Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
From May 11 to 13, 2027, the 28th edition of ISSA PULIRE, the international trade show for professional cleaning and sanitation, returns to Fieramilano Rho.
A unique event for cleaning, facility management, and sanitation professionals to discover innovations, meet buyers and decision makers from over 100 countries, and enjoy three days of business, networking, and training.
TL;DR
- 1Dates and Venue: ISSA CLEAN takes place from May 11 to 13, 2027, at Fieramilano Rho, Milan, Italy.
- 2Scale and Focus: The event expects 20,000 visitors from over 100 countries and features 421 exhibitors.
- 3Organiser: Hosted by ISSA PULIRE Network SRL, registration details are available on their official website.
- 4Buyer Authority: Attendees include decision-makers and professionals from the cleaning and sanitation sectors.
- 5Entry: Free admission for professionals with online registration required.
Why visit
Attending ISSA CLEAN provides an opportunity to discover cutting-edge cleaning solutions and products. Engage in live demonstrations and workshops to enhance your skills and knowledge in the industry. Network with key players and decision-makers from around the globe, fostering valuable business relationships. Programme highlight: ISSA PULIRE LAB. Programme highlight: ISSA PULIRE Hackathon. Programme highlight: ISSA PULIRE Product of the Year award.
Why exhibit
Exhibiting at ISSA CLEAN offers unparalleled visibility to thousands of potential buyers and decision-makers in the professional cleaning sector. Scale and Focus: The event expects 20,000 visitors from over 100 countries and features 421 exhibitors. Buyer Authority: Attendees include decision-makers and professionals from the cleaning and sanitation sectors. Attending ISSA CLEAN on 2027-05-11 to 2027-05-13 in Milan lets buyers and specifiers benchmark suppliers, see live.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Cleaning service providers seeking innovative solutions
Facility managers looking for efficient cleaning products
Healthcare professionals focused on hygiene and sanitation
Hospitality industry representatives aiming to improve cleanliness standards
Public transport authorities interested in maintaining safety and hygiene
Retail managers looking for cleaning equipment and supplies
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Manufacturers of cleaning equipment and machinery
Suppliers of cleaning chemicals and detergents
Providers of sanitation services and solutions
Distributors of facility management products
Innovators in cleaning technology and automation
Consultants in hygiene and safety standards
Product categories
Key solution areas showcased across the event.
Cleaning machines and equipment for various surfaces
Sanitation products for healthcare and public facilities
Innovative cleaning solutions and technologies
Protective equipment for cleaning professionals
Sustainable cleaning products and practices
Software solutions for facility management
Location & Facilities
Venue
Fieramilano Rho
Strada Statale Sempione, 28, 20017 Rho MI, Italy
Facilities
Parking
Fieramilano Rho in Milan typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Fieramilano Rho in Milan typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Fieramilano Rho for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Event days & opening times
DayOpening hours
11 – 12 May 2027:10:00 AM – 6:00 PM
13 May 2027:10:00 AM – 5:00 PM
Who runs the show
Organisers
ISSA PULIRE Network SRL
How the last edition performed
Previous edition
Visitors
20,000
Exhibitors
421
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Milan, Italy
Why it matters
Attending ISSA CLEAN on 2027-05-11 to 2027-05-13 in Milan lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Market news
Latest updates from across the market.
Italy Industrial and Institutional Cleaning Chemicals Market ...
ReadIndustrial Cleaning in Italy Industry Analysis, 2025 - IBISWorld
ReadItaly Industrial and Institutional Cleaning Chemicals Market Overview, 2029
ReadCleaning professionale: 7 miliardi di euro di valore, innovazione e ...
ReadIndustrial Cleaning in Italy - Market Research Report (2014-2029)
ReadThe Italian Professional Cleaning Market: Innovation, Export, and ...
ReadPlan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Malpensa Express to Milano Centrale or Milano Porta Garibaldi, then Metro M1 (red line) to Rho Fiera. Train fares from Malpensa to Rho-Fiera Milano listed from around USD 9.15 on Trainline.
About 45 km to Fieramilano Rho
to venue
40-55 min off-peak by road
by car
Closest airport to central Milan; bus 73 to San Babila, then Metro M1 to Rho Fiera.
About 18 km to central Milan
to venue
25-40 min off-peak by road
by car
Milan Bergamo Orio al Serio Airport
Terravision and Orio shuttle services run to Milano Centrale, then Metro M1 to Rho Fiera.
About 55 km to Fieramilano Rho
to venue
50-70 min by road
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Budget
Sesto San Giovanni / Rho periphery, 2–4 km from Fieramilano RhoUSD 85–125 / night
3-star chains and guesthouses; Metro M1 or short bus ride to the fairgrounds. Rates spike during show week — confirm before travel.
Mid-range
Fiera Milano / Pero, within 1 km of Fieramilano RhoUSD 150–220 / night
4-star properties such as Embassy Park Hotel or Klima Hotel Milano Fiere; walkable or one metro stop from the venue. Confirm availability before travel.
Premium
Fiera Milano district or central Milan (Porta Garibaldi / Centrale), 15–30 min by Metro M1USD 250–400 / night
4–5 star hotels with full amenities; convenient for evening dining in central Milan. Book early for show week.
Local transport
Get around the city with these convenient transport options.
taxi
Estimated costEUR 95–110
Best forMilan Malpensa Airport (MXP) to Fieramilano Rho
40-55 min off-peak by road; Malpensa Express to Milano Centrale, then Metro M1 (red line) to Rho Fiera.
taxi
Estimated costEUR 40–55
Best forMilan Linate Airport (LIN) to Fieramilano Rho
25-40 min off-peak by road; Closest airport to central Milan; bus 73 to San Babila, then Metro M1 to Rho Fiera.
private transfer / shuttle
Estimated costEUR 80–100
Best forMilan Bergamo Orio al Serio Airport (BGY) to Fieramilano Rho
50-70 min by road; Terravision/Orio shuttle to Milano Centrale, then Metro M1 to Rho Fiera.
metro
Estimated costEUR 2.20–2.60
Best forMetro M1 (red line) to Rho Fiera / Fiera Milano
train + metro
Estimated costEUR 13–20
Best forMalpensa Express to Milano Centrale / Porta Garibaldi, then Metro M1 to Rho Fiera
regional train
Estimated costEUR 2.50–4.50
Best forMilano Centrale to Rho Fiera (Trenord suburban service)
Plan your trip
Visa & entry documents
Check the latest visa requirements and entry guidelines before travelling.
Visa not required
ATA Carnet: check with organiser
Weather
Milan in May is mild spring weather: daytime highs near 22 C and overnight lows near 12 C, with around 12 rain days typical for the month. Plan for light layers and a compact umbrella or rain jacket for show days.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Italy uses EU-standard mobile coverage; business travellers to Milan can rely on 4G/5G networks from Italian carriers. Check roaming terms with your home operator or pick up a local prepaid SIM/eSIM for the show week.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language and business etiquette
Italian is the working language locally; English is widely used in the cleaning and facility-management sector in Milan. Business dress is smart and appointments are typically punctual.
Currency and payments
Italy uses the euro (EUR). Cards are accepted almost everywhere in Milan, though a small amount of cash is useful for small purchases and transit.
Show-day arrival
Fieramilano Rho is a large fairground; allow extra time for security screening and registration on the opening morning.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: MXP
Book flights to MXP when possible for the shortest transfer to the venue; compare LIN only if fares are materially lower.
Visa
Schengen-area rules apply for entry to Italy. EU/EEA/Swiss citizens need only a valid national ID or passport. Many other nationalities (including US, UK, Canadian, Australian, Japanese, and South Korean passport holders) can enter visa-free for short business visits under 90 days within any 180-day period. Other nationalities must obtain a Schengen short-stay visa before travel. Verify your personal case with the Italian Ministry of Foreign Affairs or your nearest Italian consulate.
Estimated cost: Approx. EUR 90 Schengen short-stay visa fee for adults; check the current fee with the Italian consulate or visa centre before applying.
Processing: Typically 15 calendar days after a complete application; allow more time during busy spring periods before the show.
Apply through the Italian visa portal and the designated visa centre for your country. Bring an invitation letter from ISSA PULIRE if you need proof of purpose for a business visa.
OfficialHotels
Find a stay near the venue with options for every budget.
Check-in (recommended)
2027-05-10
Check-out (recommended)
2027-05-13
Areas to stay
Fiera Milano / Pero, within 1 km of Fieramilano Rho · Fiera Milano district or central Milan (Porta Garibaldi / Centrale), 15–30 min by Metro M1 · Sesto San Giovanni / Rho periphery, 2–4 km from Fieramilano Rho
budget
EUR 85-125/night
mid range
EUR 150-220/night
premium
EUR 250-400/night
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Milan Malpensa Airport (MXP): 40-55 min off-peak by road; Milan Linate Airport (LIN): 25-40 min off-peak by road; Milan Bergamo Orio al Serio Airport (BGY): 50-70 min by road. Allow road or rail time to Fieramilano Rho; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Fieramilano Rho: Sesto San Giovanni / Rho periphery, 2–4 km from Fieramilano Rho: Sesto San Giovanni / Rho periphery, 2–4 km from Fieramilano Rho; Fiera Milano / Pero, within 1 km of Fieramilano Rho: Fiera Milano / Pero, within 1 km of Fieramilano Rho; Fiera Milano district or central Milan (Porta Garibaldi / Centrale), 15–30 min by Metro M1: Fiera Milano district or central Milan (Porta Garibaldi / Centrale), 15–30 min by Metro M1.
Ride-hail: Ride-hailing apps are commonly used in Milan; confirm local availability before travel.
Public transit: Fieramilano Rho is served by the Rho Fiera stop on Metro M1 (red line) and by Rho Fiera railway station on regional and high-speed lines. From Malpensa, take the Malpensa Express to Milano Centrale or Milano Porta Garibaldi, then Metro M1 to Rho Fiera. From Linate, bus 73 connects to San Babila for the M1. From Bergamo Orio al Serio, Terravision and Orio shuttle services run to Milano Centrale, then Metro M1.
Parking: On-site parking is available at Fieramilano Rho; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: May 2027
Temperature: Highs around 22 C, lows around 12 C
Seasonality: May averages roughly 12 rain days in Milan
Packing: Pack for mild spring days with cooler evenings; bring a light rain layer for occasional May showers.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at ISSA CLEAN usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
14-11 days before departure
Confirm ISSA Pulire 2027 dates (11-13 May, Milan) and register on issapulire.com as a trade visitor. ISSA Pulire is a trade-only show for the professional cleaning and hygiene sector, so have your company details and sector role ready for badge approval.
10-7 days before departure
Book flights to Milan Malpensa (MXP), Linate (LIN), or Bergamo Orio al Serio (BGY). Reserve accommodation in Rho / Fieramilano or along the Metro M1 corridor; ISSA Pulire week fills nearby hotels early.
7-4 days before departure
Check Schengen entry rules for your nationality and apply early if a visa is required. For trade visitors from outside the EU, carry a letter from your employer stating your role and the purpose of visiting ISSA Pulire.
3-1 days before departure
Plan your route to Fieramilano Rho (Metro M1 to Rho Fiera or rail to Rho Fiera station). Download the ISSA Pulire floor plan and build a shortlist of cleaning equipment, chemical, and hygiene suppliers you need to meet.
Show days
Arrive early for badge collection and security. Carry business cards, target distributors and facility-services providers on the stands, and leave buffer time for meetings across the cleaning and hygiene halls.
Networking spots
2ISSA CLEAN registration concourse
Fieramilano Rho
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Fieramilano Rho
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€170.00
- Per diem × 2€150.00
Estimated total€320.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether ISSA CLEAN fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4–8 weeks before opening day for registration and travel.
Risks
Limited session times published — confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3–6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources — confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
Glossary
- ISSA PULIRE
- The Italian professional cleaning and hygiene trade fair, part of the ISSA global cleaning-industry network and held at Fieramilano Rho.
- Fieramilano Rho
- Milan's main exhibition district, served by the Rho Fiera stop on Metro M1 and by Rho Fiera railway station.
- ISSA PULIRE LAB
- A thematic area inside ISSA PULIRE focused on innovation and applied sessions for the professional cleaning sector, highlighted in the 2025 edition recap.
- ISSA PULIRE Product of the Year
- Awards programme that recognises standout products in professional cleaning and hygiene, with finalists announced on issapulire.com.
- ISSA PULIRE Hackathon
- A team innovation contest held at the show; the second edition was won by team I-Team with Idrobase in second place.
1
2
3
4
5
Also known as
Alternate names and search phrases for this event.
- ISSA CLEAN
- ISSA CLEAN 2027
- ISSA CLEAN Milan
- ISSA CLEAN Milan 2027
- ISSA CLEAN Fieramilano Rho
- ISSA Pulire
- ISSA Pulire Milan
- Milan cleaning trade show 2027
- cleaning and sanitation expo Milan
- professional cleaning equipment fair Italy
10 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.