Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Landwirtschaftsmesse Rheinland Pfalz 2027 opens its doors in Trier from January 17 to 19, inviting professionals, farmers, and interested parties from Rheinland-Pfalz, Saarland, Luxembourg, and the Eifelkreis Bitburg-Prüm.
This comprehensive trade show covers all aspects of agriculture, including crop cultivation, livestock management, and sustainable practices.
Attendees can expect to discover the latest technologies and methods that are transforming the agricultural sector.
TL;DR
- 1Dates and Venue: Landwirtschaftsmesse Rheinland Pfalz 2027 takes place from January 17 to 19, 2027, in Trier, Germany.
- 2Scale and Focus: This trade show focuses on agriculture, showcasing innovations in farming, livestock, and machinery.
- 3Organiser: The event is organised by CNO-Expo, known for its expertise in agricultural exhibitions.
- 4Entry / Access: Online tickets are available for €7.50, offering savings compared to on-site prices.
Why visit
Visiting the Landwirtschaftsmesse in Trier puts the practical side of Rhineland-Palatinate farming in one place: working machinery for arable and grassland farms, livestock and breeding stock, vine and crop inputs, forestry equipment and farm-direct marketing ideas.
Why exhibit
Showcase your products and services to a targeted audience of agricultural professionals. Gain visibility and connect with potential buyers and partners. Benefit from the concentrated networking opportunities that a trade show provides. Use Landwirtschaftsmesse Rheinland Pfalz 2027 to strengthen brand visibility, collect qualified leads, and meet buyers face to face.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Full-time and part-time arable and grassland farmers from Rhineland-Palatinate, Saarland and the Luxembourg border districts
Moselle, Saar and Ruwer vintners and wine-growers looking for vineyard equipment and cellar inputs
Livestock and dairy producers, including cattle, sheep and goat keepers
Agricultural contractors and machinery rings comparing implements and service packages
Forest owners and forestry contractors sourcing small-scale logging and firewood equipment
Direct marketers, farm-shop operators and on-farm hospitality businesses
Young farmers, agricultural students and farm-succession families
Municipal and cooperative buyers responsible for green-space, water and land maintenance
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Agricultural machinery and implement dealers serving small and medium-sized farms
Livestock breeders, breed societies and animal-health suppliers
Seed, fertiliser, crop-protection and vine-input distributors
Forestry and wood-energy equipment suppliers
Farm-building, ventilation, slurry and manure-handling specialists
Direct-marketing, farm-shop and regional-food processors
Agricultural software, precision-farming and drone-service providers
Banks, insurers, tax advisers and farm-succession consultants
Renewable-energy suppliers for on-farm solar, biogas and wood heating
Product categories
Key solution areas showcased across the event.
Tractors, compact tractors and farm loaders
Tillage, seeding and grassland machinery
Vineyard and orchard equipment
Milking, feeding and livestock-handling systems
Animal health and breeding supplies
Seeds, fertilisers and crop-protection products
Forestry tools, chainsaws and firewood processing
Farm buildings, slurry handling and ventilation
Direct-marketing packaging and farm-shop equipment
Precision-farming sensors, software and drone services
On-farm renewable energy and heating systems
Agricultural services, finance and insurance
Location & Facilities
Venue
In den Moselauen 1
54294 Trier
Facilities
Parking
In den Moselauen 1 in Trier typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: In den Moselauen 1 in Trier typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at In den Moselauen 1 for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
17 January 2027:9:30 AM – 5:00 PM
18 January 2027:1:00 PM – 9:30 PM
19 January 2027:9:30 AM – 5:00 PM
General admission
€7.50
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Trier, Germany
Why it matters
On 2027-01-17 to 2027-01-19, Landwirtschaftsmesse Rheinland Pfalz 2027 in Trier covering Tractors, compact tractors and farm loaders, Tillage, seeding and grassland machinery, Vineyard and orchard equipment, M gives agriculture buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Luxembourg Airport
Closest airport to Trier; served by Luxair, Ryanair, Lufthansa, easyJet and Volotea among others
TBA
to venue
36 min
by car
Frankfurt Airport
Major long-haul gateway with rail connections onward to Trier
TBA
to venue
2 hr 19 min
by car
Düsseldorf Airport
Alternative German hub with onward road or rail transfer
TBA
to venue
2 hr 45 min
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
B&B HOTEL Trier
budget
TrierBreakfast (paid), free Wi-Fi, parking (paid), air conditioning, pet-friendly, accessible, kid-friendly
Coffee Fellows Hotel Trier
midscale
Moselle riverFree Wi-Fi, free parking, air conditioning, pet-friendly, restaurant, accessible
ibis Styles Trier
midscale
Trier city centreFree breakfast, free Wi-Fi, parking (paid), pet-friendly, fitness center, accessible, kid-friendly, smoke-free
Hotel Deutscher Hof Trier
midscale
TrierBreakfast (paid), free Wi-Fi, parking (paid), pet-friendly, kid-friendly, smoke-free
Best Western Hotel Trier City
midscale
Trier city centreBreakfast (paid), free Wi-Fi, parking (paid)
Local transport
Get around the city with these convenient transport options.
Taxi
Estimated costEUR 35–85 taxi or rideshare to the venue district
Best forCentral Trier hotels to In den Moselauen 1
Short taxi hop within Trier from central hotels to the fairground area.
Bus
Estimated costEUR 2-5 single metro journey (contactless)
Best forTrier city centre to the Moselauen fairground district
Local bus network links the centre with the Moselle meadows area; verify the exact stop for the venue.
taxi
Estimated costApprox. EUR taxi/rideshare from LUX to venue (estimate; confirm before travel)
Best forLuxembourg Airport (LUX) to In den Moselauen 1
36 min
taxi
Estimated costApprox. EUR taxi/rideshare from FRA to venue (estimate; confirm before travel)
Best forFrankfurt Airport (FRA) to In den Moselauen 1
2 hr 19 min
taxi
Estimated costApprox. EUR taxi/rideshare from DUS to venue (estimate; confirm before travel)
Best forDüsseldorf Airport (DUS) to In den Moselauen 1
2 hr 45 min
Plan your trip
Visa & entry documents
Check the latest visa requirements and entry guidelines before travelling.
Visa not required
ATA Carnet: check with organiser
Weather
Trier in mid-January is typically cold and changeable: daytime highs around 3-6 C, night temperatures often at or below freezing, and a mix of rain, sleet and occasional snow. The fairground at In den Moselauen has indoor halls and outdoor machinery areas, so dress in warm layers, waterproof boots and a windproof jacket. Allow extra travel time if snow affects road or rail links from Luxembourg or Frankfurt. These are climatological bands, not a forecast for 17-19 January 2027; check a local forecast in the week before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Germany.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language at the fair
German is the working language of most exhibitors, advisory stands and stage sessions. Bring a German-speaking colleague for detailed machinery, subsidy or livestock-breeding conversations; many younger exhibitors can switch to English.
Business pace and etiquette
Regional agricultural fairs are practical and relationship-driven. A firm handshake, a clear farm profile and direct questions about service, spare parts and delivery times work better than a hard sales pitch.
Cash and cards
Cards are widely accepted in Trier, but some small stands, food stalls and outdoor machinery sellers may prefer cash. Keep some euros for parking, snacks and small purchases.
Sunday and holiday rhythms
Shops in Trier are generally closed on Sundays. If your trip includes a Sunday, plan meals and supplies around the fair or hotel; the show days themselves follow the organiser's published opening hours.
Moselle wine country
Trier sits in the Moselle wine region, and many visitors combine the fair with vineyard visits. If you plan cellar tours or wine tastings, book ahead and allow time for the drive along the river.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: LUX
Google Flights lists Luxembourg (LUX) as the primary airport for Trier, with Frankfurt (FRA), Brussels (BRU) and Düsseldorf (DUS) as alternatives. Fares captured for mid-January 2027 from German cities ranged from about €104 (Munich, 2 stops) to €186 (Frankfurt, 1 stop); compare dates and confirm baggage rules before booking.
Visa
Germany is a Schengen state: EU/EEA citizens and visa-exempt nationals can enter for business travel without a visa, while other visitors need a Schengen business visa arranged before departure. Germany's official mission pages also flag digital registration of entry into the Schengen area (EES) and ETIAS information for future travel.
Processing: Varies by nationality; apply several weeks before travel.
Confirm your nationality's requirement on the official German missions visa pages; the same source lists EES digital entry registration and ETIAS pages that may affect arrival procedures. Processing times and fees are not stated in the captured pages.
OfficialTransport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Luxembourg Airport (LUX): 36 min; Frankfurt Airport (FRA): 2 hr 19 min; Düsseldorf Airport (DUS): 2 hr 45 min. Allow road or rail time to In den Moselauen 1; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near In den Moselauen 1: Trier: B&B HOTEL Trier; Moselle river: Coffee Fellows Hotel Trier; Trier city centre: ibis Styles Trier.
Ride-hail: Ride-hailing apps are commonly used in Trier; confirm local availability before travel.
Public transit: Trier is compact and central hotels are walkable for city sights; for the fairground at In den Moselauen 1 take a local bus or a short taxi from the centre. Check the venue's own arrival page for the designated stop and any show-day shuttle.
Parking: On-site parking is available at In den Moselauen 1; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: January 2027
Temperature: Approx. 0-6 C (32-43 F) in Trier in mid-January; night frosts are common and daytime readings can stay near freezing during cold snaps.
Seasonality: January is one of the wetter, colder months in the Moselle valley. Expect rain, sleet or light snow, often with grey skies; outdoor machinery areas can be muddy. Pack waterproof footwear, a warm hat and gloves, and a compact umbrella for the walk between halls.
Packing: Approx. 0-6 C (32-43 F) in Trier in mid-January; night frosts are common and daytime readings can stay near freezing during cold snaps. January is one of the wetter, colder months in the Moselle valley. Expect rain, sleet or light snow, often with grey skies; outdoor machinery areas can be muddy. Pa
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Landwirtschaftsmesse Rheinland Pfalz 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
14 days before
Confirm the 2027 opening days and ticket price (EUR 7.50 general admission published) on landwirtschaftsmesse.com and book rail or flight tickets to Trier or Luxembourg.
10 days before
Build a shortlist of machinery, livestock or vine-input exhibitors from the official exhibitor list and note the hall or outdoor stand numbers.
7 days before
Check the forecast for Trier in January and pack waterproof boots, warm layers and a notebook for outdoor machinery areas.
5 days before
Download a local bus map or rideshare app and confirm the stop or drop-off point for In den Moselauen 1.
3 days before
Print or save your ticket and any registration confirmation; charge phones and a power bank for a full day at the fair.
1 day before
Re-check travel times from your hotel to the venue and set aside cash for parking, snacks or small exhibitor purchases.
On the day
Arrive at opening to see outdoor machinery demonstrations before crowds build; wear sturdy shoes for gravel or grass areas.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at In den Moselauen 1
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Landwirtschaftsmesse Rheinland Pfalz 2027 registration concourse
In den Moselauen 1
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
In den Moselauen 1
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
EUR 7.5 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | EUR 7.5 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Landwirtschaftsmesse Rheinland Pfalz 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Landwirtschaftsmesse Rheinland Pfalz 2027, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Agriculture solutions and benchmarking suppliers at Landwirtschaftsmesse Rheinland Pfalz 2027 in Trier.
Min. budget
$457.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Agriculture products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Trier show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
When and where is the 2027 Landwirtschaftsmesse in Trier?
The 2027 edition is scheduled for 17-19 January 2027 at the fairground at In den Moselauen 1 in Trier, Rhineland-Palatinate.
What does the Landwirtschaftsmesse in Trier cover?
The show's regional agricultural focus includes farm machinery, livestock and breeding, crop and vine production, forestry equipment, direct marketing, farm services and on-farm renewable energy.
Who should attend the Trier Landwirtschaftsmesse?
It is aimed at full-time and part-time farmers, Moselle vintners, livestock keepers, agricultural contractors, foresters, young farmers, farm advisers and municipal land managers.
How much is a visitor ticket?
The organiser-published general-admission price is EUR 7.50 per person. Check landwirtschaftsmesse.com for any 2027 changes, concessions or multi-day passes before travelling.
Do I need to register in advance?
The captured organiser information does not specify a mandatory pre-registration for general visitors, but check landwirtschaftsmesse.com before travelling, especially for group visits or trade-visitor arrangements.
What language is used at the fair?
German is the main working language at exhibitor stands and stage sessions. Many younger exhibitors can switch to English, but bring a German-speaking colleague for detailed machinery, subsidy or livestock-breeding discussions.
How do I get to the Trier fairground?
Luxembourg Airport (LUX) is about 36 minutes by road, Frankfurt Airport (FRA) about 2 hours 19 minutes and Dusseldorf Airport (DUS) about 2 hours 45 minutes. Local buses and taxis connect Trier city centre with the Moselauen fairground district; confirm the exact stop or drop-off point with the organiser.
Is the show suitable for families or children?
Regional agricultural fairs often include animal displays and outdoor machinery areas that appeal to families. Confirm child-ticket, pushchair and access policies directly with the organiser before your visit.
Glossary
- Landwirtschaftsmesse
- German term for an agricultural trade fair; in Trier it covers farm machinery, livestock, crop and vine production, forestry and direct marketing.
- Direktvermarktung
- Direct marketing by farms, selling produce through farm shops, markets or box schemes; a growing theme at the show.
- Maschinenring
- A machinery ring or cooperative through which neighbouring farms share equipment and labour; common in German agriculture.
- Grunland
- Grassland or permanent pasture managed for hay, silage and grazing; a core forage base for livestock farms in the region.
- Rebschnitt
- Vine pruning, a skilled winter task in Moselle vineyards; related tools and techniques appear among the show's viticulture exhibits.
- Hofnachfolge
- Farm succession, the process of transferring a farm to the next generation; advisory services often address it at regional fairs.
- Pflanzenschutz
- Crop protection, including chemical and integrated methods; subject to German and EU rules discussed by exhibitors and advisers.
- Winterraps
- Winter oilseed rape, a common arable break crop in the region; relevant to seed, fertiliser and machinery exhibitors.
- Landwirtschaftskammer
- Chamber of Agriculture, a public advisory body that provides farm business, subsidy and technical guidance in Rhineland-Palatinate.
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Also known as
Alternate names and search phrases for this event.
- Agricultural machinery fair Trier
- Sustainable farming practices event
- Landwirtschaftsmesse Rheinland Pfalz 2027 Trier 2027
- Landwirtschaftsmesse Rheinland Pfalz Trier 2027
- Trier Germany
- Agriculture Trier 2027
- Livestock Trier 2027
- Machinery Trier 2027
- Agriculture Trade Show Trade Show Trier
Trust footer
Sources
2
References
2
Publishers
0
Date checked
1
CNO-Expo
- event_website
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Landwirtschaftsmesse
- event_social
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.