Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
by Vogue Knitting is an experiential event designed for fiber enthusiasts. Attendees can participate in workshops covering various knitting and crochet techniques, shop from a diverse marketplace, and enjoy fashion shows.
This event promises to inspire creativity and foster community among knitters and crocheters. Knitting LIVE takes place in New York, USA.
Venue: New York Marriott Marquis.
TL;DR
- 1Dates and Venue: Knitting LIVE! takes place from January 14 to 17, 2027, at the New York Marriott Marquis.
- 2Scale and Focus: This event is a premier gathering for knitters and crocheters, featuring workshops and a vibrant marketplace.
- 3Organiser: Hosted by Vogue Knitting, known for its commitment to the fiber arts community.
- 4Buyer Authority: Attendees include passionate knitters, crocheters, and fiber enthusiasts looking to shop and learn.
- 5Entry: General registration is now open, with various ticket options available.
Why visit
Attendees will have the opportunity to enhance their skills through hands-on workshops, shop for unique yarns and tools, and connect with fellow fiber enthusiasts. Attendees include passionate knitters, crocheters, and fiber enthusiasts looking to shop and learn.
Why exhibit
Exhibitors can showcase their products to a dedicated audience of passionate knitters and crocheters, gain visibility in the fiber arts community, and connect with potential customers eager to discover new tools and materials. Meet qualified buyers and partners including Yarn manufacturers showcasing new fibers and blends., Accessory makers offering tools and gadgets for knitters., Pattern designers presenting innovative designs.. Position your offer across yarns and fibers.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Hand knitters building yarn stashes and trying new techniques.
Crocheters shopping hooks, yarns and pattern books.
Fiber artists and spinner/weaver hobbyists sourcing unusual fibers.
Independent designers studying new patterns and yarn weights.
Yarn-shop owners and craft retailers buying for their shelves.
Fashion and knitwear students looking at finished-garment inspiration.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Hand-dyed and small-batch yarn producers selling sock, fingering and DK weights in limited colorways.
Spinning mills and fiber farms offering sweater-quantity merino, alpaca, cashmere and breed-specific wool.
Needle and hook makers with fixed circulars, interchangeable sets, ergonomic hooks and cable accessories.
Pattern designers and independent publishers selling printed booklets, digital PDFs and sweater construction guides.
Craft retailers and kit builders bundling yarn, patterns and notions for garments, shawls and colorwork.
Notion and accessory suppliers with stitch markers, row counters, blocking mats, project bags and yarn swifts.
Fiber-art sellers with spinning fiber, spindles, looms and felted or woven finished pieces.
Guilds, schools and craft media presenting classes, memberships and live demonstration schedules.
Product categories
Key solution areas showcased across the event.
Sweater-quantity yarn in worsted, DK and fingering weights, including merino, alpaca, cashmere and blend bases.
Sock and lace yarns, mini skeins, advent-style sets and gradient colorways for colorwork.
Hand-dyed and indie-dyed fiber lots, breed-specific fleece and spinning fiber for hand spinners.
Knitting needles, crochet hooks, interchangeable sets, circular cables and ergonomic handles.
Stitch markers, row counters, gauge tools, blocking mats and wires, yarn swifts and winders.
Printed pattern books, single patterns, digital downloads, charts and instructional streams.
Project bags, needle cases, yarn storage, travel organizers and finished-object care products.
Kits for garments, shawls, socks, hats and colorwork projects with matched yarn and pattern.
Spinning wheels, spindles, looms, felting tools and other fiber-craft equipment.
Finished hand-knits, crochet pieces, fiber art and gifts from independent makers.
Location & Facilities
Venue
New York Marriott Marquis
1535 Broadway, New York, NY 10036
Facilities
Parking
New York Marriott Marquis in New York typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: New York Marriott Marquis in New York typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at New York Marriott Marquis for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
Vogue Knitting
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
New York, USA
Why it matters
On 2027-01-14 to 2027-01-17, Knitting LIVE in New York covering Yarns and fibers for knitting and crochet., Knitting needles and crochet hooks., Patterns and instructional books., Craf gives fashion buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
John F. Kennedy International
Main international gateway. AirTrain connects terminals to the MTA subway and LIRR; allow extra time in winter weather
Approx. 16 mi / 26 km
to venue
45-75 min by road depending traffic
by car
LaGuardia
Closest airport to Midtown. No direct subway link, so use taxi, bus or rideshare to reach Times Square
Approx. 8 mi / 13 km
to venue
25-45 min by road depending traffic
by car
Newark Liberty
New Jersey gateway. AirTrain connects to NJ Transit and Amtrak services into Manhattan, or take a taxi or car service
Approx. 17 mi / 27 km
to venue
45-75 min by road depending traffic
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
New York Marriott Marquis
5-star
Times Square / Midtown ManhattanUSD 395–460 / night
The venue hotel itself. Capture shows a 4.4 guest rating from about 16,400 reviews and an excellent location; fitness center, bar, restaurant and room service are listed, while breakfast, Wi-Fi and parking carry extra charges. Rate is an approximate show-week band, confirm before booking.
Courtyard by Marriott New York Manhattan/Central Park
4-star
Midtown Manhattan, about 690 m / 0.4 mi from the Marriott MarquisUSD 275–335 / night
Guest rating 4.2 in the capture. Free Wi-Fi, pet-friendly, fitness center, bar and restaurant; breakfast and parking are paid. About an 8-10 min walk to the venue. Rate is approximate for show week.
Courtyard by Marriott New York Queens/Fresh Meadows
3-star
QueensUSD 180–227 / night
Free Wi-Fi, fitness center, bar and restaurant; breakfast and parking are paid. Further from Times Square and suited to tighter budgets or longer stays; allow roughly 45-60 min by subway or rideshare. Rate is approximate.
Local transport
Get around the city with these convenient transport options.
AirTrain + subway
Estimated costApprox. USD 11-12 one way (AirTrain plus subway); confirm current MTA fares
Best forJFK Airport to Times Square-42 St
Take the AirTrain from the terminal to Jamaica or Howard Beach, then the E or A train toward Manhattan. Allow 60-80 min with luggage.
taxi
Estimated costApprox. USD taxi/rideshare from JFK to venue (estimate; confirm before travel)
Best forJohn F. Kennedy International (JFK) to New York Marriott Marquis
Use the official yellow-cab stand at the terminal. Allow 45-75 min depending on traffic and weather.
taxi
Estimated costApprox. USD taxi/rideshare from LGA to venue (estimate; confirm before travel)
Best forLaGuardia (LGA) to New York Marriott Marquis
LaGuardia is the closest airport to Midtown. Expect 25-45 min by road outside peak traffic.
taxi
Estimated costApprox. USD taxi/rideshare from EWR to venue (estimate; confirm before travel)
Best forNewark Liberty (EWR) to New York Marriott Marquis
Use a New Jersey taxi or pre-booked car service. Tolls apply and the trip can take 45-75 min.
AirTrain + NJ Transit
Estimated costApprox. USD 20-25 one way; confirm current fares
Best forNewark Liberty (EWR) to New York Marriott Marquis
Take the AirTrain to Newark Liberty International Airport Station, then NJ Transit to Penn Station. Walk or take the subway to Times Square.
subway
Estimated costApprox. USD 2.90 per ride with OMNY or MetroCard; confirm current fare
Best forTimes Square-42 St to New York Marriott Marquis
The venue is steps from Times Square-42 St and Port Authority. Use contactless OMNY payment at the turnstile.
rideshare
Estimated costApprox. USD 70-130 depending on surge and traffic; confirm in app
Best forJFK Airport to New York Marriott Marquis
Uber and Lyft pick up at designated rideshare zones at JFK; allow walking time from the terminal to the pickup lot.
walking
Estimated costFree
Best forTimes Square and Midtown hotels to New York Marriott Marquis
Hotels within 0.5 mi are a 5-15 min walk. Wear warm layers and waterproof boots in January and watch for icy pavements.
Weather
Mid-January in New York is winter: approximate daytime highs of 38-42 F (3-6 C) and overnight lows of 26-30 F (-3 to -1 C). Snow, sleet and rain are possible, and wind chill can make Times Square feel colder. Check a local forecast 48-72 hours before departure and allow extra time for weather-related flight or road delays. The bands are climatological averages, not an official forecast for the 2027 dates.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
US mobile networks use 4G and 5G; visitors can roam or buy a US eSIM from a carrier. The Marriott Marquis charges for in-room Wi-Fi according to the capture, so check your plan or use a hotspot. Power outlets are Type A/B at 120 V; bring a plug adapter for UK, EU or Australian devices. Cafes and public spaces near Times Square generally offer Wi-Fi, but confirm before relying on it for work.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business dress in New York winter
Mid-January in Manhattan calls for business attire under a heavy winter coat. Dress in layers because the Marriott Marquis and other indoor venues are heated, while Times Square can be windy and cold.
Tipping
Tipping is expected in New York: 18-20 percent at sit-down restaurants, 15-20 percent for taxi fares, and a dollar or two per bag for hotel staff.
Times Square crowds
The venue sits on Times Square, so expect dense pedestrian traffic at all hours. Keep meetings inside the hotel and allow extra time to walk the few blocks from nearby hotels.
Payment
Prices are quoted in US dollars. Cards and contactless payment are standard for taxis, subway OMNY readers and hotel incidentals, but carry a little cash for small market stalls.
Subway etiquette
Stand to the right on escalators, let riders exit before boarding, and avoid eating on trains. Use OMNY contactless payment or a MetroCard at the turnstile.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: JFK
Flight samples were priced as round trips for one adult in economy, departing 2027-01-14 and returning 2027-01-18. Google Flights flagged the fares as typical and noted that booking earlier is usually cheaper. Prices include required taxes and fees but exclude checked bags and optional charges, so compare baggage rules before booking. From Tokyo, compare HND and NRT; from London, nonstop carriers listed include Virgin Atlantic, Delta, British Airways and American. Confirm fare rules and winter weather policies before paying.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: John F. Kennedy International (JFK): 45-75 min by road depending traffic; LaGuardia (LGA): 25-45 min by road depending traffic; Newark Liberty (EWR): 45-75 min by road depending traffic. Allow road or rail time to New York Marriott Marquis; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near New York Marriott Marquis: Times Square / Midtown Manhattan: New York Marriott Marquis; Midtown Manhattan, about 690 m / 0.4 mi from the Marriott Marquis: Courtyard by Marriott New York Manhattan/Central Park; Queens: Courtyard by Marriott New York Queens/Fresh Meadows.
Ride-hail: Uber and Lyft operate throughout New York City. At JFK, follow signs to the designated rideshare pickup zone; at LGA, use the terminal pickup areas. Expect surge pricing during show week, especially in Midtown and around Times Square. Confirm the pickup point and fare in the app before accepting, and allow extra time in winter weather.
Public transit: The MTA subway and bus network serves Times Square-42 St, steps from the Marriott Marquis. From JFK, take the AirTrain to Jamaica or Howard Beach and transfer to the E or A train. From EWR, take AirTrain to NJ Transit or Amtrak into Penn Station, then walk or take the subway. Pay with OMNY contactless or a MetroCard; approximate fares are USD 2.90 per subway ride and USD 8.50 for the JFK AirTrain, but confirm current fares in the MTA trip planner. Moovit and city maps also document bus and subway routes to the hotel.
Parking: The New York Marriott Marquis has an on-site garage; confirm daily rates and height restrictions directly with the hotel. Nearby Midtown garages fill quickly during show week, so reserve a space if you drive. Approximate garage rates are USD 70-100 per 24 hours, but rates vary by lot and duration. Do not rely on street parking in Times Square.
Weather
Plan and pack for the event climate.
Month: Mid-January 2027 (winter)
Temperature: Approx. 26-42 F (-3 to 6 C) across the day; overnight lows near or below freezing. These are climatological averages, confirm the forecast before travel.
Seasonality: Winter season with possible snow, sleet or rain, short daylight and wind chill in Midtown. January is not the wettest month, but snow events can disrupt flights and road traffic. Check forecasts 48-72 hours before departure.
Packing: Pack a heavy winter coat, hat, gloves, scarf and waterproof boots for walking between hotels and the Marriott Marquis. Indoor spaces are heated, so wear layers that can be removed in classrooms and the marketplace. Bring a compact bag for yarn purchases and comfortable shoes for long days on concrete floors. Add a universal power adapter for Type A/B outlets.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Knitting LIVE usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
14 days before
Lock a cancellable hotel room near Times Square; show-week rates at the New York Marriott Marquis and nearby Midtown hotels rise as the dates approach.
12 days before
Book the flight to New York, comparing JFK, LGA and EWR arrivals and checking baggage allowances before paying.
10 days before
Check passport validity and confirm ESTA or visa status for the United States; save copies of approval documents.
9 days before
Review the Vogue Knitting Live schedule and reserve any classes or marketplace tickets that require advance registration.
8 days before
Choose the airport transfer: AirTrain plus subway from JFK, taxi or rideshare from LGA, or NJ Transit from EWR.
7 days before
Check the mid-January New York forecast and pack a winter coat, gloves, scarf and waterproof boots.
5 days before
Download the MTA subway map or OMNY information and rehearse the route from your hotel to Times Square-42 St.
3 days before
Set a budget and packing plan for yarn purchases, and bring a foldable bag for marketplace finds.
2 days before
Reconfirm flight status and hotel reservation; winter weather can affect arrivals into New York.
1 day before
Save or print your registration confirmation and arrive early on day one for badge pickup at the New York Marriott Marquis.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at New York Marriott Marquis
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Knitting LIVE registration concourse
New York Marriott Marquis
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
New York Marriott Marquis
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$360.00
- Per diem × 2$150.00
Estimated total$510.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Knitting LIVE fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Knitting LIVE, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Yarns and fibers for knitting and crochet. and Knitting needles and crochet hook solutions and benchmarking suppliers at Knitting LIVE in New York.
Min. budget
$1,070.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Yarns and fibers for knitting and crochet. and Knitting needles and crochet hook products who need qualified meetings with the event's trade audience.
Min. budget
$4,815.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the New York show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
How far is the New York Marriott Marquis from JFK Airport?
Fromto.travel puts the drive from JFK to the Marriott Marquis at about 26 km and roughly 27 minutes; allow extra time at peak hours. AirTrain and MTA public transport connect the airport to Manhattan, and Uber/Lyft rideshare is documented on the route.
Which airport should I fly into for events at the New York Marriott Marquis?
The flight captures were run to JFK. LGA and EWR also serve New York, with rome2rio documenting the LGA-to-Marriott Marquis route. JFK has documented public transport links into Manhattan.
Where should I stay near the New York Marriott Marquis?
The venue hotel itself is a 5-star option with a 4.4 guest rating. A 4-star alternative is the Courtyard by Marriott New York Manhattan/Central Park, about 690 m away. A lower-cost 3-star option is the Courtyard by Marriott New York Queens/Fresh Meadows in Queens.
When is the best time to book flights to New York for the January event?
Google Flights noted that prices on the January 2027 dates were typical and that booking earlier, up to about five months before takeoff, is usually cheaper. Book once your exhibit or visitor plans are confirmed.
Does the New York Marriott Marquis include breakfast and parking in the room rate?
No. The Google Hotels listing for the Marriott Marquis marks breakfast, Wi-Fi and parking as paid extras, while fitness center, bar, restaurant, room service and air conditioning are standard amenities.
Do the event dates affect hotel rates near Times Square?
Yes. The Google Hotels results for 2027-01-14 to 2027-01-17 showed limited inventory around the venue, and the Marriott Marquis was flagged as a great price for a 5-star hotel at that moment. Book early to secure both rate and room type.
Glossary
- Stash
- A knitter's or crocheter's stock of yarn held at home, often acquired at trade floors like this event.
- Indie dyer
- A small-batch yarn producer who hand-dyes fiber and yarn in limited colorways.
- WPI (wraps per inch)
- A measure of yarn thickness used by hand-knitters when substituting yarns.
- Fingering / DK / Aran
- Yarn weight categories used by knitters and crocheters to match a pattern to a yarn.
- Notions
- Small tools such as stitch markers, row counters, tape measures and tapestry needles used in hand crafts.
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Also known as
Alternate names and search phrases for this event.
- Knitting LIVE 2027
- Knitting LIVE New York 2027
- New York USA
- Crafts & Hobbies New York 2027
- Yarns and fibers for knitting and crochet
- Knitting needles and crochet hooks
- Patterns and instructional books
- Crafting tools and accessories
- Crafts & Hobbies Exhibition New York
- Yarns and fibers for knitting and crochet.
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.