Dates

    30 Jun – 2 Jul 2027

    City / country

    Tokyo, Japan

    Venue

    Tokyo Big Sight

    Time

    10:00 AM – 5:00 PM daily

    20 Floor Picks

    Matched booths for JAPAN INT'L FOOD & BEVERAGE EXPO (JFEX) Summer

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    Event overview

    Overview

    JFEX Summer is RX Japan's twice-yearly gateway to the Japanese food and beverage market, returning to Tokyo Big Sight for its tenth edition from 30 June to 2 July 2027. Around 700 exhibitors and 25,000 visitors are forecast, with buyers, importers, distributors and retailers sourcing processed foods, wine and spirits, premium products and fresh ingredients from Japan and overseas.

    The show runs alongside the "JAPAN'S FOOD" EXPORT FAIR and Food LogiX, so one registration opens the entire food export and cold-chain ecosystem. Appointment-making, curated business matching and English-speaking support make it a practical first stop for brands entering Japan.

    TL;DR

    1. 1Tenth JFEX Summer at Tokyo Big Sight, 30 June-2 July 2027.
    2. 2Forecast scale: 700 exhibitors, 25,000 visitors and 60 overseas markets.
    3. 3Four specialist zones: processed food, wine and spirits, premium and fresh.
    4. 4Co-located with the Japan's Food Export Fair and Food LogiX cold-chain show.
    5. 5Free advance registration for buyers, importers and purchasing professionals.

    Why visit

    One trip covers imported brands, Japanese regional specialities and food-logistics suppliers, with appointment booking that lets a buyer secure meetings before landing in Tokyo. The co-located export fair adds Japanese suppliers actively looking for overseas partners.

    Why exhibit

    Japan's buyers concentrate in Tokyo, and JFEX is built for brands new to the market: curated matching, English-speaking support and a summer slot that lands before autumn retail range reviews. Co-location with Food LogiX puts cold-chain and freight partners on the same floor.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Importers and distributors building a Japan-ready portfolio of overseas brands.
    Grocery, department-store and convenience-chain buyers reviewing premium and seasonal ranges.
    Foodservice, hotel and restaurant groups sourcing differentiated ingredients and beverages.
    E-commerce, gifts and inbound-retail buyers looking for packable, story-led Japanese products.

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Overseas food and beverage brands seeking a Japanese importer or distributor.
    Japanese regional producers and prefecture-led pavilions targeting export buyers.
    Wine, sake, spirits and premium-gift producers testing the Tokyo market.
    Cold-chain, packaging and food-logistics suppliers serving cross-border trade.

    Product categories

    Key solution areas showcased across the event.

    Processed and ambient foods
    Wine, sake and spirits
    Premium and gift foods
    Fresh produce and seafood
    Regional Japanese specialities
    Food logistics and cold-chain services

    Location & Facilities

    Venue

    Open in Google Maps

    Tokyo Big Sight

    3-11-1 Ariake, Koto City, Tokyo 135-0063, Japan

    Facilities

    Food options

    Venue restaurant floor, Ariake station area

    On-site dining

    Parking: Tokyo Big Sight has on-site paid parking; enter from the Ariake side and allow extra time on show mornings. Check the venue access page for current tariffs and closure notices.

    Gate: The show occupies the venue's exhibition halls; follow JFEX signage from the nearest station exit and have your registration QR code ready at the badge desk.

    Attend

    Entry & tickets

    Trade-only
    Free registration

    Event days & opening times

    DayOpening hours
    10:00 AM –5:00 PM daily

    • Advance online registration

      Free visitor registration for managers, buyers and purchasing professionals.

    • After the registration deadline / on-site

      JPY 5,500 including tax, as printed on the visitor page.

      ¥5,500
    Register

    Ticket info

    Badge collection

    Register online, save the confirmation QR code, and bring photo ID to the badge desk.

    Ticket notes

    Advance registration is free; the site lists JPY 5,500 (tax included) after the deadline. The published 5 November deadline applies to the November 2026 edition, so check the registration page for the 2027 summer cutoff.

    Who runs the show

    Organisers

    RX Japan GK

    Organiser

    Website

    What's on

    Programme

    Topic tracks

    Japan Market Entry and Import CompliancePremium, Regional and Gift FoodFood Logistics and Cold Chain

    Co-located events

    JAPAN'S FOOD EXPORT FAIR Summer 2027

    Free with ticket

    Fourteenth edition of the Japanese food export show, pairing domestic producers with overseas buyers.

    Same venue and registration as JFEX Summer.

    Website

    Food LogiX 2027

    Free with ticket

    Fourth International Food Logistics Expo, covering cold chain, freshness and mixed-load solutions.

    Same venue and registration as JFEX Summer.

    Website

    Government supporters

    Japan Department Store Association(JDSA)

    Supporter (to be confirmed for 2027) · Japan

    Japan Foodservice Association(JFA)

    Supporter (to be confirmed for 2027) · Japan

    How the last edition performed

    Previous edition

    Last edition

    2026

    Completed

    Visitors: 19,452

    Exhibitors: 465

    Edition #: 8

    This edition

    2027

    Visitors: 25,000

    Exhibitors: 700

    Next edition

    2026

    The next edition in the series is JFEX Winter 2026, the ninth International Food & Beverage Week, at Tokyo Big Sight from 11 to 13 November 2026. It repeats the four specialist food areas and runs with the thirteenth Japan's Food Export Fair.

    Winter timing aimed at the year-end and spring retail cycle. Same Tokyo Big Sight venue and registration model.

    Edition recap

    The June 2026 summer edition filled three days at Tokyo Big Sight with 465 exhibitors and 19,452 visitors across JFEX and its co-located food, export and logistics shows. Daily visitor numbers were 7,014 on Wednesday, 6,575 on Thursday and 5,863 on Friday.

    Impact

    A bigger and stronger platform

    JFEX sits at the intersection of Japan's import reliance and its export ambition. A buyer can meet overseas brands looking for a Japanese distributor in one aisle and Japanese regional producers looking for an overseas partner in the next, then walk to Food LogiX to solve the cold-chain question that decides whether either deal ships. That three-in-one structure is why the show matters more than its raw visitor number: the value is in the density of qualified meetings across the full trade chain.

    Audience quality

    High-value decision-makers

    The audience is curated rather than mass-market. Registration is aimed at managers and above, buyers and purchasing professionals, and the organiser promotes an appointment-making service so visitors arrive with a sourcing brief. Department-store, grocery, foodservice and e-commerce buyers dominate, with a strong Japanese core and a meaningful overseas contingent. Exhibitors should expect decision-makers who can discuss listing terms, not casual browsers, but should also plan Japanese-language materials for smaller regional buyers.

    Exhibitor outcomes

    Real business growth

    ROI depends on preparation. Brands that arrive with a named importer target, Japanese labelling drafts and a landed-cost sheet can use three days to shortlist partners and book follow-up plant visits; those that arrive with samples only will collect cards. The co-located export fair and Food LogiX widen the pool of potential partners without a second trip. Budget for an interpreter, a Japanese-language catalogue and a follow-up visit, and treat the show as the start of a six- to twelve-month market-entry cycle rather than a single order-writing event.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Asia-Pacific

    Why it matters

    Japan imports more food than it produces and its retail and foodservice buyers source globally, but market entry depends on the right importer, labelling compliance and reliable cold chain. JFEX packages those three needs into one Tokyo week, making it a high-density sourcing and partner-search trip rather than a general consumer food fair.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Premiumisation of everyday Japanese retail

    Department stores, convenience chains and gift retailers are widening premium tiers, with single-origin, low-sugar and story-led products commanding shelf space.

    What it changes: Overseas brands with a clear provenance story and gift-ready packaging can win listings without competing on price.

    02

    Cold chain as the entry bottleneck

    Fresh, chilled and frozen imports depend on temperature-controlled freight and last-mile handling, and buyers increasingly audit the full chain before listing.

    What it changes: Exhibitors who arrive with a logistics partner and documented handling standards shorten the path from sample to purchase order.

    03

    Inbound demand for Japanese regional food

    Record visitor flows and overseas interest in regional cuisine are pushing prefecture groups and small producers to seek export partners.

    What it changes: Buyers can secure exclusive regional lines at the co-located export fair before they appear in mainstream channels.

    Japan food and beverage sourcing circuit

    Book JFEX and FOODEX hotels three to four months out; March is Tokyo's busiest trade-show month.

    A Tokyo-centred circuit lets buyers pair JFEX with Japan's largest food trade fair and the winter edition of the same show.

    11–13 Nov 2026

    JFEX Winter 2026

    Tokyo, Japan

    Ninth edition at Tokyo Big Sight; dates confirmed on the official show outline.

    website
    9–12 Mar 2027

    FOODEX Japan 2027

    Tokyo, Japan

    Asia's large general food and beverage fair; dates from circuit knowledge, confirm on the official site before booking.

    website
    30 Jun – 2 Jul 2027

    JAPAN'S FOOD EXPORT FAIR Summer 2027

    Tokyo, Japan

    Fourteenth edition, held alongside JFEX Summer under one registration.

    website

    Summer Tokyo week

    JFEX Summer 2027JAPAN'S FOOD EXPORT FAIR Summer 2027Food LogiX 2027

    One venue, one badge, three days.

    Winter repeat

    JFEX Winter 2026JFEX Winter 2027

    The winter edition targets the year-end and spring retail cycle.

    Dates for JFEX editions are from the official show outline; FOODEX dates are circuit knowledge and should be rechecked.

    Plan your trip

    Travel & logistics

    Local currency · JPY

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    HND

    Tokyo Haneda Airport

    Closest airport; take the Tokyo Monorail or Keikyu line into the city and transfer to the Yurikamome or Rinkai Line.

    About 12 km

    to venue

    20-30 minutes by car or taxi

    by car

    NRT

    Narita International Airport

    Main international gateway; Narita Express or Keisei Skyliner to central Tokyo, then rail to Ariake.

    About 70 km

    to venue

    60-90 minutes by car; 75-100 minutes by rail

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    budget
    Ariake / Toyosu

    USD 90–150 / night

    Walkable or one stop from the venue; small rooms and early sell-outs during trade weeks.

    mid
    Ariake / Odaiba

    USD 170–280 / night

    Best balance of walkability and space; book three to four months ahead.

    premium
    Ginza / Toranomon

    USD 350–600 / night

    Central business location for evening meetings; 25-35 minutes to the venue by rail or taxi.

    Local transport

    Get around the city with these convenient transport options.

    Yurikamome automated train

    Estimated costJPY 390 one way
    Best forShimbashi to Tokyo Big Sight

    Direct to the venue; about 22 minutes and the most reliable option on show mornings.

    Rinkai Line

    Estimated costJPY 330-500 one way
    Best forOsaki / Shibuya to Kokusai-Tenjijo

    About 7 minutes' walk from Kokusai-Tenjijo station to the halls.

    Taxi

    Estimated costJPY 3,000-5,500
    Best forCentral Tokyo to Tokyo Big Sight

    Fixed-ish metered fare; allow extra time in morning traffic on Ariake bridge approaches.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Short-term business visaNationals without a visa-exemption arrangement for business visits—Typically 5-10 working days at the embassy or consulate

    Many EU, UK, US, Canadian, Australian, Korean and other passport holders can enter Japan visa-free for short business visits; check your nationality and permitted activity before booking.

    Japan accepts ATA carnets for temporary admission of exhibition goods and professional equipment; confirm the goods schedule with Japanese customs before shipping.

    Official visa page

    Weather

    Late June and early July fall at the tail of the tsuyu rainy season: warm, humid and showery, with temperatures usually between 22 C and 29 C. Rain can be heavy for short periods, so build extra time into transfers.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Free Wi-Fi is usually available in venue concourses and at many exhibitor booths, but speeds vary under load. A Japanese eSIM or pocket Wi-Fi is worth arranging before arrival for maps, translation and appointment confirmations.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Business cards matter

    Offer and receive meishi with both hands and keep them visible during the meeting; a Japanese-language card with your title and company is expected.

    Punctuality and silence

    Arrive a few minutes early, avoid taking calls in meeting areas, and confirm decisions in writing afterwards; verbal enthusiasm is not a commitment.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: HND (Tokyo Haneda)

    Book six to ten weeks out for late-June travel; Haneda is closer to the venue, but Narita often has better long-haul fares.

    Book flights

    Visa

    Many business travellers enter Japan visa-free for short stays; other nationalities need a short-term business visa before travel.

    Estimated cost: Visa fee varies by nationality; budget USD 0-60 plus courier costs.

    Processing: 5-10 working days

    Carry an invitation letter and show confirmation at immigration; confirm your nationality's current rules with the Japanese embassy.

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: From Haneda, take the Keikyu line to Shimbashi and transfer to the Yurikamome, or a taxi direct (about 30-40 minutes). From Narita, take the Narita Express or Skyliner into central Tokyo, then rail to Ariake.

    Hotel → venue: Ariake and Odaiba hotels are walkable or one stop away; Ginza and Shimbashi hotels connect via the Yurikamome.

    Ride-hail: Taxis are metered and hailable; ride-hailing apps have limited coverage, so use hotel ranks or the GO app.

    Public transit: Yurikamome to Tokyo Big Sight station or Rinkai Line to Kokusai-Tenjijo station; Suica or Pasmo cards work on both.

    Parking: On-site paid parking exists but fills early; public transport is faster on show days.

    Weather

    Plan and pack for the event climate.

    Month: Late June-early July

    Temperature: 22-29 C

    Seasonality: Tail of the tsuyu rainy season; humid with short heavy showers.

    Packing: Light breathable layers, a compact umbrella, comfortable shoes and a power bank; meeting rooms are air-conditioned.

    Plan your trip

    Planning

    Best day to visit: Day 2 - Thursday 1 July 2027

    Opening day is busiest and many buyers are still working through their first-pass list; by day two exhibitors have settled into meeting rhythm and appointment slots open up. The final day is quieter but some smaller exhibitors begin packing early, so day two gives the best balance of availability and full stands.

    T-14

    Confirm registration and download the show app — Check that your buyer profile is complete so exhibitors can request meetings.

    T-10

    Shortlist 12-15 exhibitors and request appointments — Prioritise three anchor meetings per day and keep one flexible slot.

    T-7

    Book flights, hotel and airport transfer — Haneda is closest; Ariake or Odaiba hotels minimise commute time.

    T-3

    Prepare Japanese business cards and a one-page sourcing brief — Include product categories, volume, target price and compliance questions.

    T-1

    Check the floor plan, badge QR code and weather — Pack an umbrella, power bank and comfortable shoes; arrive at opening.

    Sample visitor itinerary

    Route-optimised day
    09:30

    Badge collection and floor-plan check

    Tokyo Big Sight main entrance
    10:00

    Anchor supplier meetings in the processed-food zone

    JFEX exhibition halls
    12:30

    Lunch and informal networking

    Venue restaurant floor
    14:00

    Walk the Japan's Food Export Fair and Food LogiX

    Co-located halls

    Side trips

    2

    teamLab Planets TOKYO

    Digital Art Museum

    About 10 minutes by taxi from Tokyo Big Sight

    A short post-show cultural break in Toyosu that suits small groups.

    Tsukiji Outer Market

    Food Market

    About 25 minutes by rail

    See how Japanese seafood and speciality food is merchandised to consumers.

    Networking spots

    2

    JFEX VIP Lounge

    On-site lounge

    Access is included with visitor registration for managers and buyers; useful for quiet follow-up conversations.

    Ariake waterfront restaurants

    Dining district

    A 10-minute walk from the halls for dinner meetings after the show closes at 17:00.

    First-timer guide

    Follow-up playbook

    1. Send a thank-you email within 48 hours with the meeting notes and product photos.
    2. Attach a Japanese-language one-pager with price, MOQ, shelf life and labelling status.
    3. Propose a concrete next step: sample shipment, factory visit or distributor introduction.
    4. Log the lead in your CRM with consent status and the agreed contact channel.
    5. Review pipeline after two weeks and escalate stalled leads with a short call.

    JFEX meetings are short and relationship-led. The exhibitors who convert are the ones that send a precise, translated follow-up while the conversation is still fresh, then keep a predictable cadence rather than a single bulk email.

    Budget

    Costs & budget

    Shell scheme

    JPY 60000–90000 / m²

    Raw space

    JPY 45000–65000 / m²

    Standard booth

    9 m²

    Estimated from typical Tokyo food-show rates. The organiser's 2027 exhibiting-fee sheet was not printed on the fetched pages; request the official tariff before budgeting.

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Booth 9 m² × $500.00/m²$4,500.00
    • Hotel × 3 nights$360.00
    • Per diem × 3$285.00
    • Insurance$120.00
    • Flight — East Asia return$400.00
    Estimated total$5,665.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    booth_shell

    exhibitor · 9 sqm

    USD 3600–5400 / per booth

    estimateAs of 2026-10-31

    hotel

    both · mid

    USD 170–280 / per night

    estimateAs of 2026-10-31

    per_diem

    both · standard

    USD 70–120 / per day

    estimateAs of 2026-10-31

    flight

    both · economy return

    USD 400–1600 / per trip

    estimateAs of 2026-10-31

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Six quick questions to see whether JFEX Summer 2027 is a visit, an exhibit or a skip for your team.

    QUESTION 1 OF 6

    Which best describes you?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You have a sourcing brief and can travel to Tokyo.

    Best for

    Buyers, importers, distributors and retail or foodservice sourcing teams

    Min. budget

    $800.00

    Timeline

    Book 4-6 weeks out

    Risks

    Meetings fill up

    Japanese-language gap

    Travel cost

    exhibit

    You can commit a stand, samples and a follow-up plan.

    Best for

    Food and beverage brands seeking a Japanese importer or distributor

    Min. budget

    $8,000.00

    Timeline

    Start 3-6 months out

    Risks

    Label compliance

    Freight and sample costs

    Slow conversion

    skip

    Japan is not in your 12-month plan.

    Best for

    Teams with no Japan brief or no near-term budget

    Timeline

    Reassess next edition

    Risks

    Missing market intelligence

    Competitor visibility

    Book with

    Partners

    Tokyo Big Sight

    Venue

    Tokyo's main international exhibition centre on the Ariake waterfront.

    Visit partner Confidence: uncertain

    Official venue website linked from the JFEX visitor page.

    All Nippon Airways (ANA)

    Airline

    Japanese carrier with domestic and international connections into Haneda and Narita.

    Visit partner Confidence: estimated

    Public airline resource for travel planning; not a named show partner.

    Tokyo Chamber of Commerce and Industry

    Chamber of commerce

    Business support and networking body for companies operating in Tokyo.

    Visit partner Confidence: estimated

    Public business resource; not a named show partner.

    Japan Department Store Association

    Industry association

    Supporter of JFEX and the association representing Japanese department stores.

    Visit partner Confidence: uncertain

    Named as a supporter on the official show outline, to be confirmed for 2027.

    Recommended providers

    Visa

    Ministry of Foreign Affairs of Japan

    Check your nationality and apply through the local embassy or consulate.

    Hotels

    Booking.com

    Filter for Ariake and Toyosu to stay walkable to the venue.

    Flights

    ANA

    Compare Haneda and Narita fares; book six to eight weeks out.

    Freight & shipping

    Kuehne+Nagel

    Ask for a food-show temporary import and cold-chain quote.

    Insurance

    AXA Travel Insurance

    Choose a policy covering business travel, medical costs and exhibition samples.

    Side trips

    GetYourGuide

    Book teamLab Planets or a Tsukiji food walk around show hours.

    Lead capture

    JFEX Lead Manager App

    Organiser-listed lead capture service for exhibitors.

    FAQs & glossary

    Answers

    Frequently asked

    Who can attend JFEX Summer 2027?
    The show is aimed at managers and above, buyers and purchasing professionals from import, distribution, retail, foodservice and hospitality. Advance online registration is free; the visitor page lists an admission fee of JPY 5,500 including tax after the deadline.
    When and where does the 2027 summer edition take place?
    30 June to 2 July 2027 at Tokyo Big Sight, 3-11-1 Ariake, Koto City, Tokyo. Daily opening hours are 10:00-17:00.
    What can buyers source at the show?
    Four specialist areas cover processed and ambient foods, wine and spirits, premium and gift foods, and fresh produce. Co-located shows add Japanese export-ready suppliers and food-logistics services.
    Is the show open to the public?
    No. JFEX is a business-to-business trade show for buyers and purchasing professionals; the organisers describe registration as being for managers, buyers and those involved in purchasing.
    How large was the last summer edition?
    The June 2026 summer edition reported 465 exhibitors and 19,452 visitors, including visitors to concurrently held shows. The 2027 forecast is 700 exhibitors and 25,000 visitors.

    Glossary

    1
    JFEX
    Japan International Food & Beverage Expo, a twice-yearly RX Japan trade show held at Tokyo Big Sight.
    2
    Food LogiX
    The International Food Logistics Expo co-located with JFEX, covering cold chain, freshness preservation and mixed-load shipping.
    3
    Japan's Food Export Fair
    A co-located show where Japanese producers and prefecture groups present export-ready food and drink.
    4
    Business matching
    A pre-booked appointment service that pairs visitors with exhibitors whose products match their sourcing brief.
    5
    APPI
    Japan's Act on the Protection of Personal Information, the privacy law governing visitor and lead data collected at the show.
    6
    Yurikamome
    The automated rail line linking Shimbashi and Toyosu with Tokyo Big Sight station on the Ariake waterfront.

    Also known as

    Alternate names and search phrases for this event.

    • JFEX Summer 2027
    • JFEX Tokyo 2027
    • Japan food and beverage expo
    • Tokyo Big Sight food show
    • Japanese food export fair
    • food import Japan
    • Japan food buyers
    • wine and spirits Japan
    • premium food Japan
    • fresh food Japan

    4 more alternate names hidden

    Trust footer

    Sources

    6

    References

    1

    Publishers

    6

    Date checked

    1

    RX Japan GK / JFEX

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