings, collaborative workshops and small-format networking (listing indicates around 170 participants).
- 3Audience: Supply chain, logistics, procurement and operations decision-makers from manufacturers, retailers and logistics service providers.
- 4Focus: Supply chain planning and visibility, TMS/WMS, warehouse automation, procurement platforms and sustainable logistics.
- 5Entry: Participation is by invitation; request details through the organiser at optimsalon.com.
Why visit
Attendees will gain access to a curated selection of service providers tailored to their needs, engage in high-level discussions with peers, and discover innovative solutions for their supply chain challenges. Dates and Venue: Le Celo 2027 takes place from March 31 to April 2, 2027, at Hotel du Golf in Deauville, France. Buyer Authority: Attendees include key decision-makers from various sectors looking for innovative logistics solutions.
Why exhibit
Exhibitors will benefit from direct access to key decision-makers in the supply chain sector, enhancing their visibility and credibility. The focused format allows for quality interactions, leading to potential business opportunities and partnerships. Meet qualified buyers and partners including Logistics service providers offering innovative solutions, Technology companies specializing in supply chain software, Consultants focused on supply chain optimization.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Supply chain directors from manufacturers and retailers evaluating end-to-end planning and visibility platforms
Logistics and transport managers comparing TMS, carrier management and last-mile solutions
Procurement and sourcing leaders looking for nearshoring and supplier-risk tools
Warehouse and operations heads assessing WMS, automation and robotics
Sustainability and CSR leads focused on Scope 3 emissions and reverse logistics
IT and digital transformation leads scouting integration-ready supply chain software
Consultants and integrators supporting supply chain redesign projects
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Supply chain planning and S&OP software vendors
Transport management system (TMS) and freight-tech providers
Warehouse management system (WMS) and automation integrators
Procurement and supplier-risk platforms
Sustainable logistics and reverse-logistics specialists
Consultancies and system integrators for supply chain transformation
Last-mile delivery and carrier network providers
Product categories
Key solution areas showcased across the event.
Supply chain planning and S&OP software
Transport management systems (TMS) and freight visibility
Warehouse management systems (WMS) and automation
Procurement and supplier-risk management platforms
Sustainable logistics, Scope 3 and reverse logistics
Last-mile delivery and carrier management
Supply chain control towers and analytics
Consulting and integration services
Location & Facilities
Venue
Hotel du Golf
Deauville, France
Facilities
Parking
Hotel du Golf in Deauville typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Hotel du Golf in Deauville typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Hotel du Golf for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
OPTIM SALON
How the last edition performed
Previous edition
Last edition
2026
Completed
Next edition
Not announced yet
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Deauville, France
Why it matters
Attending Le Celo 2027 on 2027-03-31 to 2027-04-02 in Deauville lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Hotel tiers
A range of accommodation options near the venue and across key areas.
ibis budget Deauville
budget
Deauville (approx. 2-star, guest rating 3.8 from about 1,000 reviews)Breakfast (paid), free Wi-Fi, free parking, air conditioning, pet-friendly. Listed from a Google Hotels capture for the event dates; USD nightly rate not shown - verify live pricing.
Hôtel Première Classe Deauville
budget
Approx. 1.5 km from Hôtel Barrière L'hôtel Du Golf Deauville1-star tourist hotel, guest rating 3.3; breakfast (paid), free Wi-Fi, free parking, restaurant, smoke-free.
Kyriad Deauville - Saint Arnoult
midscale
Approx. 890 m from Hôtel Barrière L'hôtel Du Golf Deauville3-star tourist hotel, guest rating 3.4; outdoor pool, bar, free parking and Wi-Fi, breakfast (paid).
B&B HOTEL Deauville-Touques
midscale
Approx. 1.4 km from Hôtel Barrière L'hôtel Du Golf Deauville3-star tourist hotel; air conditioning, free parking and Wi-Fi, breakfast (paid), smoke-free.
ibis Deauville Centre
midscale
Approx. 2.3 km from the venue, central Deauville3-star, guest rating 4.2; fitness centre, bar, restaurant, paid parking, air conditioning.
Hôtel Barrière L'hôtel Du Golf Deauville
upscale
On-site / adjacent to the Deauville golf venueVenue hotel used as the search anchor for accommodation near the fairground; priced separately from the budget and midscale rows above.
SOWELL HOTELS Le Beach
upscale
Approx. 2.9 km from the venue, seafront Deauville4-star tourist hotel, guest rating 3.5; indoor pool, bar, paid parking, breakfast (paid).
Local transport
Get around the city with these convenient transport options.
Train
Estimated costApprox. EUR 35-55 one way
Best forParis Saint-Lazare to Deauville-Trouville
TER Normandie service; book ahead for lower fares. Confirm live fares and timetables.
Bus
Estimated costApprox. EUR 2.50-3.50 per single journey
Best forBus Verts du Calvados local journeys in Deauville
Local bus network serving Deauville and Trouville; confirm current routes and timetables.
Taxi
Estimated costApprox. EUR 10-15
Best forDeauville-Trouville station to Hôtel du Golf area
Short taxi ride; confirm meter or fixed fare with the driver.
Taxi
Estimated costApprox. EUR 8-12
Best forDeauville centre to Hôtel du Golf area
Useful for evening returns; confirm availability during event hours.
Parking
Estimated costApprox. EUR 10-20 per day
Best forVenue on-site parking at Hôtel du Golf
Confirm current rate and access with the venue before arrival.
Ride-hail
Estimated costApprox. EUR 12-20
Best forLocal ride-hail to the venue area
Availability may be limited in Deauville; pre-book a taxi as fallback.
taxi
Estimated costApprox. EUR taxi/rideshare from DOL to venue (estimate; confirm before travel)
Best forDeauville - Normandie Airport (DOL) to Hotel du Golf
taxi
Estimated costApprox. EUR taxi/rideshare from CFR to venue (estimate; confirm before travel)
Best forCaen Carpiquet Airport (CFR) to Hotel du Golf
Weather
Late March to early April in Deauville is early spring: daytime highs typically 9-13°C, night lows 4-7°C, with a good chance of rain and sea breezes. Pack a waterproof layer, warm mid-layer and comfortable shoes for walking between meeting spaces. Values are climatological estimates; check a short-range forecast before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
EU roaming may apply for EU SIMs; local prepaid SIM and eSIM options are widely available - confirm venue Wi‑Fi with the organiser.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Invitation-only format
OPTIM SALON is a closed, invitation-only event. Carry your invitation or confirmation and a photo ID; access may be checked at the venue.
Meeting etiquette
French business culture values punctuality and a formal greeting ('Bonjour'). Use titles until invited otherwise; meetings often start with a brief introduction before commercial discussion.
Language
French is the local language. Confirm with the organiser whether sessions and meetings are in French, English or bilingual, and request interpretation if needed.
Dress code
Smart business attire is appropriate for targeted meetings and workshops; the venue is a golf hotel, so smart casual may work for evening networking.
Tipping
Service is generally included in French restaurant bills; rounding up or leaving small change is optional.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Deauville; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Deauville; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Hotel du Golf: Deauville (approx. 2-star, guest rating 3.8 from about 1,000 reviews): ibis budget Deauville; Approx. 1.5 km from Hôtel Barrière L'hôtel Du Golf Deauville: Hôtel Première Classe Deauville; Approx. 890 m from Hôtel Barrière L'hôtel Du Golf Deauville: Kyriad Deauville - Saint Arnoult.
Ride-hail: Ride-hailing apps are commonly used in Deauville; confirm local availability before travel.
Public transit: Deauville and Trouville are served by the Bus Verts du Calvados network. From Deauville-Trouville station, use a local bus or taxi to reach the Hôtel du Golf area; routes and timetables vary by season. Confirm the current Bus Verts map before travel.
Parking: On-site parking is available at Hotel du Golf; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: March 2027
Temperature: Daytime approx. 9-13°C; night approx. 4-7°C (early spring climatology, confirm short-range forecast).
Seasonality: Rain is common in late March and early April; expect showery days and sea breezes. Carry a compact umbrella or waterproof jacket.
Packing: Pack layers, a waterproof jacket, comfortable walking shoes, business cards and a few printed copies of your invitation. Bring a universal power adapter if travelling from outside Europe.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Le Celo 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm your invitation and agenda
T-2
Book travel to Deauville
T-3
Reserve accommodation
T-4
Prepare your meeting brief
T-5
Arrange airport or station transfer
T-6
Check entry documents
T-7
Plan for spring weather
T-8
Set up mobile connectivity
T-9
Confirm dietary or access needs
T-10
Block follow-up time
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Hotel du Golf
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Le Celo 2027 registration concourse
Hotel du Golf
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Hotel du Golf
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Le Celo 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is OPTIM SALON?
OPTIM SALON is an invitation-only supply chain event in Deauville, France, built around targeted meetings and collaborative workshops for decision-makers and solution providers.
When and where is the 2027 edition?
The 2027 edition runs 31 March - 2 April 2027 in Deauville, France, with the Hôtel Barrière L'hôtel Du Golf Deauville as the venue base.
Who can attend OPTIM SALON?
The format is aimed at supply chain directors, logistics and transport managers, procurement leaders, warehouse and operations heads, and sustainability or IT leads evaluating supply chain solutions. Solution providers attend as invited partners.
Is OPTIM SALON open to the public?
No. It is a closed, invitation-only event; you need organiser confirmation before travelling.
How do I request an invitation?
Use the contact or registration route on optimsalon.com and describe your role, company and sourcing priorities. The organiser will confirm whether you fit the 2027 participant profile.
What happens during the event?
The programme combines pre-scheduled one-to-one meetings, collaborative workshops and structured networking. The small format is designed for focused conversations rather than a large exhibition floor.
Which supply chain topics are covered?
Typical topics include S&OP and demand planning, TMS and freight visibility, WMS and warehouse automation, procurement and supplier risk, last-mile delivery, reverse logistics and Scope 3 emissions.
How do I travel to Deauville?
International visitors can fly to Paris CDG or ORY, Caen CFR, or Deauville DOL, then continue by train to Deauville-Trouville or by taxi. The train from Paris Saint-Lazare to Deauville-Trouville is a common option.
Is parking available at the venue?
On-site parking is likely at the Hôtel du Golf venue; confirm current rates and access with the venue or organiser before arrival.
What language are sessions in?
French is the local language. Confirm with the organiser whether meetings and workshops are in French, English or bilingual, and request interpretation if needed.
Glossary
- Supply chain control tower
- A centralised visibility layer that combines data from ERP, TMS, WMS and supplier systems to monitor disruptions and coordinate responses. Relevant at OPTIM SALON for buyers comparing end-to-end planning and visibility tools.
- S&OP (Sales and Operations Planning)
- A monthly planning process that aligns sales forecasts, production, inventory and financial plans. At OPTIM SALON, S&OP software is evaluated by manufacturers and retailers seeking fewer stockouts and better capacity use.
- TMS (Transportation Management System)
- Software for planning, executing and settling freight movements across carriers and modes. Buyers at OPTIM SALON compare TMS platforms for freight visibility and cost control.
- WMS (Warehouse Management System)
- Software that directs warehouse tasks such as receiving, put-away, picking and shipping. Warehouse automation discussions at OPTIM SALON often start with WMS integration.
- Last-mile delivery
- The final leg of a parcel or freight journey to the customer. At OPTIM SALON, last-mile providers and carriers present route optimisation and delivery-experience tools.
- Reverse logistics
- The movement of goods back from customers for returns, repair, recycling or disposal. Sustainability-focused buyers at OPTIM SALON review reverse-logistics partners.
- Scope 3 emissions
- Indirect greenhouse-gas emissions from a company's supply chain, including purchased goods and transport. OPTIM SALON sessions and exhibitors address Scope 3 measurement and reduction.
- Nearshoring
- Moving sourcing or production closer to the end market to shorten lead times and reduce risk. Procurement teams at OPTIM SALON compare nearshoring options and supplier-risk data.
- Incoterms
- Standard international commercial terms that define buyer and seller responsibilities for delivery, risk and cost. Supply chain and procurement attendees use Incoterms when negotiating contracts.
- Demand sensing
- Short-term demand forecasting that uses real-time signals such as POS data and promotions. At OPTIM SALON, demand-sensing tools appear in planning and replenishment discussions.
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Also known as
Alternate names and search phrases for this event.
- Le Celo 2027 Deauville 2027
- Le Celo Deauville 2027
- Deauville France
- Supply chain management software and tools
- Professional Beauty Deauville 2027
- Logistics and transportation services
- Warehouse management solutions
- Sustainable packaging and logistics solutions
- digital transformation expo
- Deauville technology expo 2027
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.