Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The International Technical Fair is a significant event in Southeast Europe, dedicated to technology and technical achievements. It gathers nearly 600 exhibitors from around the globe, presenting the latest innovations and solutions in various fields.
Visitors can explore advancements in automation, robotics, and sustainable technologies, making it a must-attend for professionals and enthusiasts alike. International Technical Fair takes place in Belgrade, RS.
TL;DR
- 1Dates and Venue: The International Technical Fair runs from May 10 to 13, 2027, at the Belgrade Fair.
- 2Scale and Focus: This event showcases innovations in technology and engineering, featuring nearly 600 exhibitors from 31 countries.
- 3Organiser: The fair is organized by the Belgrade Fair, a member of the International Union of Exhibitions (UFI).
- 4Buyer Authority: Attendees include industry leaders, engineers, and technology enthusiasts from various sectors.
- 5Entry: Tickets are priced at 800 RSD for individuals and 500 RSD for group visits.
Why visit
Attendees will gain insights into cutting-edge technologies and innovations that can enhance their business operations. The fair provides networking opportunities with industry leaders and access to the latest trends in technology and engineering. Visitors can participate in professional conferences and workshops, enriching their knowledge and skills.
Why exhibit
Exhibitors will benefit from direct access to a diverse audience of decision-makers and industry professionals. The fair offers a platform to showcase innovations, generate leads, and establish valuable business connections. Participating in this event can significantly enhance brand visibility and market presence.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Automation, control and maintenance engineers from manufacturing plants, utilities and process industries.
Procurement and supply-chain managers sourcing electrical components, drives, sensors and telecom equipment.
System integrators and distributors serving Serbia, Bosnia and Herzegovina, Montenegro and North Macedonia.
Energy and infrastructure asset managers evaluating grid, renewable and energy-efficiency technology.
Telecom, data-centre and industrial IT planners comparing network, SCADA and cybersecurity options.
R&D leads, university technology-transfer offices and start-up founders presenting applied engineering.
Government, municipal and public-utility technical specialists involved in Belgrade and regional infrastructure projects.
Students and early-career engineers from Serbian technical faculties exploring employers and applied research.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Industrial automation and robotics integrators demonstrating PLC, SCADA, vision and motion-control systems.
Electrical equipment manufacturers supplying switchgear, drives, cables, connectors and power distribution.
Sensor, instrumentation and metrology firms with calibration, testing and quality-control equipment.
Telecom and data-centre vendors showing network hardware, fibre, wireless and industrial Ethernet.
Power generation, renewable energy and energy-storage providers focused on the Western Balkans market.
Industrial software companies offering MES, digital-twin, maintenance and cybersecurity platforms.
Intralogistics and materials-handling suppliers with conveyors, AGVs, storage and warehouse technology.
University spin-outs, innovation centres and start-ups presenting applied technical prototypes.
Product categories
Key solution areas showcased across the event.
Factory automation, PLC/SCADA, robotics and motion control
Electrical engineering: switchgear, drives, cables, connectors and power distribution
Sensors, instrumentation, metrology and calibration services
Telecommunications, fibre, wireless and data-centre infrastructure
Power generation, renewables, energy storage and grid technology
Industrial software, MES, digital twins and operational cybersecurity
Intralogistics, materials handling and warehouse automation
HVAC, building technology and energy-efficiency systems
Applied innovation: university research, start-ups and technical prototypes
Location & Facilities
Venue
10
Bulevar vojvode Mišića 14, 11040 Belgrade, Serbia
Facilities
Parking
10 in Belgrade typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: 10 in Belgrade typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at 10 for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
May 10 to 13, 2027:10:00 AM – 6:00 PM daily
General admission
Single ticket
800General admission
Group ticket (minimum 8 persons)
500
Who runs the show
Organisers
the Ministry of Education, Science and Technological Development of the Republic of Serbia
Organiser
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Belgrade, RS
Why it matters
On 2027-05-10 to 2027-05-13, International Technical Fair in Belgrade covering Industrial automation and robotics, Energy-efficient technologies, Smart manufacturing solutions, Innovative materials a gives energy buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Belgrade Nikola Tesla Airport
Main international gateway for Belgrade, with taxi, shuttle and city bus links to the centre. Allow extra time at peak hours
TBA
to venue
20-30 minutes to the Sajam fairground district depending on traffic
by car
Niš Constantine the Great Airport
Secondary Serbian airport with limited scheduled service. Most international visitors should use BEG
TBA
to venue
2 hours 45 minutes to 3 hours 15 minutes by road
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Dominic Smart Luxury Suites - Republic Square
upscale
Republic Square / city centreUSD 150–202 / night
4-star aparthotel style property on Republic Square with Wi-Fi, air conditioning and airport shuttle; rated Excellent location in the Google Hotels capture.
Luxury Rooms Velika Skadarlija
upscale
Skadarlija / old townUSD 150–202 / night
4-star rooms with breakfast, free Wi-Fi, restaurant and airport shuttle, in the Skadarlija dining quarter.
Mark Hotel Belgrade
upscale
Central BelgradeUSD 150–202 / night
4-star hotel with breakfast, free Wi-Fi, parking, bar, restaurant, room service and pet-friendly rooms.
Five Points Square - City Center
upscale
City centreUSD 150–202 / night
4-star property with free Wi-Fi, breakfast, parking, airport shuttle and full-service laundry; smoke-free.
Belgrade City Hotel
upscale
Central Belgrade (near the main station / Sava riverside)USD 150–202 / night
4-star hotel with breakfast, free Wi-Fi, paid parking, bar, restaurant and airport shuttle; one of 887 Belgrade properties returned for the 10-13 May stay.
The Residence 59
upscale
Central BelgradeUSD 150–202 / night
4-star property with free Wi-Fi and free parking.
Level Luxury Suites
upscale
Central BelgradeUSD 150–202 / night
4-star suites with free Wi-Fi, hot tub, air conditioning and airport shuttle.
Privilege Suites
upscale
Central BelgradeUSD 150–202 / night
4-star suites with free Wi-Fi, air conditioning and airport shuttle; listed at 18% below its usual rate in the capture.
Kame Hotel Belgrade
upscale
Central BelgradeUSD 150–202 / night
4-star hotel with free breakfast, free Wi-Fi, free parking, restaurant and airport shuttle.
Hotel Moskva
upscale
Terazije / city centreUSD 150–202 / night
Historic 4-star hotel on Terazije with paid breakfast, free Wi-Fi, paid parking, hot tub, fitness centre and spa.
Karavan Inn
budget
BelgradeUSD 95–122 / night
2-star inn with Wi-Fi and air conditioning, useful as a low-cost base.
Local transport
Get around the city with these convenient transport options.
Airport taxi / transfer service
Estimated costApprox. USD taxi/rideshare from BEG to venue (estimate; confirm before travel)
Best forBelgrade Nikola Tesla Airport (BEG) to 10
Airport taxi and private transfer operators (for example Belgrade Airport Taxi, Airport Transfer Basta, Premium Transfer Serbia) are listed around the airport in the Google Maps capture; exact tariffs not captured.
City bus / tram network
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forCentral Belgrade to Belgrade Fair (Sajam) district
Belgrade city buses and trams link the centre with the Sajam riverside fairground area; journey planners at busevi.rs and Moovit publish current lines and stops. Line 10 is captured as a Banjica-bound city route.
Intercity / regional arrival
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forMain Bus Station Belgrade (Železnička 4) into the city
Main Bus Station Belgrade Departures on Železnička 4 is the coach gateway listed in the Maps capture; onward tram/bus or taxi connects to the fairground.
Coach / group transfer
Estimated costUSD 35–75 taxi or rideshare to the venue district
Best forOrganised airport-to-hotel transfers
Several chauffeur and limo operators around Belgrade airport advertise pre-bookable business transfers; rates quoted on request.
taxi
Estimated costApprox. USD taxi/rideshare from INI to venue (estimate; confirm before travel)
Best forNiš Constantine the Great Airport (INI) to 10
2 hours 45 minutes to 3 hours 15 minutes by road; Secondary Serbian airport with limited scheduled service. Most international visitors should use BEG.
Weather
May is late spring in Belgrade and one of the wetter months. Expect mild mornings and warm afternoons, with daytime highs typically around 20-25 C and nights near 11-15 C. Passing showers and thunderstorms are common, so pack a light waterproof layer and an umbrella. The fairground is beside the Sava river, where breezes can make evenings feel cooler.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to RS.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language and greetings
Serbian is the everyday language; English is widely spoken among engineers, IT staff and younger business contacts. A simple 'dobar dan' (good day) is appreciated, but presentations and technical documents in English are normal at the fair.
Currency and payments
Serbia uses the Serbian dinar (RSD). Cards are accepted at hotels and larger restaurants, but carry some cash for taxis, kiosks and small cafes. The budget widget on this page may show USD equivalents; check the live exchange rate before you travel.
Meetings and punctuality
Business meetings usually start on time, but allow flexibility for Belgrade traffic. Exchange business cards without ceremony, and keep first meetings focused on technical fit and next steps rather than hard selling.
Dress code
Business casual is standard at the fair: smart trousers, a shirt or blouse and comfortable shoes. A jacket is useful for evening receptions or formal meetings with public utilities and ministries.
Food and hospitality
Serbian hospitality often includes strong coffee and lengthy conversation. If a contact invites you for coffee, accept; it is a normal part of relationship building. Lunch invitations may run longer than expected, so avoid tight back-to-back scheduling.
Public transport etiquette
Validate tickets on buses and trams where required and keep bags close in crowded vehicles. Ride-hailing apps are common, but agree the meter or fare before taking an unmetered street taxi.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: BEG
Compare flights to the nearest international gateway serving Belgrade; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Belgrade Nikola Tesla Airport (BEG): 20-30 minutes to the Sajam fairground district depending on traffic; Niš Constantine the Great Airport (INI): 2 hours 45 minutes to 3 hours 15 minutes by road. Allow road or rail time to 10; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near 10: Republic Square / city centre: Dominic Smart Luxury Suites - Republic Square; Skadarlija / old town: Luxury Rooms Velika Skadarlija; Central Belgrade: Mark Hotel Belgrade.
Ride-hail: Ride-hailing apps are commonly used in Belgrade; confirm local availability before travel.
Public transit: Belgrade's network of city buses and trams connects the centre to the Sajam fairground district; several operators publish free-to-browse timetables and journey planners (busevi.rs, Moovit, serbiahub) where you can enter your hotel address and the fairground as the destination. The city route numbered 10 is captured as a Banjica-bound line. Fares and any free-ride schemes change; check the operator timetable on the day.
Parking: On-site parking is available at 10; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: May 2027
Temperature: Daytime 20-25 C (68-77 F); nights 11-15 C (52-59 F). Rare hot spells can push above 28 C.
Seasonality: May averages roughly 8-10 rain days in Belgrade, often as short convective showers or afternoon thunderstorms rather than all-day rain. Humidity rises after rain, and the Sava riverside can be breezy. Check a local forecast 3 days before travel.
Packing: Pack layers: a light waterproof shell, compact umbrella, comfortable walking shoes for hall floors, and a sweater for air-conditioned halls. Bring a power bank, an EU Type C or F plug adapter (Serbia uses 230 V), business cards and a soft copy of your badge.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at International Technical Fair usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
14 days out - Confirm the 2027 show dates and hall opening hours on sajamtehnike.rs; Serbian fair schedules can shift by a day.
T-2
13 days out - Check visa or visa-free entry rules for Serbia for your passport, and print your hotel confirmation.
T-3
12 days out - Book a refundable hotel in central Belgrade or near the Sava riverside; May fills up with regional delegations.
T-4
11 days out - Reserve an airport transfer or plan the BEG taxi or bus route to the Sajam district.
T-5
10 days out - Download busevi.rs or Moovit and save the route from your hotel to Belgrade Fair.
T-6
9 days out - Pre-register for a visitor badge if the organiser opens online registration.
T-7
8 days out - Build a shortlist of exhibitors in automation, energy, telecom or metrology that match your project.
T-8
7 days out - Request meetings with 5-8 exhibitors; include your company, role and procurement timeline.
T-9
5 days out - Check the programme page for panel sessions or innovation zones and note the hall numbers.
T-10
3 days out - Pack business cards, a USB-C power bank, comfortable shoes and a light rain jacket.
T-11
2 days out - Confirm passport validity and keep the hotel registration card with your travel documents.
T-12
1 day out - Charge devices, screenshot your badge and plan to arrive 30 minutes before your first meeting.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at 10
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2International Technical Fair registration concourse
10
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
10
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 800 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 800 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether International Technical Fair fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For International Technical Fair, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Industrial automation and robotics and Energy-efficient technologies solutions and benchmarking suppliers at International Technical Fair in Belgrade.
Min. budget
$1,354.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Industrial automation and robotics and Energy-efficient technologies products who need qualified meetings with the event's trade audience.
Min. budget
$6,093.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Belgrade show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is Sajam tehnike and who should attend?
Sajam tehnike is the Belgrade technical fair held at the Belgrade Fair complex. Its exhibitor mix covers industrial automation, electrical engineering, energy, telecommunications, IT and applied innovation, making it relevant to engineers, procurement teams, integrators and technical decision-makers.
When and where is the 2027 edition?
The 2027 edition is scheduled for May 2027 at Belgrade Fair on the Sava river in Belgrade. Confirm exact hall dates and opening hours on sajamtehnike.rs before booking flights or hotels.
Is the fair open to the public or trade only?
Sajam tehnike is a professional technology event, but Serbian fairs often allow registered visitors from outside the trade on selected days. Check the 2027 visitor rules and badge categories on the organiser site.
How do I register for a visitor ticket?
Visitor registration and the programme schedule are published on sajamtehnike.rs. Pre-register online if the organiser opens the service, then carry your badge confirmation to the Belgrade Fair gates.
Can I buy tickets at the door?
Ticket categories have included single and group tickets, but 2027 prices should be confirmed on the official site. Do not rely on prior-year prices or on tickets being available at peak times.
How do I reach Belgrade Fair by public transport?
Belgrade city buses and trams connect the centre with the Sajam fairground district. Use busevi.rs or Moovit, enter your hotel and the fairground as the destination, and allow extra time during morning peaks.
Which airport serves Belgrade?
Belgrade Nikola Tesla Airport (BEG) is the main international gateway, roughly 20-30 minutes by taxi or shuttle to the Sajam district depending on traffic. Most international visitors should fly into BEG rather than secondary Serbian airports.
Where should I stay for the fair?
Hotels around Republic Square, Terazije and the Sava riverside are convenient for both the fairground and central Belgrade. May is a busy month, so book a refundable rate early and confirm the route to the venue.
What languages are spoken at the fair?
Serbian is the host language, and many exhibitors and professional visitors speak English, especially in automation, IT and engineering roles. Bring key questions in writing if you need translation support.
Can exhibitors get a visa invitation letter?
Exhibitors who require a Serbian visa should request an invitation letter from the organiser after confirming participation. Individual visitors should check the Serbian Ministry of Foreign Affairs visa list for their passport before booking.
Is the venue accessible for visitors with reduced mobility?
The Belgrade Fair halls are generally flat and served by internal roads, but accessibility varies by hall and gate. Contact the organiser before travelling to arrange assistance and accessible parking.
Can exhibitors bring demonstration equipment and samples?
Exhibitors must clear customs and venue security rules for demo machinery, radio-frequency devices and samples. Ask the organiser for the technical exhibitor manual before shipping equipment to Belgrade.
Glossary
- PLC (programmable logic controller)
- An industrial computer used to control machinery and processes in real time. At Sajam tehnike, PLC vendors and integrators show programming environments, I/O modules and factory-floor integration.
- SCADA
- Supervisory control and data acquisition software that lets operators monitor and control remote equipment. Exhibitors typically demonstrate SCADA dashboards linked to PLCs, sensors and telecom networks.
- MES (manufacturing execution system)
- Software that tracks and manages production orders, quality and machine performance between the shop floor and ERP. It is a common topic for industrial software exhibitors at the fair.
- Industrial IoT (IIoT)
- Connected sensors and machines that send operating data to analytics or maintenance platforms. IIoT demonstrations at the fair usually focus on condition monitoring, energy metering and remote diagnostics.
- Digital twin
- A virtual model of a machine, line or plant used for simulation, commissioning and training. Suppliers use digital-twin tools to show how engineering data moves from design into operation.
- Servo drive
- An electronic amplifier that controls a servo motor's position, speed and torque. Servo drives appear in robotics, packaging and motion-control exhibits.
- Switchgear
- Electrical switching and protection equipment used in power distribution, including circuit breakers and panels. It is a core product family for electrical engineering exhibitors.
- OPC UA
- An open industrial communication standard for exchanging data between machines and software. Integrators reference OPC UA when connecting multi-vendor equipment to SCADA or MES.
- Machine vision
- Camera and software systems that inspect, measure or guide production. Vision exhibits often include code reading, defect detection and robot guidance.
- Predictive maintenance
- Using vibration, temperature and operating data to schedule repairs before a failure. At the fair, it is usually presented through sensors, gateways and analytics software.
- Intralogistics
- Material flow inside a warehouse or factory, including conveyors, automated guided vehicles and storage systems. Intralogistics suppliers target logistics and production engineers.
- Energy storage system (ESS)
- Batteries and associated power electronics used to store and dispatch electricity. ESS exhibits connect the fair's energy, grid and renewable-technology themes.
- Metrology
- The science and practice of measurement, including calibration and uncertainty analysis. Metrology exhibitors serve quality labs, production testing and certification needs.
- System integrator
- A company that combines hardware and software from several vendors into a working automation or infrastructure solution. Integrators are key visitors and exhibitors at Sajam tehnike.
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Also known as
Alternate names and search phrases for this event.
- International Technical Fair 2027
- International Technical Fair Belgrade 2027
- Belgrade RS
- Industrial automation and robotics
- Energy-efficient technologies
- Smart manufacturing solutions
- Innovative materials and components
- Trade show B2B Trade Expo Belgrade
- digital transformation expo
- Belgrade technology expo 2027
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Sources
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References
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Publishers
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Date checked
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International Technical Fair
- event_website
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.