October Special — 50% off Spotlights and exhibitor listsSee prices

    Dates

    10–12 Nov 2026

    City / country

    Guadalajara, Mexico

    Venue

    Expo Guadalajara

    20 Floor Picks

    Matched booths for ITB Americas - International Tourism Exhibition

    Get my picks

    Exhibiting at?

    Enter your business email to get a free first Exclusive Spotlight worth 250$.

    Explore Spotlights
    Register / Buy Tickets

    Are you the organiser of this event?

    Event overview

    Overview

    ITB Americas - International Tourism Exhibition will take place from November 10 to 12, 2026, at Expo Guadalajara in Guadalajara, Mexico.

    This event is organized by Messe Berlin and focuses on the tourism industry, bringing together exhibitors and visitors from around the globe.

    TL;DR

    1. 1Event Dates: November 10-12, 2026
    2. 2Location: Expo Guadalajara, Guadalajara, Mexico
    3. 3Organized by Messe Berlin
    4. 4Focus on international tourism
    5. 5Networking opportunities with industry leaders

    Why visit

    Visitors will gain insights into the latest trends in tourism, network with industry professionals, and discover new destinations and services.

    Why exhibit

    Exhibitors can showcase their offerings to a global audience, connect with potential partners, and enhance their brand visibility in the tourism sector. ITB Americas is a key platform for the tourism industry, facilitating connections between exhibitors and visitors from various sectors. It highlights trends and innovations that shape the future of travel.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Travel agents and tour operators
    Destination marketing organizations
    Hospitality industry professionals
    Corporate travel managers
    Travel technology providers
    Sustainable tourism advocates

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Tourism boards and destination representatives
    Travel service providers
    Hospitality and accommodation services
    Travel technology companies
    Event organizers and planners
    Transport and logistics providers

    Product categories

    Key solution areas showcased across the event.

    Travel packages and tours
    Accommodation options
    Travel technology solutions
    Sustainable travel products
    Destination marketing services
    Travel insurance and safety services

    Location & Facilities

    Venue

    Expo Guadalajara

    Messedamm 22, Guadalajara, Mexico

    Attend

    Entry & tickets

    Who runs the show

    Organisers

    Messe Berlin

    How the last edition performed

    Previous edition

    Current edition

    2026

    Forecast — not final

    Edition #

    1

    Impact

    A bigger and stronger platform

    ITB Americas - International Tourism Exhibition will take place from November 10 to 12, 2026, at Expo Guadalajara in Guadalajara, Mexico. This event is organized by Messe Berlin and focuses on the tourism industry, bringing together exhibitors and visitors from around the globe. ITB Americas is a key platform for the tourism industry, facilitating connections between exhibitors and visitors from various sectors. It highlights trends and innovations that shape the future of.

    Exhibitor outcomes

    Real business growth

    Exhibitors can showcase their offerings to a global audience, connect with potential partners, and enhance their brand visibility in the tourism sector. Participation can lead to significant business opportunities. Networking opportunities with industry leaders. Exhibitor registration opens soon. ITB Americas is a key platform for the tourism industry, facilitating connections between exhibitors and visitors from various sectors. It highlights trends and innovations that. Exhibitor categories include Tourism.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Latin America — Mexico (Jalisco), positioned as an Americas gateway and serving buyers and suppliers across Mexico, Latin America, the Caribbean, the United States and Canada.

    Why it matters

    ITB Americas brings Messe Berlin's global ITB brand to the Americas for the first time, hosted in Guadalajara — Mexico's second city and a major aviation, business-travel and meetings hub in Jalisco. For the Latin American travel trade it creates a single, appointment-driven meeting point that did not previously exist in the region, connecting tourism boards, hotel groups, DMCs, airlines and travel technology with North American and international buyers. Jalisco's own product strengths — Pueblos Mágicos, UNESCO gastronomy and the Tequila agave landscape, plus Pacific coast access — give the show a strong inbound-tourism narrative, while Guadalajara's hotel and convention capacity makes it practical for delegations travelling from the US, Canada, Europe and Asia.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    The Americas and global travel-trade circuit around ITB Americas 2026

    Book ITB Americas travel 6–10 weeks out (Guadalajara hotel rates rise close to show week). Plan the wider circuit a year ahead: determine 12–18 months in advance which two or three shows justify stand space and budget.

    ITB Americas sits inside a dense annual calendar of travel-trade events. Buyers and exhibitors typically plan a circuit that runs from FITUR in Madrid and ANATO in Bogotá in the first quarter, through ITB Berlin and WTM Latin America in spring, to ITB Asia in autumn and ITB Americas in November.

    January–February

    FITUR (Madrid), ANATO (Bogotá)

    Kick-off window for setting Latin America and Europe product strategy.

    March–April

    ITB Berlin, WTM Latin America (São Paulo)

    Global and Brazilian buyer concentration; the strongest benchmark for stand ROI.

    October

    ITB Asia (Singapore)

    Asian outbound buyers — relevant if your Americas strategy includes Asia-Pacific source markets.

    November

    ITB Americas (Guadalajara)

    Americas-focused debut edition; pair with Mexico/Jalisco sales calls in the same trip.

    Peer-event names, host cities and their usual months reflect the ITB portfolio and the established regional travel-trade calendar; confirm exact 2026 dates and venues on each organiser's website before committing budget.

    Plan your trip

    Travel & logistics

    Local currency · MXN

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    GDL

    Guadalajara International Airport (Miguel Hidalgo y Costilla)

    Primary gateway for the show: direct services from US hubs (Dallas, Houston, Los Angeles, Chicago, Phoenix), Mexico City and Latin American cities; authorised taxi counters and ride-hailing pick-up in both terminals.

    ≈20 km from Expo Guadalajara (Av. Mariano Otero 1499)

    to venue

    25–40 min off-peak; 40–60 min in weekday peak

    by car

    MEX

    Mexico City International Airport (Benito Juárez)

    Alternative long-haul gateway with very frequent MEX–GDL shuttle flights; useful if your origin has no direct Guadalajara service.

    ≈550 km — best used as a connecting hub, not a drive

    to venue

    ≈1 h by air to GDL plus transfer; 5.5–6.5 h by road if driving

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Zona Expo / Av. Mariano Otero & Av. López Mateos Sur — 5–15 min from the venue

    USD 55–90 / night

    source
    Mid-range
    Zona Expo and Av. López Mateos Sur corridor — walking or short ride to the halls

    USD 90–160 / night

    source
    Premium
    Directly adjacent to Expo Guadalajara and in Providencia / Andares — 5–25 min

    USD 150–260 / night

    source

    Local transport

    Get around the city with these convenient transport options.

    Authorised airport taxi (pre-paid counter)

    Estimated costMXN 350–500 (≈USD 18–27) typical pre-paid taxi estimate
    Best forGDL Airport → Expo Guadalajara (Av. Mariano Otero 1499)

    Buy at the taxi counter inside arrivals; flat-rate zone pricing avoids negotiation.

    Ride-hailing (Uber / DiDi)

    Estimated costMXN 250–420 (≈USD 13–22) rideshare estimate; surge can lift this 30–50%
    Best forGDL Airport → Zona Expo hotels and Expo Guadalajara

    Pick-up zones are outside the terminal doors, not at the taxi rank; cashless payment and good coverage across Guadalajara.

    Hotel shuttle / courtesy transfer

    Estimated costFree to MXN 100 (≈USD 0–6) per ride — typical hotel courtesy estimate
    Best forZona Expo hotels → Expo Guadalajara

    Many López Mateos / Mariano Otero hotels run show-week shuttles; confirm schedule with your hotel when booking.

    Tren Ligero Línea 1 / Mi Macro + last-mile taxi

    Estimated costMXN 10–20 (≈USD 0.5–1.1) transit fare + MXN 60–120 (≈USD 3–7) last-mile taxi
    Best forCentro / Av. Colón corridor (Estación Patria / Periférico Sur) → Expo Guadalajara

    No rail station directly serves the venue; budget a short taxi or rideshare from the nearest line for the final leg.

    Rental car

    Estimated costUSD 30–60 per day plus fuel and parking (estimate)
    Best forGDL Airport → Expo Guadalajara and city offices

    Useful for Tequila / Tlaquepaque side trips; the venue has on-site parking — confirm daily rates with the venue.

    Walking from adjacent hotels

    Estimated costUSD 0 (walk); MXN 60–90 (≈USD 3–5) for a short taxi in the rainy or late-evening window
    Best forRiu Plaza Guadalajara / López Mateos hotels → Expo Guadalajara

    Several Zona Expo hotels are within a 5–15 minute walk of the halls.

    taxi

    Estimated costMXN 350–700 taxi to the venue district
    Best forGuadalajara International Airport (Miguel Hidalgo y Costilla) (GDL) to Expo Guadalajara

    taxi

    Estimated costMXN 350–700 taxi to the venue district
    Best forMexico City International Airport (Benito Juárez) (MEX) to Expo Guadalajara

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted

    Most Americas, EU and Asia-Pacific business travellers enter visa-free for up to 180 days with a passport and FMM; the visa requirement mainly affects nationals of countries outside Mexico's visa-waiver list and those planning paid work.

    Mexico is an ATA Carnet contracting party and carnets are used for temporary admission of exhibition goods and professional equipment. List all display items and professional gear accurately, keep re-export deadlines, and coordinate documents with the organiser's freight forwarder and Mexican customs (ANAM).

    Official visa page

    Weather

    Guadalajara in November is warm, dry and sunny: afternoon highs of about 24–28°C (75–82°F) and cool nights around 8–13°C (46–55°F), with the rainy season over and only light, occasional showers (roughly 5–15 mm for the month). Pack light layers and a jacket for evenings and air-conditioned halls.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Mexico.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping

    Tip 10–15% in restaurants and bars and round up for taxis and ride-hailing; hotel housekeeping and bell staff expect MXN 20–50 per service.

    Language and greetings

    Spanish is the working language of most Jalisco suppliers; English is common in international hotels and larger stands. A handshake on arrival and a brief personal exchange before business talk is the norm — relationships are built before contracts.

    Schedule and dress

    Business dress is smart-casual to business formal at trade fairs. Lunch is the main meal (roughly 14:00–16:00) and dinners often start at 20:00, so plan evening networking accordingly; punctuality for scheduled meetings is expected.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: GDL

    Compare flights to the nearest international gateway serving Guadalajara; confirm ground transport on the organiser site.

    Visa

    Mexico does not require a visa for short business or tourism visits by nationals of the United States, Canada, EU/Schengen countries, the United Kingdom, Japan and many others — entry is with a valid passport plus the electronic FMM (up to 180 days), and attending a trade fair as a visitor is permitted. Travellers from other countries need a Mexican business visitor visa (visitante sin permiso para realizar actividades remuneradas), currently around USD 54 with 10–20 business days of processing; holders of a valid US, Canadian, UK, Japanese or Schengen visa or permanent residence are generally exempt. Paid work in Mexico requires a work permit. Confirm your nationality's requirement at https://www.gob.mx/sre before booking.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    Covers attending meetings, conferences and trade fairs as a visitor; paid employment in Mexico requires a work permit. Consular fee published by Mexico's SRE/embassies (approximately MXN 1,000) — confirm the current amount with your nearest Mexican embassy or consulate.

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Directly adjacent to Expo Guadalajara and in Providencia / Andares — 5–25 min · Zona Expo / Av. Mariano Otero & Av. López Mateos Sur — 5–15 min from the venue · Zona Expo and Av. López Mateos Sur corridor — walking or short ride to the halls

    budget

    $55-$90 USD/night

    Book

    mid range

    $90-$160 USD/night

    Book

    premium

    $150-$260 USD/night

    Book

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Guadalajara International Airport (Miguel Hidalgo y Costilla) (GDL): 25–40 min off-peak; 40–60 min in weekday peak; Mexico City International Airport (Benito Juárez) (MEX): ≈1 h by air to GDL plus transfer; 5.5–6.5 h by road if driving; Puerto Vallarta International Airport (Gustavo Díaz Ordaz) (PVR): 4–4.5 h by car on the Guadalajara–Vallarta toll highway; Bajío International Airport (León / Silao) (BJX): 2.5–3 h by car. Allow road or rail time to Expo Guadalajara; on-site par

    Hotel → venue: Precinct hotels near Expo Guadalajara: Zona Expo / Av. Mariano Otero & Av. López Mateos Sur — 5–15 min from the venue: One Guadalajara Expo, City Express Junior Guadalajara Expo, Holiday Inn Express Guadalajara Expo (value rooms); Zona Expo and Av. López Mateos Sur corridor — walking or short ride to the halls: Fiesta Inn Guadalajara Expo, Holiday Inn Express Guadalajara Expo, Crowne Plaza Guadalajara; Directly adjacent to Expo Guadalajara and in Providencia / Andares — 5–25 min: Riu Plaza Guada

    Ride-hail: Ride-hailing apps are commonly used in Guadalajara; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to Expo Guadalajara.

    Parking: On-site parking is available at Expo Guadalajara; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: November 2026

    Temperature: Daily highs ≈24–28°C (75–82°F) with early-morning lows of ≈8–13°C (46–55°F) — expect a large day-to-night swing.

    Seasonality: November marks the start of Jalisco's dry season: rain is unlikely (typically only 5–15 mm across the month) and the strong rainy-season afternoon storms of June–October have ended.

    Packing: Guadalajara in November is warm, dry and sunny: afternoon highs of about 24–28°C (75–82°F) and cool nights around 8–13°C (46–55°F), with the rainy season over and only light, occasional showers (roughly 5–15 mm for the month). Pack light layers and a jacket for evenings and air-conditioned halls.

    Plan your trip

    Planning

    Best day to visit: 2026-11-11 (Day 2, Wednesday)

    The show runs Tuesday 10 to Thursday 12 November 2026. Day 2 typically has the fullest exhibition floor and the densest buyer–seller meeting schedule, with the opening-day ceremony and press activity already out of the way and the final day winding down early as exhibitors begin breakdown. Plan Day 2 for core meetings and one of the other days for conference sessions and follow-ups.

    Sample visitor itinerary

    Route-optimised day
    08:30–09:30

    Arrival, badge pickup and floor-plan orientation

    Expo Guadalajara main lobby / registration
    09:30–13:00

    Exhibitor floor: national and regional pavilions, hotel groups, DMCs and travel technology

    Exhibition halls, Expo Guadalajara
    13:00–14:30

    Networking lunch and informal introductions

    Show catering concourse / exhibition lounge
    14:30–18:00

    Conference sessions on Latin America demand, distribution and sustainability, followed by evening hosting

    Conference stage, Expo Guadalajara; follow-on venues in Zona Expo, Providencia/Andares or Chapultepec

    Side trips

    2

    Tequila and the agave landscape (UNESCO World Heritage)

    San Pedro Tlaquepaque artisan district

    Networking spots

    3

    Buyer–seller appointment zones and national pavilions

    Organiser-run B2B meeting areas and country pavilions concentrate the buyers and tourism-board decision-makers you came to meet.

    Show catering concourse / exhibition lounge

    Coffee and lunch breaks pull delegations off the stands into a single space — the best unscheduled networking window of the day.

    Hotel bars and restaurants in Zona Expo / Providencia–Andares

    Evening hosting, partner dinners and informal follow-ups after the halls close; most delegations stay in these two zones.

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · trade visitor

    USD 150 / per person

    estimate

    flight

    visitor · economy round-trip

    USD 350–750 / per person

    estimate

    hotel

    visitor · mid-range

    USD 90–160 / per room per night

    estimate

    per_diem

    visitor · standard

    USD 45–90 / per person per day

    estimate

    visa_fee

    visitor · standard

    USD 51–54 / per person (one-time consular fee)

    estimate

    exhibitor_stand

    exhibitor · shell scheme

    USD 300–500 / per sqm (order-of-magnitude estimate)

    estimate

    visa_fee

    visitor · Entry visa

    USD 54 / per application

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You have a defined target list of Mexican and Latin American partners and can fund travel (ticket, 2 nights mid-range hotel, per diem and visa where applicable) without a booth.

    Best for

    Tourism boards, DMCs, hotel groups, airlines and travel-tech vendors that need 2–3 days of meetings with Mexican, Latin American and North American buyers without committing to a stand.

    Min. budget

    $450.00

    Timeline

    Register early for trade-visitor credentials and buyer/seller programme selection; book flights and a Zona Expo hotel 6–10 weeks out.

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    Trade-visitor registration may require travel-trade credentials and company verification.

    Guadalajara hotel rates near Expo Guadalajara rise sharply close to show week.

    exhibit

    The Americas is a priority market and you can carry the commercial risk of a first edition while using the show to seed a long-term Latin America pipeline.

    Best for

    National and regional tourism boards, hotel chains, DMCs, OTAs and travel-technology companies selling into Mexico and the wider Americas who need appointment-based meetings, brand visibility and stand presence.

    Min. budget

    $2,200.00

    Timeline

    Contract stand space 4–6 months ahead; submit floor plan, insurance and freight/ATA Carnet documents 8–10 weeks out; finalise staffing travel 6–8 weeks out.

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    Booth-space pricing is not published — request the ITB Americas exhibitor manual before committing.

    Debut edition: visitor volumes and the buyer/seller mix are unproven, so keep the stand scalable.

    Stand build, freight, customs/ATA paperwork and staffing sit on top of space rental.

    skip

    Budget or travel constraints make a Mexico trip impractical this cycle, or your target buyers do not attend Americas-focused shows.

    Best for

    Suppliers with no Americas sales motion, or those who can reach the same buyers more cheaply at ITB Berlin, ITB Asia, FITUR or WTM Latin America in the same year.

    Timeline

    Reassess once the organiser publishes post-show visitor and exhibitor figures for the 2026 launch edition.

    Risks

    No major risks listed.

    Trust footer

    Sources

    1

    References

    1

    Publishers

    0

    Date checked

    1

    ITB

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card