Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
InterFood Ural 2026 is a key B2B exhibition for the food retail and catering market in the Ural region. Scheduled from 27 to 29 October 2026 at the Ekaterinburg-Expo International Exhibition Center, the event will showcase a vast array of food and beverage products from local and regional producers.
It serves as a platform for direct dialogue between producers, retailers, and HoReCa professionals, facilitating negotiations in a comfortable environment. InterFood Ural 2026 takes place in.
TL;DR
- 1Dates and Venue: InterFood Ural 2026 runs from 27 to 29 October 2026 at Ekaterinburg-Expo International Exhibition Center, Ekaterinburg, Russia.
- 2Scale and Focus: The event features over 150 producers of food and beverages from various regions including Russia, Belarus, and Kazakhstan.
- 3Organiser: The exhibition is organised by MVK - International Exhibition Company, a leading exhibition organiser in Russia.
- 4Buyer Authority: Attendees include category managers, retail buyers, distributors, and HoReCa professionals looking for new suppliers.
- 5Entry: Registration is required to attend; electronic tickets are available online.
Why visit
Attendees will gain access to a wide range of food and beverage products, meet with over 150 exhibitors, and explore new trends in the industry. Attendees include category managers, retail buyers, distributors, and HoReCa professionals looking for new suppliers. Registration is required to attend; electronic.
Why exhibit
Exhibiting at InterFood Ural provides companies with direct access to key decision-makers in the food and beverage sector, opportunities for networking, and the chance to showcase their products to a targeted audience of buyers and industry professionals. The exhibition is organised by MVK - International Exhibition Company, a leading exhibition organiser in Russia. Attendees include category managers, retail buyers, distributors, and HoReCa.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Category and procurement managers from federal and regional grocery chains buying dairy, confectionery, frozen and private-label ranges
Buying directors at food distributors and wholesalers covering the Urals, Siberia and Volga federal districts
HoReCa operators - restaurant and cafe chains, hotel groups and contract caterers sourcing food-service and portioned products
Technologists and owners of food processing plants looking for ingredients, packaging formats and processing equipment
Private-label (STM) development teams assessing supplier capacity, shelf-ready packaging and quality documentation
Convenience, forecourt and e-grocery buyers hunting ready-to-eat, snack, beverage and chilled grab-and-go lines
Quality assurance and food-safety specialists checking EAC declarations, shelf-life data and cold-chain compliance
Import and export managers at producers seeking regional distribution partners across the Urals
Merchandising and assortment planning staff comparing planogram-ready packaging and case configurations
Regional retail buyers from Sverdlovsk, Chelyabinsk, Tyumen and Perm oblasts assessing local suppliers
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Dairy, cheese, butter and chilled dessert manufacturers
Confectionery, bakery and biscuit producers, including contract manufacturers for retail private labels
Meat, poultry, fish and deli processors with chilled and frozen ranges
Frozen food and ready-meal manufacturers supplying retail and HoReCa channels
Non-alcoholic beverage producers, plus tea, coffee and juice suppliers
Grocery, canned, sauce, oil and dry-goods producers
Food packaging converters, label printers and shelf-ready packaging suppliers
Processing, refrigeration and shop equipment suppliers
Cold-chain logistics operators and temperature-controlled warehousing providers
Ingredient, spice, additive and functional blend suppliers
Product categories
Key solution areas showcased across the event.
Dairy and chilled: milk, cheese, butter, yoghurt, desserts and plant-based alternatives
Confectionery and bakery: chocolate, sugar confectionery, biscuits, cakes, bread and bakery ingredients
Snacks and convenience foods: crisps, nuts, dried fruit, bars and ready-to-eat meals
Frozen foods: vegetables, berries, semi-finished products, dumplings, pizza and ice cream
Meat, poultry and fish: chilled and frozen cuts, sausages, deli, smoked and cured products
Beverages: bottled water, juices, soft drinks, tea, coffee, beer, wine and spirits
Grocery and dry goods: canned food, sauces, oils, cereals, pasta, spices and food ingredients
Fresh produce and organic lines for retail and food service
Private-label (STM) ready ranges and contract manufacturing services
Food packaging, labelling and shelf-ready packaging for retail chains
Processing, refrigeration and shop equipment, plus cold-chain services
Location & Facilities
Venue
Ekaterinburg-Expo International Exhibition Center
Ekaterinburg-Expo International Exhibition Centre, Ekaterinburg, Sverdlovsk Oblast, Russia (confirm the street address on ekaterinburgexpo.ru before travelling)
Facilities
Parking
Ekaterinburg-Expo International Exhibition Center in Ekaterinburg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Ekaterinburg-Expo International Exhibition Center in Ekaterinburg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Ekaterinburg-Expo International Exhibition Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
MVK - International Exhibition Company
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Ekaterinburg, Russia
Why it matters
On 2026-10-27 to 2026-10-29, InterFood Ural 2026 in Ekaterinburg covering Dairy products and alternatives, Packaged snacks and convenience foods, Beverages including alcoholic and non-alcoholic, gives food buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · RUB
Hotel tiers
A range of accommodation options near the venue and across key areas.
Hyatt Regency Ekaterinburg
5-star
Ekaterinburg city centreUSD 230–265 / night
Free breakfast, free Wi-Fi, paid parking, indoor pool, hot tub, air conditioning, fitness center, spa
Four Elements Hotel Ekaterinburg
4-star
EkaterinburgUSD 150–190 / night
Free breakfast, free Wi-Fi, free parking, air conditioning, fitness center, bar, restaurant, room service
Cosmos Yekaterinburg Hotel, a member of Radisson Individuals
4-star
EkaterinburgUSD 150–190 / night
Free breakfast, free Wi-Fi, free parking, pet-friendly, fitness center, bar, restaurant, room service
Hotel "Voznesensky"
3-star
EkaterinburgUSD 95–122 / night
Free breakfast, free Wi-Fi, free parking, air conditioning, pet-friendly, restaurant, room service, airport shuttle
Transhotel
3-star
Ekaterinburg, noted for excellent locationUSD 95–122 / night
Breakfast, air conditioning, airport shuttle, kid-friendly
Otel' "Tessa"
3-star
EkaterinburgUSD 95–122 / night
Free breakfast, free Wi-Fi, free parking, pool, air conditioning, pet-friendly, restaurant, room service
Allen Park in Radius
aparthotel
EkaterinburgUSD 150–202 / night
Free Wi-Fi, paid parking, air conditioning, breakfast, kitchen
Local transport
Get around the city with these convenient transport options.
Bus / public transport
Estimated costRUB 2-8 typical single public transport journey (confirm before travel)
Best forCity routes to Ekaterinburg-Expo (Oktyabrsky District)
Moovit lists bus and public transport options to the Ekaterinburg-Expo stop
Metro
Estimated costRUB 2-8 typical single public transport journey (confirm before travel)
Best forYekaterinburg metro network
Metrolinehub publishes a Yekaterinburg metro route map, fares and operating guide
Taxi
Estimated costRUB typical taxi or rideshare to the venue district (confirm before travel)
Best forHotel or airport to Ekaterinburg-Expo
Milehacker covers taxi and car rental options for Yekaterinburg
Airport shuttle
Estimated costHotel-dependent - confirm with property
Best forKoltsovo International Airport (SVX) to Ekaterinburg-Expo International Exhibition Center
Transhotel and Hotel "Voznesensky" list airport shuttle in Google Hotels amenities
taxi
Estimated costApprox. RUB taxi/rideshare from SVO to venue (estimate; confirm before travel)
Best forSheremetyevo International Airport (Moscow hub connection) (SVO) to Ekaterinburg-Expo International Exhibition Center
Weather
Open-Meteo daily outlook for Ekaterinburg (public forecast API estimate, confirm before travel): 27 Oct mainly clear, highs near 11°C and lows near 2°C; 28 Oct overcast, highs near 12°C and lows near 3°C; 29 Oct overcast, highs near 10°C and lows near 0°C.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Russia.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Getting to the fairground
Ekaterinburg-Expo sits in Oktyabrsky District; Moovit maps the bus and public transport stop, and the expo.innoprom.com "How to find us" page carries the venue's own arrival directions.
Currency and payments
The local currency is the Russian ruble (RUB); carry some cash for transit kiosks and small cafes, and confirm card acceptance at your hotel.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Search fares to SVX for 27 October 2026 arrival on Google Flights with currency set to RUB; the capture only returned the search shell, so compare airline options and seasonal timetables directly before booking.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Ekaterinburg; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Ekaterinburg-Expo International Exhibition Center: Ekaterinburg city centre: Hyatt Regency Ekaterinburg; Ekaterinburg: Four Elements Hotel Ekaterinburg; Ekaterinburg: Cosmos Yekaterinburg Hotel, a member of Radisson Individuals.
Ride-hail: Ride-hailing apps are commonly used in Ekaterinburg; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Ekaterinburg-Expo International Exhibition Center.
Parking: On-site parking is available at Ekaterinburg-Expo International Exhibition Center; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: October 2026
Temperature: Daytime highs about 10-12°C, overnight lows about 0-3°C across 27-29 October 2026
Seasonality: Late-autumn Ekaterinburg pattern: mostly clear first day, overcast on 28-29 October per Open-Meteo forecast; keep an umbrella for passing drizzle
Packing: Layer for 0-12°C swings: warm mid-layer, water-resistant outer shell, closed shoes for fairground walking, and gloves for early-morning arrivals
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at InterFood Ural 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm your trade badge status on interfood-ural.ru and check that the name matches your passport or ID exactly.
T-2
Book Ekaterinburg travel and hotel for 27-29 October; the Hyatt Regency, Four Elements and Cosmos Yekaterinburg are practical city-centre bases for the venue.
T-3
Check visa or e-visa eligibility and start any invitation request with the organiser well before the consulate appointment.
T-4
Build a target list of product categories you must source: dairy, confectionery, frozen, beverages, grocery, packaging or equipment.
T-5
Draft a one-page buyer profile with your store formats, regions served and annual volume so exhibitors can judge fit in the first minute.
T-6
Review the exhibitor list on the organiser site and pre-book meetings with the producers whose ranges match your assortment gaps.
T-7
Prepare compliance questions: EAC declaration numbers, shelf life, storage temperature and pack format for each supplier you plan to see.
T-8
Plan the airport transfer from Koltsovo (SVX) - pre-booked taxi or hotel shuttle - and note the 30-45 minute drive to the Ekaterinburg-Expo district.
T-9
Set a per-day meeting schedule across the three days and leave hall time for discovery of new regional producers.
T-10
Prepare sampling rules: request sealed samples, check import or carriage restrictions, and note that chilled goods need cold-chain transport home.
T-11
Pack business cards, a notebook and a light bag for catalogues; late October in Ekaterinburg needs a warm coat, gloves and an umbrella.
T-12
Download offline maps and confirm local transport options to the exhibition centre, including bus routes and taxi app availability.
T-13
Re-check the show schedule and any hall changes on the organiser site, then print or save your badge and hotel confirmations.
T-14
Arrive, collect your badge, walk the halls once for orientation, then run scheduled meetings and log every quote with supplier name, hall and stand number.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Ekaterinburg-Expo International Exhibition Center
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2InterFood Ural 2026 registration concourse
Ekaterinburg-Expo International Exhibition Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Ekaterinburg-Expo International Exhibition Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsRUB 190.00
- Per diem × 2RUB 150.00
Estimated totalRUB 340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether InterFood Ural 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For InterFood Ural 2026, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Dairy products and alternatives and Packaged snacks and convenience foods solutions and benchmarking suppliers at InterFood Ural 2026 in Ekaterinburg.
Min. budget
$680.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Dairy products and alternatives and Packaged snacks and convenience foods products who need qualified meetings with the event's trade audience.
Min. budget
$3,060.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Ekaterinburg show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When and where is InterFood Ural held?
The 2026 edition runs 27-29 October 2026 at the Ekaterinburg-Expo International Exhibition Center in Ekaterinburg, Russia. The official organiser site is interfood-ural.ru - check it before travelling for any last-minute hall or opening-hours change.
Who should visit InterFood Ural?
The fair is aimed at food trade professionals: grocery chain buyers, distributors and wholesalers, HoReCa purchasing teams, food processing technologists, and private-label and packaging specialists serving the Urals, Siberia and Volga regions.
Is InterFood Ural open to the general public?
It is a food industry trade exhibition rather than a consumer tasting event. Expect trade registration and badge checks at the entrance; confirm the current visitor policy and badge rules on interfood-ural.ru.
How do I register as a visitor?
Registration is handled by the organiser through interfood-ural.ru. Plan to pre-register online and bring a printed or digital badge plus photo ID matching the name on the badge; nothing is charged at the door for accredited trade visitors per the organiser's stated policy.
Which product groups can I source at the show?
Dairy and chilled products, confectionery and bakery, snacks and convenience food, frozen and ready meals, meat, poultry and fish, beverages, grocery and dry goods, fresh produce, private-label ranges, plus food packaging, processing equipment and cold-chain services.
Is the fair more relevant for retail chains or for HoReCa?
Both channels are represented, but the buying model differs: retail chains come for assortment and private-label projects, while HoReCa buyers look for food-service packs, portion control and short-shelf-life chilled products.
How do I get from Koltsovo airport to Ekaterinburg-Expo?
Koltsovo International Airport (SVX) is the city's gateway, roughly 20-25 km from the exhibition centre. Expect about 30-45 minutes by taxi or pre-booked transfer depending on traffic; some city hotels list airport shuttle service, so confirm with your property.
Are there hotels close to the venue?
City-centre properties such as Hyatt Regency Ekaterinburg, Four Elements Hotel Ekaterinburg and Cosmos Yekaterinburg give easy access to the Ekaterinburg-Expo site by taxi or bus. Book early for the 27-29 October dates, since trade-fair weeks tighten availability.
What currency is used and how should I budget?
The host currency is the Russian rouble (RUB). Card acceptance is common in city hotels and restaurants, but carry some cash for taxis and small vendors, and check your bank's card policy for Russia before travel.
Do I need a visa to attend from abroad?
Entry rules depend on nationality. Russia runs a unified e-visa scheme for citizens of eligible countries, and business travellers often use a business visa with an invitation from the organiser or a Russian host. Confirm current requirements with the Russian consulate before booking.
Can exhibitors get an invitation letter for a business visa?
Invitation support is normally arranged by the exhibition organiser once participation is confirmed. Ask interfood-ural.ru's exhibition team directly and allow several weeks for paperwork before applying at a consulate.
What is the weather like in Ekaterinburg in late October?
Expect cool autumn conditions: forecast highs near 10-12°C and lows around 0-3°C across 27-29 October, with a mix of clear and overcast days. Bring a warm coat and rain protection; the forecast should be re-checked before departure.
Is parking available at the exhibition centre?
The Ekaterinburg-Expo site has on-site parking. Rates and hall access rules are set by the venue, so confirm the current daily rate and entry gates on the organiser or venue page before driving.
Can I bring samples or place orders at the show?
Sampling, order terms and delivery are agreed directly with each exhibitor. Russian retail buyers normally require EAC declarations and specifications before listing, so request compliance documents at the stand rather than after the fair.
Glossary
- HoReCa
- The food-service channel covering hotels, restaurants and catering. At InterFood Ural it usually means portioned, food-service-pack and back-of-house ranges rather than consumer retail packs.
- Private label (STM)
- Own-brand products made for a retail chain by a contract manufacturer. Russian buyers commonly use the abbreviation STM, so exhibitors pitching contract manufacturing should reference it directly.
- Distributor
- An intermediary that buys from producers and supplies regional retail chains, HoReCa and wholesale markets. Urals distributors typically cover several oblasts from one warehouse hub.
- Federal chain / regional chain
- Federal chains operate nationwide across Russia, while regional chains concentrate on one oblast or federal district. They differ in listing procedures, assortment width and delivery terms.
- Category management
- The retail discipline of managing a product group as a business unit - assortment, price ladder, shelf space and promotions - rather than negotiating item by item.
- Assortment matrix
- The fixed list of SKUs a retail chain approves for a store format. Suppliers need the matrix and its store clustering logic before proposing listings.
- Cold chain
- The unbroken temperature-controlled path from production through storage, transport and shop refrigeration. Chilled and frozen suppliers are expected to document every step.
- EAC mark
- The Eurasian conformity mark required for goods placed on the EAEU market. Food products need EAC declarations or certificates under the applicable technical regulations before retail listing.
- Declaration of conformity (TR CU / EAEU TR)
- The mandatory conformity document for most food products in Russia and the wider EAEU. Retail buyers usually ask for the declaration number alongside the specification.
- Shelf-ready packaging (SRP)
- Retail-ready cases that go straight onto the shelf without unpacking, designed to reduce store labour and improve on-shelf presentation for chains.
- Planogram
- A drawing that fixes product placement on the shelf by facing count and position. Packaging dimensions and case counts decide whether a supplier fits the planogram.
- Contract manufacturing
- Production of a product under a retail chain's own brand. Food producers at the fair use it to fill capacity between their branded ranges and seasonal peaks.
- Ready-to-eat (RTE)
- Fully prepared products consumed without further cooking. In Russia the segment spans chilled salads, sushi, sandwiches and hot-counter items with short shelf life.
- Listing fee
- A commercial condition some retail chains apply for including a new SKU in the assortment. Terms are negotiated privately and are not published by the organiser.
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Also known as
Alternate names and search phrases for this event.
- InterFood Ural 2026 Ekaterinburg
- InterFood Ural Ekaterinburg 2026
- Ekaterinburg Russia
- Food and Beverage Exhibition Ekaterinburg 2026
- Dairy products and alternatives
- Packaged snacks and convenience foods
- Beverages including alcoholic and non-alcoholic
- Fresh produce and organic products
- Food and Beverage Exhibition B2B Trade Show Ekaterinburg
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.