October Special — 50% off Spotlights and exhibitor listsSee prices
    Trade showB2B

    International Baking Industry Expo IBIE

    IBIE 2028 (International Baking Industry Exposition) is the largest grain-based foods event in the Western Hemisphere, held September 9–13, 2028, at the Las Vegas Convention Center

    BakingGrain-based foods

    Dates

    9–13 Sep 2028

    City / country

    Las Vegas, USA

    Venue

    Las Vegas Convention Center

    Time

    10:00 AM – 5:00 PM

    20 Floor Picks

    Matched booths for International Baking Industry Expo IBIE

    Get my picks

    Exhibiting at?

    Enter your business email to get a free first Exclusive Spotlight worth 250$.

    Explore Spotlights
    Official Website Register / Buy Tickets

    Are you the organiser of this event?

    Event overview

    Overview

    The International Baking Industry Exposition (IBIE) is the largest and most comprehensive baking industry event in the Western Hemisphere, bringing together all segments of the grain-based foods industry supply chain.

    Held every three years in Las Vegas, IBIE gathers the baking community to fuel the next generation of bakers, promote economic growth, educate, and advance the future of baking.

    Owned by the American Bakers Association (ABA) and the Bakery Equipment Manufacturers and Allieds (BEMA), and supported by the Retail Bakers of America (RBA), all proceeds from this non-profit event are invested back into the grain-based food industry

    TL;DR

    1. 1IBIE 2028 is the Western Hemisphere's largest grain-based foods event, held September 9–13, 2028
    2. 2More than 1,000 leading manufacturers and suppliers showcase the latest production equipment, ingredients, packaging
    3. 3Over 250 IBIEducate sessions provide cutting-edge education on operations, trends, and business strategy
    4. 4International attendees from 100+ countries represent nearly 30% of total attendance, offering a global
    5. 588% of attendees approve, specify, or recommend purchases, with 23% holding annual purchasing budgets

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Commercial baking professionals from large-scale production facilities seeking automation, efficiency solutions, and supply chain innovations
    Owners and operators of retail bakeries, in-store bakeries, and supermarkets looking for quality ingredients, equipment, and merchandising ideas
    Craft bakers focused on specialty products, premium ingredients, and traditional techniques; the Artisan Village offers tailored resources and education
    Producers of baked goods, snacks, and grain-based foods, along with ingredient and packaging suppliers, seeking new technologies and partnerships
    Professionals focused on new product development, clean-label trends, and formulation innovation
    Engineers, plant managers, and procurement specialists evaluating production equipment, packaging systems, and automation technologies
    Buyers and industry leaders from more than 100 countries, leveraging IBIE to source global solutions and explore cross-border trade opportunities
    Culinary and baking science students seeking career opportunities, mentorship, and hands-on exposure through the Student Volunteer and Immersion Programs

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Companies producing ovens, mixers, proofers, cooling systems, conveyors, and automated production lines for wholesale and retail bakeries
    Providers of flour, grains, yeast, sweeteners, fats, oils, enzymes, flavors, and specialty ingredients for grain-based foods
    Suppliers of flexible packaging, boxes, labels, films, and sustainable packaging solutions for baked goods
    Companies offering refrigeration systems, cleaning equipment, sanitation chemicals, and food safety solutions
    Firms providing ERP, inventory management, point-of-sale, and data analytics platforms tailored to the baking industry
    Logistics providers specialising in temperature-controlled shipping, fleet management, and supply chain distribution for baked goods
    Manufacturers and suppliers from outside the U.S. showcasing regional products, equipment, and innovations to the Western Hemisphere market

    Product categories

    Key solution areas showcased across the event.

    Baking equipment and systems
    Business services
    Cannabis baked goods supplies and services
    Ingredient handling systems
    Ingredients, flavorings, spices & fillings
    Packaging materials & systems
    Pet food equipment & supplies
    Pizza equipment & supplies
    Refrigeration and freezer equipment
    Sanitation equipment
    Snack food equipment & supplies
    Technology
    Transportation & distribution equipment

    Location & Facilities

    Venue

    Open in Google Maps

    Halls & areas

    4
    North HallCentral HallSouth HallWest Hall

    Las Vegas Convention Center

    3150 Paradise Road, 89109 Las Vegas, USA

    Entrances & gates

    West Hall Lobby

    West Hall

    First Aid station located behind the Food Hall. Show Management Office in West Hall, Room W107. Registration/Badge Pick-up for exhibitors and attendees is on the second floor in West Hall, Room W232

    North Hall Lobby

    North Hall

    Registration/Badge Pick-up for exhibitors and attendees is on the second floor in North Hall, Room N257. Retail Bakers of America (RBA) located in North Hall, Booth 5847

    South Hall Entrance

    South Hall

    Main entrance to the South Hall. Accessible from the Boingo Monorail Station via the south Silver Parking Lot

    Central Hall Entrance

    Central Hall

    Accessible from the Boingo Monorail Station via the north Silver Parking Lot. The Grand Lobby serves as a main entrance between North and Central Halls

    Facilities

    Parking

    Parking is available at the Bronze, Silver, and Diamond Lots. The current parking fee is $15 per day with in-and-out privileges. Cash is not accepted; credit cards only. Parking overnight is prohibited and vehicles may be towed. Lots fill up quickly during major shows; arrive before 9 AM or consider rideshare

    10,000 spaces · $15.00/day

    Accessibility

    The Las Vegas Convention Center is fully ADA-compliant. Features include accessible parking spaces for both regular vehicles and vans, automatic doors at frequently used entrances, wheelchair-accessible restrooms and elevators-, and TDDs (Telecommunications Device for the Deaf) installed at various locations. Wheelchair and scooter rentals are available through FedEx Office located in the Grand Lobby (Central Hall) and South Hall Lobby. Additional services include assistive listening systems, portable wheelchair lifts, and wheelchair-accessible lecterns

    Cloakroom

    Official cloakroom or luggage storage services are not available inside the Las Vegas Convention Center for security reasons. Attendees should plan to store luggage at their hotels or use third-party luggage storage services near the venue

    Luggage storage

    Official luggage storage is not available inside the Las Vegas Convention Center. Use hotel baggage services or nearby third-party luggage storage apps

    Charging points

    Electric vehicle (EV) charging stations are available at the LVCC, including Tesla Superchargers in the Platinum and Silver Lots. For personal device charging, the LVCC has numerous power outlets throughout the facility; portable power banks are also recommended

    On-site shuttle

    The Vegas Loop provides free, fast underground transportation across the LVCC campus between the South, Central, and West stations. The Las Vegas Monorail also has a station at the LVCC (Boingo Station) connecting to the Strip

    Food options

    Lucky's and Ace's Food Courts, Southwest Grill, Chomp Chomp Go, The Fancy Wok, Go Natural, Starbucks

    On-site dining

    Parking: The LVCC offers more than 10,000 parking spaces on a first-come, first-served basis. Parking is cashless and charged at a daily rate; general parking typically ranges from $15–$25 per day. VIP/Preferred parking may be available for $30–$50. Handicap parking is located near entrances. Lots fill up quickly during major shows; arriving before 9 AM is recommended

    Gate: The LVCC campus has multiple entrances. The main entrance to the South Hall is located at the South Hall entrance. The new Grand Lobby serves as a main entrance between North Hall and Central Hall. The West Hall is accessible via its own entrance, and a pedestrian concourse on the second level connects it to the North Hall

    Attend

    Entry & tickets

    Trade-only

    Event days & opening times

    DayOpening hours
    Saturday 9 September 2028:10:00 AM – 5:00 PM
    Sunday 10 September 2028:10:00 AM – 5:00 PM
    Monday 11 September 2028:10:00 AM – 5:00 PM
    Tuesday 12 September 2028:10:00 AM – 5:00 PM
    Wednesday 13 September 2028:10:00 AM – 3:00 PM

    • Standard Attendee (Non-Member)

      Pricing for IBIE 2028 has not been published. In 2025, advance rates were approximately $295; onsite rates were higher. ABA members receive 25% discount

    • Student Volunteer

      Students who volunteer for five hours receive complimentary registration (a $295 value)

    Register

    Ticket info

    Badge collection

    Badge pick-up for exhibitors and attendees is located on the second floor in both halls – West Hall, Room W232 and North Hall, Room N257. Once a badge is printed, it will not be reprinted; replacement badges are subject to the full onsite registration fee. Identification may be required

    Ticket notes

    Registration includes access to the expo hall, show floor demos, and all IBIEducate sessions. ABA members receive 25% off the attendee registration rate versus the non-member rate. Student volunteers can receive free registration by assisting for five hours

    Build-up & tear-down

    Setup starts6 Sep 2028
    Setup ends8 Sep 2028
    Teardown starts13 Sep 2028
    Teardown ends14 Sep 2028

    Who runs the show

    Organisers

    Nicole Boland

    Sales

    EmailCallWebsite

    Lindsay Krehbiel

    Sales

    EmailCallWebsite

    Amber McKnight

    Billing/Invoicing and Wire Transfer

    EmailCallWebsite

    Exhibits Team

    Exhibitor Questions, Show Policies, General Logistics, Booth Layout Approvals

    EmailCallWebsite

    IBIE Customer Service Desk

    Registration Questions

    EmailCallWebsite

    Jacquelyn Wells

    Media Inquiries

    EmailCallWebsite

    Samantha Moore, CMP, CEM

    Assistant Secretary and Director of Show Operations

    EmailWebsite

    What's on

    Programme

    Speakers

    AP

    Alene Paulk

    Owner and Cake Artist @ Zuckerie Confections

    Elevating your Brand in Baking

    MJ

    Max Jacobson-Fried

    Managing Partner @ Freed's Bakery

    Beyond the Cart: The Missing Piece in Bakery Online Ordering

    MD

    Mel Darbyshire

    Head Baker @ Grand Central Bakery

    Scaling Up with Local Grains: Grand Central Bakery Case Study

    LO

    Laura Ohm

    Product Director @ Grand Central Bakery

    Scaling Up with Local Grains: Grand Central Bakery Case Study

    BV

    Buddy Valastro

    Master Baker @ Carlo's Bakery

    Live demonstrations and retail baking insights (RBA Retail Bakers Center)

    DG

    Duff Goldman

    Owner @ Charm City Cakes

    Live demonstrations and retail baking insights (RBA Retail Bakers Center)

    PA

    Paulina Abascal

    Pastry Chef @ The Wish Cakes

    Live demonstrations and retail baking insights (RBA Retail Bakers Center)

    IM

    Iginio Massari

    Pastry Chef @ Molino Dallagiovanna G.R.V. Srl

    Live demonstrations and retail baking insights (RBA Retail Bakers Center)

    LV

    Lauren V. Haas

    Professor @ Culinary Institute of America

    Retail baking education (RBA Retail Bakers Center)

    IZ

    Ivan Zavala

    Chef Sugar Artist @ Ivan Zavala Sugar Artist

    Pasteles hiperrealistas: La nueva tendencia (Chef Talks)

    RD

    Romain Dufour

    Owner @ Chef Romain Dufour LLC

    Retail baking demonstrations (RBA Retail Bakers Center)

    SC

    Sébastien Canonne

    Founder @ The Butter Book and French Pastry School

    Retail baking education (RBA Retail Bakers Center)

    BD

    Benjamin Delwiche

    TikTok Star and Math Teacher

    Retail baking demonstrations (RBA Retail Bakers Center)

    RC

    Richard Charpentier

    CEO @ Baking Innovation

    Retail baking innovation (RBA Retail Bakers Center)

    FG

    Fernanda González

    Chef

    Concha neogótica con sabor a Guanajuato (Chef Talks)

    JG

    Josué García

    Chef

    Concha neogótica con sabor a Guanajuato (Chef Talks)

    AS

    Alan Sánchez

    Chef

    Del trigo al chocolate: La historia y evolución de la panadería y chocolatería poblana (Chef Talks)

    PP

    Pakito Patiño

    Chef

    Innovación y creatividad en el mundo de la panadería y pastelería artística (Chef Talks)

    PL

    Pietro Lembo

    Chef

    Del campo hasta tu mano. Innovación y tradición en la panadería artesanal (Chef Talks)

    BC

    Brandon Chávez

    Chef

    Del campo hasta tu mano. Innovación y tradición en la panadería artesanal (Chef Talks)

    Topic tracks

    Artisan Baking [2025 Edition]Automation [2025 Edition]Baking for Retail [2025 Edition]Business for Retail [2025 Edition]Cookie/Cake Decorating for Retail [2025 Edition]Digital Manufacturing [2025 Edition]Hot Topics: Products in Demand [2025 Edition]Marketing [2025 Edition]Sustainability [2025 Edition]Trends in Food Science [2025 Edition]

    Awards

    BEST in Baking Industry Awards

    Triennial (held Every IBIE Edition)

    Introduced in 2010, the BEST in Baking program recognizes suppliers and bakers who are leading the way in sustainability, workforce development, sanitation, packaging innovation, plant efficiency, and automation/robotics. Winners are featured in Snack Food & Wholesale Bakery and honored on-stage at IBIE

    Sustainability (Suppliers Only)Automation & Robotics (Suppliers Only)Plant Efficiency (Supplier, Wholesale Bakery High-Volume, Wholesale Bakery Intermediate, Retail Bakery)Sanitation (Supplier, Wholesale Bakery High-Volume, Wholesale Bakery Intermediate, Retail Bakery)Workplace Development (Supplier, Wholesale Bakery High-Volume, Wholesale Bakery Intermediate, Retail Bakery)Sustainable Packaging Innovation (Supplier, High-Volume Bakery, Intermediate-Volume Bakery, Retail Bakery)
    source

    World Bread Awards USA

    Triennial (held Every IBIE Edition)

    The nation's most prestigious bread competition, featuring 13 award categories including baguettes, bagels, and sourdough. The overall winner is crowned 'Bread Hero of the USA'

    BaguettesBagelsSourdoughOther Bread Categories
    source

    Coupe du Monde de la Boulangerie Americas Selection

    Triennial (held Every IBIE Edition)

    The Americas selection round for the World Cup of Baking, where national teams compete in boulangerie, viennoiserie, and artistic bread categories. Winners advance to the global finals in Paris

    BoulangerieViennoiserieArtistic Bread
    source

    Panettone World Cup

    Triennial (held Every IBIE Edition)

    A competition where expert bakers present panettone creations for live evaluation. Winners progress to the global finals in Milan, Italy

    Traditional PanettoneChocolate Panettone
    source

    Creative Cake Decorating Competition

    Triennial (held Every IBIE Edition)

    A cake decorating competition featuring multiple categories, including wedding cake, rolled fondant, buttercream, and sculpted cake

    Wedding CakeRolled FondantButtercreamSculpted Cake
    source

    Fastest-Growing Non-Annual Show Grand Award

    Annual (awarded to IBIE in 2026 for 2025 Performance)

    IBIE earned the Grand Award for Fastest-Growing Non-Annual Show by Blended Growth as part of Trade Show Executive's Fastest 50 Awards Class of 2025, recognizing exceptional growth across exhibitors, attendance, and net square footage

    source

    Sponsors

    Sosland Publishing

    Avant Food Media

    BNP Media

    How the last edition performed

    Previous edition

    Current edition

    2028 · 900 exhibitors

    Official organiser forecasts for IBIE 2028 have not been published as of this research. Third-party sites estimate 700–863 exhibitors and 60,000+ visitors, but these are not organiser-confirmed

    Forecast — not final

    Visitors

    19,000

    Exhibitors

    1,005

    Floor area (sqm)

    41,908

    Exhibitor countries

    96

    Visitor countries

    96

    Growth over time

    New this edition

    • 1

      Panettone World Cup – Americas Selection

      Debuted at IBIE 2025, showcasing top pastry chefs from across the Western Hemisphere in a contest celebrating the art and heritage of Panettone baking. Winners advanced to the global finals in Milan, Italy

      Source
    • 2

      Chef Talks presented by Mexipan

      Spanish-language session track with simultaneous translation, featuring Latin American chefs and pastry artists. Debuted at IBIE 2025

      Source
    • 3

      World Bread Awards USA

      Returned to IBIE 2025 with 12 categories showcasing bread styles from sourdough to bagels; live judging and cash prizes

      Source

    Testimonials

    While baker attendance at IBIE was slightly lower — largely reflecting today's economic pressures and complexities in international travel — we saw strong performance in the number of baking companies participating, many of which chose to send leaner teams to manage costs. Even so, the energy on the show floor and the level of engagement were remarkable, underscoring that IBIE remains an essential event driving progress and continuity for our industry

    Jorge Zarate · IBIE Chair and Global Senior Vice President of Operations and Engineering · Grupo Bimbo · 2025

    The show floor was buzzing with innovation, meaningful connections, and a true spirit of collaboration — proof that when our industry comes together, we move forward with greater energy and vision. IBIE's success this year is a testament to the dedication and passion at the heart of the global baking community

    Allen Wright · IBIE 2025 Vice-Chair and President · Hansaloy · 2025

    IBIE 2025 is a powerful reflection of our industry's energy and strength. The sense of innovation is unmistakable — seeing professionals from across the industry come together to share ideas, confront challenges, and set new standards for excellence makes this event truly special. I couldn't be more proud of how our community shows up

    Jorge Zarate · IBIE Chair · Grupo Bimbo · 2025

    Next edition outlook

    2028
    confirmed

    IBIE 2028 is being strategically planned to build on the record-breaking success of 2025, with three clear priorities identified by the planning committee: increase attendee numbers, improve the attendee experience, and enhance exhibitor ROI The committee, led by IBIE 2028 Chair Allen Wright (president of Hansaloy), has conducted extensive strategic planning since IBIE 2025 wrapped, analyzing attendee data, gathering exhibitor feedback, and identifying emerging industry trends. Wright emphasized that the goal is not simply growing attendance for its own sake but 'intentionally attracting the audience that creates the greatest value for the exhibitors and the industry,' including expanding participation among key wholesale bakery roles, targeted retail audiences, international delegations, and adjacent food manufacturing sites. Improving the attendee experience is described as IBIE's 'north star,' with every decision evaluated through the lens of creating greater value for the attendee—designing an event that is more intentional, relevant, and engaging, from education and activations to competitions and the overall attendee journey. Education and hands-on demonstrations will continue to be a major focus, with plans to expand on the 150+ education sessions and 110+ demos offered in 2025 The show will continue to embrace AI, automation, sustainability, and workforce development as key themes, while adapting to the next-generation workforce—by 2030, millennials and Gen Z will represent a dominant share of the industry. Space applications for IBIE 2028 are due in January 2027, with space selections occurring in March and April 2027

    Intentional growth in attendance, focusing on quality attendees including wholesale bakery roles, retail audiences, international delegations, and adjacent food manufacturing sectors Enhanced attendee experience design, creating a more intentional, relevant, and engaging event journey from education to operations Improved exhibitor ROI through facilitating qualified conversations, stronger connections, and measurable business outcomes beyond booth traffic Expanded education program with more hands-on workshops, demos, and expert speakers; over 150 sessions anticipated Continued emphasis on AI, automation, sustainability, and workforce development as programming pillars Greater engagement with next-generation workforce attendees (millennials and Gen Z) who are reshaping trade show expectations

    Impact

    A bigger and stronger platform

    IBIE 2025 was a landmark event, cementing its position as the Western Hemisphere's largest and most comprehensive baking industry gathering. The sold-out show floor reached a record 451,100 square feet — the largest in IBIE's 105-year history, reflecting a 9% increase over the previous edition. The expo featured 1,005 exhibitors, including 486 new exhibitors, demonstrating the growing global appeal of the event. Although overall registration was down 4% due to global economic and travel headwinds, 96 countries were represented, including 27 official delegations. Twenty-eight percent of buyers were international, with 74% of those from the Americas, led by Mexico, Canada, Brazil, Guatemala, Colombia and Peru. The show also hosted its largest education program ever, with more than 250 IBIEducate sessions and demos included free for all registrants, covering AI, automation, formulation innovation, and scaling SMBs. IBIE drew increased participation from Generation Z (+8%) and millennials (+43%), reinforcing its role as a workforce development resource for the baking industry and a key driver in closing the skills gap. The event also hosted several major competitions, including the Coupe du Monde de la Boulangerie – Americas Selection, the Panettone World Cup – Americas (debuting at IBIE 2025), the World Bread Awards USA, and the 20th edition of the Pillsbury Creative Cake Decorating Competition. In recognition of its exceptional growth, IBIE earned the Grand Award for Fastest-Growing Non-Annual Show by Blended Growth from Trade Show Executive's Fastest 50 Awards Class of 2025

    Audience quality

    High-value decision-makers

    IBIE 2025 attracted a high-quality, decision-making audience. Among attendees, 91% were identified as purchasing decision-makers or influential in the purchasing process. The event drew visitors from 96 countries, with 28% of buyers coming from outside the U.S Notably, 74% of international buyers hailed from the Americas, led by Mexico, Canada, Brazil, Guatemala, Colombia, and Peru. The show saw increased participation from Generation Z (+8%) and millennials (+43%), reflecting its growing appeal among younger professionals and its position as a workforce development resource. While baker attendance decreased 8% compared to 2022, the number of baking companies represented rose 5% compared to pre-pandemic levels, indicating that companies sent leaner teams but participation remained strong. Post-show surveys indicated that among wholesale bakers, nine in 10 thought IBIE was a good investment and eight in 10 said they would be likely to return

    Exhibitor outcomes

    Real business growth

    IBIE 2025 delivered strong exhibitor ROI, as reflected in record exhibitor participation: 1,005 exhibiting companies, including 486 new exhibitors, filled a sold-out show floor of 451,100 square feet. The event attracted a highly qualified audience—91% of attendees were purchasing decision-makers or influential, ensuring exhibitors connected with key buyers. International buyers made up 28% of attendees, providing exhibitors with access to global markets. Exhibitors reported that the show generated meaningful conversations and connections, with IBIE Vice-Chair Allen Wright noting, 'The show floor was buzzing with innovation, meaningful connections, and a true spirit of collaboration.'- 14 The show's growth—earning the Grand Award for Fastest-Growing Non-Annual Show—demonstrates that exhibitors continue to see IBIE as a critical platform for business development. Planning for IBIE 2028 includes a specific focus on enhancing exhibitors' return on investment and objectives, moving beyond booth traffic to facilitate qualified conversations and measurable business outcomes

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Global, with North America as the core, radiating to Latin America, Europe and Asia-Pacific

    Why it matters

    IBIE,,,,.2025451,1001,005105-, “”-.,, -, IBIE.91%-, 28%-,. IBIE, ——AI- - -,., IBIE

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Automation and artificial intelligence move from “optional” to “required”

    Faced with labor shortages and increasingly complex product demands, the baking industry is accelerating the adoption of automation and AI technologies. Smart ovens and proofing rooms can automatically adjust temperature, humidity and time based on sensor feedback Robotic systems undertake tasks from dough feeding to packaging Vision AI can check shape, color and ingredient location within milliseconds, reducing waste and rework. The industry is evolving towards becoming more automated, sustainable and data-driven

    Source
    02

    Clean labels and functional ingredients become core points of differentiation

    The global bakery market is shifting from "volume" driven to "value" driven, and consumer demand for clean label, high-fiber, high-protein and low-sugar products continues to rise. Industry trends show that whole grains, protein fortification, gluten-free alternatives and clean label ingredients are becoming key areas for manufacturers to compete. The popularity of GLP-1 drugs is further driving demand for high-fiber, high-protein cereals

    Source
    03

    The rise of the ancient grains market, expanding from baking to more categories

    The market for gluten-containing ancient grains (e.g., emmer, einkorn) is growing rapidly as consumers increasingly value authenticity, nutritional richness and traditional growing practices. The low-gluten emmer and einkorn flour blends market is expected to grow from USD 218.1 million in 2025 to USD 529.6 million in 2036, at a CAGR of 8.4% This trend is expanding beyond baking to include beverages, pasta and direct-to-consumer products

    Source
    04

    Sustainability moves from bonus to baseline requirement

    Sustainability is becoming a baseline expectation in the bakery industry, with manufacturers integrating environmentally friendly practices into sourcing, packaging and operations. The industry is exploring environmentally friendly alternatives such as wood pellet ovens while consumers demand more variety, cleaner labels and a lower environmental footprint

    Source
    05

    The global bakery products market continues to grow steadily

    The global bakery products market is expected to grow from US$503.4 billion in 2025 to US$647.58 billion in 2031. Another forecast shows that the market will grow from US$517.18 billion in 2025 to US$699.03 billion in 2031, with a compound annual growth rate of 5.15%-. Growth drivers come from premiumization, convenience, healthy positioning and supply chain optimization

    Source

    Market news

    Latest updates from across the market.

    IBIE Wins Trade Show Executive's Fastest Growing Non-Annual Show Award

    IBIE won the "Fastest Growing Non-Annual Exhibition" Comprehensive Growth Award of the Trade Show Executive Fastest 50 Awards Class of 2025 for its outstanding growth in the three dimensions of exhibitors, visitors and exhibition area in 2025. The 2025 show attracted 1,005 exhibitors and more than 19,000 visitors from 96 countries

    Read

    The 28th China International Bakery Exhibition (Bakery China 2026) opens in Shanghai

    Bakery China 2026 was held at the Shanghai National Convention and Exhibition Center from May 20 to 23. The exhibition area exceeded 330,000 square meters, attracting more than 2,200 brand companies from more than 70 countries and regions around the world. With the theme of "Innovation Without Boundaries, First Fusion, Linking the Future", the exhibition held hundreds of events, forums, markets and new product launches

    Read

    IBIE 2025 sets a record for the largest scale in its 105-year history

    With 451,100 square feet of sold-out exhibition space, 1,005 exhibitors (including 486 new exhibitors) and more than 19,000 visitors from 96 countries, IBIE 2025 set a record the largest in its 105-year history. Although the number of baker visitors dropped by 8% compared with 2022, the number of baking company representatives increased by 5% compared with before the epidemic. 91% of visitors were identified as purchasing decision-makers or influencers

    Read

    IBIE 2028 will focus on improving the participation experience

    The IBIE 2028 Planning Committee has identified three major strategic priorities: increasing the number of attendees, improving the attendee experience, and improving exhibitors’ return on investment. Educational courses will continue to be a core highlight, and the show will continue to focus on topics such as AI, automation, sustainability and workforce development

    Read

    IBIE recognized as fastest growing non-annual show

    IBIE(Trade Show Executive)Fastest 50 Awards Class of 2025“”- 11.IBIE

    Read

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    LAS

    Harry Reid International Airport

    Las Vegas' primary airport with over 1,100 daily flights and direct service to nearly 160 U.S. and international cities. Transportation options from the airport to the Las Vegas Convention Center include taxi (flat-rate zone fares of $24–$34, plus airport surcharge)-, rideshare (Uber/Lyft, $25–$40 during peak)-, and public bus (Route 108, approx. $9)

    3.5 miles (5.6 km)

    to venue

    10–20 minutes

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Economical
    Around the conference center/near the airport

    USD 65–120 / night

    Suitable for exhibitors with a limited budget. Usually resort fees are not included and basic accommodation is provided. Some hotels offer free airport shuttles. For example: Best Western McCarran Inn (about US$100/night), Motel 6

    Mid-range
    Around the Convention Center / Paradise Road

    USD 120–250 / night

    : Courtyard by Marriott Las Vegas Convention Center(146/)-, Hampton Inn & Suites Las Vegas Convention Center, SpringHill Suites by Marriott Las Vegas Convention Center

    High-end
    Las Vegas Strip/Convention Center Surroundings

    USD 250–500 / night

    Vegas Loop.: Embassy Suites by Hilton Convention Center Las Vegas, Hilton Grand Vacations on Paradise, Westgate Las Vegas Resort & Casino

    Local transport

    Get around the city with these convenient transport options.

    Las Vegas Monorail

    Estimated cost$5-, $13
    Best forMGM Grand, Paris Las Vegas, Caesars Palace, Harrah's/The LINQ, Boingo Station, WestgateSAHARA

    Boingo Station, Silver Parking LotCentral Hall.7,.4

    Vegas Loop (Underground Tesla Tunnel)

    Estimated cost$3.75, $5
    Best for: South Station, Central Underground Station, Central Plaza Station, West Station, Riviera Station.Encore, Resorts World, Westgate

    252

    Hotel Shuttle

    Estimated costUsually free (for official hotel partner guests)
    Best forCentral Hall

    10

    Taxi / Rideshare

    Estimated costDepending on the distance and time, it costs about $25-40 from the airport to the exhibition center
    Best forNorth/Central BuildingBlue Lot, Silver Lot, West BuildingDiamond Lot

    Uber/Lyft.,

    RTC Public Bus

    Estimated costAbout $6 one way, $8 for a day pass
    Best forDeuce,.SDX/DVX

    The Deuce line operates 24 hours a day with frequent departures. The SDX line has fewer stops and is faster. Tickets can be purchased at the station ticket machines or using the rideRTC App

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: check with organiser
    TypeWho needs itFeeProcessing
    B-1 (Business Visitor)Citizens of countries that are not part of the Visa Waiver Program (VWP) who wish to enter the U.S. temporarily for business purposes, including attending trade shows and conferences$185.00Varies by embassy; wait times range from days to over 12 months depending on location and demand. An optional $750 expedited appointment fee (pilot program) may secure an interview within 10 business days at select consular posts
    ESTA (Visa Waiver Program)Citizens of 42 VWP countries traveling to the U.S. for business or tourism for stays of 90 days or less without a visa$40.27Usually minutes to 72 hours

    Citizens of Visa Waiver Program (VWP) countries do not need a visa for business stays of 90 days or less, but must obtain an approved ESTA prior to travel. VWP currently includes 42 countries

    The United States does not accept ATA Carnets for temporary imports. Exhibitors importing goods, equipment, or samples for trade shows should use the Temporary Importation Under Bond (TIB) procedure, which can be arranged through a customs broker at the time of entry

    Official visa page

    Weather

    Las Vegas in September is typically hot and dry with significant daytime cooling. Average high temperatures reach approximately 95°F (35°C), with average lows around 72°F (22°C). Rainfall is minimal at about 0.3 inches (8 mm). Pack lightweight, breathable clothing for daytime, but bring a light jacket or sweater for air-conditioned convention halls and cooler evenings. Stay hydrated and use sunscreen if spending time outdoors

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    The Las Vegas Convention Center (LVCC) is exceptionally well-connected to the Strip, hotels, and the airport. Key transport modes: - **Las Vegas Monorail**: Runs along the Strip with a station at the LVCC (Boingo Station), connecting to major hotels like MGM Grand, Caesars Palace, Harrah's/The LINQ, Westgate, and SAHARA. Trains arrive every few minutes. **Vegas Loop**: An underground, all-electric shuttle system offering fast, free transportation across the LVCC campus between the South, Central, and West stations. Ticketed service also connects to nearby hotels like Encore, Resorts World, and Westgate. **Hotel Shuttles**: Many major shows offer complimentary shuttle services between official hotels and the LVCC; check IBIE-specific details closer to the event. **Taxis & Rideshare**: Designated pick-up/drop-off zones are available at the LVCC in the Silver, Blue, and Diamond Lots

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping Culture

    Tipping is customary and expected in Las Vegas for most services. Standard gratuities are 15–20% at restaurants, $1–$2 per drink for bartenders and cocktail waitresses, and $2–$5 per bag for hotel bellhops and porters. For taxi and rideshare drivers, a 15–20% tip is standard

    Business Etiquette

    Business attire at trade shows is generally business casual or smart casual, though some may dress more formally for meetings. Professionalism, punctuality, and concise, solution-focused communication are valued. Networking is a key part of the IBIE experience; be prepared to engage in receptions and social events

    Casino and Nightlife Etiquette

    While not directly related to the trade show, many attendees will explore Las Vegas's famous casinos and nightlife. In casinos, it's customary to tip dealers when you win. For cocktail waitresses in casinos, a tip of at least $1 per drink is expected. Dress codes for upscale nightclubs and restaurants are often enforced; check ahead

    General Conduct

    Las Vegas is a diverse, international city. English is the primary language, but many service staff speak other languages. The city is accustomed to hosting large conventions and is generally welcoming to business travelers. Remember that while the city is known for its entertainment, professional conduct is expected at the convention center

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: Harry Reid International Airport (LAS)

    Book flights well in advance, especially for international travel. Las Vegas is a major hub; compare prices across airlines and use fare alert tools. Consider arriving a day early to acclimatize to the time zone and avoid travel delays

    Visa

    Most foreign nationals need a visa to enter the U.S. for business. Citizens of VWP countries can travel visa-free for up to 90 days with an approved ESTA For trade show attendance, a B-1 business visitor visa is the appropriate category for non-VWP travelers

    Estimated cost: Not yet confirmed

    Processing: B-1: weeks to months; ESTA: minutes to 72 hours

    B-1 applicants should apply well in advance of travel due to variable interview wait times. A visa invitation letter from the event organizer may be requested by some embassies. ESTA applications should be submitted at least 72 hours before departure

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Around the conference center (within walking distance) · Paradise Road (near the Convention Center) · North section of the Las Vegas Strip (convenient to exhibition halls and entertainment) · Near the airport (affordable price, free shuttle)

    Economical

    65 /

    Mid-range

    120 /

    High-end

    250 /

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Harry Reid (LAS) 3.5(5.6)-.: - /: 10, 25.:.: 108109, 20, 9

    Hotel → venue: : -: (Westgate, Courtyard, Embassy Suites)-.:.: Boingo,. Vegas Loop:

    Ride-hail: Uber/Lyft is widely available in Las Vegas, with dedicated pick-up and drop-off areas. It’s about $25-40 from the airport to the conference center and about $10-20 from the Boulevard Hotel to the conference center

    Public transit: : -:,. Vegas Loop:,,. RTC:

    Parking: Convention Center Parking: Cost: During major exhibitions, parking fees are usually USD 15-25 per day. Parking spaces: There are large ground parking lots and parking buildings. Payment: Most parking lots use license plate recognition systems, and payment can be made by credit card or mobile app. Accessible parking: Dedicated parking spaces are provided for persons with disabilities

    Weather

    Plan and pack for the event climate.

    Month: September

    Temperature: 72°F–95°F (22°C–35°C)

    Seasonality: Minimal rainfall (~0.3 inches / 8 mm); dry and sunny with low humidity

    Packing: Pack lightweight, breathable daytime clothing, but include a light jacket or sweater for air-conditioned indoor spaces and cooler evenings. Comfortable walking shoes are essential. Sunglasses, sunscreen, and a hat are recommended for outdoor activities

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Default day plan

    1. 7:30 AMBreakfast and review schedule
    2. 8:30 AMArrive at LVCC, pick up badge (if not already), and plan floor route
    3. 9:00 AMExpo Halls Open – Visit priority exhibitors and see live demos
    4. 11:00 AMAttend an IBIEducate session on industry trends
    5. 12:30 PMLunch and networking
    6. 2:00 PMContinue expo floor visits; explore Artisan Village or Retail Bakers Center
    7. 4:00 PMAttend a demonstration or competition (e.g., Coupe du Monde selection)
    8. 6:00 PMExpo Halls Close – Evening networking reception or dinner

    Plan your trip

    Planning

    Best day to visit: Tuesday

    Tuesday is usually the busiest day at the exhibition hall. All exhibitors are in place and there are the most activities. It is the best time to contact the most exhibitors and have in-depth exchanges. If you want to avoid the crowds, visit on opening or closing days. The exact best days to visit also depend on individual schedules and goals (e.g. educational course schedule, specific exhibitor schedules, etc.)

    T

    Clarify the exhibition objectives (brand exposure, sales leads, new product launch, etc.) and formulate measurable KPIs — It is recommended to determine the goals before selecting a booth, and let the booth design and exhibition strategy revolve around the goals

    T

    25%; ABA/BEMA/RBA25% — $37.75/, $49/- 12.IBIE 20282027

    T

    Start formulating a booth design plan (standard booth or special booth) and select a booth builder — Make sure your booth design highlights your brand and facilitates interaction with visitors. Official booth builders or third-party builders can be used

    T

    Book hotels and flights; book through official accommodation partner onPeak to enjoy free shuttle service — There are many hotels around the Las Vegas Convention Center. It is recommended to book as early as possible to get preferential prices

    T

    :, IBIE — 75%-.EXH+20%- 19

    T

    (ERC)/- 22 — Deadline is usually approximately 90 days before commencement (refer to June 16, 2025 deadline)

    T

    Order a free link exhibition system (provided by Maritz), receive the equipment and train booth staff on how to use it

    T

    Freeman — Freeman

    T

    Confirm that all booth materials have been shipped or are ready; confirm booth staff itinerary and name badges — 22

    T

    Confirm the progress of booth construction; receive exhibitor name badges and staff name badges — Badge collection is located at West Hall W232 or North Hall N257

    Sample visitor itinerary

    Route-optimised day
    7:30 AM

    Breakfast, check the day's schedule

    Hotel or convention center food court
    8:30 AM

    Arrive at the Convention and Exhibition Center, collect your badge (if you haven’t already), and plan your route to the exhibition hall

    West Hall W232North Hall N257
    9:00 AM

    The exhibition hall is open give priority to visit target exhibitors and watch live demonstrations

    North Hall, West Hall and other exhibition halls
    11:00 AM

    Take an IBIEducate education course

    Designated meeting room
    12:30 PM

    Lunch and social

    Food court or exhibitor lounge area
    2:00 PM

    Continue to visit the exhibition hall; explore Artisan Village, Wholesale Bakers Center and other special exhibition areas

    Special exhibition areas in the exhibition hall
    4:00 PM

    Attend a demo or competition event

    Exhibition Hall Demonstration Area
    6:00 PM

    Pavilion closed attend evening social or dinner

    Official event venue or nearby restaurant

    Side trips

    5

    las vegas strip

    Entertainment/Dining/Shopping

    A world-renowned destination for hotels, casinos, shows, restaurants and nightlife. Easily accessible via monorail

    Close to the Convention and Exhibition Center

    Mob Museum

    Museum/History

    Explore the history of organized crime in the United States in an interactive museum with rich exhibits and great group activities

    About 10 minutes drive

    Pinball Hall of Fame

    Entertainment/Museums

    Featuring the world's largest collection of pinball machines to experience for yourself, for relaxation and nostalgia

    About 15 minutes drive

    Fremont Street Experience

    Entertainment/Nightlife

    Historic downtown Las Vegas with pedestrian streets, light shows, live music and classic casinos

    About 20 minutes drive

    fountains of bellagio

    Attractions

    The spectacular musical fountain show is free to watch and is an iconic experience in Las Vegas

    About 10 minutes by car or monorail

    Networking spots

    5

    RBA Retail Baking Center

    Industry Social Area

    Located in the North Hall, it is the core area for retail roasters to network, learn and watch live demonstrations

     

    international trade center

    International Social Area

    Located within the exhibition hall and offering translation services, free meeting space and refreshments for international visitors and exhibitors

     

    Artisan Village

    Community Space

    An area dedicated to artisan bakers hosting competitions, demonstrations and tastings

     

    Official IBIE Reception

    Evening Activities

    A number of receptions and social activities will be held during the exhibition. Please check the official schedule for specific arrangements

     

    Wholesale Bakers Center

    Industry Social Area

    Customized content and social space for commercial baking operations

     

    Budget

    Costs & budget

    IBIE 2028 booth pricing has not been published as of this research. The following are IBIE 2025 rates for reference: ABA, BEMA and RBA Member Rates: $37.75 per sq. ft.; Non-Member Rates: $49.00 per sq. ft. Members receive nearly 25% off exhibit space. A 25% initial deposit is required with the contract. The booth fee includes daily vacuuming of booth carpet and once nightly trash pickup, as well as complimentary material handling and machinery handling through Freeman. [2025 data]

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Booth 9 m² × $365.00/m²$3,285.00
    • Hotel × 4 nights$400.00
    • Per diem × 4$600.00
    • Visa$185.00
    • Insurance$300.00
    • Flight — Domestic (US)$400.00
    Estimated total$5,170.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    Booth space (member price)

    exhibitor · member

    USD 37.75 / per sq ft

    official

    Booth space (non-members)

    exhibitor · non-member

    USD 49 / per sq ft

    official

    Standard booth (9㎡)

    exhibitor · standard

    USD 3000–7000 / per 9 sqm

    estimate

    Raw space booth

    exhibitor · bare land

    USD 330 / per sqm

    estimate

    Visitor registration (in advance)

    visitor · Register in advance

    Not yet confirmed

    unknown

    Visitor registration (onsite)

    visitor · On-site registration

    Not yet confirmed

    unknown

    Parking fee (daily)

    both · usually

    USD 15–25 / per day

    estimate

    Monorail (one way)

    both · One Way

    USD 5 / per ride

    official

    Monorail (day ticket)

    both · day ticket

    USD 13 / per day

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Based on your answers, here is our recommendation for the International Baking Industry Expo (IBIE) 2028. Consider your business goals, budget, and readiness to make the most of this major industry event

    QUESTION 1 OF 8

    What is your primary role in the baking/grain-based foods industry?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    When you have a specific project or challenge you want to solve, and you want to compare multiple suppliers side-by-side

    Best for

    Wholesale and retail bakers, R&D professionals, operations managers, and anyone seeking to source new equipment, ingredients, and services. Ideal for those with a moderate budget and a clear need to evaluate solutions in person

    Min. budget

    $1,200.00

    Timeline

    Register at least 2 weeks in advance for best rates; plan travel 1 to 2 months ahead

    Risks

    Large show floor can be overwhelming; need to plan ahead to cover key exhibitors

    Travel and accommodation costs can add up; book through official housing for savings

    If you have no clear buying intent, you may not maximise your time

    exhibit

    When you have a new product launch, want to expand your customer base, or need to strengthen brand presence in the baking sector

    Best for

    Equipment manufacturers, ingredient suppliers, packaging companies, and technology providers targeting the North American and international baking market. Companies with a proven product, dedicated sales team, and sufficient marketing budget

    Min. budget

    $5,000.00

    Timeline

    Space applications due January 2027; space selection March–April 2027. Start booth planning at least 9 months in advance

    Risks

    High cost (booth, travel, shipping, staff); ROI depends on lead quality and follow-up

    Requires significant pre-show marketing and on-site staff training

    Competitive environment; standing out requires investment in booth design and activations

    skip

    If your ROI equation doesn't add up, or if you can delegate attendance to a trusted colleague. Consider waiting for IBIE 2031 when your business is more mature

    Best for

    Students, those with very limited budgets, or professionals without immediate business needs. Also for those who can achieve their goals through digital channels or smaller regional events

    Min. budget

    Not yet confirmed

    Timeline

    Not applicable

    Risks

    Missing out on hands-on demos and in-person networking

    May fall behind competitors who attend and gain early insights

    Can be a missed opportunity for relationship building

    Book with

    Partners

    Freeman

    official service contractor

    IBIE

    Visit partner Confidence: confirmed

    IBIE

    Maritz

    Registration and linkage system

    IBIE

    Visit partner Confidence: confirmed

    IBIE

    onPeak

    Official Housing Partner

    Official housing partner for IBIE; provides hotel booking and complimentary shuttle service for guests who book through them

    Visit partner Confidence: confirmed

    Listed as official IBIE vendor in exhibitor summit materials-; complimentary shuttle access exclusive to onPeak bookings

    Sosland Publishing

    Official Media Provider and Platinum Media Sponsor

    Official media provider for IBIE 2025; oversees sales and advertising for the Official Show Directory, Retailer's Guidebook, Show Dailies, and INSIDE IBIE Pre-Show Guide; also manages content for Innovation Showcase, Countdown to IBIE, and Good Morning IBIE newsletters, and advertising on the IBIE website and mobile app

    Visit partner Confidence: confirmed

    Announced as Platinum Media Sponsor and Official Media Provider for IBIE 2025

    Sodexo Live

    Catering

    Official catering provider for the Las Vegas Convention Center

    Visit partner Confidence: confirmed

    Listed as official IBIE vendor in exhibitor summit materials

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    IBIE
    International Baking Industry Exposition – the largest baking industry trade show in the Western Hemisphere, held every three years in Las Vegas
    2
    ABA
    American Bakers Association – the largest trade association for the U.S. commercial baking industry; co-owner of IBIE
    3
    BEMA
    Bakery Equipment Manufacturers and Allieds – an international trade association representing bakery and food equipment manufacturers; co-owner of IBIE
    4
    RBA
    Retail Bakers of America – a not-for-profit trade association committed to improving retail bakery operations and profitability; supports IBIE
    5
    IBIEducate
    IBIE's world-class educational program offering 250+ sessions, workshops, and demonstrations on baking industry trends, operations, and business strategy
    6
    Coupe du Monde de la Boulangerie
    The World Cup of Baking – a competition where international teams compete in bakery, viennoiserie, and artistic bread showpiece categories; the Americas Selection is held at IBIE
    7
    Artisan Village
    A dedicated expo hall space tailored for artisan and retail bakers, featuring competitions, live demos, Q&A sessions, and tastings

    Trust footer

    Sources

    59

    References

    26

    Publishers

    0

    Date checked

    1

    International Baking Industry Exposition

    2

    Las Vegas Monorail

    3

    Las Vegas Convention and Visitors Authority

    4

    Consequence Live

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card