October Special — 50% off Spotlights and exhibitor listsSee prices

    Dates

    4–5 Nov 2026

    City / country

    Birmingham, United Kingdom

    Venue

    NEC

    Time

    10:00 AM – 5:00 PM

    20 Floor Picks

    Matched booths for Land, Leisure and Tourism Show 2026

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    Notable exhibitors

    Companies exhibiting at Land, Leisure and Tourism Show 2026 include App My Community, Beyonk, Bio Cleansers, Bubble Inc and CampManager.

    • App My Community
    • Beyonk
    • Bio Cleansers
    • Bubble Inc
    • CampManager

    Event overview

    Overview

    The Land Leisure and Tourism Show is the first-ever event dedicated to connecting the diverse worlds of land, leisure, and tourism industries.

    This immersive experience will showcase innovative solutions and provide networking opportunities for industry professionals.

    TL;DR

    1. 1Dates: The Land, Leisure and Tourism Show 2026 runs 4-5 November 2026 at the NEC, Birmingham.
    2. 2Free Entry: Visitor passes are free and are secured through online registration via lltshow.com.
    3. 3Sector Focus: A first-ever event connecting the land, leisure and tourism industries under one roof.
    4. 4Product Scope: Exhibitors show leisure equipment, tourism technology and hospitality products and services.
    5. 5Networking: Two days to meet industry leaders, suppliers and tourism service providers.

    Why visit

    Visitors will gain insights from industry leaders, discover innovative products, and network with key decision-makers. Dates: The Land, Leisure and Tourism Show 2026 runs 4-5 November 2026 at the NEC, Birmingham. Free Entry: Visitor passes are free and are secured through online registration via lltshow.com. Networking: Two days to meet industry leaders, suppliers and tourism service providers.

    Why exhibit

    Exhibiting at the show provides brands with exposure to a targeted audience of decision-makers and influencers in the land, leisure, and tourism sectors. Product Scope: Exhibitors show leisure equipment, tourism technology and hospitality products and services. Networking: Two days to meet industry leaders, suppliers and tourism service providers. The Land Leisure and Tourism Show is crucial for industry professionals looking to connect, learn, and discover the latest trends.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Holiday park operators
    Visitor attraction managers
    Landowners
    Tourism service providers
    Event planners
    Hospitality professionals

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Suppliers of leisure equipment
    Tourism service providers
    Hospitality technology companies
    Event management firms
    Marketing agencies for tourism
    Sustainable tourism innovators

    Product categories

    Key solution areas showcased across the event.

    Leisure and tourism technology solutions
    Sustainable tourism products
    Visitor attraction services
    Holiday park management tools
    Event planning resources
    Hospitality equipment and supplies

    Location & Facilities

    Venue

    Open in Google Maps

    NEC

    North Ave, Marston Green, Birmingham, B40 1NT, United Kingdom

    Facilities

    Parking

    Yes, the NEC charges for parking. You can book your parking up to three months in advance to save 30%.

    Food options

    On-site restaurants

    On-site dining

    Parking: The NEC charges for parking. You can book your parking up to three months in advance to save 30%.

    Attend

    Entry & tickets

    Free registration

    Event days & opening times

    DayOpening hours
    Wednesday 4 November 2026:10:00 AM – 5:00 PM, Thursday 5 November 2026: 10:00 AM – 4:00 PM
    Register

    Who runs the show

    Organisers

    Storyland Studios:**

    Organiser

    Website

    What's on

    Programme

    Co-located events

    Farm Business Innovation

    Separate ticket

    Co-located event focusing on farm business innovation.

    Website

    How the last edition performed

    Previous edition

    Current edition

    2026

    Forecast — not final

    Impact

    A bigger and stronger platform

    The Land Leisure and Tourism Show is the first-ever event dedicated to connecting the diverse worlds of land, leisure, and tourism industries. This immersive experience will showcase innovative solutions and provide networking opportunities for industry professionals. The Land Leisure and Tourism Show is crucial for industry professionals looking to connect, learn, and discover the latest trends and innovations in the land, leisure, and tourism sectors. It provides a unique platform for networking.

    Audience quality

    High-value decision-makers

    Visitors typically include Holiday park operators, Visitor attraction managers, Landowners, Tourism service providers. Dates: The Land, Leisure and Tourism Show 2026 runs 4-5 November 2026 at the NEC, Birmingham. Free Entry: Visitor passes are free and are secured through online registration via lltshow.com. Sector Focus: A first-ever event connecting the land, leisure and tourism industries under one roof. Product Scope: Exhibitors show leisure equipment, tourism technology and hospitality products and services.

    Exhibitor outcomes

    Real business growth

    Exhibiting at the show provides brands with exposure to a targeted audience of decision-makers and influencers in the land, leisure, and tourism sectors. The Land Leisure and Tourism Show is crucial for industry professionals looking to connect, learn, and discover the latest trends and innovations in the land, leisure, and tourism sectors. It provides a unique platform for networking and collaboration. Exhibitor categories include Suppliers of leisure equipment, Tourism service providers, Hospitality technology.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    West Midlands, United Kingdom — Birmingham (NEC exhibition centre, adjacent to Birmingham Airport)

    Why it matters

    The NEC is the UK's largest exhibition venue and the West Midlands sits at the centre of the UK holiday park, attractions and destination-marketing cluster. Land, Leisure and Tourism Show pulls land owners, leisure operators, attraction and park suppliers and tourism boards into one hall, so a single trip delivers supplier sourcing, sector trend briefings and partnership conversations that would otherwise take several regional visits.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Domestic short-break demand

    02

    Land diversification and rural enterprise

    03

    Experience-led booking and dynamic pricing

    04

    Sustainability and operating costs

    05

    Accessibility and inclusive tourism

    UK and European land, leisure and tourism event circuit

    Book November UK travel-trade events 3–6 months ahead; NEC November shows and WTM London cluster in the same fortnight.

    Peer events where the same buyer and supplier audiences gather — pair the LLT Show with a national travel trade show or a UK outdoor hospitality event for full market coverage.

    November

    NEC Birmingham shows and WTM London concentrate UK travel-trade activity — plan a single trip covering both.

    February–March

    Consumer camping and caravan shows plus ITB Berlin open the following season's planning cycle.

    Peer events compiled from listing context and sector event calendars; verify 2026 dates and venues before booking.

    Plan your trip

    Travel & logistics

    Local currency · GBP

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    LHR

    London Heathrow Airport

    Elizabeth line and Tube serve most London exhibition venues.

    to venue

    45–75 min off-peak

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Bickenhill / NEC–Airport strip (walking distance or one stop from the halls)

    USD 70–115 / night

    Limited-service rooms; rates are indicative and NEC event weeks sell out 6–8 weeks ahead.

    source
    Mid-range
    NEC campus and Birmingham Airport

    USD 115–190 / night

    On-campus or short-transfer properties with meeting space for evening client dinners; rates are indicative.

    source
    Premium
    NEC campus, Resorts World and the country-house belt south of the venue

    USD 180–320 / night

    Directly connected or a short taxi ride from the halls — best choice for hosting buyers; rates are indicative.

    source

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costGBP 60–90 (taxi to ExCeL or Olympia)
    Best forLondon Heathrow Airport (LHR) to NEC

    Elizabeth line and Tube serve most London exhibition venues.

    taxi

    Estimated costGBP 35–70 taxi or rideshare to the venue district
    Best forBirmingham Airport (BHX) to NEC

    taxi

    Estimated costGBP 35–70 taxi or rideshare to the venue district
    Best forCoventry Airport (CVT) to NEC

    taxi

    Estimated costGBP 35–70 taxi or rideshare to the venue district
    Best forEast Midlands Airport (EMA) to NEC

    taxi

    Estimated costGBP 35–70 taxi or rideshare to the venue district
    Best forLondon Luton Airport (LTN) to NEC

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted

    Irish nationals (Common Travel Area) and people with UK right of abode need neither a visa nor an ETA.

    The UK accepts ATA carnets for temporary admission of exhibition and professional equipment — list every item on the carnet and present it at UK customs; keep the counterfoils stamped on exit.

    Official visa page

    Weather

    November in Birmingham is cool, dark and changeable: typical daytime highs of 9–10 °C and overnight lows near 4 °C, with rain on roughly one day in three (60–70 mm across the month). Pack warm layers and a waterproof coat — sunset falls around 16:15–16:30 during the show.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    UK mobile networks offer prepaid SIM and eSIM options for visitors; venue Wi‑Fi availability varies — confirm with the organiser.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping

    A discretionary 10–12.5% service charge is often added to restaurant bills; add roughly 10% for taxis. Card payment is accepted almost everywhere, but keep some cash for small purchases.

    Business dress and etiquette

    Smart casual or business dress is standard at UK trade shows. Handshakes on introduction, first names used quickly, and punctuality for meetings are all expected.

    Networking culture

    Queuing is observed strictly. Informal follow-ups over a drink in the NEC's Resorts World complex or the adjacent hotel bars are a normal part of doing business here.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: BHX

    Book flights to BHX when possible for the shortest transfer to the venue; compare CVT only if fares are materially lower.

    Visa

    UK entry rules depend on nationality. Visa-exempt visitors (e.g. US, EU/EEA, Gulf and most Commonwealth nationals) must hold a UK Electronic Travel Authorisation (ETA) before travel — official fee GBP 16 (approx. USD 20), normally decided within days and valid two years. Visa nationals need a Standard Visitor visa (official fee GBP 127, approx. USD 160) and should allow around three weeks. Both routes permit attending trade shows, meeting suppliers and negotiating contracts, but not paid employment. Irish nationals (Common Travel Area) and those with UK right of abode need neither.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    Official fee GBP 16 (approx. USD 20). Apply before booking non-refundable travel. Official fee GBP 127 (approx. USD 160). Covers business visits, trade fairs and contract negotiation; paid work is not permitted.

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Bickenhill / NEC–Airport strip (walking distance or one stop from the halls) · NEC campus and Birmingham Airport · NEC campus, Resorts World and the country-house belt south of the venue

    budget

    $70-$115 USD/night

    Book

    mid range

    $115-$190 USD/night

    Book

    premium

    $180-$320 USD/night

    Book

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Birmingham Airport (BHX): Gateway airport for Birmingham.; Coventry Airport (CVT): Gateway airport for Birmingham.; East Midlands Airport (EMA): Gateway airport for Birmingham.; London Luton Airport (LTN): Gateway airport for Birmingham.. Allow road or rail time to NEC; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near NEC: Bickenhill / NEC–Airport strip (walking distance or one stop from the halls): Premier Inn Birmingham NEC/Airport, Ibis budget Birmingham Airport – NEC, Travelodge Birmingham Airport; NEC campus and Birmingham Airport: Crowne Plaza Birmingham NEC, Holiday Inn Birmingham Airport – NEC, Moxy Birmingham NEC; NEC campus, Resorts World and the country-house belt south of the venue: Hilton Birmingham Metropole (on-site, connected to NEC), Genting Hotel at Resorts World Birming

    Ride-hail: Ride-hailing apps are commonly used in Birmingham; confirm local availability before travel.

    Public transit: Use local bus, tram, or metro routes serving NEC; check operator timetables.

    Parking: On-site parking is available at NEC; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: November 2026

    Temperature: 4–10 °C typical November range (overnight lows near 4 °C, daytime highs 9–10 °C)

    Seasonality: Autumn is one of Birmingham's wetter, darker periods — expect rain on about a third of days, occasional frost, and short daylight hours.

    Packing: November in Birmingham is cool, dark and changeable: typical daytime highs of 9–10 °C and overnight lows near 4 °C, with rain on roughly one day in three (60–70 mm across the month). Pack warm layers and a waterproof coat — sunset falls around 16:15–16:30 during the show.

    Plan your trip

    Planning

    Best day to visit: Day 1 — Wednesday 4 November 2026

    Over a two-day format (4–5 November 2026) the opening day carries the fullest exhibitor attendance, the widest seminar programme and the strongest press activity, so it suits first meetings and full-floor coverage. Use the second day for shorter follow-ups and closing shortlisted suppliers. If you can only attend one day and your priority is quieter, more focused stand conversations, day two is the alternative.

    1

    Check UK entry requirements for your nationality and passport validity — Confirm whether you need a UK visa for a short business visit and that your passport is valid for the travel window.

    2

    Book flights to Birmingham Airport (BHX) — BHX is the closest gateway to the NEC; compare fares early for travel around 4-5 November 2026.

    3

    Reserve a hotel near the NEC, Birmingham — Book rooms for the show nights of 4-5 November 2026; on-site and nearby NEC hotels fill up early.

    4

    Complete free visitor registration for Land, Leisure and Tourism Show 2026 — Register via lltshow.com and save your badge confirmation and QR code.

    5

    Download the show floor plan and exhibitor list — Use the NEC hall layout to plan which stands and zones to prioritise across the two days.

    6

    Review the conference and seminar programme — Shortlist sessions to attend on 4-5 November and note their hall and time slots.

    7

    Pre-schedule B2B meetings with target exhibitors — Contact suppliers and tourism providers in advance to fix meeting slots during the show.

    8

    Plan local transport from hotel to the NEC — Confirm rail, bus or taxi options to the NEC and book NEC parking in advance if you drive.

    9

    Pack business cards, laptop and meeting documents — Bring printed meeting docs, a notebook and lead-capture materials for exhibitor conversations.

    10

    Check Birmingham November weather and pack accordingly — Expect cool, changeable autumn conditions; pack layers and a waterproof jacket and comfortable shoes for walking the halls.

    11

    Confirm badge collection and NEC opening times — Show opens Wednesday 4 November 2026 10:00-17:00 and Thursday 5 November 2026 10:00-16:00; arrive early on day one.

    12

    Day one arrival: collect badge and start stand visits — Collect your badge at the NEC on arrival, orient yourself against the floor plan and begin scheduled exhibitor meetings.

    Sample visitor itinerary

    Route-optimised day
    09:00–10:15

    Badge collection and floor orientation

    NEC exhibition halls, main entrance
    10:15–12:30

    Pre-booked exhibitor meetings

    Exhibitor stands across the hall
    12:30–13:45

    Networking lunch and speaker follow-up

    Show networking / catering area
    13:45–16:30

    Seminar theatre then second-pass floor sweep

    Seminar theatre and shortlisted stands

    Side trips

    2

    Stratford-upon-Avon

    Birmingham city centre

    Networking spots

    3

    Show-floor networking and catering zones

    Organiser-run catering and lounge areas on the floor hold the highest concentration of exhibitors and buyers between sessions.

    Hilton Birmingham Metropole bar and lobby

    The main on-site hotel — a common base for exhibitor and buyer evening meetings within walking distance of the halls.

    Resorts World Birmingham

    Restaurants, bars and the Genting Hotel make this the easiest spot for informal dinners and follow-up conversations after the show closes.

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · General Admission

    —

    official

    visa_fee

    visitor · Electronic Travel Authorisation (ETA)

    GBP 16 / per applicant

    official

    visa_fee

    visitor · Standard Visitor visa

    GBP 127 / per applicant

    official

    hotel_night

    visitor · Mid-range (NEC campus / airport)

    GBP 90–150 / per room per night

    estimate

    visa_fee

    visitor · Entry visa

    USD 20 / per application

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You need supplier comparisons, market intelligence or partner meetings that can be done in a two-day window.

    Best for

    Holiday park, attraction, estate and destination-marketing teams sourcing suppliers, comparing operators and attending free seminar sessions.

    Min. budget

    $450.00

    Timeline

    Register free in advance; book a NEC-area hotel 6–8 weeks out. Two show days plus one hotel night is enough.

    Risks

    Birmingham hotel rates spike during NEC event weeks — book early.

    Budget estimate from listing cost signals — confirm live rates.

    exhibit

    You have a qualified UK operator/DMO buyer list and can staff the stand for both show days.

    Best for

    Suppliers to the sector — park equipment, booking and revenue software, glamping structures, utilities, activity operators and destination boards.

    Min. budget

    $2,500.00

    Timeline

    Reserve stand space 4–6 months ahead; confirm hall, floor plan and build/artwork 6–8 weeks before the show.

    Risks

    Stand build, freight, staffing and two nights of accommodation push real cost well beyond the floor estimate.

    Budget estimate from listing cost signals — confirm live rates.

    Verify 2026 floor plan, hall placement and visitor profile with the organiser before committing.

    skip

    Audience fit or budget is poor — use the free visitor route for a scouting trip instead.

    Best for

    Vendors with no overlap with UK land, leisure, holiday-park or destination buyers, or teams facing short lead times and travel restrictions.

    Timeline

    Not applicable.

    Risks

    Missing pipeline with UK holiday parks, attractions and destination boards during the November buying window.

    Book with

    Partners

    Recommended providers

    Visa

    UK Visas and Immigration

    Gallery

    Photos

    Official imagery from Land, Leisure and Tourism Show 2026
    Official imagery from Land, Leisure and Tourism Show 2026

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    Trade Show
    A trade show is a gathering of businesses (exhibitors), professionals and business representatives (visitors) who come together in a specialized venue to exchange knowledge, products and services.
    2
    Exhibitor
    An exhibitor is a company or individual that displays products or services at a trade show.
    3
    Visitor
    A visitor is an attendee at a trade show who comes to learn about products and services offered by exhibitors.

    Trust footer

    Sources

    3

    References

    1

    Publishers

    0

    Date checked

    1

    Land Leisure and Tourism Show

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