Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join the Interventional Radiology Olbert Symposium on January 14, 2027, at Salzburg Congress, Austria, for insights into the latest advancements in interventional radiology.
Dates
14 Jan 2027
City / country
Salzburg, Austria
Venue
Salzburg Congress
Event overview
The Interventional Radiology Olbert Symposium (IROS) is a premier event for professionals in the field of interventional radiology. Scheduled for January 14, 2027, at Salzburg Congress, this symposium will feature a variety of sessions, including hands-on workshops and presentations from leading experts.
It serves as a platform for sharing knowledge, discussing new technologies, and networking with peers in the medical community. Interventional Radiology Olbert Symposium takes place in.
TL;DR
For interventional radiologists who spend their week in an angio suite, the January 2027 congress at Salzburg Congress is a compact, technique-first meeting rather than a broad radiology fair. Attendees include interventional radiologists, medical students, and healthcare professionals interested in minimally invasive techniques.
Exhibitors will have the chance to showcase their latest products and technologies to a targeted audience of healthcare professionals. This is an excellent opportunity to increase brand visibility and engage with potential clients in the interventional radiology sector. Meet qualified buyers and partners including Medical device manufacturers specializing in interventional tools, Companies providing imaging technology for radiology, Suppliers of minimally invasive surgical.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Auerspergstraße 6, 5020 Salzburg, Austria
Salzburg Congress in Salzburg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Salzburg Congress in Salzburg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Salzburg Congress for badge collection; allow extra time for security screening during peak morning arrival.
Attend
General admission
Congress registration until November 19, 2026
General admission
Congress registration from November 20, 2026
General admission
Discounted rate for DeGIR, ÖGIR, or SSVIR members until November 19, 2026
General admission
Discounted rate for DeGIR, ÖGIR, or SSVIR members from November 20, 2026
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-01-14 to 2027-01-14, Interventional Radiology Olbert Symposium in Salzburg covering Interventional radiology devices and tools, Imaging technologies for diagnosis and treatment, Minimally invasive surgica gives medical buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Salzburg Airport W. A. Mozart
The closest airport, with taxi and city bus connections into the centre; allow roughly 15-20 minutes by road depending on traffic. Confirm current bus lines and fares locally
About 4 km from Salzburg Congress
to venue
TBA
by car
Munich Airport
The main long-haul gateway for the region; rail connections from Munich to Salzburg run frequently, then a short bus or taxi ride to the congress centre. Allow generous connection time in winter
Roughly 2 hours by rail to Salzburg Hauptbahnhof
to venue
TBA
by car
Vienna International Airport
Useful for intercontinental arrivals; direct Railjet services connect Vienna Airport and Salzburg, with the venue a short onward transfer from the station
Roughly 2.5-3 hours by rail to Salzburg Hauptbahnhof
to venue
TBA
by car
Innsbruck Airport
A smaller alpine option for travellers from western Austria and Switzerland; rail links to Salzburg are scenic but slower - check winter timetables
Roughly 2 hours by rail via Wörgl or Salzburg connections
to venue
TBA
by car
A range of accommodation options near the venue and across key areas.
The Cloud One Hotel Salzburg
USD 230–265 / night
Breakfast (paid), free Wi-Fi, parking (paid), air conditioning, pet-friendly, bar, restaurant, room service
Sheraton Grand Salzburg
USD 230–265 / night
Free Wi-Fi, parking (paid), air conditioning, pet-friendly, fitness center, breakfast, bar, restaurant
Holiday Inn Salzburg City by IHG
USD 150–190 / night
Listed about 24% below its usual rate at time of capture
Breakfast (paid), free Wi-Fi, parking (paid), air conditioning, pet-friendly, fitness center, bar, room service, full-service laundry
arte Hotel Salzburg
USD 150–190 / night
Listed about 33% below its usual rate at time of capture; guest rating 4.3
Breakfast (paid), free Wi-Fi, parking (paid), air conditioning, pet-friendly, fitness center, spa, restaurant
Get around the city with these convenient transport options.
Bus / Obus
Salzburg public transport is operated by Albus and coordinated by Salzburger Verkehrsverbund
S-Bahn
S-Bahn network details published by salzburg.info
Airport transfer
Transfer options documented by fromto.travel and Rome2rio
Weather
Salzburg in January is mid-winter (climatological averages, not a forecast): daytime highs typically 2-4°C, overnight lows around -6 to -4°C, frequent overcast days and a realistic chance of snow, sleet or freezing rain. Pavements, steps and tram platforms can be icy, so pack waterproof footwear with grip and allow extra time for walking between hotels and Salzburg Congress. Daylight is short, with sunset before 17:00 for much of the month. Check the local forecast in the week before travel and confirm conditions with your hotel if you plan any alpine day trips.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Austria.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Language on the ground
Salzburg runs in German: signage, menus, bus announcements and most local services are German-first. English is widely understood in hotels and at the congress venue, but a few phrases help when buying tickets or asking directions. Check the session language in the programme rather than assuming.
Sunday closures
Most shops and supermarkets in Salzburg are closed on Sundays, and opening hours on Saturday afternoons are shorter than in many other European cities. Buy any supplies, adapters or pharmacy items before the weekend, or use the main station's Sunday services.
Cash, cards and tipping
Cards are accepted in hotels, restaurants and larger shops, but some cafes, market stalls and taxi drivers prefer cash, so keep a small float in euros. Tipping is usually done by rounding up or adding around 5-10 per cent and telling the server the total as you pay.
Winter walking conditions
The old town's pavements and the approaches to the congress centre can be icy in January. Wear footwear with real grip, use handrails on steps and allow extra walking time between hotels and sessions rather than cutting it fine.
Local tempo and etiquette
Punctuality matters: sessions and train connections are expected to start on time. Keep voices low in hotel corridors and on public transport, greet shop and restaurant staff when entering, and expect service to be courteous but unhurried at peak dining times.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Fares captured on Google Flights for 14 Jan 2027 were not finalised at scrape time; the results page showed "Fetching results" with itineraries only. Recheck live prices before booking. Salzburg SZG has limited long-haul service, so most intercontinental itineraries connect through Frankfurt, Amsterdam, London or Istanbul.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Salzburg Airport W. A. Mozart: The closest airport, with taxi and city bus connections into the centre; allow roughly 15-20 minutes by road depending on traffic. Confirm current bus lines and fares locally; Munich Airport: The main long-haul gateway for the region; rail connections from Munich to Salzburg run frequently, then a short bus or taxi ride to the congress centre. Allow generous connection time in winter; Vienna International Airport: Useful for intercontinental arriv
Hotel → venue: Precinct hotels near Salzburg Congress: Salzburg Congress vicinity: The Cloud One Hotel Salzburg; Salzburg Congress vicinity: Sheraton Grand Salzburg; Salzburg Congress vicinity: Holiday Inn Salzburg City by IHG.
Ride-hail: Ride-hailing apps are commonly used in Salzburg; confirm local availability before travel.
Public transit: Salzburg Congress sits in the city centre and is served by Salzburg's bus and Obus network (Albus) and the S-Bahn. Route and fare information is published by Salzburger Verkehrsverbund and salzburg.info; check current schedules before travelling.
Parking: On-site parking is available at Salzburg Congress; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: January 2027
Temperature: Approx. -6°C to 4°C in January (daytime highs usually 2-4°C, overnight lows around -6 to -4°C). These are climatological averages for Salzburg, not a forecast - check the local forecast before packing.
Seasonality: Mid-winter in Salzburg: frequent overcast and damp days with rain, sleet or snow, and occasional snow cover that lingers on pavements and steps. Daylight is short, with sunset before 17:00 for much of January, so plan evening transfers with that in mind and build a buffer into arrival days in case of winter travel delays.
Packing: Approx. -6°C to 4°C in January (daytime highs usually 2-4°C, overnight lows around -6 to -4°C). These are climatological averages for Salzburg, not a forecast - check the local forecast before packing. Mid-winter in Salzburg: frequent overcast and damp days with rain, sleet or snow, and occasional s
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Interventional Radiology Olbert Symposium usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Confirm your registration tier
Lock travel dates around the two congress days
Recheck the venue and session timetable
Reserve a hotel within walking distance
Plan the airport or station transfer
Prepare your winter kit
List the vendors you want to visit
Sort out continuing education paperwork
Check your passport and entry documents
Arrange department cover and handover
Set up offline access and payments
Prepare questions for the case discussions
Registration and hall orientation at Salzburg Congress
Supplier meetings and product demos
Final negotiations and follow-up
Interventional Radiology Olbert Symposium registration concourse
Salzburg Congress
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Salzburg Congress
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
EUR 740 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | EUR 740 / per person | organiser_published |
Decision
Use this quick check to decide whether Interventional Radiology Olbert Symposium fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Interventional Radiology Olbert Symposium, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Interventional radiology devices and tools and Imaging technologies for diagnosi solutions and benchmarking suppliers at Interventional Radiology Olbert Symposium in Salzburg.
Min. budget
$1,479.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Interventional radiology devices and tools and Imaging technologies for diagnosi products who need qualified meetings with the event's trade audience.
Min. budget
$6,655.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Salzburg show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
5 more alternate names hidden
Trust footer
2
References
1
Publishers
0
Date checked
Interventional Radiology Olbert Symposium
Display a free company card at your booth, or share your professional card on the show floor.