Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Juice Summit has established itself as a leading global forum for the fruit juice industry since its inception in 2013. This year's event will bring together producers, suppliers, retailers, and experts from around the world to discuss the future of the sector.
With record participation year after year, the Summit plays a vital role in shaping industry trends and fostering high-level networking among key stakeholders. Juice Summit takes place in Brussels, Belgium.
TL;DR
- 1Dates and Venue: Juice Summit 2026 takes place on 14 & 15 October 2026 at The Egg, Brussels, Belgium.
- 2Scale and Focus: A leading global forum for the fruit juice industry, attracting key stakeholders and decision-makers.
- 3Organiser: Hosted by AIJN - European Fruit Juice Association, with a focus on industry collaboration.
- 4Buyer Authority: Participants include producers, suppliers, retailers, and experts from the global juice sector.
- 5Entry: Registration is available online; confirm details on the official website.
Why visit
The Juice Summit is built for teams that work with fruit juice and beverage raw materials, not for a general food audience.
Why exhibit
Exhibitors will showcase their products and services to a targeted audience of decision-makers in the fruit juice industry, enhancing visibility and fostering business relationships. A leading global forum for the fruit juice industry, attracting key stakeholders and decision-makers. Participants include producers, suppliers, retailers, and experts from the global juice sector.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Fruit juice producers and manufacturers
Retail buyers and distributors
Industry experts and consultants
Sustainability advocates in food and beverage
Food scientists and researchers
Marketing professionals in the beverage sector
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Suppliers of fruit juice ingredients
Packaging solution providers
Equipment manufacturers for juice production
Sustainability technology companies
Consultants in food and beverage innovation
Marketing and branding agencies for beverages
Product categories
Key solution areas showcased across the event.
Fruit juice concentrates and purees
Packaging solutions for beverages
Juice processing equipment
Sustainability solutions in food production
Natural ingredients for beverages
Research and development services in food science
Location & Facilities
Venue
The Egg
Rue Bara 175, 1070 Brussels
Facilities
Parking
The Egg in Brussels typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: The Egg in Brussels typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at The Egg for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
AIJN - European Fruit Juice Association
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Brussels, Belgium
Why it matters
On 2026-10-14 to 2026-10-15, Juice Summit in Brussels covering Fruit juice concentrates and purees, Packaging solutions for beverages, Juice processing equipment, Sustainability solut gives food buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Hotel tiers
A range of accommodation options near the venue and across key areas.
Bedford Hotel & Congress Centre
midscale
Brussels city centreUSD 150–190 / night
Google Travel capture lists it as a 3-star hotel with breakfast (paid), free Wi-Fi, paid parking, air conditioning, fitness centre, bar and restaurant. Confirm rates and availability for The Juice Summit dates.
Representative budget hotel - Brussels city centre
budget
Brussels city centreUSD 100–140 / night
No specific property captured for this tier. Use the band to compare simple city-centre rooms within walking or short STIB distance of The EGG Brussels; confirm taxes and cancellation terms.
Representative upper-midscale hotel - Brussels city centre
upper-midscale
Brussels city centreUSD 200–280 / night
No specific property captured for this tier. Representative four-star band for a conference period; check walking distance to The EGG and cancel-by dates before booking.
Representative airport-area hotel - Brussels Airport
midscale
Brussels Airport areaUSD 130–190 / night
No specific property captured for this tier. Suitable if you arrive late or leave early; add SNCB rail or taxi time for the daily trip to The EGG Brussels.
Local transport
Get around the city with these convenient transport options.
Metro / tram / bus (STIB-MIVB)
Estimated costEUR 2-5 single metro journey (contactless)
Best forBrussels city network to the The Egg Brussels conference centre area
Moovit lists bus, train, subway and light rail connections to The EGG Brussels. Use the STIB-MIVB route planner for the closest stop to your hotel.
Train (SNCB-NMBS) plus connecting tram/bus/metro
Estimated costEUR 2-5 single metro journey (contactless)
Best forBelgian rail arrival in Brussels with onward STIB connection to the venue district
SNCB-NMBS publishes a route planner and details of connections with tram, bus and metro at Brussels stations.
Taxi / private transfer
Estimated costNot published in captures; confirm with the operator
Best forBrussels Airport to The Egg Brussels
Private transfer operators advertise direct Brussels Airport to The Egg Brussels drives; no captured fare figure.
taxi
Estimated costApprox. EUR taxi/rideshare from BRU to venue (estimate; confirm before travel)
Best forBrussels Airport (BRU) to The Egg
taxi
Estimated costApprox. EUR taxi/rideshare from CRL to venue (estimate; confirm before travel)
Best forBrussels South Charleroi Airport (CRL) to The Egg
Weather
October 2026 Mid-October daytime temperatures in Brussels typically run around 10-15 C, cooling to single digits at night; check a live forecast before packing for The Juice Summit. October is a wet month in Brussels with frequent short showers and changeable skies, so plan for a rain layer and indoor breaks between sessions at The EGG Brussels.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Belgium.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Venue context
The EGG Brussels is promoted as a 5,000 m2 event space in central Brussels, so most delegates pair sessions with a short city walk rather than a long fairground commute.
Language
Brussels is bilingual French and Dutch. English is widely used in the EU quarter, hotels and venues, but opening with bonjour or goedendag is appreciated in shops and cafes.
Currency and payments
The euro is used across Brussels. Cards are widely accepted, but keep a small amount of cash for cafes, lockers or small purchases where card minimums apply.
Getting around
The EGG Brussels is served by STIB-MIVB metro, tram and bus routes; SNCB-NMBS covers rail arrivals into Brussels. Buy and validate tickets before boarding, and allow extra time during peak hours.
Business timing
Brussels business days usually start early, and lunch often falls between 12:00 and 14:00. Confirm meeting times in local time and leave a buffer between sessions and off-site meetings.
Local etiquette
Punctuality is valued in Belgian business settings. Keep introductions brief, use titles until invited otherwise, and move to technical or commercial detail once the meeting is underway.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Brussels; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Brussels; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near The Egg: Brussels city centre: Bedford Hotel & Congress Centre; Brussels city centre: Representative budget hotel - Brussels city centre; Brussels city centre: Representative upper-midscale hotel - Brussels city centre.
Ride-hail: Ride-hailing apps are commonly used in Brussels; confirm local availability before travel.
Public transit: Use local bus, tram, or metro routes serving The Egg; check operator timetables.
Parking: On-site parking is available at The Egg; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: October 2026
Temperature: Mid-October daytime temperatures in Brussels typically run around 10-15 C, cooling to single digits at night; check a live forecast before packing for The Juice Summit.
Seasonality: October is a wet month in Brussels with frequent short showers and changeable skies, so plan for a rain layer and indoor breaks between sessions at The EGG Brussels.
Packing: Mid-October daytime temperatures in Brussels typically run around 10-15 C, cooling to single digits at night; check a live forecast before packing for The Juice Summit. October is a wet month in Brussels with frequent short showers and changeable skies, so plan for a rain layer and indoor breaks bet
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Juice Summit usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 14
Confirm your Juice Summit registration status and badge details on juicesummit.org; check whether your employer needs a purchase order before you book travel.
Day 13
Book a refundable Brussels city-centre hotel room; The EGG Brussels is central, so a city-centre base reduces daily transit time.
Day 12
Check the published schedule for sessions on juice processing, quality and market development; mark conflicts and leave gaps for supplier meetings.
Day 11
Request a visa invitation letter from the organiser if you need one for a Schengen application; do this before the embassy appointment.
Day 10
Map your route from Brussels Airport (BRU) to the hotel using SNCB-NMBS rail and STIB-MIVB metro, tram or bus connections.
Day 9
Download the STIB-MIVB ticketing app or check ticket machine locations; validate your ticket before boarding.
Day 8
Build a shortlist of juice processors, ingredient suppliers and laboratories you want to meet; check the exhibitor or sponsor list if published.
Day 7
Prepare three technical questions on quality, authenticity or processing that you want answered at the event.
Day 6
Save digital and printed copies of your registration confirmation, passport and hotel booking.
Day 5
Check the weather forecast for Brussels and pack a rain layer; October conditions can change through the day.
Day 4
Confirm meeting times with colleagues or suppliers; agree a meeting point near the session rooms at The EGG.
Day 3
Charge devices and pack a power bank; conference days are long and session notes are easier to capture digitally.
Day 2
Re-check the schedule for late room or time changes on juicesummit.org before travelling to Brussels.
Day 1
Arrive with your badge confirmation, ID and a printed one-page agenda; leave buffer time for city transport and venue security.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at The Egg
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Juice Summit registration concourse
The Egg
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
The Egg
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Juice Summit fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Juice Summit, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Fruit juice concentrates and purees and Packaging solutions for beverages solutions and benchmarking suppliers at Juice Summit in Brussels.
Min. budget
$657.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Fruit juice concentrates and purees and Packaging solutions for beverages products who need qualified meetings with the event's trade audience.
Min. budget
$2,956.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Brussels show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
Where is The Juice Summit held and how do I get to The EGG Brussels?
The event takes place at The EGG Brussels, a 5,000 m2 conference centre in central Brussels. The venue publishes an access plan PDF, and STIB-MIVB metro, tram and bus services plus SNCB-NMBS rail connections reach the area; Moovit lists the venue's transit stops. Brussels Airport (BRU) is the main gateway, with private airport transfers available.
Who speaks at The Juice Summit?
The organiser publishes speaker profiles on juicesummit.org, including Dr. Carrie Ruxton, Juan Tomas Egea, Sándor Erdélyi and Dr. Layanne Nascimento Fraga. Check the speakers section for the current edition line-up and session topics before booking.
Is there parking at The EGG Brussels?
The venue publishes a parking solutions PDF for delegates. Brussels also runs paid street and underground parking through parking.brussels, and the city applies low-emission zone rules, so check your vehicle against the LEZ requirements before driving in.
What language is the conference in?
Brussels is bilingual French and Dutch, and The EGG Brussels and city transport publish in both languages. English visitor and transit guidance is available from Visit Brussels, and the Juice Summit programme is published in English on juicesummit.org.
Glossary
- Fruit juice
- Liquid expressed from sound, ripe fruit; it may be sold as single-strength juice or made from concentrate and reconstituted.
- Juice concentrate
- Fruit juice with water removed to reduce volume and extend storage life; it is reconstituted with water before sale.
- NFC (not from concentrate)
- Juice pressed from fruit and preserved without a concentration and reconstitution step.
- Brix
- A measure of soluble solids, mainly sugars, in juice; used to specify ripeness, concentrate strength and labelling.
- Acidity and pH
- Titratable acidity and pH influence taste, preservation and process control; both are checked against product specifications.
- Pulpwash
- Dilute liquid recovered from juice pulp during extraction; its use is regulated and restricted in many juice standards.
- Cloud
- Suspended fruit particles that give cloudy juices their opacity and texture; cloud stability is a quality parameter.
- Clear juice
- Juice that has been clarified or filtered to remove suspended solids before preservation or concentration.
- Aroma recovery
- Collection of volatile flavour compounds during evaporation or processing so they can be returned to the final juice.
- Pasteurisation
- Heat treatment used to reduce spoilage organisms and enzymes; time and temperature depend on the product and packaging.
- Authenticity testing
- Analytical checks, such as stable isotope, sugar profile or polyphenol tests, used to detect undeclared dilution or adulteration.
- Adulteration
- Addition of undeclared water, sugar, pulpwash or other substances, or mislabelling of juice origin or category.
- HACCP
- Hazard Analysis and Critical Control Points; a food-safety system that identifies and controls biological, chemical and physical risks.
- Codex Alimentarius
- International food standards and codes of practice, including guidance for fruit juices and nectars.
- Shelf life
- The period a juice product keeps its safety and quality under stated storage conditions; packaging and heat treatment affect it.
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Also known as
Alternate names and search phrases for this event.
- Juice Summit 2026
- fruit juice conference
- Brussels juice event
- juice industry networking
- Juice Summit Brussels 2026
- Brussels Belgium
- Food & Beverage Brussels 2026
- Fruit Juice Industry Brussels 2026
- Food Processing Brussels 2026
- Agriculture Brussels 2026
2 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.