Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Kvalitets Massan is the leading Nordic meeting place for business and societal development, taking place at Svenska Mässan in Göteborg. The event will feature various sessions and discussions focused on quality, innovation, and sustainable practices.
Attendees will have the opportunity to engage with industry leaders and explore the latest trends in public sector development. Kvalitets Massan takes place in Göteborg, Sweden.
TL;DR
- 1Dates and Venue: 16-18 November 2027 at Svenska Mässan, Gothenburg (Göteborg), Sweden.
- 2Focus: Sweden's public-sector quality and welfare development meeting, covering quality management, digitalization, leadership, health and social care, education, and municipal/regional services.
- 3Organiser: Svenska Mässan hosts Kvalitetsmässan at its Gothenburg fairground; the official domain is kvalitetsmassan.se.
- 4Audience: Decision-makers and specialists from Swedish municipalities, regions, state agencies, healthcare, schools, and social services, plus suppliers and consultants.
- 5Format: Conference sessions, seminars, workshops, and an exhibition on the Svenska Mässan floor; programme and registration details are published on the official site.
Why visit
Visitors will gain insights into best practices in quality and innovation, network with industry leaders, and discover new solutions for public sector challenges. Dates and Venue: Kvalitets Massan takes place from November 16 to 18, 2027 at Svenska Mässan, Göteborg, Sweden. Buyer Authority: Attendees include decision-makers from various sectors focused on quality and innovation.
Why exhibit
Exhibiting at Kvalitets Massan provides companies with direct access to decision-makers and influencers in the public sector. Scale and Focus: This event is the leading meeting place for business and societal development in the Nordic region. Buyer Authority: Attendees include decision-makers from various sectors focused on quality and innovation.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Municipal and regional directors, department heads, and elected officials
Quality and improvement managers in healthcare, social care, education, and local government
Digitalization and e-health strategists in public organizations
HR, competence-supply, and leadership-development leads
Procurement and innovation-partnership officers
Researchers, analysts, and evaluators in public administration and welfare
Consultants and suppliers serving Swedish municipalities, regions, and agencies
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Companies offering quality management solutions
Technology providers for public services
Consulting firms focused on innovation
Educational institutions showcasing research
Sustainability solution providers
Service providers for public sector efficiency
Product categories
Key solution areas showcased across the event.
Quality management systems and tools
Public sector technology solutions
Sustainable development practices
Consulting services for public administration
Training and development programs
Innovative public service delivery models
Location & Facilities
Venue
Svenska Mässan
Göteborg, Sweden
Facilities
Parking
Svenska Mässan in Göteborg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Svenska Mässan in Göteborg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Svenska Mässan for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
Svenska Mässan
Organiser
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Göteborg, Sweden
Why it matters
Attending Kvalitets Massan on 2027-11-16 to 2027-11-18 in Göteborg lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Gothenburg Landvetter Airport
Main international gateway for Gothenburg. Flygbussarna coach and licensed taxis connect the airport with the city. Confirm schedules and fares before travel
TBA
to venue
Approx. 25-30 minutes to Svenska Mässan by car or airport coach
by car
Copenhagen Airport
Alternative long-haul gateway; train connection via Öresund to Gothenburg Central. Confirm train times and fares
TBA
to venue
Approx. 3.5-4 hours by train to Gothenburg Central, then tram to Korsvägen
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Comfort Hotel Panorama, Göteborg
midscale
960 m from Svenska MässanGoogle Hotels listing near Svenska Mässan; rates not captured for the show dates.
Scandic Opalen
midscale
420 m from Svenska MässanGoogle Hotels listing near Svenska Mässan; rates not captured for the show dates.
Hotel Lorensberg, Göteborg
midscale
320 m from Svenska MässanGoogle Hotels listing near Svenska Mässan; rates not captured for the show dates.
Hotell Heden, BW Signature Collection
midscale
near Svenska Mässan, GöteborgGoogle Hotels listing near Svenska Mässan; distance and rates not captured in the excerpt.
Local transport
Get around the city with these convenient transport options.
Airport coach (Flygbussarna)
Estimated costUSD 35-75 taxi or rideshare to the venue district
Best forGothenburg Landvetter Airport (GOT) to Svenska Mässan
Frequent coach service; check timetable for late arrivals.
Västtrafik tram
Estimated costApprox. SEK 35-45 single within Zone A; confirm Västtrafik fares
Best forCentral station or Korsvägen to Svenska Mässan
Korsvägen stop is adjacent to Svenska Mässan; several tram and bus lines serve the area.
Taxi
Estimated costApprox. SEK 450-600; confirm fixed fares with licensed taxi companies
Best forLandvetter Airport to Svenska Mässan
Use licensed taxi ranks; journey time depends on traffic.
Car
Estimated costParking fees apply at Svenska Mässan; confirm daily rates
Best forE20 / E6 to Svenska Mässan
On-site parking is available; check electric charging and accessibility spaces.
taxi
Estimated costUSD 35-75 taxi or rideshare to the venue district
Best forCopenhagen Airport (CPH) to Svenska Mässan
Approx. 3.5-4 hours by train to Gothenburg Central, then tram to Korsvägen; Alternative long-haul gateway; train connection via Öresund to Gothenburg Central. Confirm train times and fares.
Weather
November in Gothenburg is late autumn: cool and often wet. Expect daytime temperatures around 2-7°C (36-45°F), overcast skies, and frequent rain or drizzle. Daylight is limited, with sunset in the late afternoon. Pack a waterproof jacket, warm layers, and comfortable shoes for walking between halls. Confirm the forecast before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Sweden.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Venue parking and accessibility
Svenska Mässan publishes a practical information page covering on-site parking and venue accessibility (Tillgänglighet), with underground parking also documented by Gothia Towers. City of Gothenburg and Parkering Göteborg pages list additional parking near arenas and exhibition halls.
Getting to the fairground
Svenska Mässan sits in central Göteborg within walking distance of several hotels (Gothia Towers about 90 m, Hotel Lorensberg about 320 m, Scandic Opalen about 420 m). Plan around central Gothenburg traffic and allow extra time on show mornings.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: GOT
Compare flights to the nearest international gateway serving Göteborg; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Gothenburg Landvetter Airport (GOT): Approx. 25-30 minutes to Svenska Mässan by car or airport coach; Copenhagen Airport (CPH): Approx. 3.5-4 hours by train to Gothenburg Central, then tram to Korsvägen. Allow road or rail time to Svenska Mässan; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Svenska Mässan: 960 m from Svenska Mässan: Comfort Hotel Panorama, Göteborg; 420 m from Svenska Mässan: Scandic Opalen; 320 m from Svenska Mässan: Hotel Lorensberg, Göteborg.
Ride-hail: Ride-hailing apps such as Uber and Bolt operate in Gothenburg, and licensed taxis are available at Svenska Mässan and Korsvägen. Approx. fares within central Gothenburg are SEK 100-200; airport runs are approx. SEK 450-600. Confirm live prices in the app or with the taxi company before travel.
Public transit: Västtrafik operates Gothenburg's trams, buses, and ferries. Korsvägen stop is directly adjacent to Svenska Mässan and is served by several tram and bus lines. A single Zone A ticket costs approx. SEK 35-45; day and 72-hour passes are available in the Västtrafik app. From Gothenburg Central station, take a tram or bus toward Korsvägen. Confirm routes and fares on vasttrafik.se.
Parking: On-site parking is available at Svenska Mässan; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: November 2027
Temperature: Approx. 2-7°C (36-45°F) daytime in November; overnight can approach 0°C. Confirm the forecast before travel.
Seasonality: November is one of Gothenburg's wetter months, with frequent rain or drizzle, overcast skies, and limited daylight. Pack waterproof outerwear and warm layers.
Packing: November 2027
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Kvalitets Massan usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm your Kvalitetsmässan delegate pass or exhibition registration at kvalitetsmassan.se and check whether your invoice or badge needs to be collected on site.
T-2
Book train or flight tickets to Gothenburg for 16-18 November 2027; Landvetter Airport (GOT) is the main international gateway.
T-3
Reserve a hotel near Svenska Mässan or along a direct tram line to Korsvägen before November conference demand peaks.
T-4
Download the Västtrafik app or buy a travel card for trams and buses; plan the Korsvägen stop next to the venue.
T-5
Check the conference programme for sessions on quality management, digitalization, health and social care, and education; pre-register for any limited-capacity seminars.
T-6
Prepare questions for exhibitors about welfare technology, innovation procurement, and quality-measurement tools relevant to your organization.
T-7
Pack for late-autumn Gothenburg weather: waterproof jacket, warm layers, and comfortable shoes for walking between halls.
T-8
Bring business cards and a charged phone or power bank for networking and session notes.
T-9
Review the Svenska Mässan floor plan and session rooms to plan your route between keynote stages and the exhibition.
T-10
Arrange any internal approvals or travel expense documentation required by your municipality, region, or agency before departure.
T-11
Check whether your organization has a group registration or partner discount code for Kvalitetsmässan.
T-12
Plan one follow-up meeting after the fair to share takeaways with colleagues who could not attend.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Svenska Mässan
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Kvalitets Massan registration concourse
Svenska Mässan
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Svenska Mässan
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Kvalitets Massan fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is Kvalitetsmässan?
Kvalitetsmässan is a Swedish meeting place for public-sector quality and welfare development, held at Svenska Mässan in Gothenburg. It brings together professionals from municipalities, regions, state agencies, healthcare, education, and social services for conference sessions and an exhibition.
When and where does Kvalitetsmässan 2027 take place?
The 2027 edition is scheduled for 16-18 November 2027 at Svenska Mässan, Mässans gata 24, Gothenburg, Sweden. Confirm final dates and opening hours on kvalitetsmassan.se before booking travel.
Who should attend Kvalitetsmässan?
The programme is aimed at public-sector leaders, quality and improvement managers, digitalization strategists, HR and competence leads, procurement officers, researchers, and consultants or suppliers working with Swedish municipalities, regions, and agencies.
Is Kvalitetsmässan open to the public or only to professionals?
It is primarily a professional event for people working in or with the public sector. Check the official registration pages for delegate categories and any public-access sessions.
How do I register for Kvalitetsmässan?
Registration is handled through the official website, kvalitetsmassan.se. Create an account, choose your delegate pass or exhibition-only option if available, and complete payment as instructed on the site.
What topics are covered at Kvalitetsmässan?
Typical themes include quality management in health and social care, education, digitalization and e-health, leadership and competence supply, innovation procurement, social sustainability, and citizen dialogue.
Is there an exhibition at Kvalitetsmässan?
Yes, alongside the conference programme there is an exhibition where suppliers, consultancies, and public-sector organizations present services and solutions. See the official exhibitor list on kvalitetsmassan.se.
How do I travel to Svenska Mässan in Gothenburg?
Svenska Mässan is at Korsvägen, served by Västtrafik trams and buses. From Gothenburg Landvetter Airport (GOT), take the airport coach or taxi; confirm current routes and fares with Västtrafik or Flygbussarna before travel.
Where can I stay near Kvalitetsmässan?
Hotels within walking distance of Svenska Mässan include Scandic Opalen, Hotel Lorensberg, and Comfort Hotel Panorama. Book early because November is a busy conference period in Gothenburg.
Glossary
- Kvalitetsmässan
- The Swedish public-sector quality and development meeting held at Svenska Mässan in Gothenburg, combining a conference programme with an exhibition for municipalities, regions, and government agencies.
- Public-sector quality management
- Systematic work to improve services, outcomes, and citizen satisfaction in municipal, regional, and state organizations, often using follow-up, benchmarking, and user feedback.
- Systematic quality work
- A structured cycle of setting goals, measuring results, analysing gaps, and implementing improvements in public services, a recurring theme at Kvalitetsmässan.
- Welfare technology
- Digital and assistive solutions that support elderly care, disability services, and independent living, frequently shown by exhibitors serving Swedish municipalities and regions.
- Co-production
- Designing and delivering public services together with citizens, users, and civil-society organizations rather than for them.
- Innovation procurement
- Public purchasing that rewards new solutions to unmet needs, used by municipalities and regions to drive development in health, social care, and digital services.
- Digitalization in public services
- The use of digital tools, data, and automation to make public administration more accessible, efficient, and user-centred.
- Social sustainability
- Work to ensure fair access, inclusion, and well-being in public services, often connected to health, education, and integration agendas at the fair.
- Citizen dialogue
- Methods for involving residents in planning and decision-making, a common topic for municipal and regional quality developers.
- Open data
- Publicly available government datasets that can be reused to improve services, research, and transparency.
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Also known as
Alternate names and search phrases for this event.
- Kvalitets Massan
- Kvalitets Massan 2027
- Kvalitets Massan Göteborg
- Kvalitets Massan Göteborg 2027
- Göteborg Sweden
- Quality management systems and tools
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.