International Floriculture Expo

Name: International Floriculture Expo
Start: 2027-06-10
End: 2027-06-11
Location: Broward County Convention Center

Event overview

Overview

Floriexpo is North America's largest B2B event exclusively for the floral industry, uniting vendors with mass market floral buyers from supermarkets, chain stores, and wholesale distributors.

The event features a wide range of floral products and educational sessions.

TL;DR

1Dates and Venue: Floriexpo 2027 runs June 10-11 at Broward County Convention Center, Fort Lauderdale, FL.
2Scale and Focus: The largest B2B floral event in North America, connecting floral vendors with mass market buyers.
3Organiser: Produced by Elevate Events + Media LLC, visit floriexpo.com for more information.
4Buyer Authority: Attendees include floral directors, category managers, and mass market retailers.
5Entry: Registration is open now; visit the official site for details.

Why visit

Attendees can network with key decision-makers, discover new products, and gain insights from industry leaders. Dates and Venue: Floriexpo 2027 runs June 10-11 at Broward County Convention Center, Fort Lauderdale, FL. Buyer Authority: Attendees include floral directors, category managers, and mass market retailers.

Why exhibit

Exhibitors gain direct access to influential buyers, showcase their products, and enhance brand visibility in the floral market. Scale and Focus: The largest B2B floral event in North America, connecting floral vendors with mass market buyers. Buyer Authority: Attendees include floral directors, category managers, and mass market retailers. Floriexpo serves as a crucial platform for floral suppliers and buyers, fostering connections that drive industry growth and innovation.

Attendees, exhibitors & solutions

Who this event is for

Visitor profile

Typical attendee groups you can expect to meet.

Mass market retailers looking to source floral products

Supermarket floral directors and category managers

Wholesale florist distributors seeking new suppliers

Online retailers and mail order catalogues

Designated buying agents for grocery wholesalers

Home and garden center representatives

Exhibitor profile

Main supplier and exhibitor segments present at the show.

Floral growers and suppliers

Floral accessory manufacturers

Technology providers for the floral industry

Packaging and display solution companies

Sustainable floral product vendors

Logistics and cold chain service providers

Product categories

Key solution areas showcased across the event.

Fresh cut flowers and greens

Potted plants and floral arrangements

Floral containers and accessories

Giftware and seasonal items

Floral care and handling products

Merchandising and display solutions

Location & Facilities

Venue

Open in Google Maps

Broward County Convention Center

1950 Eisenhower Blvd, Fort Lauderdale, FL 33316

Floor plans & maps

Floor plan (PDF)

Parking: Parking is available; confirm rates on the venue website.

Attend

Entry & tickets

Free registration

Event days & opening times

DayOpening hours

10 June –10:00 AM – 6:00 PM

11 June –10:00 AM – 6:00 PM

Ticket info

Ticket notes

Visit the official registration page for details on ticket prices.

Who runs the show

Organisers

Elevate Events + Media LLC

Website

How the last edition performed

Previous edition

Next edition

Not announced yet

Testimonials

The entire show is great, from education to show booths and the comradery of the industry. It is a great time to learn new things about the products and vendors.
Kevin Prill · Ahold · 2026

We always find new items and suppliers. Floriexpo is the pulse of the industry.
Michael Schrader · Schnucks · 2026

Many vendors in one place to touch base with. Great opportunity to create new programs.
Jorge Alonso · Teleflora · 2026

All of the Exhibitors were showing products that I can use in our Mass Market programs, LOTS of new ideas to get excited about. Everything was relevant to my business, loved it!
Mona Doucette · National Mass Market Director · DWF · 2026

I especially liked finding all floral categories (plants, hard goods, cut flowers etc.) in one location, being able to physically see the quality of the products, not just pictures, and meeting the sales people face to face.
Tracy Gaus · Mass Market Manager · Sieck Floral Distributing · 2026

Impact

A bigger and stronger platform

Floriexpo is North America's largest B2B event exclusively for the floral industry, uniting vendors with mass market floral buyers from supermarkets, chain stores, and wholesale distributors. The event features a wide range of floral products and educational sessions. Floriexpo serves as a crucial platform for floral suppliers and buyers, fostering connections that drive industry growth and innovation. The event highlights trends and provides insights into the floral market. Join us for the.

Audience quality

High-value decision-makers

Visitors typically include Mass market retailers looking to source floral products, Supermarket floral directors and category managers, Wholesale florist distributors seeking new suppliers, Online retailers and mail order catalogues. Dates and Venue: Floriexpo 2027 runs June 10-11 at Broward County Convention Center, Fort Lauderdale, FL. Scale and Focus: The largest B2B floral event in North America, connecting floral vendors with mass market buyers. Organiser: Produced by Elevate Events + Media LLC, visit.

Exhibitor outcomes

Real business growth

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

South Florida (Broward County), United States - Fort Lauderdale sits at the centre of the US cut-flower import gateway, with Miami International Airport and PortMiami handling the bulk of Colombian and Ecuadorian flower cargo, and Broward County Convention Center located roughly 5 miles from Fort Lauderdale-Hollywood International Airport.

Why it matters

Attending International Floriculture Expo on 2027-06-10 to 2027-06-11 in Fort Lauderdale lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

Industry trends

Key trends shaping this market and its wider industry.

Digital buyer journeys

Digital buyer journeys describe how retail and wholesale floral buyers research suppliers, build pre-show agendas and shortlist stands online before travelling to the show.

Sustainability in procurement

Sustainability in procurement is the practice of specifying recyclable materials, lower energy inputs and documented carbon performance in floral and foliage supply contracts.

Automation and labour efficiency

Automation and labour efficiency covers the machinery, software and services that reduce handling time, waste and staffing pressure in floral production and distribution.

Regional supply-chain resilience

Regional supply-chain resilience is the move by floral buyers to spread sourcing across domestic and near-shore growers to reduce freight, climate and currency risk.

Hybrid engagement models

Hybrid engagement models combine live demonstrations on the show floor with follow-up webinars, digital catalogues and year-round supplier portals.

Related floriculture trade fairs worldwide

Book hotels and supplier meetings 8-12 weeks ahead; the European circuit runs from an autumn Aalsmeer trade fair through to IPM Essen in January, while Latin American grower showcases cluster in the second half of the year.

Cut-flower growers, importers, wholesale distributors and retail buyers typically plan International Floriculture Expo alongside the major global floriculture circuit events to compare varieties, freight lanes and pricing across the Americas, Europe and Asia.

Pre-show

Confirm booth meetings with grower, importer and hardgoods suppliers for International Floriculture Expo.

Show week

Hall walk-throughs, variety evaluations, and delivered-price and cool-chain negotiations.

Peer events are established floriculture trade fairs; confirm current dates and venues on each organiser website before booking travel.

Plan your trip

Travel & logistics

Local currency · USD

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

FLL

Fort Lauderdale-Hollywood International Airport

Closest gateway to the Broward County Convention Center, with direct connections from US hubs and select Latin American and Caribbean cities. Taxi or rideshare runs USD 25-40 one way; Broward County Transit Route 1 along Federal Highway links the airport, downtown and the beach corridor.

About 5 miles (8 km)

to venue

10-15 minutes off-peak, 20-30 minutes in peak traffic

by car

MIA

Miami International Airport

South Florida's main long-haul gateway and the cargo hub for Latin American flower imports, with strong nonstop coverage from Colombia, Ecuador, Europe and South America. Taxi or rideshare to the venue costs roughly USD 60-90; Tri-Rail connections run north via Miami and Fort Lauderdale stations.

About 30 miles (48 km)

to venue

35-50 minutes

by car

PBI

Palm Beach International Airport

Useful alternative when MIA and FLL fares spike during June beach season; I-95 brings you south into Broward County, with Tri-Rail stations at West Palm Beach and Fort Lauderdale.

About 45 miles (72 km)

to venue

50-65 minutes

by car

FXE

Fort Lauderdale Executive Airport

General aviation and private or corporate aircraft gateway, handling business jets close to downtown Fort Lauderdale and the convention center.

About 7 miles (11 km)

to venue

15-20 minutes

by car

Hotel tiers

A range of accommodation options near the venue and across key areas.

Airport and Dania Beach corridor - budget

Close to FLL and a short drive to the Broward County Convention Center; pool and free-cancellation options common.

Airport corridor - midscale

Extended-stay and upscale airport options suited to exhibitor teams staying through build-up and show days.

Beach and convention center area - upscale

Beachfront properties sit roughly 1.2 to 2.1 miles from the convention center, a short rideshare ride.

Local transport

Get around the city with these convenient transport options.

Taxi or rideshare from FLL

Estimated costUSD 25-40 one way

Best forFort Lauderdale-Hollywood International Airport to Broward County Convention Center

Roughly 15-20 minutes depending on traffic; app pricing rises during peak arrival windows.

Broward County Transit bus

Estimated costUSD 2 per one-way ride

Best forAirport, beach and downtown corridors to the convention center area

Local bus network links the beach strip and downtown; allow extra time during the June afternoon storm window.

Venue parking

Estimated costUSD 10-20 per day

Best forBroward County Convention Center parking garage

Drive-in visitors should budget for event-day parking and arrive early for close-in spaces.

Hotel transfer or short walk

Estimated costUSD 0-15

Best forBeach and convention-center-area hotels to the venue

Several beach hotels sit about 1.2 to 2.1 miles from the convention center, a short rideshare or a walkable distance at cooler hours.

taxi

Estimated costUSD 35–75 taxi or rideshare to the venue district

Best forFort Lauderdale-Hollywood International Airport (FLL) to Broward County Convention Center

Approximately 15-20 minutes by taxi or rideshare; Primary gateway for the June 2027 show window; flight samples captured from Dallas DFW, Chicago ORD, New York JFK and Los Angeles LAX all land at FLL.

taxi

Estimated costUSD 35–75 taxi or rideshare to the venue district

Best forMiami International Airport (MIA) to Broward County Convention Center

35-50 minutes; South Florida's main long-haul gateway and the cargo hub for Latin American flower imports, with strong nonstop coverage from Colombia, Ecuador, Europe and South America. Taxi or rideshare to the venue costs roughly USD 60-90; Tri-Rail connections run north via Mia

taxi

Estimated costUSD 35–75 taxi or rideshare to the venue district

Best forPalm Beach International Airport (PBI) to Broward County Convention Center

50-65 minutes; Useful alternative when MIA and FLL fares spike during June beach season; I-95 brings you south into Broward County, with Tri-Rail stations at West Palm Beach and Fort Lauderdale.

taxi

Estimated costUSD 35–75 taxi or rideshare to the venue district

Best forFort Lauderdale Executive Airport (FXE) to Broward County Convention Center

15-20 minutes; General aviation and private or corporate aircraft gateway, handling business jets close to downtown Fort Lauderdale and the convention center.

Plan your trip

Visa & entry documents

Check the latest visa requirements and entry guidelines before travelling.

Visa not required

ATA Carnet: check with organiser

Weather

June in Fort Lauderdale opens South Florida's wet season: daytime highs typically reach 86-90F (30-32C) with overnight lows around 76-79F (24-26C) and consistently high humidity. Expect brief but intense afternoon thunderstorms on most days, with the month delivering roughly 8-10 inches (200-250 mm) of rain, while mornings and evenings stay warm and largely dry. Pack breathable business casual, a compact umbrella or light rain shell for the 2-6pm storm window, and a thin layer for heavily air-conditioned exhibition halls.

Plan for the climate

Check temperatures and pack accordingly

Venue connectivity

Confirm mobile roaming or a local SIM for business visitors to the United States.

Ride-hailing

Taxis

Public transit

Car rentals

Cultural notes

Useful information to help you have a smooth and respectful visit.

Tipping

Tipping is expected in Fort Lauderdale: 18-20% on restaurant bills, USD 2-5 per drink at hotel bars, and USD 1-2 per bag for hotel and bell staff. Rideshare and taxi drivers are customarily tipped 15-20%.

Business dress and greeting

Business casual is the norm on the floral trade floor - collared shirts, smart trousers and light jackets - with a suit reserved for hosted buyer dinners. A firm handshake and first names are standard in US business settings.

Payments and punctuality

Cards and mobile wallets are accepted almost everywhere, so carry only a small amount of cash for tips. Meetings start on time, and a 10-15 minute courtesy window applies to informal show-floor appointments.

Practical guides

Visitor & Exhibitor Essentials

Everything needed to arrive prepared, navigate the event, and make the visit productive.

Flights

Destination: FLL

Compare flights to the nearest international gateway serving Fort Lauderdale; confirm ground transport on the organiser site.

Visa

Business visitors from Visa Waiver Program countries (United Kingdom, Ireland, most EU states, Japan, South Korea, Australia and others) travel on an approved ESTA: USD 21 per applicant, valid for two years, applied for online through the CBP ESTA portal before departure. Visitors from non-VWP countries, including much of Africa, the Middle East and South Asia, need a B-1 business visitor visa: USD 185 MRV fee, an in-person interview at a US embassy or consulate, and appointment queues that commonly run 4-12 weeks depending on the post. Carry a passport valid at least six months beyond the 11 June 2027 departure date, plus your registration confirmation and an invitation letter from Elevate Events + Media LLC for the border interview.

Processing: Varies by nationality; apply several weeks before travel.

Transport

Get to the venue and around the city with these options.

Airport → venue: Primary gateways: Fort Lauderdale-Hollywood International Airport (FLL): 10-15 minutes off-peak, 20-30 minutes in peak traffic; Miami International Airport (MIA): 35-50 minutes; Palm Beach International Airport (PBI): 50-65 minutes; Fort Lauderdale Executive Airport (FXE): 15-20 minutes. Allow road or rail time to Broward County Convention Center; on-site parking is usually available at major exhibition venues.

Hotel → venue: Precinct hotels near Broward County Convention Center: {'name': 'Fairfield by Marriott Inn & Suites Fort Lauderdale Airport & Cruise Port', 'stars': '3', 'rating': 3.9}, {'name': 'Holiday Inn Express & Suites Fort Lauderdale Airport West by IHG', 'stars': '3', 'rating': 4.2}, {'name': 'Holiday Inn Express & Suites Fort Lauderdale Airport South by IHG', 'stars': '3', 'rating': 3.9}; {'name': 'Le Meridien Dania Beach at Fort Lauderdale Airport', 'stars': '4', 'rating': 4.3}, {'name': 'Staybridge S

Ride-hail: Ride-hailing apps are commonly used in Fort Lauderdale; confirm local availability before travel.

Public transit: Broward County Transit buses and local rail connections serve the Fort Lauderdale beach and downtown corridors. Hotels near the venue, including B Ocean Resort (about 1.2 miles) and The Drift Hotel (about 2.1 miles), are a short bus ride or rideshare from the Broward County Convention Center. Allow extra time during afternoon storm windows in June.

Parking: On-site parking is available at Broward County Convention Center; confirm daily rates and hall access on the organiser or venue site.

Weather

Plan and pack for the event climate.

Month: June 2027

Temperature: 86-90F (30-32C) daytime highs, 76-79F (24-26C) overnight lows, with high humidity through the show window

Seasonality: June marks the start of South Florida's wet season, bringing brief, heavy afternoon thunderstorms on most days and roughly 8-10 inches (200-250 mm) of rain across the month; mornings and most evenings remain warm and dry.

Packing: Pack light, breathable business casual for a hot, humid show week, plus a compact umbrella or packable rain shell for the 2-6pm storms. Bring comfortable walking shoes for the exhibition floor, a light layer or scarf for air-conditioned halls and meeting rooms, and sunscreen for waterfront hotel and evening networking time.

Plan your trip

Planning

Best day to visit: Thursday 10 June 2027

The Expo runs a compact two-day format, and day one on Thursday 10 June carries the fullest exhibitor line-up and the heaviest buyer traffic, with growers, importers and hardgoods suppliers all staffing their booths from opening. Visiting on day one gives first pick of cut-flower and hardgoods inventory, access to the widest set of supplier decision-makers, and the evening hospitality window for relationship-building; Friday 11 June is better reserved for closing call-backs, negotiating terms and any final hardgoods or cold-chain meetings.

Check passport validity and US visa or ESTA eligibility for Fort Lauderdale travel — International attendees should confirm entry documents well before booking flights for the 10-11 June 2027 show.

Book flights into Fort Lauderdale-Hollywood International Airport (FLL) — Sampled round-trip economy fares captured for the 9-13 June window include Dallas DFW from USD 321 and Chicago ORD from USD 282.

Reserve a hotel in the airport, Dania Beach or Fort Lauderdale Beach cluster — Recommended check-in 9 June 2027 and check-out 12 June 2027; beach-season rates rise closer to the show.

Complete online registration on floriexpo.com and save the badge confirmation — Registration is required for entry; keep the confirmation available on your phone.

Confirm Broward County Convention Center daily hours and badge collection point — Plan to collect your badge before the 10 June opening morning.

Shortlist exhibitors and request meetings — Target floral growers, cut-flower and foliage suppliers, and accessory manufacturers relevant to your buying brief.

Build a session and product-demo agenda for 10-11 June — Spread hall walk-throughs and supplier negotiations across both show days.

Arrange local transport from FLL and between hotel and venue — Rideshare or taxi from the airport runs about USD 25-40 and 15-20 minutes; local bus fares are about USD 2 per ride.

Prepare a hot-weather packing list — June in Fort Lauderdale is warm and humid with frequent afternoon storms; pack light business attire and a compact umbrella.

Print or load meeting documents, buyer references and business cards — Have supplier questions and target pricing ready for on-stand discussions.

Charge devices, download the venue map and set meeting reminders — Back up notes and photographs from supplier meetings each evening.

Travel day: arrive Fort Lauderdale, check in and collect your badge — Aim to arrive by 9 June so you are settled before the 10 June opening.

Side trips

Miami and Miami Beach

Wynwood's design and retail district, Miami Beach hospitality, and the PortMiami and Miami International cargo corridors that handle most Latin American flower imports into the United States.

Palm Beach and West Palm Beach

High-end retail on Worth Avenue, the Norton Museum of Art, and the estate garden and landscape circuit that supplies premium floral buyers along the Gold Coast.

Networking spots

Show-floor buyer lounge and Intracoastal terrace

On-site networking

Registered buyers and grower teams gather between hall walks; the waterfront terrace is the default meeting point across both show days and sits minutes from the exhibition floor.

Las Olas Boulevard

Dining and evening networking

Fort Lauderdale's main restaurant and bar strip, the usual setting for exhibitor dinners and post-show meetings, roughly 8-10 minutes by rideshare from the venue.

Fort Lauderdale Beach hotel bars

Hospitality and informal meetings

Beachfront properties including B Ocean Resort and the AC Hotel Fort Lauderdale Beach host grower and importer hospitality suites and evening receptions during show week.

Budget

Costs & budget

Build your working budget

Adjust the inputs below to create a directional event budget.

Number of nights

Estimated budget

Live estimate

Per diem × 2$150.00

Estimated total$150.00

This is a directional estimate. Please verify live rates before booking.

Cost reference

Official cost items and estimated ranges for exhibitors.

visa_fee

visitor · ESTA (Visa Waiver Program)

USD 21 / per applicant

official

visa_fee

visitor · B-1 business visitor visa

USD 185 / per applicant

official

hotel

visitor · Midscale airport and Dania Beach corridor

USD 140–220 / per room per night

estimate

hotel

visitor · Upscale beachfront and convention center area

USD 230–380 / per room per night

estimate

ground_transport

visitor · Taxi or rideshare, FLL to Broward County Convention Center

USD 25–45 / one way

estimate

per_diem

visitor · Standard meals and incidentals, Fort Lauderdale

USD 60–110 / per day

estimate

Item	For	Tier	Estimated range	Status
visa_fee	visitor	ESTA (Visa Waiver Program)	USD 21 / per applicant	official
visa_fee	visitor	B-1 business visitor visa	USD 185 / per applicant	official
hotel	visitor	Midscale airport and Dania Beach corridor	USD 140–220 / per room per night	estimate
hotel	visitor	Upscale beachfront and convention center area	USD 230–380 / per room per night	estimate
ground_transport	visitor	Taxi or rideshare, FLL to Broward County Convention Center	USD 25–45 / one way	estimate
per_diem	visitor	Standard meals and incidentals, Fort Lauderdale	USD 60–110 / per day	estimate

Decision

Visit, exhibit, or skip?

Should you go?

Pick the closest answer for each. Your recommendation updates live.

QUESTION 1 OF 6

What is your primary role?

Decision matrix

Compare participation options side by side to choose the best fit for your objectives.

visit

Assess how this option fits your objectives.

Best for

Independent and chain retail florists, supermarket and mass-market floral buyers, event and wedding florists, and wholesale distributors sourcing cut flowers, foliage and hardgoods.

Min. budget

$350.00

Timeline

4-6 weeks for flights and hotel; beach-season rooms in Fort Lauderdale book out faster closer to June.

Risks

June peak beach-season hotel pricing in Fort Lauderdale

US visa or ESTA lead time for international attendees

Afternoon storm delays affecting same-day travel and transfers

exhibit

Assess how this option fits your objectives.

Best for

Cut-flower growers, foliage and plant suppliers, hardgoods and accessory manufacturers, and cold-chain or logistics providers selling into North American floral retail and wholesale channels.

Min. budget

$2,200.00

Timeline

12-16 weeks for stand booking, design, freight and cold-chain planning for perishable display stock.

Risks

Stand space and cold-storage allocation on a compact two-day floor

Freight and customs timing for perishable display material

Staffing and product logistics across the 10-11 June window

skip

Assess how this option fits your objectives.

Best for

Suppliers with no North American floral channel and consumer visitors expecting a public flower show rather than a trade-focused expo.

Timeline

Not applicable.

Risks

Trade-focused exhibitor mix offers limited value for consumer-only visitors

Gallery

Photos

Official imagery from International Floriculture Expo

FAQs & glossary

Answers

Frequently asked

What are the event dates?

The event will take place from June 10-11, 2027.

Where is the event located?

The event will be held at the Broward County Convention Center in Fort Lauderdale, FL.

How can I register for the event?

You can register for the event through the official website.

Is there a cost to attend?

Registration is required, and fees may apply.

What types of exhibitors will be present?

Exhibitors will include floral growers, suppliers, and accessory manufacturers.

Which airport should visitors fly into?

Fort Lauderdale-Hollywood International Airport (FLL) is the closest gateway, roughly 15-20 minutes from the Broward County Convention Center. Sampled round-trip economy fares for the show window start around USD 321 from Dallas DFW and USD 282 from Chicago ORD.

Where can visitors stay near the venue?

Hotels cluster in the airport and Dania Beach corridor and along Fort Lauderdale Beach. Beach properties such as B Ocean Resort (about 1.2 miles) and The Drift Hotel (about 2.1 miles) are a short ride from the Broward County Convention Center.

Glossary

Floriculture: The cultivation and management of flowering and ornamental plants, the core sector served by this expo.
B2B: Business-to-business; transactions conducted between companies, the format of this trade-only show floor.
Mass Market: Products aimed at a broad retail audience, typically sold in large volumes through supermarkets and discount chains.
Sustainability: Meeting the needs of the present without compromising the ability of future generations to meet their own needs; increasingly written into floral supply contracts.
Cold Chain: A temperature-controlled supply chain essential for keeping cut flowers and perishable goods fresh from farm to buyer.
Networking: The action or process of interacting with others to exchange information and develop professional or social contacts on the show floor.
Cut Flower: A flower harvested with its stem intact for sale in bouquets and arrangements, a core product category for growers and importers at the show.
Vase Life: The length of time a cut flower stays presentable after harvest, a key quality benchmark buyers compare between suppliers.
Wholesale Florist: A distributor that buys flowers and foliage from growers and resells them to retail and event florists.
Pavilion: A dedicated exhibition area that groups exhibitors by country, region or product segment inside a trade show hall.

Trust footer

Sources

References

Publishers

Date checked

Floriexpo

Facebook - Floriexpo
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LinkedIn - International Floriculture Expo
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Instagram - Floriexpo
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