Trade show

    LAMMA Exhibitor List 2027

    LAMMA 2027 is the UK's leading agricultural machinery and technology event, held on 20–21 January 2027 at the NEC, Birmingham. It features over 800 exhibitors presenting the latest tractors, combines, arable and grassland machinery, plus innovative technology and services. Co-located with CropTec and Low Carbon Agriculture, the show offers exclusive launches, live demos, expert seminars and extensive networking opportunities for the farming community.

    Dates

    Jan 20 – 21, 2027

    City / country

    Birmingham, UK

    Venue

    NEC

    20 Floor Picks

    Matched booths for LAMMA Exhibitor List 2027

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    Are you the organiser of this event?

    • Exhibiting at LAMMA puts your brand in front of the UK's largest agricultural audience, with over 45,000 attendees including farm owners, contractors and industry professionals.
    • It is the ideal platform to launch new machinery, showcase technology and generate high-quality leads.
    • With 800+ exhibitors and co-located events, you gain unmatched visibility and the chance to network with key decision-makers across all sectors of agriculture.

    Audience at a Glance

    Who Exhibits

    Exhibitor Profile

    12 categories represented

    • Agricultural Machinery Manufacturers
    • Tractor and Combine Harvester Brands
    • Farm Equipment Dealers
    • Precision Agriculture Technology Providers
    • Livestock Equipment Suppliers
    • Crop Input and Seed Companies
    • Agricultural Buildings and Infrastructure
    • Renewable Energy and Sustainability Solutions

    Who Attends

    Visitor Profile

    10 audience types

    • Farm Owners and Managers
    • Agricultural Contractors
    • Machinery Operators
    • Agronomists and Crop Consultants
    • Livestock Farmers
    • Arable Farmers
    • Agricultural Engineers
    • Researchers and Students

    Coverage & Spotlights

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