Trade show
ISM Middle East - Sweet & Snacks Middle East
ISM Middle East 2026 is the largest sweets and snacks trade event in the MENA region, taking place from September 15-17, 2026 at the Dubai World Trade Centre. The event brings together over 700 exhibitors and 25,033 visitors from 140 countries, focusing on confectionery, chocolate, snack foods, traditional sweets, biscuits & cakes, and ice cream & desserts. It serves as a key platform for global trade, innovation, and business connections in the rapidly growing APMEA market.
ISM Middle East 2026 is the largest sweets and snacks trade event in the MENA region, taking place from September 15-17, 2026 at the Dubai World Trade Centre. The event brings together over 700 exhibitors and 25,033 visitors from 140 countries, focusing on confectionery, chocolate, snack foods, traditional sweets, biscuits & cakes, and ice cream & desserts. It serves as a key platform for global trade, innovation, and business connections in the rapidly growing APMEA market.
Event details
- Dates: 15–17 Sep 2026
- Location: Dubai, United Arab Emirates
- Venue: Dubai World Trade Centre
- Industry: Confectionery
- Category: Trade show
Audience scale
- Exhibitors: 700+
- Attendees: 25,033+
Why exhibit
Exhibit at ISM Middle East to connect with high-intent buyers, distributors, and decision-makers across the APMEA region. As the largest sweets and snacks trade event in MENA, it offers unparalleled visibility and commercial impact. Showcase your products to over 25,000 visitors from 140 countries, establish strategic partnerships, and launch category-defining innovations in one of the world's fastest-growing markets.
Why visit
Visit ISM Middle East to discover the latest innovations in confectionery, chocolate, snack foods, traditional sweets, biscuits & cakes, and ice cream & desserts. Connect with over 700 global brands, gain insights from expert stage discussions, and network with industry leaders. Whether you're a buyer, distributor, or decision-maker, this event provides strategic sourcing opportunities and market intelligence to drive your business growth in the APMEA region.
Exhibitor profile
- Confectionery Manufacturers
- Chocolate Producers
- Snack Food Companies
- Traditional Sweets Brands
- Biscuit & Cake Makers
- Ice Cream & Dessert Producers
- Ingredient Suppliers
- Packaging Companies
Visitor profile
- Buyers & Purchasing Managers
- Distributors & Wholesalers
- Retailers & Supermarket Chains
- Importers & Exporters
- Food Service Professionals
- Product Developers
- Marketing & Brand Managers
- Industry Consultants
Industries
- Confectionery
- Snack Foods
- Chocolate
- Traditional Sweets
- Biscuits & Cakes
- Ice Cream & Desserts