Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

LavaCon is a premier conference for content strategy professionals, taking place from 25-28 October 2026 in Charlotte, NC, featuring over 70 sessions.
Dates
25–28 Oct 2026
City / country
Charlotte, United States of America
Venue
Le Meridien / Sheraton Charlotte
Time
8:00 AM – 6:00 PM daily
Event overview
The LavaCon Content Strategy Conference is set to take place from 25-28 October 2026 at Le Meridien / Sheraton Charlotte in Charlotte, NC. This year's conference will focus on content strategy, content operations, and the integration of AI in content management.
With over 70 sessions planned, attendees will have the opportunity to learn from industry leaders and network with peers. LavaCon takes place in Charlotte, United States of America.
Venue: Le Meridien / Sheraton Charlotte.
TL;DR
Attendees will gain insights into the latest trends in content strategy and operations, network with industry leaders, and participate in hands-on workshops. The conference offers a platform to learn about the integration of AI in content processes and to explore innovative solutions for content challenges.
Exhibiting at LavaCon provides access to a targeted audience of content professionals and decision-makers. Exhibitors can showcase their products and services, connect with potential clients, and gain visibility in the content strategy community. Meet qualified buyers and partners including Companies offering content management solutions, Providers of technical writing tools, Agencies specializing in content strategy. Position your offer across content management systems.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
3Sheraton & Le Meridien Charlotte Hotel Complex, 555 South McDowell Street, Charlotte, NC 28204, United States
Le Meridien / Sheraton Charlotte in Charlotte typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Le Meridien / Sheraton Charlotte in Charlotte typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Le Meridien / Sheraton Charlotte for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Event days & opening times
Who runs the show
Phylise Banner and David Dylan Thomas_
Organiser
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2026-10-25 to 2026-10-28, LavaCon in Charlotte covering Content management systems and tools, Technical writing software, AI solutions for content creation, Content strategy co gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

A range of accommodation options near the venue and across key areas.
USD 150–202 / night
Le Meridien Charlotte, a Marriott property in Uptown Charlotte, is one of the two host hotels of the Sheraton & Le Meridien Charlotte Hotel Complex; the Marriott events page covers its meeting space.
sourceUSD 95–122 / night
Cvent and Tripadvisor captures list nearby properties around the Sheraton & Le Meridien Charlotte Hotel Complex; live nightly rates were not returned in the Google Hotels capture, so no price band is quoted.
sourceGet around the city with these convenient transport options.
taxi
Airport-hotel transfer cost band listed by The Hotel Nexus for the CLT to Sheraton Charlotte Hotel route.
light rail and bus
Moovit and CATS trip-planner captures list bus and light rail routing to Le MERIDIEN-Charlotte and Sheraton Charlotte Hotel; exact fare not captured.
bus
Rome2rio lists line 6 bus as one of four ways to travel between Le Meridien Charlotte and Charlotte.
taxi
taxi
Weather
Late October in Charlotte, North Carolina: daytime temperatures sit in the low 20s Celsius (roughly 70-75 Fahrenheit) with cool evenings; October is a relatively dry month for the region but a light rain jacket is sensible. Check a live forecast in the week before travel, as autumn fronts can bring brief showers.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to United States of America.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Money and tipping in Charlotte
The host currency is the US dollar. Cards are accepted almost everywhere in Uptown Charlotte, but carry a little cash for tips: 15-20 percent is customary in restaurants and a dollar or two per drink at bars. North Carolina and Mecklenburg County sales taxes are added at the till, so the price on a menu or shelf tag is not the final amount.
Late October weather
Expect mild autumn days around 21-24 Celsius (70-75 Fahrenheit) and noticeably cooler evenings, with October among the drier months in the region. A light rain layer and a jacket for air-conditioned session rooms are more useful than heavy winter clothing.
Getting around Uptown
Central Charlotte is a walkable grid of numbered and named streets, and the CATS light rail and bus network links the conference hotel district with other parts of the city. Ride-hailing is widely used; confirm the pickup point at your hotel before a session starts, since Uptown one-way streets can add minutes.
Conference etiquette
LavaCon draws a practitioner audience of documentation managers, content strategists, information architects and localisation leads. Business-casual dress is the norm, questions after talks are welcome, and attendees commonly exchange LinkedIn details rather than paper cards.
Local norms
Charlotte is a fast-growing banking and technology city with a polite, conversational service culture. Greetings and small talk before business questions are normal, and scheduling a meeting without confirming the time and place by message is considered unreliable.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Book into Charlotte Douglas International (CLT), the primary gateway for the conference, and plan the last leg into Uptown Charlotte in advance: CATS light rail and bus, taxi and rideshare all serve the hotel district, and a car is not needed once you are Uptown. Captured Google Flights results for 2026-10-25 departures on the conference start date show New York JFK to CLT round trips from about USD 937 (1 adult, taxes and fees included, nonstop 1 hr 54 min to 2 hr 16 min) and London LHR to CLT nonstop options of roughly 8 hr 55 min to 9 hr, though the London fare was not displayed. Google's general guidance is that the cheapest booking window is usually about one to four months before departure, so compare fares early and again closer to the event. Fares and schedules change daily; confirm live prices, baggage rules and arrival times before booking, and leave a buffer if you land on the morning the conference opens.
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Charlotte; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Le Meridien / Sheraton Charlotte: Uptown Charlotte: Uptown Charlotte; Uptown Charlotte: Uptown Charlotte; Charlotte Uptown / airport corridor: Charlotte Uptown / airport corridor.
Ride-hail: Ride-hailing apps are commonly used in Charlotte; confirm local availability before travel.
Public transit: The venue hotels sit in Uptown Charlotte and are served by Charlotte Area Transit System (CATS) bus and light rail. Moovit publishes stop-level routing to both Le MERIDIEN-Charlotte and the Sheraton Charlotte Hotel, and the CATS trip planner (charlottenc.gov/CATS/Ride/Trip-Planner) builds door-to-door itineraries. Rome2rio lists the line 6 bus among the connections between Le Meridien Charlotte and central Charlotte. Confirm current CATS schedules and fares before travelling.
Parking: On-site parking is available at Le Meridien / Sheraton Charlotte; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: October 2026
Temperature: October daytime highs around 21-24 C (70-75 F), overnight lows near 8-12 C (46-54 F) in Charlotte; pack layers for cool mornings and evenings.
Seasonality: October is one of the drier months in Charlotte, though brief autumn showers are possible; the hurricane season can occasionally bring rain bands to the Carolinas in late October, so check the forecast before departure.
Packing: October daytime highs around 21-24 C (70-75 F), overnight lows near 8-12 C (46-54 F) in Charlotte; pack layers for cool mornings and evenings. October is one of the drier months in Charlotte, though brief autumn showers are possible; the hurricane season can occasionally bring rain bands to the Caro
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at LavaCon usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Confirm your registration tier and the sessions you plan to attend; check whether the pass you booked includes workshops or pre-conference sessions, since capacity for these is usually limited.
Book the Charlotte hotel now if you have not already. Uptown properties around the Sheraton and Le Meridien Charlotte Hotel Complex fill for conference weeks; compare the venue hotels against airport-corridor rates before committing.
Check your flight into Charlotte Douglas International (CLT) and plan the transfer: CATS bus and light rail, taxi or rideshare both reach Uptown. Allow extra time if you land on the same morning the conference opens.
Draft your personal agenda around the content-strategy, technical-communication and content-operations tracks that match your own backlog: structured authoring, CCMS migration, taxonomy, localisation or AI-assisted authoring.
List two or three problems from your own documentation workflow that you want to solve during the conference, and identify which sponsors or speakers are most likely to have relevant experience.
Pack for late-October Charlotte weather: daytime temperatures typically sit around 21-24 Celsius (70-75 Fahrenheit) with cooler evenings, and brief showers are possible. Bring a light rain layer and comfortable shoes for Uptown walking.
Prepare your device and note-taking setup, plus a way to capture slide decks and contact details; conference Wi-Fi is shared by hundreds of attendees.
Download the conference schedule and mark any sessions that clash. LavaCon programming usually runs parallel tracks, so plan alternates for the slots where two relevant talks overlap.
Charge cards and confirm payment methods; the host currency is US dollars and most Uptown venues accept card, but keep a small amount of cash for tips.
Re-check your flight status and the CATS or rideshare options from CLT to your hotel, and print or save your registration confirmation for badge pickup.
Arrive early if possible and collect your badge on the first day to avoid the opening-morning queue; registration desk hours should be confirmed with the organiser.
Walk the sponsor area and note vendors relevant to your content stack (CCMS, translation, authoring and AI tooling) before the schedule gets busy.
Block 30 minutes to write up takeaways session by session while the detail is fresh, and send follow-up notes to the people you met before travel home.
Registration and hall orientation at Le Meridien / Sheraton Charlotte
Supplier meetings and product demos
Final negotiations and follow-up
LavaCon registration concourse
Le Meridien / Sheraton Charlotte
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Le Meridien / Sheraton Charlotte
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether LavaCon fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For LavaCon, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Content management systems and tools and Technical writing software solutions and benchmarking suppliers at LavaCon in Charlotte.
Min. budget
$554.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Content management systems and tools and Technical writing software products who need qualified meetings with the event's trade audience.
Min. budget
$2,493.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Charlotte show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
1 more alternate names hidden
Display a free company card at your booth, or share your professional card on the show floor.