Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
It&CM China is the leading international MICE event in China, co-located with CTW China. This event brings together Chinese and international exhibitors and buyers, providing a dynamic marketplace for business opportunities.
Attendees can expect structured business appointments, exhibition showcases, and networking functions over three days. It&Cm China takes place in Beijing, China.
TL;DR
- 1Dates and Venue: It&CM China takes place from 23 to 25 March 2027 in Beijing, China.
- 2Scale and Focus: This leading MICE event showcases international and Chinese suppliers in the corporate travel sector.
- 3Organiser: The event is organised by TTG Events and China Tourism Group.
- 4Buyer Authority: Attendees include MICE, association, and corporate buyers from around the world.
- 5Entry: Registration is required for all attendees; visit the official website for details.
Why visit
Attendees will benefit from networking with industry leaders and exploring new destinations and services. Attendees include MICE, association, and corporate buyers from around the world. Registration is required for all attendees; visit the official website for details.
Why exhibit
Exhibitors gain access to a targeted audience of MICE and corporate travel buyers, enhancing their visibility and business prospects. This leading MICE event showcases international and Chinese suppliers in the corporate travel sector. Attendees include MICE, association, and corporate buyers from around the world.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Corporate meeting and event planners sourcing destinations, venues and suppliers for incentive programmes, sales kick-offs and leadership summits
Association and society executives shortlisting congress destinations, PCO partners and convention bureau support
Incentive house and performance-improvement agencies designing reward travel for clients across Asia
Corporate travel and procurement managers reviewing TMC contracts, airline and hotel programmes and meetings spend
MICE and outbound travel agencies from China and Asia adding destination inventory and new DMC partners
Brand and event marketing managers commissioning product launches, dealer conferences and experiential roadshows
Hosted buyers invited by the organiser to run a diary of pre-scheduled appointments with exhibitors
Meeting technology and venue sourcing buyers evaluating registration, appointment matching and event app platforms
Exhibitor profile
Main supplier and exhibitor segments present at the show.
National and regional tourism boards, convention bureaux and destination marketing organisations presenting MICE-ready cities and incentive propositions
Destination management companies selling ground handling, venue sourcing, guides and local experience programmes
Hotel groups, resort brands and convention hotels offering group room blocks, meeting space and incentive packages
Airlines, cruise lines, rail operators and transfer companies serving group and incentive travel
Professional congress organisers, event agencies and teambuilding specialists delivering meeting and incentive programmes
MICE technology vendors covering registration, appointment scheduling, event apps, venue sourcing platforms and lead capture
Corporate travel management companies, payment and expense platforms serving travel and meetings programmes
Attractions, experiential venues, show producers and cultural experience providers packaging off-site events
Product categories
Key solution areas showcased across the event.
Destinations and convention bureaux: city, regional and national pavilions with MICE infrastructure
Meetings venues and convention centres: plenary halls, breakout space, exhibition floors and hybrid studios
Incentive travel programmes: reward trips, recognition events and group experiences
Hotels and resorts: city convention hotels, resort properties and group room-block sourcing
Air, rail and cruise: group seating, charters, transfers and itinerary planning
DMCs and ground operators: local logistics, venue sourcing, guides and off-site experiences
MICE technology: registration, appointment matching, event apps, lead capture and analytics
Corporate travel management: TMC services, travel policy, expense and payment solutions
Teambuilding, experiential and cultural programmes for corporate groups
Association congress services: PCO, delegate marketing, abstract management and destination bidding
Location & Facilities
Venue
Beijing, China
Attend
Entry & tickets
General admission
$150.00
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Beijing, China
Why it matters
On 2027-03-23 to 2027-03-25, It&Cm China in Beijing covering Event management services and solutions, Corporate travel management tools, Destination marketing and promotion, Incenti gives trade buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · CNY
Hotel tiers
A range of accommodation options near the venue and across key areas.
Fairfield by Marriott Beijing Daxing Airport
4-star
Daxing Airport, BeijingUSD 150–190 / night
Breakfast, free Wi-Fi, free parking, air conditioning, restaurant, airport shuttle
Holiday Inn Express Langfang Park View
3-star
Langfang, Hebei (outside central Beijing)USD 95–122 / night
Breakfast, free Wi-Fi, free parking, air conditioning, restaurant, full-service laundry, accessible, business center
Typical 3-star chain hotel, Chaoyang district
3-star
Chaoyang district, BeijingUSD 62–90 / night
Wi-Fi, breakfast option, air conditioning, 24-hour front desk, laundry; facilities vary by property
Typical 4-star international hotel, Chaoyang CBD
4-star
Chaoyang CBD, BeijingUSD 111–160 / night
Wi-Fi, breakfast option, fitness center, business center, restaurant, meeting space; facilities vary by property
Serviced apartment, Chaoyang district
Serviced apartment
Chaoyang district, BeijingUSD 83–125 / night
Kitchenette, Wi-Fi, laundry, housekeeping on schedule, gym in larger properties; facilities vary by property
Typical 5-star hotel, Chaoyang / Olympic Green
5-star
Chaoyang district and Olympic Green, BeijingUSD 194–278 / night
Breakfast option, indoor pool, fitness center, spa, multiple restaurants, executive lounge, meeting space; facilities vary by property
Local transport
Get around the city with these convenient transport options.
Metro
Estimated costCost TBA
Best forBeijing Subway lines 10, 13 and 8 connect central districts and the Chaoyang / Olympic Green area to the venue district.
Buy a Yikatong card or use the metro QR code in Alipay or WeChat. Trains run roughly 05:00-23:00 on most lines.
Airport Express (PEK)
Estimated costCost TBA
Best forBeijing Capital Airport Terminal 3 and Terminal 2 to Dongzhimen, with metro Line 10 connections toward Chaoyang.
Journey time is roughly 25-30 minutes to Dongzhimen. Not covered by the standard metro fare - buy a separate Airport Express ticket.
Daxing Airport Express (PKX)
Estimated costCost TBA
Best forBeijing Daxing Airport to Caoqiao, then metro Line 10 toward Chaoyang.
Journey time is roughly 20-30 minutes to Caoqiao, plus 20-35 minutes by metro to Chaoyang depending on the final stop.
Bus
Estimated costCost TBA
Best forBeijing city bus and trolley network covers Chaoyang district and connects to the Olympic Green and CBD areas.
Yikatong card and mobile QR payment accepted. Slower than metro in peak traffic but useful for short hops.
Taxi (PEK to Chaoyang)
Estimated costCost TBA
Best forMetered taxi rank or DiDi pickup at Beijing Capital Airport to Chaoyang district hotels and venues.
Allow 30-50 minutes depending on traffic. Keep the destination address in Chinese characters for the driver.
Taxi (PKX to Chaoyang)
Estimated costCost TBA
Best forMetered taxi or DiDi pickup at Beijing Daxing Airport to Chaoyang district hotels and venues.
Allow 60-80 minutes. The Daxing Airport Express plus metro is usually cheaper and more predictable in peak traffic.
Ride-hailing (DiDi)
Estimated costCost TBA
Best forDiDi app or Alipay and WeChat mini-programmes, with designated pickup zones at PEK, PKX and major hotels.
Set up the account and verify a payment card before departure; in-app English support is available but driver messages are usually in Chinese.
Parking
Estimated costCost TBA
Best forVenue and commercial garages in Chaoyang district; municipal street parking in some zones.
Venue-specific trade-show parking rates were not captured. Chauffeur-driven cars usually wait in designated drop-off areas rather than parking on site.
Weather
March in Beijing is a transition month: cold mornings near freezing, mild afternoons and a dry, often windy pattern. Expect overnight lows around 0-4°C and daytime highs around 10-16°C, with occasional dust or haze days and low monthly rainfall. Indoor halls are heated, but queues, taxi ranks and evening transfers are outdoors, so a windproof outer layer matters. Treat these as climatological bands and check the 10-day forecast before packing.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Hotel and venue Wi-Fi is standard, but many international apps and sites are restricted in mainland China, so arrange connectivity before departure. Options include an international roaming plan that routes data outside the mainland, a travel eSIM with roaming, or a local China Unicom / China Mobile SIM bought with your passport at the airport. Install WeChat and Alipay before you fly and verify a payment card, since both are used for taxis, metro QR codes, restaurants and many exhibitor lead-capture flows. Business cards are still exchanged in person; keep a digital copy of your contact details with a QR code for Chinese counterparts.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business etiquette
Exchange business cards with both hands and take a moment to read the card before putting it away. Punctuality is expected, meetings often open with introductions and a short company overview, and decisions may be made by a senior colleague who is not the main contact.
Dining and hosting
Banquet-style dinners are common in MICE supplier relationships, with dishes served to the table and toasts offered at intervals. Tipping is not customary in mainland China, and a light refusal before accepting a second helping is a normal politeness pattern rather than a real objection.
Payment and daily transactions
Mobile payment through Alipay and WeChat Pay is the default in shops, taxis and restaurants, and many stalls no longer handle cash smoothly. Link an international card before departure and keep a small amount of CNY cash as backup for older venues.
Language and communication
Mandarin is the working language outside international hotels and exhibition halls. Share your venue address and hotel name in Chinese characters on your phone, and confirm whether your key contact prefers WeChat, email or a phone call.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Book into the airport that matches your hotel and meeting schedule: PEK (Beijing Capital) is closer to Chaoyang, while PKX (Beijing Daxing) adds 30-40 minutes of transfer time. Compare fares 6-10 weeks ahead, check whether the ticket allows date changes, and confirm baggage allowances for stand materials or brochure shipments. If you are applying for a business visa, do not purchase non-refundable tickets until the visa is issued. Build in an arrival day before your first appointment to absorb delays and jet lag, and keep both airport codes in mind when searching, since availability and fares often differ between PEK and PKX.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Beijing; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near : Daxing Airport, Beijing: Fairfield by Marriott Beijing Daxing Airport; Langfang, Hebei (outside central Beijing): Holiday Inn Express Langfang Park View; Chaoyang district, Beijing: Typical 3-star chain hotel, Chaoyang district.
Ride-hail: DiDi is the dominant ride-hailing platform in Beijing and works through its own app plus Alipay and WeChat mini-programmes. Set up the account and verify a payment card before you fly, because in-app registration can stall without a mainland number. PEK and PKX both have designated ride-hailing pickup zones that differ from the taxi ranks - follow the app's walking directions. Expect surge pricing during rush hour and around major events, and keep the destination in Chinese characters for the driver.
Public transit: Beijing Subway is the fastest way to reach the Chaoyang district venue area: lines 10 and 13 ring the eastern districts and Line 8 serves the Olympic Green corridor. Fares are distance-based at approximately CNY 3-6 per ride; tap a Yikatong card or the metro QR code in Alipay or WeChat at the gates. The Airport Express from PEK to Dongzhimen costs CNY 25 and connects to Line 10, while the Daxing Airport Express runs to Caoqiao in roughly 20-30 minutes for approximately CNY 35. City buses charge around CNY 2 per ride but are slower in traffic. Trains run roughly 05:00-23:00, so plan evening functions with a taxi or DiDi fallback.
Parking: Venue parking in Chaoyang is typically charged by the hour at commercial garages, with rates around CNY 6-10 per hour in central areas; municipal street parking starts from as little as CNY 2 per hour in some zones but is time-limited and enforced. Airport parking at PEK is priced separately and is expensive for multi-day stays. Trade-show specific parking rates and pre-booked exhibitor permits were not captured - confirm with the organiser and the venue before driving, and expect heavy queueing at peak arrival times.
Weather
Plan and pack for the event climate.
Month: March 2027
Temperature: Approx. 0-16°C across the month: overnight lows around 0-4°C and afternoon highs around 10-16°C. These are climatological bands for Beijing in March, not a forecast - check the 10-day outlook before departure.
Seasonality: March is one of the drier months in Beijing, with limited rainfall and a higher chance of windy or dusty days than of rain. Haze and sudden cold snaps are possible, and indoor heating is still running in hotels and exhibition halls.
Packing: Pack a windproof outer layer and a warm mid-layer for cold mornings and air-conditioned halls, plus comfortable shoes for long days on concrete floors. Bring lip balm and moisturiser for dry heated interiors, a universal power adapter (Type A and Type I, 220V), business cards, and a compact umbrella for the occasional spring shower. Save the venue address in Chinese characters and keep a battery pack for a full day of app-based payments and appointment scheduling.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at It&Cm China usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 1
D-14: Book the visa appointment if you need one - Chinese business visa processing can take several weeks in peak season.
Day 2
D-12: Lock flights into Beijing Capital (PEK) or Beijing Daxing (PKX) and note the transfer time - PKX is roughly 60-80 minutes from Chaoyang by car.
Day 3
D-10: Install WeChat, Alipay and DiDi before departure; several services need card verification or a mainland phone number.
Day 4
D-10: Arrange an eSIM or roaming plan and check whether your work apps require a VPN in mainland China.
Day 5
D-8: Request appointments with priority destinations, DMCs and hotel groups so your diary is built before the floor opens.
Day 6
D-7: Read the conference schedule and shortlist sessions that overlap with your buying priorities for the year.; D-5: Confirm the hotel booking, check whether breakfast is included and note the cancellation window.
Day 7
D-3: Prepare a one-page buyer brief with budget, travel dates, group size and destination shortlist to hand to exhibitors.
Day 8
D-2: Pack layers for cold March mornings, business cards and a universal adapter - China uses Type A and Type I plugs at 220V.
Day 9
D-1: Save the venue address in Chinese characters for taxi drivers and charge your phone and laptop.
Day 10
D-0: Arrive 45-60 minutes before your first appointment for badge collection and security screening.
Day 11
D-14: Confirm your trade registration status and download the badge QR code from itcmchina.com; visitor registration is screened, so allow time for approval.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at the venue
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2It&Cm China registration concourse
the venue
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
the venue
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsCN¥190.00
- Per diem × 2CN¥150.00
Estimated totalCN¥340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 150 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 150 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether It&Cm China fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For It&Cm China, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Event management services and solutions and Corporate travel management tools solutions and benchmarking suppliers at It&Cm China in Beijing.
Min. budget
$15,570.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Event management services and solutions and Corporate travel management tools products who need qualified meetings with the event's trade audience.
Min. budget
$70,065.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Beijing show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is IT&CM China?
IT&CM China is a business-to-business trade exhibition for the meetings, incentives, conventions and exhibitions sector. It brings destination representatives, hotels, DMCs, airlines and MICE technology suppliers together with corporate, association and agency buyers. The 2027 edition is listed for March 2027 - check itcmchina.com and the published schedule for confirmed dates and venue details.
Who should attend IT&CM China?
Corporate meeting and event planners, association executives, incentive agencies, corporate travel and procurement managers, MICE and outbound travel agencies, and event technology buyers. If you source destinations, venues, hotel room blocks, group air or ground handling, the show is built around pre-scheduled supplier meetings rather than public ticketing.
Is IT&CM China open to the public?
No. It is a trade-only exhibition: registration is screened for buyers and suppliers working in MICE, corporate travel and events. Apply through the visitor registration route on itcmchina.com rather than planning to buy a ticket at the door.
How do I register as a visitor or hosted buyer?
Start with the visitor registration link on itcmchina.com. Hosted buyer places are allocated by the organiser against qualification criteria such as buying responsibility, planned programme volume and confirmed appointment commitment; approval is not automatic, and any travel support is defined in the acceptance letter.
Can I get a visa invitation letter for the show?
Chinese business visa applications normally require an invitation letter from the organiser or a Chinese host company, plus accommodation and travel evidence. Request the letter from the organiser after your registration is approved, then apply through the Chinese embassy, consulate or visa application centre handling your jurisdiction well before departure.
What happens beyond the exhibition floor?
The programme combines exhibition appointments with conference sessions on MICE and corporate travel topics, destination presentations and networking functions. Session titles, timings and track structure for this edition are published on the schedule page at itcmchina.com/schedule.
Does a corporate travel conference run alongside the exhibition?
The IT&CM China brand has historically run a corporate travel conference alongside the MICE exhibition, so buyers responsible for travel policy and TMC relationships can combine both agendas. Confirm which tracks and sessions run in 2027 on the official schedule page before booking travel days.
How many days should I plan on site?
Allow two to three days on the floor plus conference sessions, and add a travel day either side if you are flying in from outside China. Pre-scheduled appointments fill diaries quickly, so reserve the first morning for your highest-priority destination, hotel and DMC meetings.
What language is used at the show?
English is the working language for conference content and most exhibitor conversations, with Chinese-language support at registration and in many destination and hotel booths. If you are negotiating contracts with local suppliers, bring a Mandarin-speaking colleague or request an interpreter through the organiser.
What does it cost to attend?
The current capture lists a general admission visitor ticket at USD 150 per person, but trade registration, hosted buyer places and group arrangements can differ. Confirm the applicable fee and cancellation terms on the registration page before paying.
Where do I stay if the show is in the Chaoyang district of Beijing?
Chaoyang covers the CBD, Sanlitun and the Olympic Green area, with a wide spread of three to five star international hotels and serviced apartments. Book close to a subway station on Line 10, 13 or 8 so you can reach the venue without relying on taxis in peak traffic.
How early should I book flights and hotels?
Six to ten weeks ahead is a practical window for international flights into PEK or PKX, and earlier if March coincides with major Chinese holidays or competing events in Beijing. Hotel room blocks for large groups should be requested sooner, since convention dates tighten availability in Chaoyang.
Glossary
- MICE
- Meetings, Incentives, Conventions and Exhibitions - the business events segment that IT&CM China serves, covering corporate meetings, reward travel, association congresses and trade exhibitions.
- DMC (Destination Management Company)
- A local ground operator that delivers venue sourcing, transfers, guides, teambuilding and off-site experiences for groups travelling into a destination. DMCs are a core exhibitor category at MICE trade shows.
- PCO (Professional Congress Organiser)
- An agency that manages the end-to-end delivery of association and corporate congresses - bidding, budgeting, registration, abstract handling, exhibition sales and on-site logistics.
- Incentive travel
- A reward programme in which qualifying employees or channel partners earn a trip. Buyers compare destination appeal, hotel tier, included experiences and per-head cost when selecting a programme.
- Hosted buyer
- A qualified buyer whose place at the show is approved by the organiser, usually against buying responsibility and confirmed appointment volume. Hosted buyers commit to a diary of meetings in exchange for support defined in their acceptance letter.
- Pre-scheduled appointments
- Timed meetings booked before the show through the organiser's matching system or exhibitor invitation links, so both sides arrive with a defined agenda rather than walking the floor cold.
- TMC (Travel Management Company)
- A corporate travel agency that books and manages air, hotel and ground travel against a client's travel policy, often alongside meetings and events spend.
- Convention bureau
- A destination marketing body that promotes a city or region for meetings and incentives, and typically coordinates bids, site inspections and supplier introductions for planners.
- Site inspection / familiarisation trip
- A hosted visit to a destination or venue so a planner can assess meeting space, hotel quality and logistics before committing a programme. FAM trips are a standard MICE sales tool.
- RFP (Request for Proposal)
- A structured brief sent to hotels, DMCs or venues specifying dates, group size, space needs, food and beverage and budget, so suppliers can respond with comparable quotes.
- Association congress
- A large meeting owned by a membership association, often rotating between destination cities and procured through a competitive bid managed by a PCO or convention bureau.
- Bleisure
- Extending a business trip with leisure days. It affects hotel night mix, airline booking patterns and the destination content planners build into incentive itineraries.
- Room block / room night
- A contracted allocation of hotel rooms for a group, measured in room nights (one room occupied for one night). Room-night pickup is a key performance measure for MICE hotel contracts.
- Teambuilding and experiential programme
- Structured group activities - cultural workshops, city challenges, outdoor or CSR sessions - used inside conferences and incentive trips to fill non-session time with a designed outcome.
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Also known as
Alternate names and search phrases for this event.
- It&Cm China 2027
- It&Cm China Beijing 2027
- Beijing China
- MICE and Corporate Travel Exhibition Beijing 2027
- Event management services and solutions
- Corporate travel management tools
- Destination marketing and promotion
- Incentive travel packages
- MICE and Corporate Travel Exhibition Exhibition Beijing
- digital transformation expo
1 more alternate names hidden
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Sources
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Publishers
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Date checked
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IT&CM China
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Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.