Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The International Conference on Robotics and Automation (ICRA) is a leading event in the field, showcasing the latest research and innovations.
Scheduled from May 24 to 28, 2027, at the Coex Convention & Exhibition Center in Seoul, South Korea, ICRA 2027 will feature presentations, workshops, and networking opportunities for professionals and researchers.
The conference aims to foster collaboration and advance the robotics and automation sectors.
TL;DR
- 1Dates and Venue: ICRA 2027 takes place from May 24 to 28, 2027, at Coex Convention & Exhibition Center, Seoul, South Korea.
- 2Scale and Focus: This international conference focuses on advancements in robotics and automation, attracting leading researchers and practitioners.
- 3Organiser: Hosted by the IEEE Robotics and Automation Society, with registration available on their official website.
- 4Buyer Authority: Attendees include robotics researchers, industry professionals, and academic leaders in automation.
- 5Entry / Access: Registration is required; details can be found on the official website.
Why visit
Attending ICRA 2027 offers a unique opportunity to engage with leading experts in robotics and automation. Participants can gain insights into cutting-edge research, network with industry leaders, and explore innovative solutions in the field. The conference also provides access to workshops and discussions that address current challenges and future directions in robotics.
Why exhibit
Exhibiting at ICRA 2027 allows companies to showcase their latest technologies and innovations to a targeted audience of robotics professionals and researchers. This is an excellent opportunity to enhance brand visibility, generate leads, and connect with potential partners in the robotics and automation sectors.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Robotics researchers from academia and industry
Automation engineers and developers
Students and early-career professionals in robotics
Industry leaders seeking innovative solutions
Government representatives in technology and innovation
Investors interested in robotics startups
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Manufacturers of robotic systems and components
Software developers for automation solutions
Research institutions showcasing their projects
Companies offering robotics training and education
Venture capitalists focusing on robotics investments
Suppliers of sensors and control systems for robotics
Product categories
Key solution areas showcased across the event.
Robotic systems for industrial automation
AI and machine learning applications in robotics
Sensors and perception technologies
Robotics software and simulation tools
Human-robot interaction technologies
Autonomous vehicles and drones
Location & Facilities
Venue
Halls & areas
1Coex Convention & Exhibition Center
Coex Convention & Exhibition Center
Coex, 513, Yeongdong-daero, Gangnam-gu, 06164 Seoul
Facilities
Parking
Coex Convention & Exhibition Center in Seoul typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Coex Convention & Exhibition Center in Seoul typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Coex Convention & Exhibition Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
IEEE Robotics and Automation Society
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Seoul, South Korea
Why it matters
Attending International Conference on Robotics and Automation (ICRA) on 2027-05-24 to 2027-05-28 in Seoul lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · KRW
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Seoul
Primary international gateway serving Seoul.
to venue
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Oakwood Premier Coex Center Seoul
5-star
Samseong-dong / CoexAbout 60 m from Coex Convention & Exhibition Center to venueEstimate of USD 180-280 per night for ICRA dates. Closest captured option to the venue; confirm serviced-apartment terms and minimum stays.
Breakfast (paid), free Wi-Fi, free parking, indoor pool, air conditioning, pet-friendly, fitness center, spa
Shilla Stay Samsung
3-star
Samseong-dong / CoexAbout 400 m from Coex Convention & Exhibition Center to venueEstimate of USD 110-160 per night for ICRA dates. Midscale business hotel within walking distance; breakfast is typically an add-on.
Breakfast (paid), free Wi-Fi, parking (paid), air conditioning, bar, restaurant, full-service laundry, accessible
The Ace Hotel, Seoul
3-star
Samseong-dong / CoexAbout 690 m from Coex Convention & Exhibition Center to venueEstimate of USD 70-110 per night for ICRA dates. Budget-friendly walkable option with limited on-site services; confirm room configuration.
Free Wi-Fi, free parking, air conditioning, smoke-free property
Hotel Peyto Samseong
3-star
Samseong-dong / CoexWalking distance to the Coex district to venueEstimate of USD 90-140 per night for ICRA dates. Practical Samseong option; confirm exact walking route and breakfast inclusion.
Breakfast (paid), free Wi-Fi, free parking, air conditioning, fitness center, restaurant, full-service laundry
Local transport
Get around the city with these convenient transport options.
airport limousine bus
Estimated costApprox. KRW 17,000-18,000 one way; confirm current fare and route
Best forIncheon Airport (ICN) Terminal 1 to Gangnam or Samseong/COEX
Non-stop limousine buses connect ICN with the Gangnam and Samseong areas and are a practical option with luggage. Travel time varies with traffic.
airport railroad (AREX) plus subway
Estimated costApprox. KRW 9,000-10,500 one way including subway transfer; confirm current fares
Best forIncheon Airport (ICN) to Seoul Station, then subway Line 1 or 4 transfer to Line 2 Samseong or Line 9 Bongeunsa
AREX express or all-stop trains reach Seoul Station, where you transfer to the Seoul Metro. Cheaper than a taxi but requires a transfer with luggage.
taxi
Estimated costApprox. KRW 70,000-90,000 one way; confirm meter, tolls, and late-night surcharges
Best forSeoul (ICN) to Coex Convention & Exhibition Center
Door-to-door option best for late arrivals or heavy equipment. Journey time is highly traffic-dependent; allow extra time during rush hour.
subway
Estimated costApprox. KRW 1,400-1,500 base fare per journey; confirm T-money card rates
Best forSeoul Metro Line 2 to Samseong Station or Line 9 to Bongeunsa Station for Coex
Samseong Station on Line 2 and Bongeunsa Station on Line 9 are the usual access points for Coex. Use a T-money card or single-journey ticket.
city bus
Estimated costApprox. KRW 1,400-1,500 base fare per journey; confirm route and fare
Best forLocal Seoul bus routes serving Samseong-dong and Gangnam-gu
Seoul has an extensive bus network, but routes are less intuitive for first-time visitors than the subway. Check a Korean transit map or app.
parking
Estimated costApprox. KRW 10,000-20,000 per day; confirm current venue rates and exhibitor discounts
Best forCoex Convention & Exhibition Center on-site parking
On-site parking is available at Coex, but space fills during large events. Confirm height limits, hourly rates, and hall access before driving.
Weather
May is late spring in Seoul, with mild days and cool evenings. Expect average highs around 22-25 C and lows around 12-16 C, plus occasional rain. The venue is indoors, but you will walk between hotels, subway stations, and Coex, so carry a light layer and an umbrella. Confirm the Korea Meteorological Administration forecast closer to the event.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
South Korea has fast mobile and public Wi-Fi coverage. Short-term visitors can buy a prepaid SIM or eSIM at Incheon Airport or use pocket Wi-Fi. Coex has on-site connectivity for attendees, and the complex includes a city airport terminal for airline check-in before departure. Confirm roaming costs and whether your phone supports Korean bands before travel.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Greetings and business cards
A light bow or handshake is common in professional settings. Exchange business cards with both hands and take a moment to read the card before putting it away.
Tipping and payments
Tipping is not customary in South Korea. Cards are widely accepted in hotels, restaurants, and convenience stores; keep some cash for small vendors and transit top-ups.
Transit etiquette
Seoul's subway is clean and efficient. Keep voices low, avoid eating on trains, and give up priority seats to older passengers and people with mobility needs.
Dining and local customs
Many restaurants expect shared dishes and may bring side dishes automatically. Tap water is generally safe, and English menus are common in Gangnam and Samseong. Confirm dietary needs in advance.
Language and navigation
Korean is the local language. Major hotels and venues usually have English-speaking staff, and subway signs include English. Useful apps and a translated address card can help with taxis.
Dress and weather
Business casual is common at robotics conferences. May evenings can be cool, so bring a light jacket for the walk between Coex and nearby hotels.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: ICN
Book flights to Incheon International Airport (ICN) for most international routes, or Gimpo (GMP) for short-haul connections. Fares for late May 2027 will vary by origin, airline, and baggage; compare refundable and changeable options before committing. Arrive a day early for ICRA to absorb delays, and confirm whether your airline requires a visa or K-ETA check at check-in.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Seoul (ICN): Primary international gateway serving Seoul.. Allow road or rail time to Coex Convention & Exhibition Center; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Coex Convention & Exhibition Center: Samseong-dong / Coex: Oakwood Premier Coex Center Seoul; Samseong-dong / Coex: Shilla Stay Samsung; Samseong-dong / Coex: The Ace Hotel, Seoul.
Ride-hail: Kakao T is the dominant ride-hailing app in Seoul, and UT (Uber) also operates in Korea. International visitors may need a local phone number or a compatible payment method. Taxis are metered, and late-night surcharges apply. Confirm app availability and payment options before relying on ride-hailing.
Public transit: Seoul Metro Line 2 serves Samseong Station, and Line 9 serves Bongeunsa Station near Coex. The subway is fast, affordable, and signed in English. Use a T-money card for buses and subway transfers. Confirm the best exit for Coex and allow extra time during commute hours.
Parking: Coex Convention & Exhibition Center has on-site parking, but space is limited during major events. Expect daily rates in the region of KRW 10,000-20,000; confirm current venue rates, height limits, and exhibitor discounts before driving. Public transit is usually easier for conference attendees.
Weather
Plan and pack for the event climate.
Month: May
Temperature: Average highs around 22-25 C and lows around 12-16 C. Confirm the daily forecast before travel.
Seasonality: Late spring in Seoul can bring occasional rain and gusty days. May is not the monsoon season, but short showers are possible. Check the Korea Meteorological Administration forecast in the week before departure.
Packing: Pack layers for mild days and cool evenings, a light rain jacket or umbrella, comfortable walking shoes for the Coex halls, and business casual clothing for conference sessions. Bring a universal power adapter and a reusable water bottle.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at International Conference on Robotics and Automation (ICRA) usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
14 days out: confirm your ICRA 2027 registration category and download the confirmation email. Check whether workshops or tutorials require separate tickets.
T-2
14 days out: verify your passport validity and South Korea entry requirements for your nationality, including whether a K-ETA or visa is needed.
T-3
13 days out: book the ICN airport transfer or decide between airport bus, AREX plus subway, and taxi based on arrival time and luggage.
T-4
12 days out: reserve a Samseong-dong or Gangnam hotel and confirm the cancellation window. May is a popular spring travel month.
T-5
11 days out: download the conference schedule and mark sessions on manipulation, legged locomotion, SLAM, or other topics relevant to your work.
T-6
10 days out: check the Coex floor plan and note the exhibition hall, registration desk, and session rooms once published.
T-7
9 days out: arrange a Korean eSIM or pocket Wi-Fi and confirm your phone supports local bands.
T-8
8 days out: plan business meetings and dinners in Gangnam or Samseong, and keep a Korean transit card budget for subway and bus trips.
T-9
7 days out: print or save offline copies of your registration, hotel confirmation, and passport scan.
T-10
6 days out: pack layers for mild spring days, a light rain jacket, and comfortable shoes for the Coex halls.
T-11
5 days out: confirm the best route from your hotel to Coex by walking, subway Line 2 to Samseong, or Line 9 to Bongeunsa.
T-12
4 days out: check the Korea Meteorological Administration forecast for Seoul and adjust outerwear and umbrella plans.
T-13
3 days out: reconfirm any workshop tickets, exhibitor appointments, and invitation letters needed for visa or border formalities.
T-14
2 days out: arrive in Seoul with buffer time, rest, and test your transit card and data connection.
T-15
1 day out: collect your badge if early pickup is available, walk the venue, and confirm room locations for your first sessions.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Coex Convention & Exhibition Center
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2International Conference on Robotics and Automation (ICRA) registration concourse
Coex Convention & Exhibition Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Coex Convention & Exhibition Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights₩190
- Per diem × 2₩150
Estimated total₩340
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether International Conference on Robotics and Automation (ICRA) fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Answers
Frequently asked
What is IEEE ICRA 2027 and who attends?
ICRA is the IEEE International Conference on Robotics and Automation, a flagship research conference for robotics. Attendees include academic researchers, PhD students, industry R&D teams, robot manufacturers, and technology users from manufacturing, logistics, healthcare, agriculture, and field robotics. ICRA 2027 is scheduled for 24-28 May 2027 in Seoul.
Where is ICRA 2027 held?
The event is listed for Seoul, South Korea, with the Coex Convention & Exhibition Center in Samseong-dong as the venue district indicated by the captured hotel and logistics context. Confirm the final hall and room assignments on the official site 2027.ieee-icra.org before booking travel.
Is ICRA 2027 open to the public or only to researchers?
ICRA is a professional robotics conference and exhibition. Access to technical sessions, workshops, and the exhibition typically requires registration, and some events may be ticketed separately. Check the registration categories on the official ICRA 2027 site for visitor, exhibitor, and student options.
How do I register for ICRA 2027?
Registration is handled through the official conference website, 2027.ieee-icra.org. The site publishes categories, deadlines, and payment details closer to the event. Do not rely on third-party resellers; confirm the official registration link before paying.
Can I submit a paper to ICRA 2027?
ICRA accepts contributed papers, workshop proposals, and exhibitor demonstrations through published calls. Paper deadlines, page limits, and review timelines are posted on the official site. The 2027 call was not available in the captured sources, so check 2027.ieee-icra.org for the current submission schedule.
What will be exhibited at ICRA 2027?
The ICRA exhibition typically features robot hardware, sensors, grippers, motion control, simulation software, and research lab demonstrations. Exhibitors range from component suppliers to full robot system vendors. The final exhibitor list is published by the organiser and was not available in the captured sources.
How do I get from Incheon Airport to Coex?
Take an airport limousine bus to Gangnam or Samseong, the AREX airport railroad to Seoul Station and then subway Line 2 or 9 to the Coex area, or a taxi for door-to-door travel. Fares vary by mode and traffic; confirm current routes and prices before travel.
Are hotel discounts available for ICRA 2027?
Conference hotel blocks and negotiated rates, where offered, are announced on the official ICRA 2027 website. The hotels listed here are walkable Samseong-dong options captured for planning, not confirmed conference partners. Book early because May is a busy spring period in Seoul.
What language is used at ICRA 2027?
The working language of ICRA is English. Technical talks, posters, and proceedings are in English. Korean is the local language in Seoul, and major hotels and venues usually have English-speaking staff.
Is there a code of conduct at ICRA 2027?
IEEE conferences typically operate under a code of conduct covering professional behavior and harassment. Check the official ICRA 2027 site for the applicable policy and reporting contacts.
Glossary
- SLAM
- Simultaneous Localization and Mapping: the robotics problem of building a map of an unknown environment while tracking the robot's position in it. At ICRA, SLAM work spans LiDAR, visual, and multi-sensor fusion approaches for mobile robots and autonomous vehicles.
- Manipulation
- Robotic grasping and dexterous handling of objects. ICRA papers and exhibits cover grippers, suction and soft end-effectors, motion planning for pick-and-place, and learning-based control for assembly and logistics tasks.
- Legged locomotion
- Walking and running control for biped, quadruped, and humanoid robots. Topics include gait generation, balance recovery, terrain adaptation, and sim-to-real transfer of locomotion policies.
- Sim-to-real
- Training a controller or perception model in simulation and transferring it to physical hardware. Domain randomization, actuator modeling, and system identification are common ICRA themes for closing the reality gap.
- ROS / ROS 2
- Robot Operating System, an open-source middleware framework for robot software. ROS 2 adds real-time and multi-robot capabilities; many ICRA demonstrations and workshop tutorials build on ROS or ROS 2 packages.
- Digital twin
- A synchronized virtual model of a physical robot, cell, or production line used for testing, monitoring, and optimization. At ICRA, digital twins appear in manufacturing, healthcare, and field robotics applications.
- Teleoperation
- Remote control of a robot by a human operator, often with haptic or visual feedback. ICRA research covers low-latency communication, shared autonomy, and teleoperation for hazardous or surgical environments.
- Benchmarking
- Standardized datasets, metrics, and test protocols used to compare robotics algorithms fairly. ICRA workshops and papers frequently release benchmarks for manipulation, navigation, and perception.
- Embodied AI
- Artificial intelligence systems that perceive and act through a physical body. ICRA sessions connect foundation models, vision-language-action policies, and real robot learning.
- Soft robotics
- Robots built from compliant materials and actuators rather than rigid links. ICRA exhibits include soft grippers, wearable robots, and bio-inspired designs for delicate handling.
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Also known as
Alternate names and search phrases for this event.
- International Conference on Robotics and Automation (ICRA) 2027
- International Conference on Robotics and Automation (ICRA) Seoul 2027
- International Conference 2027
- International Conference Seoul 2027
- Robotics 2027
- Robotics Seoul 2027
- Automation 2027
- Automation Seoul 2027
- ICRA 2027
- ICRA Seoul 2027
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.