Dates

    17–19 Nov 2026

    City / country

    Salt Lake City, USA

    Venue

    Utah State Fairpark

    Time

    9:00 AM – 6:00 PM daily

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    Event overview

    Overview

    The Intermountain Preview Show is a premier trade event for the outdoor and snowsports industries, taking place from November 16 to 18, 2026, at the Utah State Fairpark in Salt Lake City.

    This event connects retailers with leading brands and representatives.

    TL;DR

    1. 1Dates and Venue: Intermountain Preview Show runs November 16-18, 2026, at Utah State Fairpark, Salt Lake City, USA.
    2. 2Scale and Focus: A key event for outdoor and snowsports industries, connecting retailers with over 100 exhibitors.
    3. 3Organiser: Hosted by the Western Winter Sports Representatives Association, details available at wwsra.com.
    4. 4Buyer Authority: Attendees include retail buyers and industry professionals with purchasing influence.
    5. 5Entry: Free registration for qualified retailers; pre-registration is recommended.

    Why visit

    Attendees can explore the latest products, network with industry leaders, and gain insights into market trends, making it an essential event for retail buyers in the outdoor and snowsports industries. Dates and Venue: Intermountain Preview Show runs November 16-18, 2026, at Utah State Fairpark, Salt Lake City, USA. Buyer Authority: Attendees include retail buyers and industry professionals with purchasing influence.

    Why exhibit

    Exhibitors gain visibility among key retail buyers, access to networking opportunities, and the chance to showcase their latest products in a focused environment. Scale and Focus: A key event for outdoor and snowsports industries, connecting retailers with over 100 exhibitors. Buyer Authority: Attendees include retail buyers and industry professionals with purchasing influence. The Intermountain Preview Show serves as a vital platform for networking and business.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Retail buyers from outdoor and snowsports sectors
    Sales representatives seeking new lines
    Industry professionals looking for networking opportunities
    Brand managers and marketing professionals
    Product developers and designers
    Retail staff and decision-makers

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Manufacturers of outdoor gear and apparel
    Suppliers of snowsports equipment
    Brands specializing in active lifestyle products
    Distributors of winter sports accessories
    Retail agencies representing multiple brands
    Innovators in outdoor technology and gear

    Product categories

    Key solution areas showcased across the event.

    Ski and snowboard equipment and accessories
    Outdoor apparel and footwear
    Camping and hiking gear
    Winter sports safety equipment
    Lifestyle products for active living
    Snowshoes and related accessories

    Location & Facilities

    Venue

    Open in Google Maps

    Utah State Fairpark

    155 1000 W, Salt Lake City, UT 84116, USA

    Facilities

    Food options

    Coffee truck

    On-site dining

    Attend

    Entry & tickets

    Trade-only
    Free registration

    Event days & opening times

    DayOpening hours
    :9:00 AM – 6:00 PM daily
    :9:00 AM – 3:00 PM

    • General Admission

      Free for qualified retailers.

    Register

    Ticket info

    Badge collection

    Pre-registration is required for WWSRA events; collect your badge on site with photo ID and proof of retail or business credentials. Confirm the attendee registration deadline on wwsra.com before travelling.

    Ticket notes

    Pre-registration is recommended to ensure smooth entry.

    Registration deadline

    2026-11-18

    Who runs the show

    Organisers

    Western Winter Sports Representatives Association

    Website

    How the last edition performed

    Previous edition

    Next edition

    Not announced yet

    Photos

    Impact

    A bigger and stronger platform

    The Intermountain Preview Show is a premier trade event for the outdoor and snowsports industries, taking place from November 16 to 18, 2026, at the Utah State Fairpark in Salt Lake City. This event connects retailers with leading brands and representatives. The Intermountain Preview Show serves as a vital platform for networking and business opportunities in the outdoor and snowsports sectors, fostering relationships between brands and retailers. Join us for the Intermountain.

    Audience quality

    High-value decision-makers

    Visitors typically include Retail buyers from outdoor and snowsports sectors, Sales representatives seeking new lines, Industry professionals looking for networking opportunities, Brand managers and marketing professionals. Dates and Venue: Intermountain Preview Show runs November 16-18, 2026, at Utah State Fairpark, Salt Lake City, USA. Scale and Focus: A key event for outdoor and snowsports industries, connecting retailers with over 100 exhibitors. Organiser: Hosted by the Western Winter Sports Representatives.

    Exhibitor outcomes

    Real business growth

    Exhibitors gain visibility among key retail buyers, access to networking opportunities, and the chance to showcase their latest products in a focused environment. Scale and Focus: A key event for outdoor and snowsports industries, connecting retailers with over 100 exhibitors. Buyer Authority: Attendees include retail buyers and industry professionals with purchasing influence. The Intermountain Preview Show serves as a vital platform for networking and business. Exhibitor categories include Manufacturers of.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Salt Lake City, UT, USA

    Why it matters

    Attending Intermountain Preview Show on 2026-11-17 to 2026-11-19 in Salt Lake City lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Digital buyer journeys describe how trade buyers research suppliers, build agendas and book meetings online before arriving on the show floor.

    02

    Sustainability in procurement

    Sustainability in procurement is the practice of weighting energy use, recyclable materials and carbon reporting when buyers evaluate suppliers.

    03

    Automation and labour efficiency

    Automation and labour efficiency covers the machinery, software and services that cut manual work, downtime and total cost of ownership.

    04

    Regional supply-chain resilience

    Regional supply-chain resilience is the sourcing strategy of spreading suppliers across regions to limit disruption and secure local service and spare parts.

    05

    Hybrid engagement models

    Hybrid engagement models combine live trade-fair demonstrations with follow-up webinars, digital catalogues and year-round supplier portals.

    Plan your trip

    Travel & logistics

    Local currency · USD

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Downtown Salt Lake City / North Temple

    USD 75–115 / night

    Hostel-style and economy properties near downtown and North Temple; free parking common. Rates vary by season and booking window; confirm before travel.

    Mid-range
    Salt Lake City Airport / Downtown / Woods Cross

    USD 125–185 / night

    Limited-service chains with free breakfast and parking; airport-area options may require a 15–20 minute drive to the Fairpark. Confirm before travel.

    Premium
    Downtown Salt Lake City

    USD 210–290 / night

    Full-service downtown hotels; paid parking typical. Walkable to some dining and transit, but the Fairpark is about 2 miles west. Confirm before travel.

    Local transport

    Get around the city with these convenient transport options.

    Parking

    Estimated costUSD 10 per vehicle
    Best forUtah State Fairpark lots (North Temple & 1000 West)

    Lot E remote shuttle parking is at the Utah State Tax Commission west of Redwood Road, available nights and weekends only; verify event-specific parking and shuttle hours. Confirm before travel.

    Public transit

    Estimated costUSD 2.50–5.00
    Best forUTA buses and TRAX Green Line to Fairpark Station

    UTA single-ride fare band; routes and schedules via rideuta.com or Moovit. Confirm before travel.

    Rideshare or taxi

    Estimated costUSD 8–15
    Best forFrom downtown SLC to Utah State Fairpark (approx. 2 miles)

    Distance-based; surge pricing possible during peak hours. Confirm before travel.

    Rideshare or taxi

    Estimated costUSD 18–30
    Best forFrom Salt Lake City International Airport (SLC) to Utah State Fairpark (approx. 6 miles)

    Typical airport-to-Fairpark fare; exact price depends on traffic and demand. Confirm before travel.

    Rideshare or taxi

    Estimated costUSD 20–35
    Best forFrom Salt Lake City International Airport (SLC) to downtown hotels (approx. 7 miles)

    Common option for airport transfers; confirm pickup location at SLC. Confirm before travel.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: check with organiser

    Travellers from Visa Waiver Program countries may enter the United States for business without a B-1 visa. All other foreign nationals generally need a visitor visa (B-1) to attend a business convention or conference and negotiate contracts.

    Official visa page

    Weather

    November is early winter in the Mammoth Lakes area: average highs around 44-48 F (7-9 C) and lows around 24-27 F (-4 to -3 C), with about 3.2 in (82 mm) of snow across roughly six snowfall days and only light rain (about 0.4 in / 11 mm). Evenings turn cold quickly, so layered clothing is essential.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or a local SIM for business visitors to the United States.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Business dress

    Business casual is typical; scientific meetings may be less formal than consumer fairs.

    Arrival

    Arrive early on day one for registration and badge pickup.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Compare flights to the nearest international gateway serving Salt Lake City; confirm ground transport on the organiser site.

    Visa

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    Travellers from Visa Waiver Program countries may enter the United States for business without a B-1 visa. All other foreign nationals generally need a visitor visa (B-1) to attend a business convention or conference and negotiate contracts.

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Use the nearest international airport serving Salt Lake City; Metro, train or taxi links are typically available to the venue district.

    Hotel → venue: Precinct hotels near Utah State Fairpark: Downtown Salt Lake City / North Temple: Downtown Salt Lake City / North Temple; Salt Lake City Airport / Downtown / Woods Cross: Salt Lake City Airport / Downtown / Woods Cross; Downtown Salt Lake City: Downtown Salt Lake City.

    Ride-hail: Ride-hailing apps are commonly used in Salt Lake City; confirm local availability before travel.

    Public transit: UTA buses and TRAX light rail serve Utah State Fairpark at North Temple and 1000 West in Salt Lake City. Plan step-by-step routes and live schedules with rideuta.com or Moovit.

    Parking: On-site parking is available at Utah State Fairpark; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: November 2026

    Temperature: November averages: highs of about 44-48 F (7-9 C) and lows of about 24-27 F (-4 to -3 C); temperatures drop sharply after sunset and overnight.

    Seasonality: Early-season winter conditions with roughly 3.2 in (82 mm) of snow across about 6 snowfall days and only about 0.4 in (11 mm) of rain across 3-4 wet days.

    Packing: Pack layers: thermal base layer, fleece or sweater, insulated waterproof jacket, warm hat, gloves and sturdy waterproof boots. Expect cold mornings and possible snow during the November show window.

    Plan your trip

    Planning

    12

    Confirm eligibility and create or verify your WWSRA retail store account so your team can register. — Each store location is limited to one WWSRA account, which registers all employees for events.

    11

    Pre-register for the Intermountain Preview Show. — WWSRA requires pre-registration for all events; confirm the attendee registration deadline on wwsra.com.

    10

    Book flights to Salt Lake City and reserve a hotel near Utah State Fairpark. — Use the recommended check-in of 16 November 2026 and check-out of 19 November 2026 for the November show week.

    9

    Review the WWSRA exhibitor and buyer/attendee lists to shortlist brands and reps. — Lists update in real time on wwsra.com as people sign up.

    8

    Confirm any U.S. B-1 business visa or Visa Waiver Program (ESTA) authorisation needed to enter. — Apply early; interview wait times vary by consulate.

    7

    Plan ground transport to Utah State Fairpark at North Temple and 1000 West. — Use UTA bus and TRAX light rail or the Lot E remote shuttle parking at USD 10 (nights and weekends only).

    6

    Check the November weather and pack for cold, possible snow. — Expect highs of about 44-48 F and lows of about 24-27 F; bring layers and waterproof footwear.

    5

    Pre-schedule meetings with reps and set product-category goals for the preview. — Align appointments to the brands and categories in your buying plan.

    4

    Download the show schedule and reconfirm registration details and deadlines. — Check wwsra.com for the latest show information before travel.

    3

    Confirm badge collection and on-site registration steps. — Bring photo ID and business or retail credentials for credential checks.

    2

    Reconfirm travel, hotel booking and meeting times. — Charge devices and prepare note-taking tools and a catalogue-list plan.

    1

    Arrive in Salt Lake City, collect your badge and walk the halls on day one. — Collect exhibitor catalogues and confirm on-snow demo options if attending.

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 2 nights$150.00
    • Per diem × 2$150.00
    • Visa$185.00
    Estimated total$485.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visa_fee

    visitor · Entry visa

    USD 185 / per application

    organiser_published

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Assess how this option fits your objectives.

    Best for

    Qualified retail buyers, shop owners and ski and outdoor shop staff who want to preview next season's winter and outdoor lines across many brands in one venue.

    Min. budget

    $350.00

    Timeline

    2-4 weeks to confirm a WWSRA store account, pre-register, and book flights and hotel.

    Risks

    WWSRA events are trade-only and require an approved retailer or member account.

    Attendee registration deadlines fall before the show; late registration may block entry.

    exhibit

    Assess how this option fits your objectives.

    Best for

    Winter and outdoor brands and manufacturer sales reps who hold a WWSRA account or membership and want direct access to western U.S. retail buyers.

    Min. budget

    $2,200.00

    Timeline

    8-12 weeks for membership approval, freight to Salt Lake City, and stand planning.

    Risks

    A WWSRA membership is required to exhibit and is non-refundable.

    Freight and display lead times can add cost and delay if booked late.

    skip

    Assess how this option fits your objectives.

    Best for

    Consumers, hobbyists and non-trade visitors, who cannot attend because WWSRA events are open to qualified retail buyers only.

    Timeline

    No planning needed; non-trade visitors are not admitted.

    Risks

    General public admission is not offered for WWSRA trade events.

    Book with

    Partners

    Recommended providers

    Visa

    US Department of State

    Gallery

    Photos

    Official imagery from Intermountain Preview Show
    Official imagery from Intermountain Preview Show
    Official Intermountain Preview Show event branding
    Official Intermountain Preview Show event branding

    FAQs & glossary

    Answers

    Frequently asked

    How much does it cost to attend?
    Attendance is always free for qualified retailers and staff. On-snow demos typically start at $30 per person.
    Can anyone attend WWSRA events?
    WWSRA events are open to qualified retail buyers only and are not open to the general public.
    Do I need to pre-register or can I just show up?
    Pre-registration is required for all WWSRA events to ensure smooth entry and accurate credentials.
    What is WWSRA?
    WWSRA is a not-for-profit organization dedicated to supporting growth in the outdoor, snowsports, and active lifestyle industries.
    Which show should I attend?
    Choosing a show depends on your business needs and product category cycles. Consult with fellow retailers and reps for guidance.
    Do I need a WWSRA membership to exhibit?
    A WWSRA account or membership is required to exhibit at any WWSRA event. Memberships are offered to individual sales reps and agencies representing winter, outdoor and active lifestyle products who live in and travel a Western U.S. territory.

    Glossary

    1
    WWSRA
    Western Winter Sports Representatives Association, a not-for-profit organization supporting the outdoor and snowsports industries.
    2
    Retailer
    A business or individual that sells goods to consumers.
    3
    Exhibitor
    A company or individual that displays products at a trade show.
    4
    On-Snow Demo
    An event where attendees can test snow sports equipment on the snow.
    5
    Pre-registration
    The process of registering for an event before the event date, often required for entry.
    6
    Preview Show
    A WWSRA regional trade show where brands and sales reps preview upcoming winter and outdoor product lines to qualified retail buyers before the selling season.
    7
    Exhibitor List
    A live list published by WWSRA showing the brands and manufacturers registered to exhibit at a given show.
    8
    Buyer / Attendee List
    A live list published by WWSRA showing the retail buyers and attendees registered for a given show.
    9
    WWSRA Member
    An individual sales rep or agency representing winter, outdoor or active lifestyle products who lives in and travels a Western U.S. territory.

    Also known as

    Alternate names and search phrases for this event.

    • Intermountain Preview Show
    • Intermountain Preview Show 2026
    • Intermountain Preview Show Salt Lake City
    • Intermountain Preview Salt Lake City 2026
    • Intermountain Preview Show Utah
    • Winter sports trade show Salt Lake City
    • Ski and snowboard equipment expo
    • Snowsports trade show Salt Lake City 2026
    • Outdoor apparel and footwear trade show
    • Camping and hiking gear trade show

    9 more alternate names hidden

    Trust footer

    Sources

    1

    References

    1

    Publishers

    0

    Date checked

    1

    Western Winter Sports Representatives Association

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