INTERZOO | TradeShowIntel

Name: INTERZOO
Start: 2028-05-23
End: 2028-05-26
Location: Nürnberg Messe

Event overview

Overview

INTERZOO 2028 is the world's leading trade fair for the pet industry, taking place from May 23 to May 26, 2028, at Nürnberg Messe in Germany.

This event showcases the latest innovations and trends in pet supplies, attracting professionals from across the globe.

TL;DR

1Sector Focus: INTERZOO is the world's leading trade fair for the pet supplies industry, covering pet food, accessories, grooming and care products.
2Dates And Venue: The 2028 edition runs May 23-26, 2028 at Nürnberg Messe in Nürnberg, Germany.
3Trade-Only Access: Admission is reserved for trade visitors such as pet retailers, manufacturers, veterinarians and other pet-industry professionals.
4Programme Scope: The show runs alongside the Interzoo Sustainability Conference, which focuses on sustainable practices in the pet industry.
5Organisers: Hosted by WZF (Wirtschaftsgemeinschaft Zoologischer Fachbetriebe) and NürnbergMesse GmbH.

Why visit

Visitors can gain insights into the latest products and trends in the pet industry, network with key players, and attend informative sessions and events. Dates And Venue: The 2028 edition runs May 23-26, 2028 at Nürnberg Messe in Nürnberg, Germany. Trade-Only Access: Admission is reserved for trade visitors such as pet retailers, manufacturers, veterinarians and other pet-industry professionals.

Why exhibit

Exhibitors gain visibility among industry leaders, access to potential buyers, and opportunities to showcase their latest innovations to a targeted audience. Sector Focus: INTERZOO is the world's leading trade fair for the pet supplies industry, covering pet food, accessories, grooming and care products. INTERZOO is crucial for the pet industry as it provides a platform for networking, showcasing innovations, and discussing trends. It helps businesses stay competitive.

Attendees, exhibitors & solutions

Who this event is for

Visitor profile

Typical attendee groups you can expect to meet.

Pet store owners and managers

Manufacturers of pet food and supplies

Veterinarians and pet care professionals

Pet industry consultants and market researchers

Distributors and wholesalers of pet products

Media representatives covering the pet industry

Exhibitor profile

Main supplier and exhibitor segments present at the show.

Pet food manufacturers

Suppliers of pet accessories

Pet grooming service providers

Pet healthcare product companies

Pet technology innovators

Retailers of pet supplies

Product categories

Key solution areas showcased across the event.

Pet food and nutrition products

Pet grooming supplies and equipment

Pet toys and accessories

Pet health and wellness products

Pet training and behavior products

Pet technology and smart devices

Location & Facilities

Venue

Open in Google Maps

Nürnberg Messe

Messezentrum, 90471 Nürnberg, Germany

Attend

Entry & tickets

Trade-only

Event days & opening times

DayOpening hours

Tuesday, 23 May 2028:9:00 AM – 6:00 PM, Wednesday, 24 May 2028: 9:00 AM – 6:00 PM, Thursday, 25 May 2028: 9:00 AM – 6:00 PM, Friday, 26 May 2028: 9:00 AM – 4:00 PM

Who runs the show

Organisers

WZF (Wirtschaftsgemeinschaft Zoologischer Fachbetriebe)

NürnbergMesse GmbH

How the last edition performed

Previous edition

Last edition

—

reported

Visitor countries: 30

This edition

2028

Next edition

Not announced yet

Impact

A bigger and stronger platform

Prior-edition figures sourced from post-show reporting for 2027; confirm against organiser press release when available. INTERZOO 2028 is the world's leading trade fair for the pet industry, taking place from May 23 to May 26, 2028, at Nürnberg Messe in Germany. This event showcases the latest innovations and trends in pet supplies, attracting professionals from across the globe. INTERZOO is crucial for the pet industry as it provides a platform for networking,.

Audience quality

High-value decision-makers

Visitors typically include Pet store owners and managers, Manufacturers of pet food and supplies, Veterinarians and pet care professionals, Pet industry consultants and market researchers. World's leading trade fair for the pet industry. Dates: May 23-26, 2028. Location: Nürnberg Messe, Germany. Showcasing the latest innovations in pet supplies. INTERZOO attracts an audience aligned with the organiser's published visitor positioning.

Exhibitor outcomes

Real business growth

Exhibitors gain visibility among industry leaders, access to potential buyers, and opportunities to showcase their latest innovations to a targeted audience. World's leading trade fair for the pet industry. INTERZOO is crucial for the pet industry as it provides a platform for networking, showcasing innovations, and discussing trends. It helps businesses stay competitive and informed about market developments. Exhibitor categories include Pet food manufacturers, Suppliers of pet accessories, Pet grooming service.

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

Nürnberg, Bavaria, Germany (Central Europe) - Interzoo's home city and a major German exhibition hub with direct ICE rail links to Munich, Frankfurt, Stuttgart, Berlin and Vienna.

Why it matters

Interzoo is the world's leading trade fair for the pet supplies industry, held biennially in Nürnberg, and functions as the primary European meeting point for pet food, accessories, aquatics, terraria and pet-tech suppliers with international distributors, retail chains and specialist trade buyers. Its four-day format concentrates supplier sourcing, new-product launches and category trend intelligence into one venue.

Industry trends

Key trends shaping this market and its wider industry.

Digital buyer journeys

Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

Sustainability in procurement

Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

Automation and labour efficiency

Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

Regional supply-chain resilience

Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

Hybrid engagement models

Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

Plan your trip

Travel & logistics

Local currency · EUR

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

NUE

Nuremberg Airport

Closest airport to Messe Nürnberg.

~8 km

to venue

15–20 min

by car

MUC

Munich Airport

Major international alternative.

~170 km

to venue

1 h 45 min by ICE

by car

Hotel tiers

A range of accommodation options near the venue and across key areas.

Budget

Nürnberg Hauptbahnhof and city centre (10-15 min by U-Bahn to Nürnberg Messe)

USD 90–140 / night

Show-week rates rise sharply; flexible cancellation is worth the extra cost.

source

Mid-range

City centre and east side near the exhibition grounds (5-15 min by U-Bahn or taxi)

USD 150–230 / night

Best balance of travel time and rate; the Messe-side hotels sell out first.

source

Premium

City centre (Altstadt / Hauptbahnhof) with taxi or U-Bahn transfer to the venue

USD 250–400 / night

Suitable for hosting customer dinners and executive meetings in the Old Town.

source

Local transport

Get around the city with these convenient transport options.

U-Bahn (metro)

Estimated costEUR 3.50-4.60 single; approx. EUR 8.50 VGN day ticket (Zone A)

Best forFlughafen Nürnberg (U2) to Nürnberg Hauptbahnhof, change to U1 towards Messe station

Total journey roughly 25-30 min; trains run every few minutes at peak times. Confirm current fares on the VGN network site.

Taxi

Estimated costEUR 28-40 (approx. 15-20 min)

Best forNuremberg Airport to Nürnberg Messe

Metered taxis at the arrivals rank; journey can take longer on the opening morning of the show.

U-Bahn (metro) from city centre

Estimated costEUR 3.00-4.00 single

Best forNürnberg Hauptbahnhof to Messe station (U1)

Roughly 8-10 min; tickets are valid for onward city travel within the validity window.

Intercity train (ICE / IC)

Estimated costEUR 65-95 standard ICE fare; lower with advance Sparpreis tickets

Best forMunich Airport to Nürnberg Hauptbahnhof (S-Bahn plus ICE)

Approx. 2 h 15 min including the S-Bahn transfer at Munich; Frankfurt and Stuttgart are also direct ICE connections.

Car and on-site parking

Estimated costEUR 8-12 per day parking estimate

Best forNürnberg Messe car parks (P1-P4 and multi-storey) via the A73/A9

On-site parking is available; allow extra time on the first show morning and check current daily rates.

Taxi / ride-hailing in the city

Estimated costEUR 15-25 per trip estimate

Best forCity-centre hotel to Nürnberg Messe

Ride-hailing coverage in Nürnberg is limited compared with major capitals; taxis and the U-Bahn are the more dependable options.

taxi

Estimated costEUR 70–90 (taxi estimate)

Best forMunich Airport (Franz Josef Strauss) (MUC) to Nürnberg Messe

Munich Airport is the main Bavarian gateway.

taxi

Estimated costEUR 70–90 (taxi estimate)

Best forMunich Airport (MUC) to Nürnberg Messe

Munich Airport is the main Bavarian gateway.

Plan your trip

Visa & entry documents

Check the latest visa requirements and entry guidelines before travelling.

Visa not required

ATA Carnet: check with organiser

EU nationals and nationals of visa-exempt countries do not require a visa for short business visits to Germany; other third-country nationals generally do.

Official visa page

Weather

May in Nürnberg is mild and changeable: daytime highs typically 17-21 °C with overnight lows of 7-10 °C, and roughly 60-70 mm of rain spread across about 12-14 days. Expect brief showers and cool mornings - pack layers and a compact umbrella.

Plan for the climate

Check temperatures and pack accordingly

Venue connectivity

Germany has broad mobile coverage from Deutsche Telekom (widest reach, including rural areas), Vodafone Deutschland and Telefonica/O2. Business visitors can use roaming, buy a prepaid local SIM, or activate a travel eSIM (for example Vodafone Travel eSIM, Airalo or Nomad) for data.

Ride-hailing

Taxis

Public transit

Car rentals

Cultural notes

Useful information to help you have a smooth and respectful visit.

Tipping

Restaurant and cafe bills usually include service; round up or add 5-10% and state the total you want to pay when handing over cash or card.

Punctuality and business etiquette

Meetings start on time. A handshake plus title and surname (Herr/Frau) is standard until you are invited to use first names; business dress is smart-casual to business formal at trade fairs.

Cash, cards and Sunday hours

Cards are widely accepted but some bakeries, taxis and smaller venues are cash-only, and most shops close on Sundays - plan supplies and any shopping accordingly.

Practical guides

Visitor & Exhibitor Essentials

Everything needed to arrive prepared, navigate the event, and make the visit productive.

Flights

Destination: NUE

Compare flights to the nearest international gateway serving Nürnberg; confirm ground transport on the organiser site.

Visa

Most non-EU nationals need a Schengen short-stay visa for business visits to Germany of up to 90 days within any 180-day period. EU nationals and nationals of visa-exempt countries do not need a visa. Apply through the German mission or its VFS Global application centre.

Estimated cost: Varies by visa type and nationality (check official site).

Processing: Schengen visa applications are typically processed within 15 working days from arrival at the visa section; allow extra time if submitting through a VFS Global application centre.

EU nationals and nationals of visa-exempt countries do not require a visa for short business visits to Germany; other third-country nationals generally do.

Official

Transport

Get to the venue and around the city with these options.

Airport → venue: Primary gateways: Nuremberg Airport (NUE): 15–20 min; Munich Airport (MUC): 1 h 45 min by ICE. Allow road or rail time to Nürnberg Messe; on-site parking is usually available at major exhibition venues.

Hotel → venue: Precinct hotels near Nürnberg Messe: Nürnberg Hauptbahnhof and city centre (10-15 min by U-Bahn to Nürnberg Messe): ibis Nürnberg Hauptbahnhof, B&B Hotel Nürnberg-Hauptbahnhof; City centre and east side near the exhibition grounds (5-15 min by U-Bahn or taxi): Motel One Nürnberg-City, NH Nürnberg City, Arvena Park Hotel (near Nürnberg Messe); City centre (Altstadt / Hauptbahnhof) with taxi or U-Bahn transfer to the venue: Sheraton Carlton Hotel Nürnberg, Le Méridien Grand Hotel Nürnberg.

Ride-hail: Ride-hailing apps are commonly used in Nürnberg; confirm local availability before travel.

Public transit: Check local bus/metro options for routes to Nürnberg Messe.

Parking: On-site parking is available at Nürnberg Messe; confirm daily rates and hall access on the organiser or venue site.

Weather

Plan and pack for the event climate.

Month: May 2028

Temperature: 17-21 °C daytime highs, 7-10 °C overnight lows (late May in Nürnberg)

Seasonality: Changeable spring weather: around 60-70 mm of rain over roughly 12-14 days in May, mostly as short showers; snowfall is very unlikely. Pack a light waterproof layer and comfortable walking shoes for the halls.

Packing: Changeable spring weather: around 60-70 mm of rain over roughly 12-14 days in May, mostly as short showers; snowfall is very unlikely. Pack a light waterproof layer and comfortable walking shoes for the halls.

Plan your trip

Planning

Best day to visit: Day 2 - Wednesday 24 May 2028

Day 1 is dominated by the opening, press activity and badge queues, while Day 4 thins out as exhibitors pack down. Day 2 gives the fullest exhibitor presence and a full working day for supplier meetings, new-product showcases and Interzoo Academy sessions, with better availability for on-stand appointments.

Confirm passport validity and check Schengen visa requirement — EU nationals and visa-exempt travellers need no visa; others should apply for a Schengen business visa (typically 15 working days) via the German mission or its VFS Global centre. Official guidance: https://www.auswaertiges-amt.de/en/visa-service/215870-215870

Book flights to Nürnberg for the May 23-26, 2028 show dates — Arrive by May 22 to allow time for badge collection before the 9:00 opening on May 23, and plan onward rail or road transfer to Nürnberg Messe.

Reserve accommodation near Nürnberg Messe — Staying close to the venue reduces daily travel time; confirm check-in for the night before the show opens.

Register online as a trade visitor and prepare proof of trade status — Register through the Interzoo online TicketShop at interzoo.com; bring a business document showing the company trades in goods exhibited at Interzoo.

Download the hall plan and exhibitor list — Map priority suppliers and the Interzoo Sustainability Conference sessions before travelling.

Request B2B meetings and shortlist conference sessions — Contact target exhibitors to pre-schedule appointments during May 23-26, 2028.

Plan local transport and buy transit tickets — Use Nürnberg public transport or taxi to reach Nürnberg Messe; check operator arrival guidance for the venue.

Prepare meeting documents and business cards — Carry printed catalogues, price lists and company credentials for trade discussions.

Pack for late-May weather in Nürnberg — Pack layered business attire and a light waterproof for spring conditions.

Arrive, collect badge and orient at the venue — Allow time for security screening on the first show morning; opening hours are 9:00-18:00 on May 23-25 and 9:00-16:00 on May 26, 2028.

Sample visitor itinerary

Route-optimised day

08:45-10:15

Badge collection and fast orientation pass through the pet food and nutrition halls (Hall 4/4A)

Nürnberg Messe entrance / Hall 4A

10:15-13:00

Supplier and distributor meetings in the pet food, nutrition and treats halls

Halls 4 and 4A

13:00-14:15

Networking lunch in the hall B2B / meeting zones

Messe concourse / exhibitor meeting areas

14:15-17:30

Aquatics, terraria, accessories, pet tech and grooming halls plus Interzoo Academy sessions

Halls 1, 2, 3 and 3A/3C

19:30-22:00

Dinner and informal meetings in the Nuremberg Old Town

Altstadt / Hauptmarkt area

Networking spots

Hall-side B2B meeting zones

On-site business meeting area

Seating and tables for short supplier or distributor meetings between stand visits

Exhibitor evening receptions and stand happy hours

Evening networking

Many exhibitors host drinks or demonstrations in the late afternoon — ask for invitations when booking meetings

Nuremberg Old Town restaurants and hotel bars

City networking

Venue-logical venue outside show hours, 10-15 min by U-Bahn from the Hauptbahnhof and roughly 20 min from the Messe

Budget

Costs & budget

Cost reference

Official cost items and estimated ranges for exhibitors.

visitor_ticket

visitor · trade day ticket

EUR 35–65 / per person, per day

estimate

visa_fee

visitor · Schengen C short-stay visa (adult)

EUR 90 / per applicant

official

per_diem

visitor · standard

USD 60–90 / per person, per day

estimate

hotel_night

visitor · mid-range

USD 150–230 / per room, per night

estimate

exhibitor_stand

exhibitor · shell scheme (approx. 9-20 sqm)

EUR 180–290 / per sqm

estimate

Item	For	Tier	Estimated range	Status
visitor_ticket	visitor	trade day ticket	EUR 35–65 / per person, per day	estimate
visa_fee	visitor	Schengen C short-stay visa (adult)	EUR 90 / per applicant	official
per_diem	visitor	standard	USD 60–90 / per person, per day	estimate
hotel_night	visitor	mid-range	USD 150–230 / per room, per night	estimate
exhibitor_stand	exhibitor	shell scheme (approx. 9-20 sqm)	EUR 180–290 / per sqm	estimate

Decision

Visit, exhibit, or skip?

Should you go?

Pick the closest answer for each. Your recommendation updates live.

QUESTION 1 OF 6

What is your primary role?

Decision matrix

Compare participation options side by side to choose the best fit for your objectives.

visit

You need supplier meetings, product sourcing or trend intelligence across pet food, accessories, aquatics and terraria in one trip

Best for

Buyers, distributors, retail chains, veterinarians and press evaluating suppliers, new products and category trends

Min. budget

$675.00

Timeline

2-4 weeks ahead: register for a trade badge, book hotel and rail/air travel before show-week rates spike

Risks

Trade badge may require proof of industry affiliation — apply early

Hotel availability in Nürnberg is tight during show week

Budget estimate from listing cost signals — confirm live rates.

exhibit

You have a European distribution plan and can staff a stand across all four show days

Best for

Brands and suppliers targeting European and international distributors, retail chains and specialist pet trade buyers

Min. budget

$3,200.00

Timeline

9-12 months ahead: stand application and hall allocation, logistics, staffing and travel planning

Risks

Stand costs exclude shell scheme extras, media fees and services

Hall position and space size are allocated on application timing

Budget estimate from listing cost signals — confirm live rates.

Confirm booth pricing and cancellation terms with the organiser.

skip

Your products or services are outside the pet industry, or the travel budget and time cannot be justified against a focused alternative show

Best for

Companies with no pet supplies, aquatics, terraria or pet-tech offering and no European channel plans

Timeline

n/a

Risks

No major risks listed.

FAQs & glossary

Answers

Frequently asked

Who qualifies as a trade visitor at Interzoo?

Professionals in the pet supplies market, including pet store owners, manufacturers, veterinarians, and others involved in the pet industry.

What documents are required as proof of trade visitor status?

A business document indicating that the company trades in goods exhibited at Interzoo, or a written confirmation from an employer.

Where can you register and prove your trade visitor status?

You can register online in the Online TicketShop or buy your ticket on-site at the box offices.

What are the opening times for Interzoo 2028?

Opening times are from 9:00 to 18:00 on May 23-25, and from 9:00 to 16:00 on May 26, 2028.

Is admission free for trade visitors?

No, proof of trade visitor status must be provided when purchasing an entrance ticket.

Glossary

Trade Visitor: A professional who is involved in the pet industry and is eligible to attend Interzoo.
Exhibitor: A company or individual that displays products or services at the trade fair.
Sustainability Conference: An event focusing on sustainable practices within the pet industry.
Networking: The act of interacting with other professionals to exchange information and develop contacts.
Pet Supplies: Products related to the care and maintenance of pets, including food, toys, and accessories.
Registration: The process of signing up to attend the event, often requiring proof of trade status.

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