Join us at the 25th International Wine Fair Innsbruck from 25-27 February 2027 at Messe Innsbruck, Austria's largest wine exhibition.
Dates
25–27 Feb 2027
City / country
Innsbruck, Austria
Venue
Messe Innsbruck
Time
10:00 AM – 6:00 PM daily
Event overview
The International Wine Fair Innsbruck is a premier event showcasing a diverse range of wines from various producers. Scheduled for 25-27 February 2027 at Messe Innsbruck, this fair attracts wine enthusiasts, distributors, and industry professionals.
Organised by Messen CMW - Peter Lindpointner GmbH & Co KG, the event promises extensive networking opportunities and insights into the latest trends in the wine industry. International Wine Fair Innsbruck takes place in Innsbruck, Austria.
TL;DR
Attendees will benefit from direct access to a wide variety of wines and producers. Dates and Venue: The 25th International Wine Fair Innsbruck takes place from 25-27 February 2027 at Messe Innsbruck. Buyer Authority: Attendees include wine producers, distributors, and wine enthusiasts.
Exhibiting at the International Wine Fair Innsbruck provides unparalleled visibility to a targeted audience of wine buyers and enthusiasts. Scale and Focus: This event is the largest wine fair in Western Austria, featuring a wide range of exhibitors. Buyer Authority: Attendees include wine producers, distributors, and wine enthusiasts.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Innsbruck, Austria
Messe Innsbruck in Innsbruck typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Messe Innsbruck in Innsbruck typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Messe Innsbruck for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Event days & opening times
Who runs the show
Messen CMW - Peter Lindpointner GmbH & Co KG
How the last edition performed
Last edition
2026 · Innsbruck
Edition #: 24
Next edition
Not announced yet
Edition recap
Impact
The 24th International Wine Fair Innsbruck (Weinmesse Innsbruck 2026) was held 26–28 February 2026 at Messe Innsbruck. Organiser CMW published a review and exhibitor-feedback page for the 2026 edition. The available search results identify it as the 24th edition but do not state visitor or exhibitor counts.
Audience quality
The 24th International Wine Fair Innsbruck (Weinmesse Innsbruck 2026) was held 26–28 February 2026 at Messe Innsbruck. Organiser CMW published a review and exhibitor-feedback page for the 2026 edition. The available search results identify it as the 24th edition but do not state visitor or exhibitor counts.
Exhibitor outcomes
The 24th International Wine Fair Innsbruck (Weinmesse Innsbruck 2026) was held 26–28 February 2026 at Messe Innsbruck. Organiser CMW published a review and exhibitor-feedback page for the 2026 edition. The available search results identify it as the 24th edition but do not state visitor or exhibitor counts.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending International Wine Fair Innsbruck on 2027-02-25 to 2027-02-27 in Innsbruck lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Latest updates from across the market.
Austria Beverage Industry News Monitoring
ReadAustria Faces a Small Dip | Meininger's International
ReadAustria Food and Beverages Industry Comparative Analysis and Companies ...
ReadAustria Beverages Newswire - EIN Presswire
ReadAustria Food Industry Newswire - EIN Presswire
ReadNew Leadership in Austria's Food and Beverage Industry Association
ReadPlan your trip
A range of accommodation options near the venue and across key areas.
Austria Trend Hotel Congress Innsbruck
4.4
Listed in Google Hotels capture for Messe Innsbruck dates; price captured in INR (approx. 12,252 INR per stay) - convert at booking.
Hilton Garden Inn Innsbruck Tivoli
3.9
Appears in Google Hotels capture near Messe Innsbruck (approx. 11,399 INR per stay, captured rate).
BinderS Budget City-Mountain Hotel
3.9
3-star budget option surfaced in the Messe Innsbruck hotel capture (approx. 15,808 INR per stay, captured rate).
Get around the city with these convenient transport options.
Airport bus / tram
Rome2rio lists direct connections from Innsbruck Airport to Innsbruck Messe Bahnhof via local services.
City bus / tram
Local IVB services connect the city centre to the Messe Innsbruck fairground district.
Taxi
Taxi ranks at Innsbruck Airport and the main station; short ride to the Messe district.
Car / parking
Arrival and parking guidance for Messe Innsbruck is published by the organiser and Innsbruck tourism.
taxi
taxi
taxi
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
Weather
Mid-February through early March in Innsbruck is winter: expect temperatures around 0 C to 8 C, possible snowfall and brisk nights. Check forecasts from innsbruck.info and weather-and-climate.com before travel; indoor Messe Innsbruck halls are heated.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Austria uses EU roaming rules, so EU/EEA SIMs work at domestic rates; non-EU visitors should arrange an Austrian or EU travel eSIM or local SIM on arrival. Wi-Fi is customary at Innsbruck hotels and the Messe venue - confirm access with the organiser.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Language at the tasting counter
German is the working language of most Tyrolean stands, and trade English is widely spoken, but wine vocabulary is where misunderstandings happen: trocken (dry), halbtrocken (off-dry), restsüß (sweetish) and lieblich (sweet) carry commercial consequences. Ask for the technical sheet and confirm the style twice before agreeing a listing.
Tasting etiquette
Austrian tasting floors run on spittoons and modest pours. Do not drain every glass if you plan to drive or to work a full afternoon of stands; producers expect tasting and spitting, and a buyer who spits and takes notes is read as a professional, not as a poor guest.
Business style and punctuality
Austrian trade meetings start on time and use formal address (Herr, Frau, plus surname) until invited otherwise. Bring printed cards, since stand conversations often move to email the same evening and a card with your company name, region and mobile number speeds follow-up.
Sunday and holiday closures
Shops are generally closed on Sundays in Austria. If the fair programme leaves a free Sunday, plan tastings, museum visits or station transfers rather than retail sourcing, and buy any essentials you need on Saturday.
Paying in Innsbruck
The currency is the euro. Cards are accepted in hotels and most restaurants, but small taverns and ski-hut style venues may prefer cash; keep some coins for lockers, tram tickets and coat checks at the halls.
February in the Tyrol
Late February is peak Alpine winter: expect around freezing to 8 C in the valley, snow on pavements and early dusk. Messe Innsbruck halls are heated, but the walk from tram stop to entrance is not - pack a proper coat, gloves and shoes with grip, and check the Innsbruck forecast in the final 48 hours.
Wine-country customs worth knowing
Austrian wine culture is regionally proud: DAC origin rules, Prädikatswein categories and vineyard names carry as much weight as brand. Complimenting a producer on a specific DAC region or grape before discussing price signals that you understand the category, and it usually earns a more serious conversation about allocations.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Compare flights to the nearest international gateway serving Innsbruck; confirm ground transport on the organiser site.
Schengen short-stay visa rules apply for Austria. Non-EU nationals who are visa-exempt for Schengen still need to check entry conditions; visa-required nationals must apply before travel via the Austrian mission or VFS centre. Confirm on BMEIA and oesterreich.gv.at.
Processing: Varies by nationality; apply several weeks before travel.
Official sources in captures: Austrian Foreign Ministry visa page and oesterreich.gv.at visa application page. Bring an invitation or registration confirmation from the organiser as supporting evidence for a business visit.
OfficialGet to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Innsbruck; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Messe Innsbruck: Near Messe Innsbruck / Congress: Austria Trend Hotel Congress Innsbruck; Tivoli / near Messe Innsbruck: Hilton Garden Inn Innsbruck Tivoli; Innsbruck city: BinderS Budget City-Mountain Hotel.
Ride-hail: Ride-hailing apps are commonly used in Innsbruck; confirm local availability before travel.
Public transit: Innsbruck's IVB bus and tram network connects the airport, main station and the Messe Innsbruck district. The organiser's arrival page and innsbruck.info both publish routing and parking details for the fairground.
Parking: On-site parking is available at Messe Innsbruck; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: February 2027
Temperature: Around 0 C to 8 C typical for Innsbruck in late February
Seasonality: Late February in Innsbruck is still winter: cold mornings, possible snow or rain showers, and short daylight. Alpine valley weather can shift quickly.
Packing: Pack a warm winter coat, layers, gloves and waterproof shoes for the walk between hotel and Messe Innsbruck halls; indoor halls are heated, so a light layer under the coat helps during show hours.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at International Wine Fair Innsbruck usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Confirm your buyer status with CMW via cmw.at (wine merchant, sommelier, importer, hotel purchasing) and check whether a Schengen short-stay visa is required for your passport.
Fix your tasting brief: which Austrian DAC regions, Prädikatswein categories and international origins you need to taste, so stand visits are shortlisted before the halls get busy.
Book flights into Innsbruck (INN) or an alternative hub such as Munich, Zurich or Vienna with a rail connection, and reserve a hotel near Messe Innsbruck or the Tivoli district for 24-28 February 2027.
Request the current exhibitor list and hall plan from the organiser and mark producers you already buy from, plus one alternative supplier per category as a fallback.
Check the Austrian Foreign Ministry visa page and oesterreich.gv.at for document lists if you need a visa; book an embassy or visa-centre appointment early because February is Alpine high season.
Draft your tasting sheet: grape variety, vintage, region, ex-cellar price band and minimum order quantity - the four data points most wine stands will quote on the spot.
Arrange spittoons, note paper and a way to carry samples safely if you plan to take bottles home; check airline cabin and checked-baggage rules for alcohol.
Confirm your arrival route from Innsbruck Airport or Innsbruck Hauptbahnhof to the Messe district using IVB bus and tram services, and note the last service back to your hotel.
Check the Innsbruck forecast: late February in the Tyrol means temperatures around freezing to 8 C, with snow possible on pavements between the hotel and the halls.
Pack winter layers, waterproof footwear and business cards; add a small notebook for stand contacts, since tasting-floor conversations move quickly between pours.
Review the cmw.at arrival and parking pages, confirm hall opening times for the first fair day and plan a route that keeps your first meetings in one hall.
Collect your badge early, walk the hall plan once to orient yourself, then start with the producers whose wines you cannot taste at home.
Registration and hall orientation at Messe Innsbruck
Supplier meetings and product demos
Final negotiations and follow-up
International Wine Fair Innsbruck registration concourse
Messe Innsbruck
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Messe Innsbruck
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether International Wine Fair Innsbruck fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.
