LAMMA Show 2027, 20-21 January at NEC Birmingham: 800+ exhibitors of tractors, farm machinery and agri-tech, with co-located CropTec and Low Carbon Agriculture.
Dates
20–21 Jan 2027
City / country
Birmingham, United Kingdom
Venue
NEC Birmingham
Time
8:00 AM – 6:00 PM
Companies exhibiting at LAMMA Show 2027 include 1st Containers, 4 xtrahands, A Perry Ltd, A-Consult Ltd and A1 Installations.
Learn what participating companies offer and explore their company profiles.
Event overview
LAMMA Show 2027 brings the UK's largest agricultural machinery showcase back to the NEC Birmingham on 20-21 January 2027. Across two days more than 800 exhibitors present tractors, combines, arable and grassland equipment, precision-farming technology and livestock systems, alongside machinery launches and UK debuts.
CropTec and the Low Carbon Agriculture Show return as co-located events, adding crop-production and sustainability expertise. With more than 45,000 attendees in 2026 and a visitor base where 63% influence on-farm purchasing decisions, LAMMA is the practical meeting point for farmers, contractors, dealers and agri-tech suppliers planning the next season's investments.
TL;DR
Two days at the NEC replace weeks of dealer visits: compare tractors, combines, sprayers, grassland kit and precision-farming systems side by side, watch UK debuts, and question technical specialists on the stand. Co-located CropTec and Low Carbon Agriculture sessions add crop-production and sustainability depth, while the dairy, beef and future-farming zones speak to mixed farms.
LAMMA concentrates serious UK buyers: 38% of attendees are farm business owners and 12% contractors, and 63% are the main decision maker or influencer on-farm. Exhibitors use the show for machinery launches, dealer meetings and lead generation ahead of the spring season; 76% of 2026 exhibitors were returning companies.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
2The National Exhibition Centre, Marston Green, Birmingham B40 1NT, United Kingdom
Over 16,500 spaces; pay on the day or pre-pay online. Early-bird parking discount of about £5 for LAMMA visitors.
16,500 spaces ·
The NEC and LAMMA aim to be fully accessible; disability scooters can be hired in advance through the NEC. Ask at the atrium information desk on arrival.
Free shuttle bus from the NEC car parks to the show entrance, plus signposted footpaths.
Food options
Wetherspoon's, Gallery Restaurant
On-site diningParking: More than 16,500 spaces on site; parking is chargeable. Pre-book with the NEC to save about £5, set sat nav to B40 1NT and follow LAMMA signs rather than the sat nav once inside the campus.
Gate: Enter via the NEC atrium and hall concourse; a free shuttle bus runs from the car parks to the show entrance, and signposted footpaths connect the halls.
Attend
Event days & opening times
Early bird
Free until midnight 4 January 2027
Standard advance
From 5 January 2027, plus VAT
On the day
20 January 2027, plus VAT
Ticket info
Badge collection
Register online in advance and bring the e-ticket; one ticket is required per person. All NEC venues are card-only.
Ticket notes
Free early-bird entry until midnight 4 January 2027. From 5 January tickets are £8+VAT, rising to £12+VAT on the opening day (20 January). Students, under-16s and press go free. Advance registration is required for entry.
Registration deadline
2027-01-04
Who runs the show
Agriconnect
Organiser
What's on
CropTec 2027
Crop-production and agronomy event staged alongside LAMMA, covering arable inputs, varieties and technical advice.
Same NEC halls and ticket as LAMMA 2027.
WebsiteLow Carbon Agriculture Show 2027
Sustainability-focused event covering renewable energy, low-carbon practice and environmental schemes for farms.
Same NEC campus and LAMMA ticket.
How the last edition performed
Last edition
2026
Visitors: 45,000
Exhibitors: 800
Edition #: 45
This edition
2027
Visitors: 45,000
Exhibitors: 800
Next edition
Not announced yet
Edition recap
LAMMA 2026 set a new attendance record with more than 45,000 visitors and over 800 exhibitors, and added the Dairy & Beef Hub, Innovation Trail and Future in Farming Zone.
New this edition
Dairy & Beef Hub
A dedicated livestock zone debuting in 2026, bringing dairy and beef equipment and advice together.
SourceInnovation Trail
A guided route through new machinery and technology launches on the show floor.
SourceFuture in Farming Zone
A 2026 feature aimed at next-generation farmers, careers and new entrants.
SourceImpact
LAMMA moves the UK machinery buying conversation into one January window. With more than 45,000 attendees in 2026 and 90% of 2027 space already sold, the show remains the sector's default launch platform, and co-location with CropTec and Low Carbon Agriculture widens the audience beyond pure machinery buyers.
Audience quality
The audience is commercially senior: 63% are the main decision maker or influencer on-farm, 38% are farm business owners and 12% are contractors. Those ratios favour stand conversations about specification, finance and delivery rather than general enquiry gathering.
Exhibitor outcomes
Return on stand spend comes from launch visibility and qualified dealer or farmer leads. The organiser reports that 76% of 2026 exhibitors were returning companies, 93% were satisfied with visitor quality, and 98% of 2023 exhibitors collected new contacts, so a stand is best judged on meetings booked and pipeline created within six weeks.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
LAMMA is the UK machinery sector's January shop window: launches timed for spring planning, dealer meetings and farmer capital decisions all sit in one two-day window at the NEC.
Key trends shaping this market and its wider industry.
Precision farming becomes standard equipment
Guidance, section control and telematics are now expected on new tractors and implements rather than sold as add-ons, pushing dealers to demonstrate data workflows as well as iron.
What it changes: Farmers compare software compatibility and subscription costs at the show, so stands that can show a working data chain win attention.
Automation and labour-saving machinery
Robotics, camera-guided implements and automated handling target a shrinking and ageing farm workforce, with smaller UK manufacturers increasingly bringing practical units to market.
What it changes: Contractors and larger estates are the early buyers, and LAMMA is where they can compare working prototypes and delivery timelines.
Low-carbon and energy-saving equipment
Fuel efficiency, electric and hybrid drive options, and reduced-input cultivation are being marketed alongside conventional machinery, reinforced by the co-located Low Carbon Agriculture Show.
What it changes: Sustainability credentials increasingly feed into grant applications and retailer supply-chain requirements, making this a live buying criterion.
LAMMA anchors the January buying window; the rest of the year spreads machinery launches across spring arable events, summer shows and the biennial Hanover flagship.
CropTec 2027
Birmingham, United Kingdom
Co-located with LAMMA at the NEC; crop production and agronomy focus.
websiteLow Carbon Agriculture Show 2027
Birmingham, United Kingdom
Co-located with LAMMA at the NEC; sustainability and renewable energy focus.
Agritechnica 2027
Hanover, Germany
Biennial global machinery flagship; provisional November 2027 dates, confirm with the organiser before booking travel.
websiteJanuary 2027
Single NEC trip covers machinery, crop production and low-carbon farming.
November 2027
European launch cycle follow-up for exporters and importers.
LAMMA and co-located event dates are from the organiser; Agritechnica dates are circuit knowledge and marked provisional.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Closest airport; free 90-second air-rail link to Birmingham International station, then a short walk to the NEC.
1 mile
to venue
5 minutes
by car
East Midlands Airport
Useful for freight and northern UK connections; drive south on the M42 to junction 6.
40 miles
to venue
45 minutes
by car
London Heathrow Airport
Main long-haul gateway; direct trains from Heathrow to Birmingham International take about 2h30m.
105 miles
to venue
2 hours
by car
A range of accommodation options near the venue and across key areas.
USD 90–130 / night
Walk or take a short shuttle to the NEC; best value if you book by early December.
USD 140–190 / night
Hilton Birmingham Metropole is the NEC hotel partner and is walkable to the halls.
sourceUSD 200–300 / night
Larger rooms and leisure facilities within 10-15 minutes of the NEC; book early for show week.
sourceGet around the city with these convenient transport options.
Rail
Birmingham International station sits within the NEC campus; the air-rail link from the airport is free and runs every two minutes.
Taxi
Use the marked taxi ranks; TOA taxis is the NEC partner. Allow 10-15 minutes in show traffic.
Car
More than 16,500 spaces; pre-book parking for the early-bird discount and follow LAMMA signs on campus.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Standard Visitor visa | Visitors from countries without a UK visa waiver, including much of Africa, Asia and parts of the Middle East | $160.00 | About 3 weeks |
EU, US, Canada, Australia and many other passport holders can visit visa-free for short business trips, but must still meet the standard visitor rules.
The UK accepts ATA carnets for temporary import of machinery and display equipment; list every serial number and carry the carnet to the freight desk.
Official visa pageWeather
January in Birmingham is cold and damp: daytime highs of 6-8°C, overnight lows near 2°C, and frequent drizzle. Bring a waterproof coat and warm layers for the walk between car parks and halls.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Mobile coverage is strong across the NEC campus; Wi-Fi is available in public concourse areas but can be congested at peak times, so download stand maps and tickets before arrival.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Dress and evening events
Smart-casual is normal on stands; a jacket is useful for dealer dinners and hotel bars during show week.
Queues and payment
Queueing is expected, and every NEC outlet is cashless, including food and parking.
Tipping
No tip is needed at counter service; 10-12.5% is normal in sit-down restaurants.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: BHX (Birmingham)
Book flights into Birmingham rather than Heathrow to avoid a two-hour transfer; arrive the day before to protect against weather delays.
Check GOV.UK before booking: visa nationals need a Standard Visitor visa, while many European and Commonwealth passport holders can travel visa-free for a short business visit.
Estimated cost: USD 160
Processing: About 3 weeks
Carry your registration confirmation, hotel booking and an invitation letter if asked at the border.
OfficialGet to the venue and around the city with these options.
Airport → venue: Free air-rail link from Birmingham Airport to Birmingham International, then a 5-minute walk into the NEC.
Hotel → venue: Campus hotels are walkable; Solihull and Birmingham city centre hotels connect by train to Birmingham International.
Ride-hail: Uber and local TOA taxis serve the NEC; use the marked ranks at the atrium.
Public transit: West Midlands trains run direct to Birmingham International from Birmingham New Street in about 10 minutes.
Parking: Pre-book NEC parking for the early-bird rate; follow LAMMA signs rather than sat nav once on campus.
Plan and pack for the event climate.
Month: January
Temperature: 2-8°C
Seasonality: Frequent drizzle and grey skies; occasional frost or light snow.
Packing: Waterproof coat, warm layers, comfortable shoes for hall walking, and a power bank for a full day on the floor.
Plan your trip
Best day to visit: Wednesday 20 January
The first day runs 08:00-18:00, has the fullest launch schedule and the longest opening hours, so it suits buyers who need a full day across halls 6-12 and 17-20. Thursday closes at 16:30 and some stands begin packing late in the day.
Register for a free ticket and book travel — Free entry closes at midnight on 4 January 2027.
Book hotel and pre-pay NEC parking — Campus hotels fill for show week; parking discounts are online only.
Shortlist exhibitors and download the hall plan — Group stands by hall to avoid crossing the NEC repeatedly.
Confirm meetings and print or save e-tickets — One ticket per person; check the badge email.
Pack layers, waterproofs and a power bank — January weather is cold and wet; halls involve long walks.
Arrive, clear security and collect badge
NEC atriumTractor, combine and drill stands
Halls 6-8CropTec agronomy sessions
CropTec hallLunch and supplier meetings
Gallery RestaurantPrecision-farming and livestock equipment
Halls 17-20Low Carbon Agriculture stands and close-out
Low Carbon hallStratford-upon-Avon
Historic Town
40 minutes by car
Shakespeare birthplace, riverside walks and a relaxed evening after the show.
Birmingham city centre
City Break
10 minutes by train from Birmingham International
Bullring shopping, canalside restaurants and the Library of Birmingham.
NEC atrium and hall concourse
On-site
Central meeting point between halls; coffee stands make short meetings easy.
Hilton Birmingham Metropole bar
Hotel
Walkable from the halls and used for dealer dinners during show week.
LAMMA compresses a season of buyer conversations into two days. A 24-hour first contact keeps a machinery enquiry warm while the farmer is still comparing quotes from the show.
Budget
Shell scheme
GBP 95–140 / m²
Raw space
GBP 300–420 / m²
Standard booth
9 m²
Indicative UK agricultural show rates; LAMMA tariffs are quoted on application and vary by hall position. Confirm with the sales team before budgeting.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
booth
exhibitor · shell scheme
GBP 855–1260 / 9 sqm stand
booth
exhibitor · raw space
GBP 10800–15120 / 36 sqm stand
hotel
both · mid
GBP 140–190 / per room per night
per_diem
both · standard
GBP 45–70 / per person per day
travel
visitor · rail
GBP 5 / Birmingham International to NEC
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| booth | exhibitor | shell scheme | GBP 855–1260 / 9 sqm stand | estimate | 2026-10-31 |
| booth | exhibitor | raw space | GBP 10800–15120 / 36 sqm stand | estimate | 2026-10-31 |
| hotel | both | mid | GBP 140–190 / per room per night | estimate | 2026-10-31 |
| per_diem | both | standard | GBP 45–70 / per person per day | estimate | 2026-10-31 |
| travel | visitor | rail | GBP 5 / Birmingham International to NEC | estimate | 2026-10-31 |
Decision
Six quick questions to decide whether to visit, exhibit or skip LAMMA 2027.
QUESTION 1 OF 6
What do you want from LAMMA 2027?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have live purchase comparisons or need agronomy updates.
Best for
Farmers, contractors and advisers comparing machinery before spring
Min. budget
$300.00
Timeline
Book ticket by 4 January 2027
Risks
Two days is not enough for every hall
Show-week hotel rates rise
exhibit
You have a UK launch, dealer meetings or a lead target.
Best for
Machinery brands, dealers and agri-tech suppliers selling into the UK
Min. budget
$3,500.00
Timeline
Commit 90 days before the show for build and freight
Risks
Stand space is nearly sold out
Build and freight deadlines are strict
skip
Your next purchase or launch is more than 18 months away.
Best for
Buyers with no 2027 machinery or technology decision
Timeline
Reassess for LAMMA 2028
Risks
Missing launch pricing and show-only offers
Book with
The NEC
Birmingham's national exhibition centre, hosting LAMMA across halls 6-12 and 17-20 with rail, air and motorway access.
Venue operator; not named as a commercial partner on the event site.
Birmingham Airport
The closest gateway, one mile from the NEC with a free 90-second air-rail link to Birmingham International station.
Travel provider for the venue; no formal event partnership confirmed.
Department for Environment, Food & Rural Affairs (Defra)
UK government department covering farming, food and the environment, relevant to the policy and grant context around the show.
Public body; not confirmed as an event partner.
National Farmers' Union (NFU)
The main UK farming union, representing farmer and grower interests across the sectors LAMMA serves.
Industry body; no 2027 partnership announced.
Recommended providers
Official Standard Visitor guidance and application route.
Search NEC and Solihull for walkable hotels; the Hilton Birmingham Metropole is the NEC hotel partner.
Compare flights into Birmingham (BHX); book 6-8 weeks ahead for January.
Global forwarder with exhibition and ATA carnet experience for UK shows.
Exhibition and public liability cover; confirm machinery and stand cover limits.
Official city guide for Stratford-upon-Avon, canalside dining and post-show trips.
Badge-scanning and lead-capture app; export to CRM within 24 hours.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
5 more alternate names hidden
Trust footer
4
References
2
Publishers
4
Date checked
Agriconnect
The NEC
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