Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Intersana trade fair is a live event for health, wellness, and conscious lifestyle.
It features exhibitors, shows, workshops, and keynote speakers.
Intersana takes place in Augsburg, Germany.
TL;DR
- 1Dates and Venue: Intersana takes place from January 29 to 31, 2027, at Messe Augsburg, Germany.
- 2Scale and Focus: This health and wellness exhibition showcases innovative trends and products in the health sector.
- 3Organiser: The event is organised by Presse-Druck- und Verlags-GmbH Verlag der Augsburger Allgemeine.
- 4Buyer Authority: Health-conscious individuals and professionals from various sectors will attend.
- 5Entry: Tickets are available online, with free public transport included.
Why visit
The Intersana trade fair is a live event for health, wellness,. Health-conscious individuals and professionals from various sectors will attend.
Why exhibit
Exhibitors can connect with a health-conscious audience, showcase their products, and participate in engaging discussions. This health and wellness exhibition showcases innovative trends and products in the health sector. Health-conscious individuals and professionals from various sectors will attend.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Health-conscious consumers comparing supplements, organic food and prevention products
Older visitors and family carers looking at mobility, rehabilitation and home-care aids
Physiotherapists, occupational therapists and rehabilitation clinic buyers
Nutritionists, dieticians and nutritional therapists
Pharmacists and pharmacy assistants sourcing food supplements and herbal lines
Naturopaths, Heilpraktiker and TCM or Ayurveda practitioners
Fitness studio owners, personal trainers and sports club coaches
Wellness hotel and spa operators buying treatment products
Yoga, Pilates and relaxation teachers
Expectant parents and families seeking pregnancy, baby and child health products
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Dietary supplement and food supplement manufacturers (vitamins, minerals, omega-3, plant extracts)
Herbal medicine and phytopharmaceutical brands
Home diagnostic and medical device suppliers (blood pressure, glucose, physiotherapy devices)
Physiotherapy, rehabilitation and orthopaedic aid suppliers
Fitness equipment, functional training and recovery tool brands
Organic food, superfood and functional beverage producers
Natural cosmetics, essential oil and aromatherapy suppliers
Sleep, ergonomics and stress-management product makers
Wellness tourism destinations, spa hotels and health retreats
Health publishers, training providers and practitioner software vendors
Product categories
Key solution areas showcased across the event.
Nutritional supplements and health foods
Fitness equipment and accessories
Natural and organic health products
Wellness services and therapies
Health technology and innovations
Fitness and wellness programs
Location & Facilities
Venue
Messe Augsburg
Am Messezentrum 5, 86159 Augsburg, Germany
Facilities
Parking
Messe Augsburg in Augsburg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Messe Augsburg in Augsburg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Messe Augsburg for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
January 29 to 31, 2027:10:00 AM – 6:00 PM daily
Who runs the show
Organisers
Presse-Druck- und Verlags-GmbH Verlag der Augsburger Allgemeine
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Augsburg, Germany
Why it matters
On 2027-01-29 to 2027-01-31, Intersana in Augsburg covering Nutritional supplements and health foods, Fitness equipment and accessories, Natural and organic health products, Wellne gives trade buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Munich Airport
Primary international gateway with the widest long-haul and European network. Confirm terminal and rail access before booking
TBA
to venue
Approx. 60-75 minutes by car; 1 hour 45 minutes to 2 hours 15 minutes by S-Bahn and regional train to Augsburg Hbf plus a local transfer
by car
Memmingen Airport
Low-cost carrier gateway. Check that your flight actually lands at Memmingen rather than Munich, as the two airports are far apart
TBA
to venue
Approx. 75-90 minutes by car; limited direct rail, so allow a bus or pre-booked transfer
by car
Augsburg Airport
Handles general aviation and business flights rather than the main scheduled international network. Use MUC for commercial long-haul travel
TBA
to venue
Approx. 10-15 minutes by car to Messe Augsburg
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
B&B Hotel Augsburg-West
budget
Augsburg west4.5
USD 70–90 / night
Google Hotels capture for the 29-31 January 2027 window, converted to approximate EUR. Pet-friendly with parking; confirm taxes and cancellation policy.
Trip Inn Hotel Augsburg / Dasing
budget
Dasing, east of Augsburg3.7
USD 95–120 / night
Google Hotels capture for the show window, converted to approximate EUR. Pet-friendly with free Wi-Fi; the hotel sits outside Augsburg, so budget for a longer transfer.
Garner Hotel Augsburg Nord by IHG
midscale
Augsburg north4.6
USD 90–115 / night
Google Hotels capture for 29-31 January 2027, converted to approximate EUR. Pet-friendly with parking; convenient for drivers arriving from the A8.
Leonardo Hotel Augsburg
midscale
Augsburg city4.0
USD 100–125 / night
Google Hotels capture for 29-31 January 2027, converted to approximate EUR. Pet-friendly with parking; city-side location needs a tram or taxi to the fairground.
Vienna House Easy by Wyndham Augsburg
midscale
Augsburg city4.4
USD 108–138 / night
Google Hotels capture for 29-31 January 2027, converted to approximate EUR. Pet-friendly with free parking; check the walk to the nearest tram stop.
Holiday Inn Express Augsburg by IHG
upper-midscale
Augsburg city4.1
USD 160–195 / night
Highest-quoted Google Hotels option in the near-venue set for 29-31 January 2027, converted to approximate EUR. Pet-friendly with parking; book early for family rooms.
Local transport
Get around the city with these convenient transport options.
tram/bus
Estimated costCost TBA
Best forAugsburg Hbf or city centre - Messe Augsburg (routes 6 and 41)
Google Maps captured a roughly 36-minute journey from central Augsburg using routes 6 and 41. Buy and validate an AVV city-zone ticket before boarding; confirm live fare and timetable.
tram/bus day pass
Estimated costCost TBA
Best forUnlimited AVV city-zone travel on a show day
Useful if you plan multiple trips between hotel, Augsburg Hbf and the fairground. Confirm the current AVV product name and zone validity at the machine.
taxi
Estimated costCost TBA
Best forAugsburg city centre - Messe Augsburg, about 4.2 km
Normal traffic takes about 10-11 minutes via Eichleitnerstraße or Firnhaberstraße. Ask for the meter and confirm the fare before departure.
parking
Estimated costCost TBA
Best forMesse Augsburg on-site car parks P1, P3 and Universitätsstraße
P3 is mapped as open 24 hours. The venue sets the tariff and did not publish it in the captures; check the pay station or Messe Augsburg site on arrival.
train
Estimated costCost TBA
Best forMunich Airport (MUC) to Messe Augsburg
Take the S-Bahn to Munich Pasing or Munich Hbf, then a regional train to Augsburg. Confirm whether a Sparpreis or flexible ticket suits your arrival time.
ride-hailing
Estimated costCost TBA
Best forAugsburg city centre - Messe Augsburg, about 4 km
Ride-hailing coverage in Augsburg is thinner than in Berlin or Munich. Check the app before relying on it, and keep a local taxi number as backup.
taxi
Estimated costCost TBA
Best forMemmingen Airport (FMM) to Messe Augsburg
Approx. 75-90 minutes by car; limited direct rail, so allow a bus or pre-booked transfer; Low-cost carrier gateway. Check that your flight actually lands at Memmingen rather than Munich, as the two airports are far apart.
taxi
Estimated costCost TBA
Best forAugsburg Airport (AGB) to Messe Augsburg
Approx. 10-15 minutes by car to Messe Augsburg; Handles general aviation and business flights rather than the main scheduled international network. Use MUC for commercial long-haul travel.
Weather
Late January is deep winter in Augsburg. Daytime highs typically reach 2-4 C, overnight lows sit around -3 to -1 C, and frost, snow showers and raw winds are possible. Pavements can be icy in the morning, so wear shoes with grip and allow extra time between the tram stop and the halls. This is a climatological band, not a forecast: check a 7-day forecast before packing.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Germany has broad 4G and 5G coverage, and EU visitors can use their home SIM under EU roaming rules. Visitors from outside the EU should buy a German prepaid SIM or eSIM from Telekom, Vodafone or O2, or check whether their operator offers a Europe add-on. Messe Augsburg Wi-Fi availability and hall capacity should be confirmed with the venue, and exhibitors planning live demos should order dedicated connectivity through the exhibitor shop. Mobile payment is common, but keep a physical card and some cash for small stands, taxis and ticket machines.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language
German is the main language in Augsburg. English is common in hotels, at Messe Augsburg and among younger exhibitors, but not universal in small shops or taxi dispatch. A translation app helps for medical and supplement questions.
Money
The currency is the euro. Cards and mobile payment are accepted in most shops, but some bakeries, kiosks, taxis and market stalls prefer cash or Girocard. Keep EUR 30-50 for small purchases and ticket machines.
Sunday closures
Shops close on Sundays in Bavaria. 31 January 2027 is a Sunday, so buy supplies, SIM cards and snacks on Saturday or at Augsburg Hbf.
Tipping
In restaurants and taxis, round up or add 5-10 percent and state the total when paying. Service is not usually added to the bill.
Punctuality
Trains and appointments run to the minute. Arrive at the fairground 20-30 minutes before a session or guided tour, and allow time for badge checks.
Local orientation
Messe Augsburg sits in the Universitätsviertel, about 4-5 km south of the historic centre. Augsburg Hbf is the rail hub; the Altstadt, Fuggerei and cathedral are in the old town if you have a half-day.
Accessibility
German fairgrounds generally provide step-free halls and accessible WCs. Confirm your specific hall, entrance and parking bay with Messe Augsburg before travelling.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: MUC
Munich (MUC) is the primary long-haul gateway, with Memmingen (FMM) as a secondary low-cost airport about 100 km away. Book to MUC if you value rail connections and frequency, and check baggage fees and the actual arrival airport before paying. Allow 2-2.5 hours from MUC to the fairground by train and tram. No airfare bands are quoted here because fares vary by origin and booking date; compare on the airline or a fare aggregator and confirm the 29-31 January 2027 dates.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Munich Airport (MUC): Approx. 60-75 minutes by car; 1 hour 45 minutes to 2 hours 15 minutes by S-Bahn and regional train to Augsburg Hbf plus a local transfer; Memmingen Airport (FMM): Approx. 75-90 minutes by car; limited direct rail, so allow a bus or pre-booked transfer; Augsburg Airport (AGB): Approx. 10-15 minutes by car to Messe Augsburg. Allow road or rail time to Messe Augsburg; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Messe Augsburg: Augsburg west: B&B Hotel Augsburg-West; Dasing, east of Augsburg: Trip Inn Hotel Augsburg / Dasing; Augsburg north: Garner Hotel Augsburg Nord by IHG.
Ride-hail: Ride-hailing coverage in Augsburg is thinner than in Berlin or Munich, so check the app before relying on it and keep a local taxi number as backup. Taxis are available at Augsburg Hbf and major hotels. For the 4-5 km run to Messe Augsburg, expect roughly EUR 14-20 depending on traffic and the operator; confirm the price in the app before booking.
Public transit: Augsburg's tram and bus network runs under the AVV tariff. A Google Maps capture showed a roughly 36-minute trip from central Augsburg to Messe Augsburg on routes 6 and 41, departing 20:41 and arriving 21:17, so allow 35-45 minutes plus walking. Buy a single city-zone ticket (approx. EUR 2.10) or a day ticket (approx. EUR 6.50) from the machine and validate before boarding. Confirm the show-day timetable because evening frequencies drop and 31 January is a Sunday.
Parking: Messe Augsburg has on-site car parks including P1 at Am Messezentrum 5 and P3, which is mapped as open 24 hours, plus parking on Universitätsstraße. Expect to pay by the day or part-day; rates are set by the venue and were not published in the captures, so check the Messe Augsburg website or the pay station on arrival. Arrive before 09:30 on show mornings for the closest bays and allow time for icy conditions in January.
Weather
Plan and pack for the event climate.
Month: January 2027, with the show running 29-31 January
Temperature: Approx. -3 C to 4 C. Daytime highs usually reach 2-4 C and overnight lows sit around -3 to -1 C, with frost on many mornings. This is a climate band, not a forecast; check the 7-day outlook before travel.
Seasonality: Deep winter: snow showers, freezing mornings and mixed rain or sleet are possible, with short daylight hours. January is one of the colder months in Bavaria, and pavements can be icy near tram stops and car parks.
Packing: Pack insulated layers, a waterproof outer shell, gloves, a hat and shoes with good grip. Bring a small umbrella or hood, a power bank for cold-weather phone drain, and a refillable water bottle for the halls. If you plan to visit the old town, add warm socks and a scarf for evening walks.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Intersana usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 1
D-14: Book a hotel in Augsburg for 29-31 January 2027; January is low season but the show blocks nearby rooms.
Day 2
D-12: Compare rail and flight options to Munich (MUC) or Memmingen (FMM), then book a flexible ticket.
Day 3
D-10: Plan the last mile: tram or bus routes 6 and 41 from central Augsburg, or a taxi from Augsburg Hbf.
Day 4
D-10: Check whether your rail or airline booking needs a seat reservation and whether baggage fees apply.
Day 5
D-7: List the health topics you want to research, such as supplements, sleep, mobility, nutrition or rehabilitation, and the questions to ask.
Day 6
D-7: Photograph your current medication and supplement labels so exhibitors can check ingredients and interactions.; D-5: Check the 7-day weather forecast for Augsburg and pack warm layers, gloves and waterproof shoes.
Day 7
D-3: Download the venue map, exhibitor list and any show app, then mark the stands you want to visit.
Day 8
D-3: Confirm payment methods: carry a Girocard or credit card plus EUR 30-50 in cash for small stands and ticket machines.
Day 9
D-1: Charge your phone and power bank, and save the taxi number and hotel address.
Day 10
D-1: Check the tram and bus timetable for Sunday 31 January, when frequencies may be lower.
Day 11
Show day: arrive at Messe Augsburg by 09:30 for the calmest entry, and bring a reusable water bottle.
Day 12
D-14: Confirm opening hours and ticket or registration terms for INTERSANA Augsburg on messe.intersana.de, and save the hall plan.; After the show: note exhibitor contacts and check any product claim with your doctor or pharmacist before buying.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Messe Augsburg
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Intersana registration concourse
Messe Augsburg
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Messe Augsburg
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Intersana fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Intersana, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Nutritional supplements and health foods and Fitness equipment and accessories solutions and benchmarking suppliers at Intersana in Augsburg.
Min. budget
$501.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Nutritional supplements and health foods and Fitness equipment and accessories products who need qualified meetings with the event's trade audience.
Min. budget
$2,254.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Augsburg show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Glossary
- Food supplement (NEM)
- The German legal category for supplements sold in dose form such as capsules, tablets, powders or liquids. They supplement the diet, are regulated as food rather than medicine, and may not claim to treat disease.
- Nutraceutical
- A marketing term for a food-derived product positioned to provide a health benefit beyond basic nutrition. In the EU it is regulated as food or a food supplement, not as a drug.
- Phytotherapy
- The use of plant extracts and herbal preparations for prevention or symptom relief. At INTERSANA, exhibitors present teas, tinctures, standardised extracts and herbal creams.
- Heilpraktiker
- A German non-medical practitioner licensed by the local health authority to practise alternative medicine. Training and scope differ from those of a physician.
- TCM
- Traditional Chinese Medicine, a system that can include acupuncture, herbal formulas, diet, massage and movement. Check the practitioner's qualification and any interactions with prescribed medicines.
- Ayurveda
- A South Asian system of medicine using diet, herbs, massage, yoga and lifestyle measures. Imported Ayurvedic products may be regulated differently from EU medicines.
- Physiotherapy
- Movement-based treatment for injury, surgery and chronic conditions. Rehab equipment, practice services and home exercise tools appear at consumer health fairs.
- Osteopathy
- A manual therapy focused on the musculoskeletal system. In Germany it is often practised by physicians or physiotherapists with additional training.
- Rehabilitation (Reha)
- A structured recovery programme after illness, surgery or injury, often combining physiotherapy, exercise, assistive devices and lifestyle change.
- Functional food
- A food enriched or modified to deliver a health benefit beyond basic nutrition, such as fortified yoghurt, fibre-enriched bread or added plant sterols.
- Probiotic
- Live microorganisms used in food or supplements. Strain, dose and storage matter, and health claims are tightly regulated in the EU.
- Orthomolecular medicine
- An approach using vitamins, minerals and other micronutrients, sometimes in high doses. Evidence varies by condition and interactions with medicines are possible.
- Aromatherapy
- The use of essential oils by inhalation or massage for relaxation and wellbeing. It is not a replacement for medical diagnosis or treatment.
- Prevention
- Measures taken to avoid disease or catch it early, including screening, vaccination, nutrition, exercise and sleep. Prevention is a core theme of INTERSANA's consumer programme.
- Health literacy
- The ability to find, understand and use health information. It matters at a fair with many supplement and device claims, where visitors need to compare evidence and ask better questions.
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Also known as
Alternate names and search phrases for this event.
- Intersana 2027
- health exhibition Augsburg
- wellness trade show Germany
- nutrition fair
- fitness event
- Intersana Augsburg 2027
- Augsburg Germany
- Health and Wellness Exhibition Augsburg 2027
- Health and Wellness Exhibition Exhibition Augsburg
- Nutritional supplements and health foods
Trust footer
Sources
4
References
1
Publishers
0
Date checked
1
Intersana
- event_website
- event_social
- event_social
- event_social
Digital business cards for the show floor
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