Dates

    26–29 Oct 2026

    City / country

    Moscow, Russia

    Venue

    Crocus Expo IEC

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    Event overview

    Overview

    PIR Expo is the largest exhibition for leading manufacturers and suppliers of products, technologies, and services for the hospitality and restaurant business, food retail, and ready-to-eat market in Russia.

    In 2026, it will be held for the 29th time.

    TL;DR

    1. 1Scale: PIR Expo 2026 gathers more than 800 companies for its 26-29 October 2026 run at Crocus Expo IEC in Moscow.
    2. 2Programme Breadth: The exhibition is staged alongside 350+ industry events covering the HoReCa sector.
    3. 3Buyer Reach: Restaurant owners, hotel operators, food service professionals and catering buyers source solutions under one roof.
    4. 4Sector Focus: Product displays span food and beverage supply, hospitality technology and catering equipment.
    5. 5Track Record: PIR Expo has served as a leading HoReCa industry meeting point for nearly 30 years.

    Why visit

    Attendees will gain insights into the latest trends and technologies, network with industry leaders, and explore new business opportunities. It is a significant platform for networking and business solutions. Visitors can expect to meet industry experts and key players. PIR Expo is the largest exhibition for leading manufacturers and suppliers of products, technologies, and services for the hospitality and restaurant business, food retail, and ready-to-eat market in Russia.

    Why exhibit

    Exhibitors will have the chance to showcase their products to a targeted audience, enhance brand visibility, and connect with potential buyers. Buyer Reach: Restaurant owners, hotel operators, food service professionals and catering buyers source solutions under one roof. Track Record: PIR Expo has served as a leading HoReCa industry meeting point for nearly 30 years. PIR Expo serves as a crucial meeting point for industry professionals, fostering connections.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Restaurant owners and managers
    Hotel operators and executives
    Food service professionals
    Retail buyers
    Catering companies
    Food technology innovators

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Food and beverage suppliers
    Hospitality technology providers
    Catering equipment manufacturers
    Food packaging companies
    Restaurant design firms
    Service providers for the hospitality industry

    Product categories

    Key solution areas showcased across the event.

    Food and beverage products for the hospitality sector
    Catering equipment and supplies
    Hospitality technology solutions
    Restaurant furnishings and decor
    Food safety and quality assurance products
    Innovative food processing technologies

    Location & Facilities

    Venue

    Open in Google Maps

    Halls & areas

    1
    Pavilion 3, Halls 13, 14, and 15

    Crocus Expo IEC

    65–66 km MKAD, Makiyno station, Moscow, Russia

    Attend

    Entry & tickets

    Register

    Who runs the show

    Organisers

    PIR Expo

    EmailCallWebsite

    How the last edition performed

    Previous edition

    Last edition

    2025

    unknown

    This edition

    2026

    Next edition

    Not announced yet

    Impact

    A bigger and stronger platform

    PIR Expo is the largest exhibition for leading manufacturers and suppliers of products, technologies, and services for the hospitality and restaurant business, food retail, and ready-to-eat market in Russia. In 2026, it will be held for the 29th time. PIR Expo serves as a crucial meeting point for industry professionals, fostering connections and collaborations that drive innovation and growth in the hospitality sector. PIR Expo 2026, Moscow, October 26-29, is a key.

    Audience quality

    High-value decision-makers

    Visitors typically include Restaurant owners and managers, Hotel operators and executives, Food service professionals, Retail buyers. PIR Expo 2026 takes place from October 26 to 29 in Moscow. The event features over 800 companies and 350+ events. It is a significant platform for networking and business solutions. The exhibition showcases innovative products and technologies. INTERNATIONAL EXHIBITION PIR EXPO 2026 attracts an audience aligned with the organiser's published visitor positioning.

    Exhibitor outcomes

    Real business growth

    Exhibitors will have the chance to showcase their products to a targeted audience, enhance brand visibility, and connect with potential buyers. The exhibition showcases innovative products and technologies. PIR Expo has been a leading industry event for nearly 30 years. PIR Expo serves as a crucial meeting point for industry professionals, fostering connections and collaborations that drive innovation and growth in the hospitality sector. Exhibitor categories include Food and beverage suppliers, Hospitality.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Moscow, Russia — gateway to the Russian and wider CIS HoReCa market

    Why it matters

    PIR Expo is the anchor HoReCa (hotel, restaurant, café) meeting point for Russia and the CIS, held at Crocus Expo IEC in Moscow. Since 2022 the market has rebuilt its supply chain around domestic producers plus suppliers from China, Turkey, India and the Middle East, so the show is where distribution agreements and new supplier relationships are actually set. For international suppliers it is the most efficient single venue to test pricing, find distributors and read demand across equipment, food & beverage, coffee and hospitality technology before committing to the region.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Russian operators have re-based supply chains on domestic producers plus Chinese, Turkish, Indian and Middle Eastern suppliers; the show concentrates these new channels and the distributor network around them.

    02

    Sustained growth in domestic and inbound-friendly leisure travel continues to feed new hotel, resort and restaurant openings in Moscow and regional cities, driving equipment and F&B demand.

    03

    Persistent staffing shortages in hospitality push investment into kitchen automation, self-service tech, digital ordering and productivity-focused equipment.

    04

    Rapid growth of coffee-shop and bakery-café formats makes coffee equipment, ingredients and barista training a high-traffic, high-margin part of the exhibition.

    05

    POS, booking, delivery aggregators, loyalty and analytics platforms are increasingly co-located with hardware exhibitors as operators modernise operations.

    HoReCa trade-fair circuit for 2026–2027

    Book exhibition space 6–9 months ahead; the global HoReCa calendar clusters in February–May (Europe/Gulf) and September–November (Russia/CIS and Asia).

    PIR Expo anchors the Russian and CIS autumn season at Crocus Expo IEC, alongside WorldFood Moscow at the same venue. The wider HoReCa circuit runs through Asia (HOTELEX Shanghai), the Gulf (GulfHost, Dubai) and Europe (HostMilano, Sirha Lyon), which together form a practical comparison set for suppliers planning a multi-region calendar.

    September–November

    Russian and CIS season: PIR Expo (October, Moscow) plus WorldFood Moscow in September at Crocus Expo IEC.

    February–May

    European and Gulf season: GulfHost (Dubai) and the HostMilano / Sirha biennial cycle in Europe.

    Peer event names, cities and venues from listing context and organiser domains; confirm 2026–2027 dates, venues and frequency on each organiser website before planning.

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    SVO

    Sheremetyevo International Airport

    Primary international hub with the widest non-stop long-haul network; Aeroexpress rail links to Belorussky station, then Metro Line 3 to Myakinino at the venue.

    ~35 km northwest of Crocus Expo IEC

    to venue

    45–75 min off-peak (90+ min in weekday peak)

    by car

    DME

    Domodedovo International Airport

    Large international gateway on the opposite side of Moscow — budget extra transfer time and consider a hotel near the venue.

    ~65 km southeast, via MKAD ring road

    to venue

    70–110 min (allow more in peak traffic)

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Central Moscow (Metro Line 3 corridor) or Krasnogorsk / Myakinino near the venue

    USD 45–80 / night

    Economy brands along metro lines; staying in Krasnogorsk or near Myakinino metro cuts daily travel to Crocus Expo IEC to 10–20 min.

    source
    Mid-range
    Central Moscow near metro (Tverskaya, Paveletskaya, Kyivskaya) or venue-adjacent Krasnogorsk

    USD 90–170 / night

    Most visitors stay centrally and commute on Metro Line 3 (Myakinino station is at the venue); confirm rates early as PIR Expo week is busy.

    source
    Premium
    Central Moscow premium districts (Kremlin, Tverskaya, Zaryadye)

    USD 250–500 / night

    Best for executive meetings and hosting clients; 30–60 min door-to-door to Crocus Expo IEC by taxi or metro.

    source

    Local transport

    Get around the city with these convenient transport options.

    Metro

    Estimated costRUB 55–75 per trip (Troika card, bank card or contactless); day passes available
    Best forMyakinino station (Line 3) → Crocus Expo IEC, station is adjacent to the exhibition complex

    Cheapest and most reliable option for reaching the venue; allow 30–45 min from central Moscow plus walking time inside the complex.

    Aeroexpress train + metro

    Estimated costApprox. RUB 500–600 Aeroexpress + RUB 55–75 metro
    Best forSVO → Belorussky railway station → Metro Line 3 to Myakinino

    Fastest rail option into the city; runs roughly every 30 min, journey ~35–40 min to Belorussky, then ~25 min on the metro to the venue.

    Ride-hailing within the city

    Estimated costRUB 900–1,600 (approx. USD 10–17)
    Best forCentral Moscow hotel → Crocus Expo IEC (~20–25 km)

    Yandex Go is the dominant app; a metro trip on Line 3 is often faster than driving during 08:00–10:00 and 17:00–20:00.

    Parking / car

    Estimated costApprox. RUB 200–500 per day (estimate — confirm current rates on arrival)
    Best forOn-site parking at Crocus Expo IEC and Crocus City

    Paid parking is available at the complex; access to the nearest car park fills quickly during major exhibition days.

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forSheremetyevo International Airport (SVO) to Crocus Expo IEC

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forDomodedovo International Airport (DME) to Crocus Expo IEC

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: check with organiser
    TypeWho needs itFeeProcessing
    Unified Russian e-visaCitizens of eligible countries that include Schengen states, Japan, China, India, Turkey and several Gulf states; single-entry short business or visitor travel.$52.00Approximately 4 calendar days (apply online, no consulate visit)
    Business visa (invitation-based, consular)Exhibitors, staff working the show, nationalities not eligible for the e-visa, and travellers needing multiple entries or stays beyond 16 days.$100.0010–20 working days depending on consulate and nationality
    Visa-free entryCitizens of most CIS/EAEU states (e.g. Belarus, Kazakhstan, Armenia, Kyrgyzstan) and nationals of countries with bilateral visa-waiver agreements.—n/a

    Citizens of CIS/EAEU states and several bilateral-agreement countries travel visa-free to Russia; group tourism schemes also exist with some markets. Always confirm your passport's status on the Russian MFA portal before booking travel.

    Do not assume ATA Carnet coverage for Russia-bound shipments; confirm temporary import options, documentation and current practice with the organiser's official freight forwarder and the Russian Chamber of Commerce before dispatching exhibits.

    Official visa page

    Weather

    Late October in Moscow is cold, grey and changeable: typical daytime highs of 3–8°C with overnight lows around -1 to +3°C, and the first snow flurries are possible by the end of the month. Expect rain or wet snow on roughly 10–12 days in October, so pack a warm waterproof coat, layers, gloves and waterproof footwear for walking between Crocus Expo halls.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Russia.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping

    10–15% is customary in restaurants when service is not already included; round up the fare for taxis and small amounts at cafés. Card payment is widely accepted in Moscow, but keep some cash (RUB) for small purchases.

    Business etiquette

    Handshakes are standard at the start of meetings and business cards are exchanged formally. Punctuality is expected; printed materials and Russian-language catalogues go down well. English is common among hospitality trade buyers, but arrange an interpreter for detailed negotiations and contracts.

    Dress and access

    Smart-casual business dress with warm, waterproof outerwear — October is cold and wet, and Crocus Expo involves long indoor walks between halls. Carry photo ID for venue security screening and expect bag checks on entry.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: SVO

    Compare flights to the nearest international gateway serving Moscow; confirm ground transport on the organiser site.

    Visa

    Most foreign visitors need a visa for Russia. The unified Russian e-visa (apply online at evisa.kdmid.ru, approx. USD 52, ~4 calendar days processing, single entry, up to 16 days stay, valid 60 days from issue) covers many nationalities including Schengen states, Japan, China, India and Turkey. Exhibitors, longer stays or nationalities outside the e-visa list need an invitation-based business visa from a Russian consulate. Citizens of most CIS/EAEU states (e.g. Belarus, Kazakhstan, Armenia, Kyrgyzstan) enter visa-free. Passports should be valid at least 6 months beyond travel; apply 4–8 weeks ahead and carry printed confirmation plus the migration card issued on arrival.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    Issued online via the Russian MFA portal; single entry, stay up to 16 days within a 60-day validity window. Passport must be valid at least 6 months beyond travel; print the e-visa and carry it with the migration card. Requires an invitation from a Russian host or the organiser's visa support service; fee is a labelled approximate consular/agency figure that varies by nationality and reciprocity.

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Sheremetyevo International Airport (SVO): 45–75 min off-peak (90+ min in weekday peak); Vnukovo International Airport (VKO): 40–70 min off-peak; Domodedovo International Airport (DME): 70–110 min (allow more in peak traffic); Zhukovsky International Airport (ZIA): 60–95 min. Allow road or rail time to Crocus Expo IEC; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Crocus Expo IEC: Central Moscow (Metro Line 3 corridor) or Krasnogorsk / Myakinino near the venue: Ibis Moscow Paveletskaya, Ibis Moscow Dynamo, Azimut Moscow Olympic Hotel; Central Moscow near metro (Tverskaya, Paveletskaya, Kyivskaya) or venue-adjacent Krasnogorsk: Park Inn by Radisson Sadovaya, Cosmos Hotel Moscow, Radisson Slavyanskaya Hotel; Central Moscow premium districts (Kremlin, Tverskaya, Zaryadye): The Ritz-Carlton, Moscow, Four Seasons Hotel Moscow, Ararat Park

    Ride-hail: Ride-hailing apps are commonly used in Moscow; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to Crocus Expo IEC.

    Parking: On-site parking is available at Crocus Expo IEC; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: October 2026

    Temperature: Daytime highs typically 3–8°C, overnight lows around -1 to +3°C in late October in Moscow

    Seasonality: Autumn is Moscow's wettest period: expect rain or wet snow on roughly 10–12 days in October, overcast skies, limited sunshine (~5–8 daylight hours) and the first snow flurries possible by month-end.

    Packing: Late October in Moscow is cold, grey and changeable: typical daytime highs of 3–8°C with overnight lows around -1 to +3°C, and the first snow flurries are possible by the end of the month. Expect rain or wet snow on roughly 10–12 days in October, so pack a warm waterproof coat, layers, gloves and wa

    Plan your trip

    Planning

    Best day to visit: Day 2 — Tuesday 27 October 2026 (Wednesday 28 October is an equally strong alternative)

    Mid-week days draw the densest professional audience and the fullest conference and competition programme, while avoiding the opening-morning registration rush on Monday 26 October and the wind-down and stand teardown on Thursday 29 October. A single mid-week day is enough for a focused sourcing visit; two days (27–28) are advisable if you are comparing multiple equipment categories or running back-to-back supplier meetings.

    1

    Check passport validity and visa requirement — Confirm Russian entry rules for your nationality, ensure your passport is valid well beyond the October 2026 travel window, and start any visa application early.

    2

    Book flights to Moscow — Plan arrival before the 26 October 2026 opening and confirm onward transfer time to Crocus Expo IEC.

    3

    Reserve hotel for the show dates — Choose accommodation with metro or road access to Crocus Expo IEC and check in on 25 October, out after the 29 October closing.

    4

    Complete visitor registration and badge — Register through pirexpo.com for INTERNATIONAL EXHIBITION PIR EXPO 2026 and save the confirmation or QR code for badge collection.

    5

    Download hall plan and event programme — Review the exhibitor list and the 350+ event programme, then shortlist stands and sessions to attend.

    6

    Pre-schedule B2B meetings — Contact target food, beverage, equipment and hospitality technology suppliers and lock in meeting times before the show.

    7

    Plan local transport — Map the metro or taxi route from your hotel to Crocus Expo IEC and budget for daily transfers.

    8

    Prepare documents and materials — Pack business cards, meeting agendas, printed registration confirmation and any procurement specifications.

    9

    Check the Moscow forecast and pack — Review the late-October forecast before departure and pack warm layers plus comfortable shoes for walking the halls.

    10

    Plan Day-1 arrival at the venue — Arrive early on 26 October 2026, allow time for security screening, and collect your badge at Crocus Expo IEC.

    Sample visitor itinerary

    Route-optimised day
    TBA

    Badge collection, venue orientation and a first pass through the main HoReCa equipment and food & beverage halls at Crocus Expo IEC

    TBA

    Targeted stand meetings with equipment, food and coffee suppliers; attend one afternoon conference or masterclass session

    TBA

    Second-pass sourcing, terms and pricing negotiation, and competitor benchmarking in the remaining halls

    TBA

    Follow-up meetings at the on-site business zone, then informal networking dinner back in central Moscow

    Side trips

    2

    Moscow city centre — Red Square, Kremlin and Zaryadye Park

    Sergiev Posad — Trinity Lavra of St Sergius (Golden Ring)

    Networking spots

    3

    PIR Expo business and conference zone

    on-site

    Business programme sessions and speaker/visitor networking between sessions in the same building as the exhibition halls.

    Exhibitor stand-side buyer meetings in the HoReCa halls

    on-site

    Most international exhibitors staff export or distribution teams — the most efficient place for one-to-one negotiations and terms discussions.

    Crocus City complex cafés and hotel lobby bars

    off-site, venue-adjacent

    Practical for informal follow-up meetings directly after show hours without the commute back into central Moscow.

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · standard visitor pass

    USD 20–60 / per person (show pass)

    estimate

    visa_fee

    visitor · unified e-visa

    USD 52 / per person

    official

    hotel

    visitor · mid-range

    USD 90–170 / per room per night

    estimate

    exhibitor_stand

    exhibitor · shell scheme / fitted stand

    USD 250–450 / per sqm

    estimate

    booth_space

    exhibitor · raw space only

    USD 150–300 / per sqm

    estimate

    visa_fee

    visitor · Unified Russian e-visa

    USD 52 / per application

    official

    visa_fee

    visitor · Business visa (invitation-based, consular)

    USD 100 / per application

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You are sourcing HoReCa products or equipment, scouting Russian/CIS suppliers, or validating demand before committing to a stand.

    Best for

    Buyers, chefs, hotel and restaurant operators, distributors and F&B importers benchmarking HoReCa equipment, food & beverage, coffee, tableware and hospitality tech across the Crocus Expo halls.

    Min. budget

    $480.00

    Timeline

    4–8 weeks (e-visa or business visa, flights and hotel near the venue or on Metro Line 3).

    Risks

    Moscow entry paperwork and e-visa lead times can delay travel; apply 4–8 weeks ahead.

    Budget estimate from listing cost signals — confirm live rates.

    Crocus Expo is ~20 km northwest of the centre; allow 30–60 min each way and pick a hotel on Metro Line 3.

    exhibit

    You have a Russian/CIS distribution plan, local partners or agents, and can commit stand plus logistics budget for a 4-day show.

    Best for

    Equipment manufacturers, food and beverage brands, tableware, coffee and hospitality-tech suppliers targeting Russian and CIS operators, distributors and hotel groups.

    Min. budget

    $3,800.00

    Timeline

    6–9 months (stand booking and design, freight and customs, invitations for business visas, staff travel).

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    Stand pricing, freight, customs clearance and payment routing must be confirmed with the organiser and a freight forwarder.

    Cross-border payments and shipping can complicate exhibiting; agree terms and escrow routes early.

    skip

    Travel, payment and customs constraints outweigh lead-generation value, or the market can be covered through local distributors and a later edition.

    Best for

    Teams with no Russian/CIS sales channel, unresolved payment or freight routes, or travel teams that cannot arrange visas in time for the October 2026 dates.

    Timeline

    n/a

    Risks

    No major risks listed.

    FAQs & glossary

    Answers

    Frequently asked

    What are the dates of the event?
    The event will take place from October 26 to 29, 2026.
    Where is the event held?
    The event is held at Crocus Expo IEC in Moscow, Russia.
    How can I register for the event?
    You can register for the event through the official website.
    Is there an age restriction for visitors?
    Yes, the event is for visitors aged 18 and above.
    What types of exhibitors will be present?
    Exhibitors include food and beverage suppliers, hospitality technology providers, and catering equipment manufacturers.

    Glossary

    1
    HoReCa
    An acronym for Hotel, Restaurant, and Catering, referring to the food service industry.
    2
    Exhibitor
    A company or individual that displays products or services at an exhibition.
    3
    Networking
    The act of meeting and connecting with other professionals to exchange information and resources.
    4
    B2B
    Business-to-Business, referring to transactions between businesses.
    5
    Innovation
    The introduction of new ideas, products, or methods in the industry.
    6
    Sustainability
    Practices that meet the needs of the present without compromising the ability of future generations to meet their own needs.
    7
    Catering
    The business of providing food and drink services for events.
    8
    Exposition
    A large public exhibition of art or trade goods.

    Trust footer

    Sources

    4

    References

    1

    Publishers

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