Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Jagen Und Fischen 2027 is an essential event for the hunting and fishing industry, featuring the latest trends and products in these sectors. The fair will take place from January 15 to 17, 2027, at Messe Augsburg, Germany.
It serves as a vibrant platform for hunters, anglers, and outdoor enthusiasts to explore new offerings and engage with industry experts. Jagen Und Fischen 2027 takes place in Augsburg, Germany.
TL;DR
- 1Dates and Venue: Jagen Und Fischen 2027 runs from January 15 to 17, 2027, at Messe Augsburg, Germany.
- 2Scale and Focus: This event is a key gathering for hunting, fishing, and outdoor enthusiasts, showcasing the latest trends and products.
- 3Organiser: The event is organized by Augsburger Schwabenhallen Messe- und Veranstaltungsgesellschaft mbH.
- 4Buyer Authority: Attendees include hunters, anglers, outdoor enthusiasts, and families interested in nature.
- 5Entry: Tickets are available now at early-bird prices, with special offers for families.
Why visit
Visitors can expect to discover the latest innovations in hunting and fishing gear, participate in engaging presentations, and enjoy a variety of culinary experiences. The event also offers family-friendly activities, making it a great outing for all ages. With numerous exhibitors showcasing their products, attendees will have the opportunity to make informed purchases and gain insights into the industry.
Why exhibit
Exhibiting at Jagen Und Fischen provides companies with direct access to a targeted audience of outdoor enthusiasts and industry professionals. This event allows exhibitors to showcase their latest products, engage with potential customers, and build valuable relationships within the community. The fair's strong visitor turnout and positive atmosphere make it an ideal platform for business growth and brand visibility.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Passionate hunters seeking rifles, shotguns, optics, and hunting apparel
Fly-fishing and coarse anglers looking for rods, reels, flies, and tackle
Outdoor and survival enthusiasts interested in gear and bushcraft
Family visitors and beginners exploring hunting and fishing as hobbies
Nature conservation and land management professionals
Game cooking enthusiasts and culinary specialists
Fishing travel and lodge operators sourcing destinations
Hunting dog owners and falconry enthusiasts
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Hunting rifle, shotgun, and airgun manufacturers
Ammunition, reloading, and gunsmithing suppliers
Optics, thermal imaging, and night vision brands
Fishing rod, reel, line, and tackle manufacturers
Fly-tying material and lure suppliers
Fishing boat, kayak, and float tube dealers
Outdoor and hunting clothing and footwear brands
Hunting dog equipment and falconry suppliers
Fishing travel agencies and lodge operators
Conservation NGOs and hunting associations
Product categories
Key solution areas showcased across the event.
Hunting rifles, shotguns, and airguns
Ammunition, reloading equipment, and gunsmithing tools
Optics, binoculars, thermal imaging, and night vision
Fishing rods, reels, lines, and hooks
Flies, lures, baits, and fly-tying materials
Fishing boats, kayaks, float tubes, and accessories
Hunting and outdoor apparel, footwear, and gear
Hunting dogs, falconry, and game calling equipment
Game processing, cooking, and culinary products
Fishing and hunting travel, lodges, and destinations
Location & Facilities
Venue
Messe Augsburg
Augsburg, Germany
Facilities
Parking
Messe Augsburg in Augsburg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Messe Augsburg in Augsburg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Messe Augsburg for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
January 15 to 17, 2027:10:00 AM – 6:00 PM daily
Who runs the show
Organisers
Augsburger Schwabenhallen Messe- und Veranstaltungsgesellschaft mbH
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Augsburg, Germany
Why it matters
Attending Jagen Und Fischen 2027 on 2027-01-15 to 2027-01-17 in Augsburg lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Munich Airport
Main international gateway for Augsburg. Approximate; confirm current train schedules and fares before travel
TBA
to venue
Approx. 1 hour by car; 1-1.5 hours by train via Munich
by car
Memmingen Airport
Smaller airport served by low-cost carriers; check seasonal routes. Approximate; confirm before travel
TBA
to venue
Approx. 1 hour 15 minutes by car
by car
Stuttgart Airport
Alternative gateway with a longer transfer. Approximate; confirm before travel
TBA
to venue
Approx. 2 hours by car
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Vienna House Easy by Wyndham Augsburg
midscale
Augsburg, approx. 1.3 km from Messe AugsburgEco-certified; breakfast available for a fee, free Wi-Fi, free parking, pet-friendly, bar, kitchen in some rooms. Guest rating 4.4.
elaya hotel augsburg
midscale
AugsburgFree Wi-Fi, free parking, air conditioning, pet-friendly, breakfast, full-service laundry, kid-friendly.
Arthotel ANA Gold Augsburg
midscale
Augsburg, approx. 1.6 km from Messe AugsburgBreakfast for a fee, free Wi-Fi, free parking, indoor pool, pet-friendly, fitness center, spa, laundry, kid-friendly. Guest rating 3.5.
B&B HOTEL Augsburg-Sued
budget
Augsburg southBreakfast for a fee, free Wi-Fi, paid parking, air conditioning, pet-friendly, accessible, kid-friendly.
Holiday Inn Express Augsburg by IHG
midscale
AugsburgListed with an excellent location rating in the near-venue hotel capture.
Local transport
Get around the city with these convenient transport options.
Tram/bus
Estimated costApprox. EUR 2.50 single city ticket
Best forAugsburg Hauptbahnhof to Messe Augsburg
Confirm current AVV line numbers and fares before travel.
Taxi
Estimated costApprox. EUR 15-20
Best forAugsburg city centre to Messe Augsburg
Metered fare; confirm locally.
Parking
Estimated costApprox. EUR 6-10 per day
Best forMesse Augsburg on-site parking
Confirm current rates on the venue website.
Train
Estimated costApprox. EUR 25-30 one way
Best forMunich Airport (MUC) to Messe Augsburg
S-Bahn to Munich Hbf plus train to Augsburg; confirm Deutsche Bahn fares.
taxi
Estimated costApprox. EUR taxi/rideshare from FMM to venue (estimate; confirm before travel)
Best forMemmingen Airport (FMM) to Messe Augsburg
Approx. 1 hour 15 minutes by car; Smaller airport served by low-cost carriers; check seasonal routes. Approximate; confirm before travel.
taxi
Estimated costApprox. EUR taxi/rideshare from STR to venue (estimate; confirm before travel)
Best forStuttgart Airport (STR) to Messe Augsburg
Approx. 2 hours by car; Alternative gateway with a longer transfer. Approximate; confirm before travel.
Weather
January in Augsburg is typically cold: daytime highs around 2-6°C, nighttime lows around -4 to 0°C, with a chance of snow or rain. Dress in warm layers and check forecasts before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Germany.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Cash and cards
Cards are widely accepted in Augsburg, but some small kiosks and market stalls prefer cash. Carry euros for small purchases.
Sunday closures
Most shops in Augsburg close on Sundays. Plan shopping and supplies for weekdays or Saturday.
Punctuality and greetings
Germans value punctuality. A handshake is common in business settings. At the fairground, use polite greetings such as Guten Tag when approaching exhibitors.
Public transport etiquette
Validate tickets before boarding trams and buses in Augsburg. Random ticket checks are common.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: MUC
Compare flights to the nearest international gateway serving Augsburg; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Munich Airport (MUC): Approx. 1 hour by car; 1-1.5 hours by train via Munich; Memmingen Airport (FMM): Approx. 1 hour 15 minutes by car; Stuttgart Airport (STR): Approx. 2 hours by car. Allow road or rail time to Messe Augsburg; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Messe Augsburg: Augsburg, approx. 1.3 km from Messe Augsburg: Vienna House Easy by Wyndham Augsburg; Augsburg: elaya hotel augsburg; Augsburg, approx. 1.6 km from Messe Augsburg: Arthotel ANA Gold Augsburg.
Ride-hail: Ride-hailing apps are commonly used in Augsburg; confirm local availability before travel.
Public transit: From Augsburg Hauptbahnhof, take tram or bus services toward Messe Augsburg; the journey takes around 20-25 minutes. Confirm current line numbers and timetables with AVV (Augsburger Verkehrs- und Tarifverbund). A single city ticket costs approximately EUR 2.50.
Parking: On-site parking is available at Messe Augsburg; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: January 2027
Temperature: 2-6°C daytime highs; -4 to 0°C nighttime lows (approximate January averages for Augsburg)
Seasonality: Winter precipitation can fall as rain or snow. Carry waterproof footwear and warm layers, and check forecasts before travel.
Packing: January 2027
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Jagen Und Fischen 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Book accommodation near Messe Augsburg or along the tram/bus route; prices rise closer to show dates.
T-2
Buy tickets online and check whether trade-only hours apply to your visit.
T-3
Plan travel from Munich Airport (MUC) to Augsburg: train or car, about 1-1.5 hours.
T-4
Download the AVV app or check ticket options for tram and bus travel to Messe Augsburg.
T-5
Check the January weather forecast and pack warm, waterproof clothing and comfortable shoes.
T-6
Review the exhibitor list and schedule meetings with optics, tackle, and outfitter brands.
T-7
Confirm whether dogs are allowed at the show; typically only assistance dogs are permitted.
T-8
Check Schengen visa requirements if travelling from outside the EU.
T-9
Reserve restaurant tables for show evenings in Augsburg city centre.
T-10
Bring a reusable water bottle and a power bank for long days in the halls.
T-11
Download the show floor plan and mark must-see stands and product demos.
T-12
Check baggage rules if travelling with hunting or fishing equipment.
T-13
Save confirmations for hotel, transport, and tickets on your phone.
T-14
Pack a small notebook or use a lead-capture app for exhibitor contacts.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Messe Augsburg
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Jagen Und Fischen 2027 registration concourse
Messe Augsburg
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Messe Augsburg
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Jagen Und Fischen 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When and where is Jagen und Fischen 2027?
Jagen und Fischen 2027 is scheduled for January 15-17, 2027 at Messe Augsburg in Augsburg, Germany.
What can visitors see at Jagen und Fischen?
The show covers hunting rifles, shotguns, optics, ammunition, fishing tackle, flies, boats, outdoor apparel, hunting dogs, falconry, game cooking, and fishing travel.
Is Jagen und Fischen open to the general public?
Jagen und Fischen is a consumer-oriented hunting and fishing exhibition. Both trade visitors and the general public typically attend. Check the official website for current ticket categories and any trade-only hours.
How do I get to Messe Augsburg from Augsburg Hauptbahnhof?
Take a tram or bus from Augsburg Hauptbahnhof toward Messe Augsburg; the journey takes around 20-25 minutes. Confirm current line numbers and schedules with AVV. A single city ticket costs approximately EUR 2.50.
Which airport is closest to Augsburg for the show?
Munich Airport (MUC) is the main international gateway, about 80 km from Augsburg. Memmingen Airport (FMM) is also an option, roughly 90 km away. Allow 1-1.5 hours by car or train from MUC.
Is parking available at Messe Augsburg?
Yes, Messe Augsburg has on-site parking. Rates vary; expect approximately EUR 6-10 per day. Confirm current parking fees and hall access on the venue website.
What is the weather like in Augsburg in January?
January is winter in Augsburg, with daytime highs around 2-6°C and nighttime lows around -4 to 0°C. Snow or rain is possible, so pack warm layers and waterproof footwear.
Do I need a visa to attend Jagen und Fischen in Germany?
Germany is in the Schengen area. EU/EEA citizens can enter with a valid ID card or passport. Many other nationalities can stay up to 90 days visa-free for business or tourism. If you need a Schengen visa, apply at a German embassy or consulate well before travel.
Glossary
- Driven hunt
- A social hunting method where beaters and dogs drive game toward a line of standing hunters.
- Ansprechen
- The German practice of identifying and assessing game before deciding to shoot; a core part of hunting ethics.
- Waidgerechtigkeit
- The German concept of ethical hunting, covering respect for game, habitat, and fair chase.
- Fly fishing
- An angling technique using a weighted line and artificial flies to present a fly to fish.
- Coarse fishing
- Freshwater fishing for non-game fish such as carp, roach, and tench, common in European angling.
- Catch and release
- A conservation-minded practice of releasing caught fish unharmed after capture.
- Float tube
- A one-person inflatable fishing craft that allows anglers to fish from the water.
- Jagdhund
- A hunting dog trained for tracking, flushing, or retrieving game.
- Revier
- A German hunting district or lease area managed by a hunting association or individual.
- Tags or licenses
- Official permits required to hunt specific game species; rules vary by country and region.
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Also known as
Alternate names and search phrases for this event.
- outdoor activities fair
- Germany hunting events
- Jagen Und Fischen 2027 Augsburg 2027
- Jagen Und Fischen Augsburg 2027
- Augsburg Germany
- Outdoor Activities Augsburg 2027
- Hunting gear and accessories
- Leather, Footwear and Tanning Trade Fair Augsburg 2027
- Leather, Footwear and Tanning Trade Fair Consumer Show Augsburg
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.