Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Kalter Markt Ellwangen 2027 is a key event for community members, partners, and end-users to gather and discuss new features and future strategies. This event provides an opportunity to present case studies and developments from partners, making it a significant occasion for networking and collaboration.
Kalter Markt Ellwangen takes place in Mörslingen, DE. Venue: Messe- und Ausstellungsorganisation Josef Werner Schmid GmbH.
TL;DR
- 1Dates and Venue: Kalter Markt Ellwangen runs from January 10 to 13, 2027, at Messe- und Ausstellungsorganisation, Mörslingen, Germany.
- 2Scale and Focus: This event serves as a platform for community engagement, showcasing new features and strategies for future versions.
- 3Organiser: The event is organised by JWS GmbH, known for hosting significant community events.
- 4Buyer Authority: Attendees include community members, partners, and end-users who influence purchasing decisions.
- 5Entry: Registration is available online for attendees.
Why visit
Attendees will benefit from direct access to new product features and strategies, networking opportunities with industry peers, and insights into future developments. Attendees include community members, partners, and end-users who influence purchasing decisions. Registration is available online for attendees.
Why exhibit
Exhibitors will gain visibility among key community members and partners, showcase their latest offerings, and engage directly with potential customers. This is a unique opportunity to demonstrate product innovations and gather valuable feedback. Meet qualified buyers and partners including Companies showcasing new software features, Vendors presenting case studies, Organizations involved in community engagement. Use Kalter Markt Ellwangen to strengthen brand visibility,.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Families and day visitors from Ellwangen, Aalen and the wider Ostalbkreis
Bargain hunters shopping for textiles, clothing, household goods and seasonal offers
Food-market visitors buying regional sausages, baked goods, sweets and market snacks
Local residents restocking household and cleaning products at January stall prices
Coach groups and regional excursion travellers combining the market with a day out
Craft and gift buyers looking for small-batch decorations and practical home items
Fairground visitors with children using rides and showmen attractions
Small resellers and market-stall operators scouting product ranges for later sales
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Market traders (Marktbeschicker) selling textiles, clothing, leather goods and household wares
Food and beverage stallholders offering sausages, bakery items, sweets and hot drinks
Showmen and fairground operators running rides, games and children's attractions
Regional producers of food specialties, confectionery and seasonal gifts
Craft stallholders selling decorations, small furniture and practical home accessories
Service suppliers for market operations: stall builders, tent hire, power and waste services
Local retailers using the Kalter Markt as an off-site January sales channel
Agricultural and garden suppliers with seasonal tools and rural household goods
Product categories
Key solution areas showcased across the event.
Textiles, clothing and accessories
Household goods and cleaning products
Leather goods, bags and small leather accessories
Food specialties, sausages and regional produce
Sweets, baked goods and confectionery
Gifts, crafts and seasonal decorations
Tools and small hardware for home and garden
Fairground attractions and children's rides
Hot food and drink stalls
Practical kitchen and home helpers
Location & Facilities
Venue
Messe- und Ausstellungsorganisation Josef Werner Schmid GmbH
Goldbergstraße 1, 89435 Mörslingen, Germany
Facilities
Parking
Messe- und Ausstellungsorganisation Josef Werner Schmid GmbH in Mörslingen typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Messe- und Ausstellungsorganisation Josef Werner Schmid GmbH in Mörslingen typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Messe- und Ausstellungsorganisation Josef Werner Schmid GmbH for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Mörslingen, DE
Why it matters
On 2027-01-10 to 2027-01-13, Kalter Markt Ellwangen in Mörslingen gives trade buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Hotel tiers
A range of accommodation options near the venue and across key areas.
Holiday Inn Express & Suites Ellwangen by IHG
midscale
Ellwangen (Jagst)USD 150–190 / night
Breakfast (paid), free Wi-Fi, free parking, air conditioning, bar, restaurant, pet-friendly
Sebcity Hotel Ellwangen
3-star
Ellwangen (Jagst)USD 95–122 / night
Breakfast, free Wi-Fi, free parking, full-service laundry, accessible, smoke-free property
Montana Hotel Ellwangen
3-star
Ellwangen (Jagst)USD 95–122 / night
Breakfast (paid), free Wi-Fi, free parking, pet-friendly, restaurant, room service, full-service laundry
Hotel Zum Grünen Baum
Ellwangen (Jagst)
USD 150–202 / night
Breakfast (paid), free Wi-Fi, free parking, air conditioning, pet-friendly, restaurant, kitchen in some rooms
Local transport
Get around the city with these convenient transport options.
Train
Estimated costEUR 10-22 airport or regional rail single journey
Best forEllwangen (Jagst) station to Mörslingen venue area
Ellwangen is served by regional rail; last-mile to Mörslingen requires a short taxi or local bus. No official fare captured.
Taxi
Estimated costEUR 35–85 taxi or rideshare to the venue district
Best forEllwangen town centre to Mörslingen venue
Short regional taxi transfer; no metered fare captured for this route.
Car
Estimated costFuel and parking at own cost
Best forA7 motorway corridor to Ellwangen (Jagst)
Ellwangen sits close to the A7 between Würzburg and Ulm; driving is the practical option for reaching Mörslingen.
Weather
January 2027 in Ellwangen (Jagst) falls in deep winter: expect frost, rain or snow, short daylight and slippery outdoor surfaces. Build in travel buffer for winter rail delays and check the organiser's weather update before leaving. These are climatological planning ranges, not a forecast.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to DE.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Market format
Kalter Markt is a traditional German market with outdoor or mixed stall areas and showmen attractions, not a convention-centre trade fair. Dress for winter weather and uneven ground.
Language
German is the working language at stalls and in local transport. Bring a translation app or a few key phrases for stallholder conversations and food orders.
Payments
Cash is common at market stalls, especially smaller food and goods stands. Carry euros in small notes and ask before assuming card or mobile payment is accepted.
Local etiquette
Greet stallholders with Guten Tag, queue where marked, and ask before photographing people or individual stalls.
Sunday and holiday trading
German shop closing rules can affect surrounding retailers. Plan market purchases around the stall opening times confirmed by the organiser.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Mörslingen; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Mörslingen; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Messe- und Ausstellungsorganisation Josef Werner Schmid GmbH: Ellwangen (Jagst): Holiday Inn Express & Suites Ellwangen by IHG; Ellwangen (Jagst): Sebcity Hotel Ellwangen; Ellwangen (Jagst): Montana Hotel Ellwangen.
Ride-hail: Ride-hailing apps are commonly used in Mörslingen; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Messe- und Ausstellungsorganisation Josef Werner Schmid GmbH.
Parking: On-site parking is available at Messe- und Ausstellungsorganisation Josef Werner Schmid GmbH; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: January 2027
Temperature: Approx. -4 C to 5 C. Frost at night is likely and colder spells are possible. Planning range, not a forecast.
Seasonality: January is a wet winter month with rain, sleet or snow possible and short daylight. Outdoor stall areas may be muddy or icy, so waterproof footwear is advised. Confirm local conditions before travel.
Packing: Approx. -4 C to 5 C. Frost at night is likely and colder spells are possible. Planning range, not a forecast. January is a wet winter month with rain, sleet or snow possible and short daylight. Outdoor stall areas may be muddy or icy, so waterproof footwear is advised. Confirm local conditions befor
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Kalter Markt Ellwangen usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm 2027 dates and opening hours on kaltermarkt.de; do not rely on hotel-search dates alone.
T-2
Book a refundable hotel in Ellwangen (Jagst) and check whether the rate includes breakfast and parking.
T-3
Map the last-mile from Ellwangen station to Mörslingen and save a taxi number for arrival day.
T-4
Check Deutsche Bahn regional connections and winter timetable changes for your travel date.
T-5
Pack waterproof boots, insulated layers, gloves and a small umbrella for outdoor stall aisles.
T-6
Carry euros in small notes for food, drinks and cash-only stalls.
T-7
Download a German offline translation pack for stallholder questions.
T-8
Check the organiser page for parking, entrance and any bag or pet rules.
T-9
Plan a midday arrival if you want to avoid the busiest food-stall queues.
T-10
Set a meeting point for family members in case the stall area is crowded.
T-11
Confirm whether card payment is accepted at the specific stalls you plan to visit.
T-12
Review the weather forecast 48 hours before travel and adjust footwear and transport plans.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Messe- und Ausstellungsorganisation Josef Werner Schmid GmbH
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Kalter Markt Ellwangen registration concourse
Messe- und Ausstellungsorganisation Josef Werner Schmid GmbH
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Messe- und Ausstellungsorganisation Josef Werner Schmid GmbH
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Kalter Markt Ellwangen fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Kalter Markt Ellwangen, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Trade show solutions and benchmarking suppliers at Kalter Markt Ellwangen in Mörslingen.
Min. budget
$513.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Trade show products who need qualified meetings with the event's trade audience.
Min. budget
$2,308.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Mörslingen show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is the Kalter Markt Ellwangen?
It is a traditional market event listed at Mörslingen near Ellwangen (Jagst) in Baden-Württemberg. The published organiser domain is kaltermarkt.de. Expect market stalls, food and showmen-style attractions rather than a convention-centre B2B expo.
When is the 2027 Kalter Markt?
The available planning data in this listing uses a January 2027 window around 10-13 January 2027, but final dates and opening hours must be confirmed on kaltermarkt.de before booking travel.
Where exactly is the event?
The listing references Mörslingen and the Messe- und Ausstellungsorganisation Josef Werner Schmid GmbH site. Mörslingen is treated as the venue area near Ellwangen (Jagst) in the logistics data; use the organiser address and arrival page before setting a satnav destination.
Is the Kalter Markt open to the public?
Public access rules are set by the organiser. A traditional Kalter Markt is usually a public market, but confirm whether any showground areas, rides or parking carry separate charges on the organiser site.
How do I get to Mörslingen by train?
Regional rail serves Ellwangen (Jagst); from there, take a local bus or taxi to Mörslingen. Check Deutsche Bahn and local bus timetables for your exact travel day, and allow extra time for winter delays.
Is parking available at the venue?
Limited on-site or nearby parking is typical for a regional market, but rates and capacity are not published in the captured data. Follow organiser signs and allow time for busy midday arrivals.
What can I buy at the Kalter Markt?
Typical Kalter Markt stalls offer textiles, clothing, household goods, leather items, food specialties, sweets, gifts and seasonal products. Product mix varies by stallholder; check the organiser exhibitor list if published.
Are dogs allowed?
Pet rules are set by the organiser and can vary by stall area or ride zone. Check kaltermarkt.de or ask at the entrance before bringing a dog.
Can I pay by card at the market?
Cash is common at German market stalls, especially smaller food and goods stands. Carry euros and ask each stallholder about card or mobile payment before ordering.
What should I wear in January?
Expect cold, wet winter conditions with frost or snow possible. Wear insulated, waterproof layers and sturdy shoes; the stall area may be muddy or slippery.
Is the event suitable for children?
Traditional markets often include family-oriented food stalls and showmen attractions. Check the current programme for rides or activities and supervise children in busy stall aisles.
Who should exhibit at Kalter Markt?
Market traders, food stallholders, showmen, craft sellers and regional producers are the natural exhibitor mix. Apply early through the organiser and confirm stall dimensions, power and waste rules.
Glossary
- Kalter Markt
- Traditional German cold-season market. In Ellwangen the name refers to the January market event, not a temperature-controlled trade fair.
- Marktbeschicker
- German term for a market trader who travels between weekly markets and fairs with a stall.
- Schausteller
- Showman or travelling fairground operator running rides, games or food stands at German markets.
- Standl
- Swabian diminutive for a market stall, used for small food or goods stands.
- Mörslingen
- Venue area referenced in this listing near Ellwangen (Jagst); confirm the exact site address with the organiser before travel.
- Ellwangen (Jagst)
- Town in the Ostalbkreis, Baden-Württemberg, used as the hotel and rail gateway for the Mörslingen venue area.
- Ostalbkreis
- District in eastern Baden-Württemberg covering Ellwangen, Aalen and surrounding market towns.
- Jahrmarkt
- Annual fair or traditional market with stalls and amusements; the Kalter Markt fits this German market tradition.
- Messe- und Ausstellungsorganisation
- Exhibition and event organisation company named in the venue data; confirm its exact site address before travel.
- Blasmusik
- Brass band music common at traditional southern German markets and festivals.
- Marktplatz
- Market square. In Ellwangen the town-centre square is separate from the Mörslingen venue area, so check the address before arrival.
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Also known as
Alternate names and search phrases for this event.
- Kalter Markt Ellwangen 2027
- Kalter Markt Mörslingen
- Ellwangen Kalter Markt dates
- Kalter Markt 2027 Germany
- Ellwangen market January 2027
- Mörslingen market fair
- Kalter Markt exhibitors
- Kalter Markt visitor info
- Ellwangen Jagst hotels market
- Kalter Markt schedule
4 more alternate names hidden
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Sources
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References
1
Publishers
0
Date checked
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JWS GmbH
- event_website
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