Labelexpo Asia 2027 (LOUPE Asia) runs 30 Nov–3 Dec at SNIEC Shanghai, connecting label, flexible packaging and carton converters with press, material and finishing suppliers.
Dates
30 Nov – 3 Dec 2027
City / country
Shanghai, China
Venue
Shanghai New International Expo Centre (SNIEC)
Time
9:30 AM – 5:30 PM
Event overview
Labelexpo Asia 2027, now branded LOUPE Asia, brings the region's label, flexible packaging and folding carton converting supply chain to Shanghai New International Expo Centre from 30 November to 3 December 2027. The four-day trade fair is where Chinese and international converters compare digital, flexo and hybrid presses, substrates, inks, dies and finishing systems, many running live on the floor.
The 2025 edition drew 30,560 visitors from 114 countries and more than 450 exhibitors across 40,000 sqm, and organisers report that 92% of attendees influence purchasing decisions. Expect launch-heavy stands, working machinery, seminar tracks and the Label Industry China Awards.
TL;DR
See presses, substrates and finishing lines running under production conditions, then compare them side by side in one hall complex. The show is built for converters, brand owners and packaging specifiers who need to shortlist machinery, qualify new material suppliers and understand where digital, flexo and hybrid workflows are heading in Asia.
Shanghai is the gateway to China's label and flexible packaging clusters, and the show delivers verified buying teams from across Asia-Pacific. Exhibitors get a launch platform for presses, inks, dies and automation, plus structured access to international buyers through the Global Connect Hub and the co-located seminar programme.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
4Shanghai New International Expo Centre (SNIEC), 2345 Longyang Road, Pudong New Area, Shanghai 201204, China
Entrances & gates
South Registration Hall
Closest to Metro Line 7 Huamu Road exit and the main taxi drop-off.
East Registration Hall
Use for halls E3–E4 and the Longyang Road taxi rank.
Food options
SNIEC central food court, Hall-side coffee bars
On-site diningParking: Use the SNIEC multi-storey car park off Longyang Road; arrive before 08:30 on show days because exhibitor and visitor queues share the approach roads.
Gate: Visitors normally enter through the south or east registration halls and pass security before the exhibit halls; allow 20–30 minutes at peak opening.
Attend
Event days & opening times
Ticket info
Badge collection
Bring the passport or government ID used at registration; collect your badge at the SNIEC visitor registration counters before security.
Ticket notes
Visitor registration is required and is handled on the official show site. No ticket price was printed on the official pages reviewed, so no price is listed here.
What's on
Label Industry China Awards
Awards recognising Chinese label converters, technology innovation and sustainability, presented during the show; the 2025 ceremony drew more than 300 industry peers.
How the last edition performed
Last edition
2025
Visitors: 30,560
Exhibitors: 450
Floor area: 40,000 sqm
Visitor countries: 114
This edition
2027
Visitors: 30,000
Exhibitors: 450
Floor area: 40,000 sqm
Next edition
Not announced yet
New this edition
Smart Label Trail
A guided route highlighting smart and RFID label technology across participating stands.
SourceDigital Pouch Factory
A live demonstration of digital pouch production from print through finishing.
SourceLabel Industry China Awards
Industry awards recognising converters, innovation and sustainability, presented during the show.
SourceImpact
Labelexpo Asia is the scale-setting event for label and package printing in Asia-Pacific. A 30,560-visitor, 450-exhibitor edition across 40,000 sqm gives exhibitors a dense pool of qualified converters and brand owners, while the 114-country visitor base shows the show reaches well beyond mainland China. The 14% visitor increase in 2025 signals a market still investing in capacity and automation.
Audience quality
The audience is technical and commercial rather than general public: converters, packaging producers, brand owners and specifiers who control capital-equipment shortlists. Organisers report that 92% of visitors influence purchasing decisions, which is consistent with a trade-only format built around working machinery and material trials. International attendance from 114 countries adds export and partnership value for exhibitors.
Exhibitor outcomes
For press, material and finishing suppliers, the show compresses months of customer discovery into four days: live demonstrations, competitive benchmarking and face-to-face specification meetings. ROI depends on pre-booked meetings and a clear launch story rather than stand traffic alone; exhibitors should budget for machine rigging, power and bilingual staff, and should track scanned leads against a 48-hour follow-up SLA.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
China is the world's largest label and package printing market, and Shanghai concentrates converters, brand owners and equipment makers within one travel day of most East Asian production hubs. The show is the region's main launch stage for digital and hybrid presses, sustainable films and automation, so attendance gives buyers a single place to compare capital equipment before annual planning cycles.
Key trends shaping this market and its wider industry.
Digital and hybrid production moves mainstream
Short runs, versioning and faster turnaround are pushing converters from standalone flexo toward digital and hybrid lines that combine inkjet or toner with inline flexo, screen and finishing.
What it changes: Buyers are comparing total cost per label and uptime, not just print quality, which raises the value of live demonstrations.
Sustainable substrates and recyclable structures
Brand owners are specifying recycled content, paper-based and mono-material structures, water-based inks and reduced liner waste, and suppliers are aligning label stock and adhesive ranges to those targets.
What it changes: Material qualification is becoming a purchase criterion alongside press performance, especially for export-focused converters.
Automation, inspection and smart labels
Inline inspection, automated setup, RFID and track-and-trace workflows are being bundled into production lines to cut waste and labour while satisfying brand and regulatory traceability demands.
What it changes: These systems turn a printing press into a data-producing production asset, which changes the ROI case for capital investment.
Labelexpo Asia sits inside a global series of dedicated label and package printing shows, with regional editions that let suppliers meet the same buyer groups across the year.
Labelexpo Americas 2026
Rosemont, United States
Circuit-calendar dates; reconfirm before booking.
Labelexpo India 2026
Greater Noida, India
Circuit-calendar dates; reconfirm before booking.
LOUPE South East Asia 2027
Bangkok, Thailand
Dates per the published circuit calendar; reconfirm with the organiser.
Labelexpo Europe 2027
Barcelona, Spain
Circuit-calendar dates; reconfirm before booking.
2026–27 circuit
Sequence allows suppliers to reuse stand assets and messaging across regions.
Sister-edition dates are editorial circuit knowledge, not taken from a fetched organiser calendar; reconfirm each before booking.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Shanghai Pudong International Airport
Main international gateway; Maglev to Longyang Road then Metro Line 7 is the fastest rail option.
About 30 km
to venue
35–50 minutes by taxi
by car
Shanghai Hongqiao International Airport
Convenient for domestic connections; Metro Line 2 to Longyang Road takes about 60 minutes.
About 35 km
to venue
45–60 minutes by taxi
by car
A range of accommodation options near the venue and across key areas.
USD 55–90 / night
Simple rooms within 10–15 minutes of SNIEC; book early because show-week rates rise sharply.
USD 110–180 / night
Full-service hotels with breakfast and taxi access to the south entrance.
USD 220–360 / night
International five-star options 25–40 minutes from the venue; best for hosted buyer programmes.
Get around the city with these convenient transport options.
Metro
Cheapest option; allow 15–20 minutes walking from Longyang Road to the registration halls.
Taxi / ride-hail
Use the official taxi rank; DiDi works with an international card and a Chinese phone number.
Maglev + Metro
Fastest rail route at peak traffic; Maglev runs roughly 06:45–21:40.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| M visa (business) | Most foreign business visitors without visa-free entry | $140.00 | 4–7 business days |
Some passports have unilateral or reciprocal visa-free entry for short business visits; check the latest Chinese embassy guidance before booking.
China accepts ATA carnets for temporary exhibition goods at designated customs points; confirm the procedure with your freight forwarder.
Official visa pageWeather
Late November and early December are cool and mostly dry in Shanghai, with daytime highs around 12–16°C and nights near 5–9°C. Rain is possible but not the wet season; pack a warm layer for air-conditioned halls.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Mobile data is cheap via a local eSIM or airport SIM; hotel Wi-Fi is common but may require a Chinese phone number for portal login. Many international apps are restricted, so arrange a business VPN before travel.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business cards and introductions
Exchange cards with both hands and use surnames plus title; a short printed Chinese name on the reverse helps at busy stands.
Dining and scheduling
Business meals are long and relationship-led; confirm meeting times the same morning and allow extra time for cross-city traffic.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: PVG
Book 8–12 weeks ahead for late-November travel; show-week hotel and flight demand peaks. Allow a visa lead time of at least three weeks.
Book flightsMost foreign business visitors need an M visa or qualify for visa-free entry; check eligibility before booking.
Estimated cost: USD 140
Processing: 4–7 business days
Bring an invitation letter, hotel booking and return ticket. Registration is trade-only, so use a business email and company details.
OfficialPartnerGet to the venue and around the city with these options.
Airport → venue: Taxi from PVG is 35–50 minutes and CNY 160–220; Maglev plus Metro Line 7 is faster at peak times for about CNY 53.
Hotel → venue: Most Century Park hotels are a 10–15 minute taxi ride; Longyang Road hotels are walkable.
Ride-hail: DiDi is the local ride-hail app; international cards work but a Chinese phone number may be required for verification.
Public transit: Metro Line 7 (Huamu Road) and Line 2 (Longyang Road) serve SNIEC; trains run about 05:30–22:30.
Parking: SNIEC has paid on-site parking; show-week spaces fill before 09:00.
Plan and pack for the event climate.
Month: November–December
Temperature: 5–16°C
Seasonality: Mostly dry, cool and breezy; occasional light rain.
Packing: Bring a warm jacket, comfortable shoes for concrete halls and a compact umbrella.
Plan your trip
Best day to visit: Day 2 (1 December 2027)
The first morning is busiest at registration and many exhibitors are still commissioning machinery. Day two gives a full 09:00–17:30 window, the programme is in full swing and senior staff are on the stands, while the final day closes at 15:30.
Confirm visa or visa-free eligibility and book the appointment — Bring an invitation letter, hotel booking and return ticket.
Book flights to PVG and a refundable hotel near Longyang Road — Show-week rates climb; aim for 29 Nov check-in and 4 Dec check-out.
Complete visitor registration and print the confirmation — Use your passport name exactly as it appears on the document.
Shortlist 12 exhibitors and request meetings — Group by hall E1–E4 and leave 20-minute buffers between appointments.
Check the floor plan, weather and metro route — Allow 45 minutes from Century Park hotels at peak traffic.
Registration and badge collection at the south entrance
SNIEC South Registration HallDigital and hybrid press demonstrations
Hall E1Pre-booked supplier meetings on substrates and inks
Hall E2Seminar or masterclass session
SNIEC seminar roomsFinishing, inspection and RFID review
Halls E3–E4Follow-up notes and networking reception
Global Connect HubThe Bund
City Landmark
30–40 minutes by taxi from SNIEC
Historic waterfront skyline and a compact evening walk between meetings.
Zhujiajiao Water Town
Half-Day Excursion
About 1 hour by car from central Shanghai
Canal-side architecture and a slower half day after the show closes.
Global Connect Hub
Buyer meeting zone
International buyer lounge introduced at the 2025 edition; good for hosted meetings.
Hotel lobby bars in Century Park
Informal evening venue
Convenient for supplier dinners within 15 minutes of SNIEC.
Trade-show leads decay quickly. A 48-hour follow-up while the demonstration is still fresh, followed by a 30-day pipeline review, is the minimum discipline for converting Shanghai conversations into quotations.
Budget
Shell scheme
USD 380–560 / m²
Raw space
USD 280–420 / m²
Standard booth
9 m²
Editorial estimate for Shanghai label and packaging shows; the 2027 rate card was not published on the pages reviewed. Add rigging, power, internet and stand build.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
booth
exhibitor · shell 9 sqm
USD 3420–5040 / per booth
hotel
both · mid
USD 110–180 / per night
per_diem
both · standard
USD 50–90 / per day
visa
visitor · M visa
USD 140–180 / per person
flight
visitor · Asia return
USD 250–500 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| booth | exhibitor | shell 9 sqm | USD 3420–5040 / per booth | estimate | 2026-11-01 |
| hotel | both | mid | USD 110–180 / per night | estimate | 2026-11-01 |
| per_diem | both | standard | USD 50–90 / per day | estimate | 2026-11-01 |
| visa | visitor | M visa | USD 140–180 / per person | estimate | 2026-11-01 |
| flight | visitor | Asia return | USD 250–500 / per person | estimate | 2026-11-01 |
Decision
Six quick questions to decide whether to visit, exhibit or skip Labelexpo Asia 2027.
QUESTION 1 OF 6
What best describes your role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have a live equipment or material shortlist and can commit at least one full day.
Best for
Converters and brand owners shortlisting presses, materials or finishing equipment
Min. budget
$1,200.00
Timeline
6–8 weeks for visa, flights and hotels
Risks
Show-week hotel rates
Visa processing delay
Too many halls for a one-day visit
exhibit
You have an Asia-Pacific launch or a distributor network to activate.
Best for
Press, material, software and finishing suppliers targeting Asian converters
Min. budget
$8,000.00
Timeline
6–9 months for space, stand build and freight
Risks
Rigging and power costs
Customs clearance for machinery
Lead follow-up capacity
skip
You have no active plan, no team available and no budget for travel or exhibition.
Best for
Companies with no Asia-Pacific customers, budget or travel capacity
Timeline
Reassess for the 2029 edition
Risks
Missing competitor launches
Losing contact with regional buyers
Book with
Shanghai New International Expo Centre (SNIEC)
The 2027 show venue in Pudong, Shanghai, with E1–E4 halls and metro access at Huamu Road.
Official venue website; venue named by the organiser.
China Eastern Airlines
Shanghai-based carrier with the broadest domestic and regional network into PVG and SHA.
Useful travel resource, not an announced show partner.
CCPIT Shanghai
Trade-promotion body that supports inbound business delegations and matchmaking in Shanghai.
Public trade body; no partnership with this edition was confirmed.
Printing and Printing Equipment Industries Association of China (PEIAC)
National printing-industry association representing press makers and printers in China.
Public industry association; not confirmed as a show sponsor.
Recommended providers
China Visa Application Service Centre
Apply for an M visa with an invitation letter and hotel booking; allow 4–7 business days.
MICE Cloud (official hotel and travel agent named in the exhibitor manual)
The 2025 exhibitor manual named MICE Cloud as the sole hotel and travel booking agent; confirm the 2027 arrangement with the organiser.
Compare direct PVG services; book 8–12 weeks ahead for late-November travel.
Use a forwarder with China exhibition experience; ATA carnets are accepted for temporary exhibits at designated customs points.
Arrange travel medical and exhibition property cover; confirm the policy covers mainland China.
Book The Bund evening walks or a Zhujiajiao half-day tour around show hours.
Named in the official exhibitor manual as the visitor-information capture tool; export scans to your CRM within 48 hours.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
4 more alternate names hidden
Trust footer
3
References
2
Publishers
3
Date checked
Labelexpo Global Series / Informa Markets
The Packman
Display a free company card at your booth, or share your professional card on the show floor.
