Dates

    12–14 Feb 2027

    City / country

    Munich, Germany

    Venue

    Messe München

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    Event overview

    Overview

    The International Motorcycle Exhibition (IMOT) is set to take place from February 12 to 14, 2027, at Messe München in Munich, Germany.

    This event promises to showcase the latest motorcycle models and accessories, along with exciting live-action shows and discussions.

    With a history of attracting over 130,000 visitors, IMOT is a key event for motorcycle enthusiasts.

    TL;DR

    1. 1Event dates: February 12-14, 2027
    2. 2Location: Messe München, Munich, Germany
    3. 3Expected attendance: Over 130,000 visitors
    4. 4Showcasing latest motorcycle models and accessories
    5. 5Includes live-action shows and discussions

    Why visit

    Visitors can expect to see the latest motorcycle models, engage with industry experts, and participate in thrilling live shows.

    Why exhibit

    Exhibitors gain direct access to a large audience of motorcycle enthusiasts, allowing them to showcase their products and innovations. The event provides valuable networking opportunities and the chance to engage with potential customers in a dynamic environment. The IMOT is a significant event in the motorcycle industry, providing a platform for manufacturers to showcase their latest innovations and for enthusiasts to explore new products.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Motorcycle and scooter buyers researching new models
    Motorcycle dealers and dealership purchasing staff
    Fleet, rental and sharing operators
    Custom bike builders and workshop owners
    Riding gear and accessory retail buyers
    Motorcycle club members and touring enthusiasts
    Travel and adventure motorcycle tour operators
    Trade and consumer media covering the motorcycle sector

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Motorcycle and scooter manufacturers
    Electric motorcycle and e-mobility brands
    Parts, components and accessory suppliers
    Riding apparel, helmet and protective gear brands
    Custom and conversion workshops
    Workshop equipment and service technology providers
    Motorcycle travel, touring and tourism operators
    Finance, insurance and rider service providers

    Product categories

    Key solution areas showcased across the event.

    New motorcycle and scooter models - latest road, touring and sport bikes on display
    Electric motorcycles and e-mobility - battery-powered two-wheelers and charging solutions
    Custom motorcycles and conversions - one-off builds plus customising parts
    Motorcycle accessories and components - exhausts, luggage, electronics and fittings
    Riding gear and apparel - helmets, jackets, boots and protective clothing
    Workshop equipment and tools - service bay kit and maintenance technology
    Tyres and wheels - road, touring and off-road tyre ranges
    Motorcycle travel and touring - guided tours, routes and adventure travel operators
    Rider training and safety - riding schools and safety equipment
    Motorcycle clubs and communities - club stands and rider community initiatives

    Location & Facilities

    Venue

    Messe München

    Munich, Germany

    Attend

    Entry & tickets

    Who runs the show

    Organisers

    Petra Zahradka

    Project Manager

    Monika Potthoff

    Project Manager

    What's on

    Programme

    Co-located events

    f.re.e

    Separate ticket

    Germany's most active travel and leisure fair, held concurrently with IMOT.

    Website

    Münchner Auto Tage

    Separate ticket

    A concurrent automotive event that enhances the visitor experience.

    Website

    How the last edition performed

    Previous edition

    Last edition

    2025

    estimate

    Visitors: 60,000

    Exhibitors: 350

    This edition

    2027

    Visitors: 130,000

    Next edition

    Not announced yet

    Testimonials

    Die IMOT 2026 war ein großer Erfolg für uns. Wie man sieht, sind sehr viele Leute bei uns auf dem Stand. Für uns ist es extrem wichtig, dass wir mit den Endkunden ins Gespräch kommen und auch unsere neuen Produkte präsentieren können. Von dem her würde ich sagen, es war ein großer Erfolg für uns und nächstes Jahr gerne wieder.

    Christoph Strucken · Country Manager DACH · Cardo Systems · 2026

    Die IMOT war für uns eine sehr erfolgreiche und gut besuchte Messe mit viel positiver Resonanz. Durch die Parallel-Veranstaltungen mit der f.re.e und den Münchner Autotagen konnten wir neben den klassischen Motorradfans ein breiteres Publikum erreichen. Besonders positiv war auch die Zusammenarbeit mit dem Messe-Veranstalter, die uns Raum für eigene Ideen wie unsere Standparty und das Live-Design gegeben hat.

    Constantin Heinemann · Head of Marketing Europe · Benda Motor Europe · 2026

    Wir hatten unheimlich viele interessierte Motorradfahrer an unserem Stand, worüber wir uns sehr freuen. Für uns ist es immer wichtig, dass wir unsere Modellpallette auf der IMOT jedes Jahr neu präsentieren dürfen und deswegen freuen wir uns auch schon auf 2027!

    Simona Kubainski · District Managerin · Kawaski Deutschland · 2026

    Impact

    A bigger and stronger platform

    The International Motorcycle Exhibition (IMOT) is set to take place from February 12 to 14, 2027, at Messe München in Munich, Germany. This event promises to showcase the latest motorcycle models and accessories, along with exciting live-action shows and discussions. With a history of attracting over 130,000 visitors, IMOT is a key event for motorcycle enthusiasts. The IMOT is a significant event in the motorcycle industry, providing a platform for manufacturers to.

    Audience quality

    High-value decision-makers

    Visitors typically include Motorcycle and scooter buyers researching new models, Motorcycle dealers and dealership purchasing staff, Fleet, rental and sharing operators, Custom bike builders and workshop owners. Event dates: February 12-14, 2027. Location: Messe München, Munich, Germany. Expected attendance: Over 130,000 visitors. Showcasing latest motorcycle models and accessories. International Motorcycle Exhibition attracts an audience aligned with the organiser's published visitor positioning.

    Exhibitor outcomes

    Real business growth

    Exhibitors gain direct access to a large audience of motorcycle enthusiasts, allowing them to showcase their products and innovations. The event provides valuable networking opportunities and the chance to engage with potential customers in a dynamic environment. The IMOT is a significant event in the motorcycle industry, providing a platform for manufacturers to showcase their latest innovations and for enthusiasts to explore new products. Exhibitor categories include Motorcycle manufacturers, Accessory.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Munich (Bavaria), Germany - the DACH market gateway covering southern Germany, Austria, Switzerland and northern Italy

    Why it matters

    IMOT is southern Germany's largest motorcycle exhibition and one of the European season's first consumer and trade gatherings, opening the buying cycle before the spring riding season. For exhibitors it concentrates Bavarian, Austrian and Swiss dealers, importers and riding clubs in one place, while the Munich location puts OEM and gear brands in front of one of Europe's strongest motorcycling regions - a market that is also shifting fast towards e-mobility, touring/adventure bikes and safety technology.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    European motorcycle show circuit

    Plan a 12-month circuit: January-February consumer shows (IMOT, Swiss-Moto, Motorbeurs Utrecht) ahead of the spring buying season, then November premieres (EICMA, Motorcycle Live) for product and press planning.

    A tightly sequenced calendar of national and pan-European motorcycle shows: the winter consumer shows open the season in the Alps and Benelux, while the November shows host global OEM premieres. IMOT sits in the DACH consumer/trade slot at the start of the year.

    January-February

    Season-opening consumer and trade shows: Motorradwelt Bodensee, Motorbeurs Utrecht, Swiss-Moto and IMOT Munich.

    November

    Global premiere and press window: EICMA Milan and Motorcycle Live Birmingham.

    Peer events listed from established European motorcycle-show calendar knowledge; confirm individual dates with each organiser before scheduling a road-show.

    Plan your trip

    Travel & logistics

    Local currency · EUR

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    MUC

    Munich Airport

    Munich Airport is the main Bavarian gateway.

    to venue

    35–50 min off-peak

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Munich-Riem / Messestadt, walking or one U2 stop from Messe München

    USD 95–140 / night

    Room rates rise sharply during the show week; book 3-4 months ahead and check whether breakfast is included.

    source
    Mid-range
    Riem / Messestadt and Ostbahnhof-Arabellapark corridor, 10-20 minutes to the halls

    USD 150–230 / night

    Best balance of proximity and price for a 2-3 night show stay; U2 connections to Messestadt West make Riem hotels the quickest to the entrance.

    source
    Premium
    City centre (Maximilianstraße / Hauptbahnhof / Arabellapark), 20-35 minutes to the venue

    USD 280–480 / night

    Choose the city centre if you want evening restaurants and dealer meetings - U2 from Hauptbahnhof runs direct to Messestadt West in about 20 minutes.

    source

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costEUR 70–90 (taxi estimate)
    Best forMunich Airport (MUC) to Messe München

    Munich Airport is the main Bavarian gateway.

    taxi

    Estimated costEUR 40–90 taxi or rideshare to the venue district
    Best forMemmingen Airport (FMM) to Messe München

    taxi

    Estimated costEUR 40–90 taxi or rideshare to the venue district
    Best forNuremberg Airport (NUE) to Messe München

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Schengen short-stay visa (Type C)Nationals of countries without a Schengen visa-waiver agreement (e.g. India, China, Turkey, most of Africa and the Middle East); also travellers staying over 90 days or taking paid work in Germany—15 calendar days normally; up to 45 days in busy periods - apply at least 6-8 weeks before travel
    Visa-free entry (90 days / 180 days)EU/EEA nationals, UK, US, Canada, Australia, New Zealand, Japan, South Korea, Singapore and other Annex II nationals—no application needed; ETIAS pre-travel authorisation expected to apply once operational

    Visa-free for EU/EEA plus most Annex II nationals (UK, US, CA, AU, NZ, JP, KR) for up to 90 days in 180; all visitors must carry a passport valid 3+ months beyond departure.

    Germany accepts ATA carnets for temporary admission of exhibition and demonstration goods; confirm the carnet is stamped by Munich customs at the fair site and keep the counterfoils for re-export. Motorcycles imported temporarily for show display should also be listed on the carnet with chassis details.

    Official visa page

    Weather

    February in Munich is deep winter: daytime highs typically 3-6 °C and overnight lows around -1 to -5 °C, with roughly 10-12 wet days and 40-50 mm of precipitation (rain, sleet or snow). Expect grey skies, occasional snowfall and sharp temperature swings when warm Föhn winds arrive - pack a warm waterproof coat and shoes with grip for the walk between halls and car parks.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Germany.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping and payment

    Round up restaurant and taxi bills and add about 5-10 % for good service; tell the server the total you want to pay as you hand over cash or card. Cash is still widely used in Bavaria - carry some euros for smaller stands, kiosks and cloakrooms even though cards are accepted at Messe München.

    Business etiquette and dress

    German business culture is punctual and direct - arrive on time, shake hands on greeting and use surnames until invited otherwise; a cheerful 'Grüß Gott' is the standard Bavarian greeting in Munich. Smart-casual business dress works for the show; bring warm outerwear since February trade-fair days are cold and often wet.

    Sunday and opening hours

    Shops are closed on Sundays (the show's final day, 14 February 2027), so plan retail and city sightseeing around Saturday. Supermarkets close by around 20:00 on weekdays, and many restaurants stop serving food after 22:00.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: MUC

    Book flights to MUC when possible for the shortest transfer to the venue; compare FMM only if fares are materially lower.

    Visa

    Germany is inside the Schengen area. EU/EEA nationals and most Annex II nationals (US, UK, Canada, Australia, New Zealand, Japan, South Korea and others) may enter visa-free for up to 90 days within any 180-day period. All other nationalities need a Schengen Type C short-stay visa (EUR 90 for adults, EUR 45 for children 6-12; normal processing 15 calendar days, up to 45 days in peak periods), applied for at the German mission or its VFS partner centre before travel. Standard entry conditions: passport valid at least 3 months beyond departure, travel-medical insurance with at least EUR 30,000 cover, proof of accommodation and onward travel. ETIAS pre-travel authorisation for visa-exempt travellers is being phased in - check the current status before booking flights.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    EUR 45 for children aged 6-12; free for children under 6 and some students. Apply at the German embassy/consulate or VFS Global centre for your place of residence; biometrics required in person. Include the IMOT trade-fair registration confirmation and hotel booking as supporting documents. Passport must be valid at least 3 months beyond intended departure and issued within the last 10 years. Trad

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Munich Airport (MUC): 35–50 min off-peak; Memmingen Airport (FMM): Gateway airport for Munich.; Nuremberg Airport (NUE): Gateway airport for Munich.. Allow road or rail time to Messe München; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Messe München: Munich-Riem / Messestadt, walking or one U2 stop from Messe München: B&B Hotel München-Messe, ibis budget München Messe, A&O München Hackerbrücke (hostel-style, S-Bahn to Ostbahnhof); Riem / Messestadt and Ostbahnhof-Arabellapark corridor, 10-20 minutes to the halls: Motel One München-Messe, NH München Messe, Novotel München Messe; City centre (Maximilianstraße / Hauptbahnhof / Arabellapark), 20-35 minutes to the venue: The Westin Grand Munich, Sofitel Munich

    Ride-hail: Ride-hailing apps are commonly used in Munich; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to Messe München.

    Parking: On-site parking is available at Messe München; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: February 2027

    Temperature: -5 °C to +6 °C (overnight lows around -1 to -5 °C, daytime highs 3-6 °C)

    Seasonality: Winter season: about 10-12 wet days and 40-50 mm precipitation per month, falling as rain, sleet or snow; short daylight hours and possible ice on pavements in the early morning.

    Packing: February in Munich is deep winter: daytime highs typically 3-6 °C and overnight lows around -1 to -5 °C, with roughly 10-12 wet days and 40-50 mm of precipitation (rain, sleet or snow). Expect grey skies, occasional snowfall and sharp temperature swings when warm Föhn winds arrive - pack a warm wate

    Plan your trip

    Planning

    Best day to visit: Friday 12 February 2027 (opening day)

    The three-day run is Friday to Sunday. Opening day carries the press and trade activity, exhibitor teams are freshest for dealer and supplier conversations, and the aisles are noticeably thinner than on Saturday 13 February, which draws the peak consumer crowd. Sunday 14 February is the quietest day for hands-on demo rides and gear fitting, but shops in the city are closed, so keep Sunday for the halls and Saturday for any city shopping.

    1

    Check passport validity and Schengen entry rules for your nationality — IMOT 2027 runs 12-14 February 2027 at Messe Muenchen; confirm entry requirements before booking travel.

    2

    Book flights to Munich Airport (MUC) or an alternative gateway such as Memmingen (FMM) or Nuremberg (NUE) — Compare fares and arrival times against the 12 February show opening.

    3

    Reserve a hotel in Munich with good access to Messe Muenchen — Choose free-cancellation rates and check the route to the venue before confirming.

    4

    Register online for IMOT through imot.de and keep the confirmation — Online tickets cost 3 euros less per ticket than purchase on site according to the organiser FAQ.

    5

    Download the hall plan and exhibitor list from imot.de — Shortlist motorcycle, accessory, gear and travel brands you want to see.

    6

    Review the show programme and mark the sessions and showcases to attend — Build a day-by-day schedule across the three show days.

    7

    Pre-schedule meetings with exhibitors, dealers or distributors by email — Agree meeting points at the stand and send your agenda in advance.

    8

    Plan local transport within Munich to Messe Muenchen — Note U-Bahn/S-Bahn connections or taxi travel time and allow extra time at peak hours.

    9

    Prepare meeting documents, business cards and a portable charger — Keep digital and printed copies of your shortlist and appointment confirmations.

    10

    Pack for cold February weather in Munich — Warm layers, comfortable walking shoes and rain protection for the walk between halls.

    11

    On arrival day collect your badge at Messe Muenchen — Arrive early on the first show day for orientation and security screening, and pick up the printed hall guide.

    Side trips

    2

    Bavarian Alps - Garmisch-Partenkirchen and Zugspitze

    Salzburg, Austria

    Networking spots

    3

    Manufacturer and dealer stands in the main halls

    Brand staff, importer and dealer representatives from Germany, Austria and Switzerland concentrate here; the opening Friday is the calmest day for real conversations.

    Demo/test-ride area and open-air zone

    Informal meeting point where riders, product managers and accessory suppliers queue and chat; good for hands-on product feedback in a relaxed setting.

    Munich Altstadt restaurants and beer halls near Marienplatz

    Standard venue for after-show dinners and dealer-to-importer conversations; large Bavarian tables suit groups, but reserve in show week.

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · standard day ticket

    EUR 14–22 / per person per day

    estimate

    visa_fee

    visitor · Schengen Type C short-stay

    EUR 90 / per adult application

    official

    exhibitor_stand

    exhibitor · shell scheme (minimum stand)

    EUR 180–300 / per sqm

    estimate

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You need market intelligence, dealer/brand contacts or hands-on product comparison within one February weekend and can travel with a 2-night stay.

    Best for

    Dealers, importers, riders and product buyers who want to benchmark 2027 models, gear and e-mobility offers and meet brand representatives face to face

    Min. budget

    $570.00

    Timeline

    4-8 weeks ahead for flights, visa and show-week hotel; book accommodation 3-4 months ahead

    Risks

    Estimated from ticket, hotel/per-diem and visa signals in the listing - confirm live rates.

    Show-week hotel prices in Munich can double; late booking erodes the budget case.

    exhibit

    You have a defined DACH dealer target list, a product launch or press angle, and can staff a stand for all three show days (Friday 12 - Sunday 14 February 2027).

    Best for

    Motorcycle, scooter, e-mobility and gear brands plus accessories distributors targeting Bavarian and DACH dealers and consumers

    Min. budget

    $2,900.00

    Timeline

    6-9 months ahead: space application, stand design, logistics, staff travel and customs/carnet arrangements

    Risks

    Estimated exhibit floor budget from stand/travel cost signals - confirm booth pricing with the organiser.

    Budget estimate from listing cost signals - confirm live rates.

    February weather and Alpine road conditions can complicate freight and demo-ride logistics.

    skip

    Your European calendar is already covered by EICMA (Milan, November) for global premieres and the Munich DACH market is not a priority.

    Best for

    Vendors with no DACH distribution ambitions or those who only need European OEM premieres

    Timeline

    no lead time required - re-evaluate before the next edition cycle

    Risks

    No major risks listed.

    FAQs & glossary

    Answers

    Frequently asked

    Is there an advance ticket sale?
    We recommend buying your ticket online. Each online ticket costs 3 euros less than a ticket purchased on site.
    Are there also ticket counters on site?
    Yes, there are ticket counters on site. Please note that tickets bought on site carry a surcharge of 3 euros per ticket.
    Can I save my ticket on my smartphone or tablet and show it at the entrance?
    Yes. The readers at the turnstiles recognise the barcode shown on your ticket, so you can use it as a mobile ticket.
    Where can I find the ticket prices?
    Ticket prices are published in due course on our website under Tickets and under Visitor Information.
    How can I pay for my ticket in the online shop?
    Payment is possible with the following options: PayPal, Giropay, MasterCard and Visa Card.

    Glossary

    1
    IMOT
    International Motorcycle Exhibition, a major motorcycle trade show in Germany.
    2
    f.re.e
    Germany's most active travel and leisure fair, held concurrently with IMOT.
    3
    Custom motorcycles
    Motorcycles that are modified or built to individual specifications.
    4
    Electric motorcycles
    Motorcycles powered by electric motors instead of traditional combustion engines.
    5
    Motorcycle accessories
    Additional equipment or parts that enhance the functionality or appearance of motorcycles.

    Trust footer

    Sources

    5

    References

    1

    Publishers

    0

    Date checked

    1

    IMOT Team

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