Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
INTERSTYLE 2026 is an international exhibition in Minsk, serving as a meeting point for beauty industry professionals. The event will feature new products, master classes, fashion shows, competitions, and conferences, providing a platform for open dialogue with experts.
INTERSTYLE 2026 takes place in Minsk, Belarus. Venue: Football Manege Sport Complex.
TL;DR
- 1Dates and Venue: November 2026 at Football Manege Sport Complex, Minsk, Belarus (confirm exact show days on interstyle.by).
- 2Sector Focus: Professional beauty exhibition for cosmetics, skincare, hair colour, nail systems, salon equipment, spa supplies, and beauty devices.
- 3Organiser: ZAO Tehnika i kommunikatsii, the team behind INTERSTYLE, publishes exhibitor and visitor details at interstyle.by.
- 4Who Attends: Salon owners, hairdressers, cosmetologists, nail technicians, spa buyers, beauty distributors, and academy students from Belarus and nearby markets.
- 5Entry: Tickets are available online; trade visitors should confirm registration and badge requirements with the organiser before travelling.
Why visit
Attendees will have the opportunity to discover the latest trends in beauty, attend master classes, and network with industry leaders. Dates and Venue: INTERSTYLE 2026 runs from November 25 to 28, 2026, at the Football Manege Sport Complex in Minsk, Belarus. INTERSTYLE 2026 is an international exhibition in Minsk, serving as a meeting point for beauty industry professionals. The event will feature new products, master classes, fashion shows, competitions, and conferences,.
Why exhibit
Exhibitors can showcase their products to a targeted audience, gain visibility in the beauty industry, and connect with potential clients and partners. Scale and Focus: The event features over 40 companies and 150+ brands showcasing the latest in the beauty industry. Buyer Authority: Attracting professionals from the beauty sector, including stylists, cosmetologists, and beauty product suppliers.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Salon owners and managers sourcing professional hair, nail, and skincare lines for Minsk and regional salons
Hairdressers and colourists evaluating colour systems, styling tools, and back-bar products
Cosmetologists and aestheticians comparing skincare protocols, facial devices, and treatment consumables
Nail technicians and pedicure specialists looking for gel systems, files, sterilisers, and salon hygiene products
Makeup artists and brow/lash technicians sourcing professional kits, lash extensions, and brow tints
Spa and wellness centre buyers assessing massage tables, aromatherapy, and cabin supplies
Beauty retail buyers and distributors scouting Belarusian and CIS brands for store shelves
Students and educators from beauty academies attending demonstrations and master classes
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Cosmetics and skincare manufacturers presenting professional and retail lines
Hair care and colour brands showing salon-only formulations, bleaches, and styling tools
Nail product suppliers with gel, acrylic, and pedicure systems
Salon equipment makers: styling chairs, wash units, sterilisers, trolleys, and cabin furniture
Beauty device and technology providers: laser and IPL systems, LED therapy, microcurrent, and skin diagnostic tools
Spa and wellness suppliers: massage tables, oils, aromatherapy, and disposable consumables
Beauty apparel and accessory designers: salon capes, aprons, uniforms, and branded textiles
Distributors and importers representing international beauty brands in Belarus
Product categories
Key solution areas showcased across the event.
Professional skincare and cosmetology products: serums, peels, masks, treatment creams, and sun care
Hair care and colour: shampoos, conditioners, colour systems, bleaches, styling products, and salon tools
Nail care: gels, acrylics, polishes, files, tips, and pedicure consumables
Salon equipment and furniture: styling chairs, wash units, trolleys, sterilisers, and mirrors
Beauty devices: laser and IPL systems, LED therapy, microcurrent, and skin diagnostic tools
Makeup and brow/lash products: foundations, palettes, lash extensions, and brow tints
Spa and wellness: massage tables, oils, aromatherapy, and disposable spa linens
Beauty apparel and accessories: salon capes, aprons, uniforms, towels, and promotional textiles
Packaging, private label, and raw materials for beauty brands
Training and education services for beauty professionals
Location & Facilities
Venue
Football Manege Sport Complex
pr. Pobeditelya, 14, Minsk, Belarus
Facilities
Parking
Football Manege Sport Complex in Minsk typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Football Manege Sport Complex in Minsk typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Football Manege Sport Complex for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
ZAO «Tehnika i kommunikatsii»
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Minsk, Belarus
Why it matters
Attending INTERSTYLE 2026 on 2026-11-25 to 2026-11-28 in Minsk lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Hotel tiers
A range of accommodation options near the venue and across key areas.
Budget city hotel (3-star equivalent)
Minsk city centre or near a metro station
Simple rooms; confirm breakfast, cancellation policy, and metro access for daily travel to Football Manege.
Mid-range hotel (4-star equivalent)
Minsk city centre or business district
Typical band for November 2026; book early if the show overlaps with other Minsk events.
Upscale hotel (5-star equivalent or business hotel)
Central Minsk
Higher comfort and meeting facilities; confirm airport transfer and late check-out options.
Apartment or guesthouse
Minsk city centre or residential districts near metro
Useful for longer stays or teams; verify registration support and check-in arrangements with the host.
Local transport
Get around the city with these convenient transport options.
Minsk Metro
Estimated costApprox. 0.90 BYN per single journey (token or contactless)
Best forCity centre to nearest metro station for Football Manege, then walk or local bus
Fastest way to cross Minsk; confirm current fare and station-to-venue connection before travel.
City bus
Estimated costApprox. 1.00 BYN per single ticket from driver
Best forMetro station or city centre to Football Manege Sport Complex
Route numbers and stops can change; check local signs or a transit app on arrival.
Trolleybus
Estimated costApprox. 0.95-1.05 BYN per single ticket
Best forCentral Minsk to the Football Manege district
Useful for short connections; confirm vehicle and stop names locally.
Tram
Estimated costApprox. 1.00-1.20 BYN per single ticket (confirm locally)
Best forWhere available on the route to the venue district
Trams serve selected corridors; not all routes reach the venue directly.
Taxi or ride-hail
Estimated costApprox. 10-25 BYN for a cross-city trip
Best forHotel or city centre to Football Manege Sport Complex
Use the app estimate or agree on the fare before departure; traffic can be heavy during event move-in.
Airport bus
Estimated costApprox. 4-6 BYN one way
Best forMinsk National Airport (MSQ) to Football Manege Sport Complex
Confirm current airport bus route, schedule, and luggage rules at the airport information desk.
Parking
Estimated costApprox. 5-15 BYN per day
Best forFootball Manege Sport Complex or nearby paid lots
Parking availability and rates are event-specific; confirm with the venue or organiser before driving.
Weather
November 2026 in Minsk is late autumn: daytime temperatures typically around 0-5°C, night frosts, and frequent cloud with rain or wet snow. Pack warm layers, a waterproof coat, and sturdy shoes; check a local forecast in the week before travel because conditions can shift.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Belarus.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language on the stand
Belarusian beauty buyers often work in Russian; bring Russian-language catalogues, price lists, and product labels where possible, and have a bilingual staff member for detailed consultations.
Trade visitor timing
Salon owners and buyers frequently plan sourcing visits early in the show to compare equipment and place orders; keep senior staff on the stand during opening hours.
Currency and payments
The local currency is the Belarusian ruble (BYN). Cards are widely accepted in Minsk, but carry some cash for transport, small purchases, and market stalls.
Dress and climate
November is cold and grey; smart-casual business attire with warm layers works for show days and evening meetings. Waterproof shoes help on wet pavements.
Metro and road etiquette
Minsk Metro is efficient and inexpensive; allow extra road time around Football Manege during move-in and move-out, and keep your badge visible at venue security checks.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Minsk; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Minsk; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Football Manege Sport Complex: Minsk city centre or near a metro station: Budget city hotel (3-star equivalent); Minsk city centre or business district: Mid-range hotel (4-star equivalent); Central Minsk: Upscale hotel (5-star equivalent or business hotel).
Ride-hail: Ride-hailing apps are commonly used in Minsk; confirm local availability before travel.
Public transit: Minsk Metro is the fastest way to cross the city; use a token or contactless card and connect by bus, trolleybus, or taxi to Football Manege Sport Complex. Approximate single metro fare is 0.90 BYN, with airport bus to the city around 4-6 BYN; confirm live fares and route numbers on arrival. Allow extra time during event move-in and move-out.
Parking: On-site parking is available at Football Manege Sport Complex; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: November 2026
Temperature: Approx. 0-5°C by day; around -4 to 0°C at night (November 2026; check local forecast before travel).
Seasonality: November is one of the cloudier months in Minsk, with frequent light rain, drizzle, and occasional wet snow. Daylight is short; plan indoor transfers and allow extra time for slippery pavements.
Packing: November 2026
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at INTERSTYLE 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Day 14 - Confirm INTERSTYLE dates, opening hours, and trade visitor registration rules on interstyle.by.
T-2
Day 13 - Book accommodation near a Minsk Metro station or close to Football Manege Sport Complex; check cancellation terms.
T-3
Day 12 - Review Belarus entry and visa requirements for your nationality; request any organiser invitation letter early.
T-4
Day 11 - Book flights to Minsk National Airport (MSQ) and plan the airport transfer to your hotel.
T-5
Day 10 - Download an offline map of Minsk and mark Football Manege Sport Complex and your hotel.
T-6
Day 9 - List target exhibitors in skincare, hair colour, nail systems, salon equipment, and spa supplies.
T-7
Day 8 - Check electrical requirements for any equipment you plan to inspect (Belarus uses 220V, 50Hz).
T-8
Day 7 - Prepare a folder with registration confirmation, passport, insurance, and hotel booking.
T-9
Day 6 - Arrange some Belarusian rubles (BYN) for transport and small purchases; confirm card acceptance at your hotel.
T-10
Day 5 - Plan daily transport from hotel to venue using metro, bus, trolleybus, or taxi.
T-11
Day 4 - Confirm any master class or demonstration times with exhibitors or the organiser.
T-12
Day 3 - Check the Minsk weather forecast and pack warm layers, a waterproof coat, and comfortable shoes.
T-13
Day 2 - Charge phone and power bank; save the venue address in English and Russian for taxi drivers.
T-14
Day 1 - Arrive early at Football Manege for badge collection and hall orientation before meetings.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Football Manege Sport Complex
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2INTERSTYLE 2026 registration concourse
Football Manege Sport Complex
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Football Manege Sport Complex
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether INTERSTYLE 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When is INTERSTYLE 2026?
INTERSTYLE is scheduled for November 2026 at Football Manege Sport Complex in Minsk, Belarus. Exact show days and opening hours are published on interstyle.by; confirm before booking travel.
Where is INTERSTYLE held?
The show takes place at Football Manege Sport Complex in Minsk, Belarus. The venue is reachable by Minsk Metro plus bus, trolleybus, or taxi; allow extra time during event move-in and move-out.
Who can visit INTERSTYLE?
INTERSTYLE is aimed at beauty professionals: salon owners, hairdressers, cosmetologists, nail technicians, spa buyers, distributors, and beauty academy students. Check the organiser registration rules for trade versus public access.
How do I register for INTERSTYLE?
Use the registration link on interstyle.by. Pre-registration is recommended; bring a printed confirmation and photo ID to collect your badge. If you need an invitation letter for a Belarus visa, request it from the organiser early.
What products are exhibited at INTERSTYLE?
Exhibits cover professional skincare, hair care and colour, nail systems, makeup, brow and lash products, salon equipment, beauty devices, spa supplies, packaging, and training services.
Is INTERSTYLE trade-only or open to the public?
The show serves the beauty trade, but access rules vary by edition. Check interstyle.by for visitor category definitions and whether public tickets are sold.
How do I get from Minsk National Airport to Football Manege?
Minsk National Airport (MSQ) is the main international gateway. Take the airport bus or taxi to central Minsk, then continue by metro, bus, trolleybus, or taxi to Football Manege Sport Complex. Approximate airport bus fare is 4-6 BYN; confirm live routes and fares.
What hotels are near Football Manege?
Minsk has budget, mid-range, and upscale hotels in the city centre and along metro lines. Expect approximate night rates from 130-230 BYN for budget, 260-460 BYN for mid-range, and 490-820 BYN for upscale; confirm availability and cancellation terms for November 2026.
What is the weather like in Minsk in November?
November is late autumn in Minsk, with daytime temperatures often around 0-5°C, night frosts, and frequent cloud, rain, or wet snow. Pack warm layers, a waterproof coat, and sturdy shoes for walking between transport and the venue.
Are there master classes or demonstrations at INTERSTYLE?
Exhibitors typically run product demonstrations and training sessions on the show floor. Check the schedule on interstyle.by for confirmed master classes, times, and whether pre-booking is required.
Glossary
- INTERSTYLE
- Beauty industry trade exhibition held at Football Manege Sport Complex in Minsk, organised by ZAO Tehnika i kommunikatsii.
- Football Manege Sport Complex
- Minsk venue hosting INTERSTYLE, located in the city sport complex area and reachable by metro, bus, trolleybus, or taxi.
- ZAO Tehnika i kommunikatsii
- Belarusian exhibition organiser that runs INTERSTYLE and publishes show details on interstyle.by.
- Professional skincare
- Salon-grade cleansers, peels, serums, and treatment creams sold to cosmetologists for in-cabin protocols, distinct from mass retail cosmetics.
- Back-bar product
- Salon-size shampoo, conditioner, or treatment used at the wash basin during client services, often bought separately from retail sizes.
- Colour system
- A brand coordinated range of hair colour, developer, bleach, and after-colour care used by colourists to create and maintain salon results.
- Gel polish
- A long-wear nail coating cured under a UV/LED lamp, sold with base coats, colour gels, and top coats for manicure and pedicure services.
- Salon equipment
- Durable goods used in beauty businesses, including styling chairs, wash units, sterilisers, trolleys, and cabin furniture.
- Beauty device
- Professional equipment such as laser and IPL systems, LED therapy, microcurrent, and skin diagnostic tools used in cosmetic treatments.
- Master class
- Live demonstration or hands-on training session at the show where exhibitors or educators teach application techniques and product protocols.
- Belarusian ruble (BYN)
- Local currency used in Minsk for transport, meals, and small purchases; confirm current exchange rates before travel.
- Minsk Metro
- City rail system useful for reaching central Minsk; single journeys are paid by token or contactless card, with fares confirmed locally.
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Also known as
Alternate names and search phrases for this event.
- INTERSTYLE Minsk 2026
- INTERSTYLE Belarus
- INTERSTYLE beauty expo
- Minsk salon equipment show
- Minsk hair and nail expo
- Football Manege beauty fair
- Belarus spa and wellness expo
- INTERSTYLE 2026 dates
- Minsk professional cosmetics show
- INTERSTYLE Minsk tickets
1 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.