Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Interlakokraska 2027 is the premier exhibition for the paints and coatings industry, featuring leading manufacturers and innovative products from March 15-18, 2027 in Moscow.
Dates
15–18 Mar 2027
City / country
Moscow, Russia
Venue
Timiryazev Center
Time
10:00 AM – 6:00 PM
Event overview
Interlakokraska 2027, held at Timiryazev Center in Moscow, is a key event for the paints and coatings sector. With over 299 exhibitors from 8 countries, the exhibition showcases a wide range of products and technologies.
This event attracts professionals from various industries, including construction, automotive, and chemical sectors, providing a platform for networking and business development. Interlakokraska 2027 takes place in Moscow, Russia.
TL;DR
Visiting Interlakokraska 2027 offers the opportunity to connect with industry leaders and discover the latest innovations in paints and coatings. Attendees can engage in discussions, explore new products, and expand their professional network. The event also features a comprehensive business program with various activities to enhance visitor experience.
Exhibiting at Interlakokraska 2027 allows companies to showcase their latest products and technologies to a targeted audience. Participants can generate leads, establish new business relationships, and gain valuable market insights. The exhibition serves as a vital platform for enhancing brand visibility and engaging with potential clients.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Moscow, Verkhnyaya Alley, 6, building 1
Timiryazev Center in Moscow typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Timiryazev Center in Moscow typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Timiryazev Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Event days & opening times
Who runs the show
Expocentre
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending Interlakokraska 2027 on 2027-03-15 to 2027-03-18 in Moscow lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

A range of accommodation options near the venue and across key areas.
Hostel Red Moscow
Budget option with free breakfast, free Wi-Fi, air conditioning and laundry, guest rating 4.7 in the capture. Shared rooms keep costs low if you are travelling alone; check the metro link to Timiryazevskaya before booking. Nightly band is an approximate 2027 estimate.
Hotel Maroseyka 2/15
Central 3-star hotel captured at about USD 59 per night, shown at 22 percent below its usual rate. Good base for the metro network; confirm the current rate and cancellation terms when booking for March 2027.
Hotel Nikolsky
3-star hotel with breakfast (paid), free Wi-Fi, indoor pool, hot tub and fitness centre, per the capture. Rate was not shown, so the band is an estimate for a central Moscow property in mid-March.
Otel Vnukovo Roza Mariya
Airport-side 3-star hotel near Vnukovo with free parking, bar, restaurant, room service and kitchen-equipped rooms, guest rating 4.7. Practical for early departures rather than daily commuting to the venue.
Atlanta Sheremetyevo
Airport-area 3-star hotel with free breakfast, free Wi-Fi, parking and air conditioning. Convenient for late arrivals at SVO; factor in the Aeroexpress or taxi ride to the Timiryazevsky district each show day.
Midscale business hotels, central Moscow (typical band)
Approximate band for international-standard rooms inside the Garden Ring, useful if you want restaurants and metro access within walking distance. Confirm individual properties and March 2027 rates before booking.
Upscale hotels, central Moscow (typical band)
Approximate band for upscale properties used by exhibitor teams and delegations, with meeting rooms and airport transfer desks. Rates vary sharply with exhibition and city event calendars, so book early.
Get around the city with these convenient transport options.
metro
Line 9 (Serpukhovsko-Timiryazevskaya) stops at Timiryazevskaya; the venue is a short walk or one bus stop away. A reloadable Troika card is cheaper and faster than paper tickets, and the same wallet covers metro, bus and tram.
bus/tram
Use the surface route for the final leg when carrying cases or samples. Validate on boarding and keep the ticket until you exit.
aeroexpress
The Aeroexpress reaches Belorussky station, where you change to the metro for Timiryazevskaya. Trains run on a regular schedule; buy the combined rail and metro option if offered.
aeroexpress
Kievsky station connects directly to the metro ring and radial lines; allow time for the cross-city change to Line 9 at peak hours.
aeroexpress
Paveletsky station sits on the metro ring line, giving a straightforward change toward the centre. Rail avoids the long southern road transfer into Moscow.
taxi
Use a ride-hailing app or an official airport taxi desk rather than an unmarked car. Journey time depends heavily on traffic on Leningradskoye Highway.
taxi
The VKO road route crosses the city centre, so late-evening and weekend arrivals are usually quicker than morning peak arrivals.
taxi
DME is the longest taxi transfer of the three airports. Compare the app estimate with the Aeroexpress plus metro combination before deciding.
Weather
Moscow in mid-March is still late winter. Daytime highs typically hover between -2 C and +4 C, nights fall to roughly -8 to -3 C, and snow or wet sleet is more common than plain rain. Snow can linger on pavements around the Timiryazevsky district, so bring a warm coat, hat, gloves and waterproof boots for the metro-to-venue walk. These are climatological approximations - check the forecast in the week before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Russia.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Working language
Russian is the working language at Interlakokraska, and most stand graphics and catalogues are in Russian, sometimes with English. Bring Russian-language product datasheets or an interpreter for technical and contract discussions; many senior staff speak some English but not always technical English.
Greetings and business cards
A handshake at the start and end of a meeting is standard, and exchanging business cards with both hands is appreciated. Have cards printed with your Russian transliteration or a short Russian summary on the reverse if you plan distributor meetings.
Metro etiquette
Moscow metro stations are busy and security-screened. Keep bags off seats, stand to the right on escalators, and let passengers exit before boarding. A Troika card covers metro, bus and tram, and is faster than buying paper tickets at the window.
Garderob and venue routine
Russian venues expect visitors to leave coats and bulky bags at the garderob cloakroom. Keep your passport, badge and business cards with you, and allow a few minutes at peak times for cloakroom queues and bag screening.
Tipping and payments
Tipping is not obligatory but rounding up or leaving about 10 percent is common in restaurants and cafes. Carry some cash in roubles alongside cards; foreign-issued cards may not work in all terminals, so check payment options before you travel.
Dates around the show
8 March, International Women's Day, is a public holiday just before the exhibition week, and the 15-18 March dates fall on a normal Moscow working week. Book restaurants and transfers for the show days in advance as business visitors fill central hotels and venues.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Google Flights captures for 15 March 2027 show limited results on Moscow routes: Frankfurt FRA to SVO via Belgrade with Air Serbia (about 7 hr 40 min) and a VKO option priced around USD 490, and New York JFK to SVO routings of 20 hr or more via Abu Dhabi, Casablanca or Boston. Compare SVO against VKO before booking and confirm current fares on the airline site.
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Moscow; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Timiryazev Center: Hostel Red Moscow; Hotel Maroseyka 2/15; Hotel Nikolsky.
Ride-hail: Ride-hailing apps are commonly used in Moscow; confirm local availability before travel.
Public transit: Transit searches for the city center to Timiryazev Center route returned no usable itinerary in the captures, so plan on the Moscow metro plus a short bus or taxi leg to the venue. Buy a reloadable Troika-style transit card for metro and surface transport rather than single paper tickets, and allow extra time in the morning peak when exhibition crowds mix with commuters.
Parking: On-site parking is available at Timiryazev Center; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: March 2027
Temperature: Approx. -8 C to +4 C, with daytime highs near 0 C and night lows around -5 C (climatological band for mid-March Moscow - confirm the forecast before travel)
Seasonality: Late-winter seasonality: snow and wet snow are more likely than rain, and snow cover often lingers into late March. Expect a mix of dry cold days and overcast, damp spells, plus lengthening daylight. Pack waterproof boots and a warm coat for the walk between Timiryazevskaya metro and the venue.
Packing: March in Moscow is still cold and changeable, so pack a warm insulated coat, gloves, a hat and waterproof footwear for the walk between transport and the Timiryazev Center halls. Layer clothing for overheated exhibition halls and carry an umbrella or compact rain shell; official March averages were not retrievable in the captures, so check a forecast close to departure.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Interlakokraska 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 14 - Confirm visa or e-visa eligibility for Russia and check that your passport remains valid at least six months beyond March 2027.
Day 14 - Pre-register as a trade visitor on interlak-expo.ru and save the badge confirmation to your phone and a printed copy.
Day 12 - Book flights into Sheremetyevo (SVO), Domodedovo (DME) or Vnukovo (VKO) and a hotel near Timiryazevskaya or central Moscow.
Day 10 - Download the exhibitor list and shortlist raw-material, pigment, additive and equipment suppliers you need to see.
Day 9 - Request meetings with 6-10 exhibitors and note their hall and stand numbers.
Day 7 - Plan the metro route: Line 9 to Timiryazevskaya, then walk or take a short bus ride to the Timiryazev Center.
Day 6 - Sort out Russian currency and a transit card plan; check whether your bank card works for payments in Russia.
Day 5 - Review the seminar and business programme published on the organiser schedule page and block the sessions you want.
Day 4 - Print Russian-language company materials or prepare an interpreter contact for technical discussions.
Day 3 - Check the Moscow forecast and pack warm layers, waterproof boots and gloves for late-winter conditions.
Day 2 - Pack business cards, passport, visa documents, invitation letter and hotel confirmation for possible checks.
Day 1 - Arrive in Moscow, collect your badge at the venue or registration desk and walk the hall layout to fix your route.
Day 1 - Confirm return transfer timing and leave buffer for traffic between the Timiryazevsky district and the airport.
Registration and hall orientation at Timiryazev Center
Supplier meetings and product demos
Final negotiations and follow-up
Interlakokraska 2027 registration concourse
Timiryazev Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Timiryazev Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether Interlakokraska 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Paints and Coatings solutions and benchmarking suppliers at Interlakokraska 2027 in Moscow.
Min. budget
$450.00
Timeline
4–8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change — confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Paints and Coatings products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3–6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall — confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Moscow show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.