Intenational Sportsmen's Expos (ISE) Salt Lake City 2027

Name: Intenational Sportsmen's Expos (ISE) Salt Lake City 2027
Start: 2027-03-18
End: 2027-03-21
Location: Mountain America Expo Center

Event overview

Overview

TL;DR

1Dates and Venue: ISE Salt Lake City 2027 takes place from March 18 to 21, 2027, at Mountain America Expo Center in Sandy, Utah.
2Scale and Focus: This event is a leading outdoor expo, connecting thousands of attendees with over 700 exhibitors in the hunting, fishing, and outdoor sectors.
3Organiser: The event is organised by International Sportsmen's Expositions, known for hosting successful outdoor expos for over 50 years.
4Buyer Authority: Attendees include serious outdoor enthusiasts, buyers, and families looking for outdoor products and services.
5Entry: Registration details and ticket information can be found on the official website.

Why visit

Visitors can explore a wide range of outdoor products, engage with experts, and participate in family-friendly activities, making it a valuable experience for outdoor enthusiasts. Dates and Venue: ISE Salt Lake City 2027 takes place from March 18 to 21, 2027, at Mountain America Expo Center in Sandy, Utah. Scale and Focus: This event is a leading outdoor expo, connecting thousands of attendees with over 700 exhibitors in the hunting, fishing, and outdoor sectors.

Why exhibit

Exhibitors gain access to a targeted audience of outdoor enthusiasts, opportunities for networking, and the chance to showcase their products and services in a highly promoted environment. Scale and Focus: This event is a leading outdoor expo, connecting thousands of attendees with over 700 exhibitors in the hunting, fishing, and outdoor sectors. Buyer Authority: Attendees include serious outdoor enthusiasts, buyers, and families looking for outdoor products and services.

Attendees, exhibitors & solutions

Who this event is for

Visitor profile

Typical attendee groups you can expect to meet.

Outdoor enthusiasts from Utah and surrounding states

Families looking for outdoor activities and products

Hunters and fishers seeking the latest gear and services

Guides and outfitters promoting their services

Retailers and manufacturers in the outdoor industry

Conservation organizations and agencies

Exhibitor profile

Main supplier and exhibitor segments present at the show.

Outdoor product manufacturers

Fishing and hunting equipment brands

Hunting and fishing guides and outfitters

Boat, kayak and watercraft dealers and outfitters

Off-road, RV and powersports dealers

Camping gear and outdoor apparel suppliers

Regional and specialty outdoor retailers

Adventure travel destinations and tourism boards covering Utah, the West, Alaska, Mexico and Africa

Archery, shooting sports and optics suppliers

Conservation and outdoor access organizations

Product categories

Key solution areas showcased across the event.

Hunting and fishing equipment

Camping gear and supplies

Boating products and services

Outdoor clothing and accessories

Adventure travel services

Outdoor cooking and food products

Location & Facilities

Venue

Open in Google Maps

Mountain America Expo Center

9575 State St., Sandy, UT 84070, United States

Attend

Entry & tickets

Event days & opening times

DayOpening hours

18 March –10:00 AM – 6:00 PM

19 March –10:00 AM – 6:00 PM

20 March –10:00 AM – 6:00 PM

21 March –10:00 AM – 6:00 PM

Who runs the show

Organisers

International Sportsmen's Expositions

Call Website

How the last edition performed

Previous edition

Last edition

2026

estimate

Visitors: 25,000

Exhibitors: 300

Next edition

Not announced yet

Impact

A bigger and stronger platform

The International Sportsmen's Expositions (ISE) Salt Lake City 2027 is Utah's premier hunting, fishing, and outdoor expo, showcasing guides, outfitters, boats, outdoor destinations, and family-friendly activities for outdoor enthusiasts. ISE Salt Lake City is crucial for connecting outdoor enthusiasts with the latest products and services, fostering community engagement and supporting local businesses in the outdoor sector. ISE Salt Lake City 2027 runs from March 18 to 21, 2027, at Mountain America Expo.

Audience quality

High-value decision-makers

Visitors typically include Outdoor enthusiasts from Utah and surrounding states, Families looking for outdoor activities and products, Hunters and fishers seeking the latest gear and services, Guides and outfitters promoting their services. Dates and Venue: ISE Salt Lake City 2027 takes place from March 18 to 21, 2027, at Mountain America Expo Center in Sandy, Utah. Scale and Focus: This event is a leading outdoor expo, connecting thousands of attendees with over 700 exhibitors in the hunting, fishing, and outdoor.

Exhibitor outcomes

Real business growth

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

United States — Intermountain West (Wasatch Front, Salt Lake City metro, Utah)

Why it matters

Attending Intenational Sportsmen's Expos (ISE) Salt Lake City 2027 on 2027-03-18 to 2027-03-21 in Sandy lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

Industry trends

Key trends shaping this market and its wider industry.

Electrification and hybrid propulsion

What electrification and hybrid propulsion means for buyers and exhibitors in this sector.

Connected helm and telematics

What connected helm and telematics means for buyers and exhibitors in this sector.

Sustainable materials and refit

What sustainable materials and refit means for buyers and exhibitors in this sector.

Experience-led watersports demand

What experience-led watersports demand means for buyers and exhibitors in this sector.

Supply-chain regionalisation

What supply-chain regionalisation means for buyers and exhibitors in this sector.

Western US outdoor sports show circuit

Lock in hotel rooms, booth space and dealer appointments 8–12 weeks before opening day; the strongest peer shows sit in January through March on the US outdoor calendar.

Dealers, outfitters and outdoor brands that work the ISE Salt Lake City show typically plan it alongside the sector's other winter and spring consumer and trade gatherings, comparing buyer mix, regional reach and dealer coverage across the Wasatch Front and the wider West.

Pre-show

Confirm exhibitor meetings, outfitter appointments and demo bookings for ISE Salt Lake City 2027.

Show week

Hall walk-throughs, live casting and vehicle demos, and dealer or distributor negotiations.

Peer events are established North American outdoor-sports shows; dates follow each organiser's published calendar.

Plan your trip

Travel & logistics

Local currency · USD

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

SLC

Salt Lake City International Airport

Primary gateway for the Wasatch Front with nonstop service across the US, Canada and Europe. Take I-80 East to I-215 South, then I-15 South to Exit 295 (9000 S) and follow S State Street to the Expo Center. TRAX Green Line connects the airport to Downtown Salt Lake City for onward Blue Line travel to Sandy Expo station.

~22 mi (35 km)

to venue

25–35 min off-peak

by car

PVU

Provo Municipal Airport

Secondary Utah gateway with limited domestic service; a practical alternative for visitors arriving from the southern Wasatch Front or combining the show with Provo and Utah Valley.

~38 mi (61 km)

to venue

40–50 min

by car

OGD

Ogden-Hinckley Airport

General aviation and charter airport north of Salt Lake City, used mainly by private and business aircraft; drive south on I-15 to the Sandy venue.

~48 mi (77 km)

to venue

45–55 min

by car

Hotel tiers

A range of accommodation options near the venue and across key areas.

Hyatt House Salt Lake City/Sandy

Mid-range

Sandy — 0.6 mi from Mountain America Expo Center, walkable to Sandy Expo TRAX station

Hampton Inn Salt Lake City/Sandy

Mid-range

Sandy — about 1.5 mi south of the venue on S State Street

Holiday Inn Express & Suites Sandy

Mid-range

Sandy — about 1.5 mi from the venue with free parking and breakfast

Courtyard by Marriott Salt Lake City Sandy

Mid-range

Sandy — roughly 2 mi from the Expo Center, close to the South Towne retail district

Best Western Plus Cotton Tree Inn

Budget

Sandy — about 1 mi from the venue, free parking and breakfast

Little America Hotel

Premium

Downtown Salt Lake City — about 14 mi north, paired with TRAX Blue Line access to Sandy Expo

Local transport

Get around the city with these convenient transport options.

UTA TRAX light rail, Blue Line

Estimated costApprox USD 2.50 one-way local fare (UTA zone-based pricing; confirm current rate)

Best forSandy Expo station to Mountain America Expo Center

Blue Line links the venue with Downtown Salt Lake City and Draper; Sandy Expo station is adjacent to the expo center.

Car or rideshare from Salt Lake City International Airport

Estimated costApprox USD 25-40 rideshare one-way; on-site parking available

Best forI-15 to Exit 295 (9000 S / UT-209), then south on S State Street (US-89) to 9575 S State St, Sandy, UT 84070

Directions from Provo and Lehi use I-15 North to Exit 293 (10600 S). The venue has plenty of parking and is centrally located on the Wasatch Front.

FrontRunner commuter rail and UTA bus network

Estimated costApprox USD 2.50-5 per trip depending on zones (confirm current UTA fare)

Best forRegional rail and bus connections through the Salt Lake valley to Sandy

UTA connects FrontRunner stations, bus hubs and Park & Ride lots; useful for visitors staying outside Sandy.

taxi

Estimated costUSD 35–75 taxi or rideshare to the venue district

Best forSalt Lake City International Airport (SLC) to Mountain America Expo Center

25–35 min off-peak; Primary gateway for the Wasatch Front with nonstop service across the US, Canada and Europe. Take I-80 East to I-215 South, then I-15 South to Exit 295 (9000 S) and follow S State Street to the Expo Center. TRAX Green Line connects the airport to Downtown Salt

taxi

Estimated costUSD 35–75 taxi or rideshare to the venue district

Best forProvo Municipal Airport (PVU) to Mountain America Expo Center

40–50 min; Secondary Utah gateway with limited domestic service; a practical alternative for visitors arriving from the southern Wasatch Front or combining the show with Provo and Utah Valley.

taxi

Estimated costUSD 35–75 taxi or rideshare to the venue district

Best forOgden-Hinckley Airport (OGD) to Mountain America Expo Center

45–55 min; General aviation and charter airport north of Salt Lake City, used mainly by private and business aircraft; drive south on I-15 to the Sandy venue.

Plan your trip

Visa & entry documents

Check the latest visa requirements and entry guidelines before travelling.

Visa not required

ATA Carnet: check with organiser

Type	Who needs it	Fee	Processing
B-1 business visitor visa	Foreign nationals travelling to the United States for temporary business purposes, including attending a business convention or conference, consulting with business associates or negotiating contracts, unless they qualify for the Visa Waiver Program.	$185.00	Apply several weeks ahead; interview appointment waits vary by consulate.
Visa Waiver Program entry with ESTA	Citizens of VWP partner countries visiting temporarily for business or tourism who hold an approved ESTA authorisation.	$21.00	Apply online before departure; verify current CBP requirements before booking travel.
B-1/B-2 combined visitor visa	Visitors who will combine business attendance at the expo with personal tourism, or who do not qualify for the Visa Waiver Program.	$185.00	Apply well before March 2027; appointment availability varies by consulate.

Citizens of Visa Waiver Program partner countries may enter the United States for business or tourism without a visa when they meet VWP requirements and hold an approved ESTA. All other foreign nationals generally need a visa before travel.

Official visa page

Weather

March in Sandy (Salt Lake City metro) averages about 13 C (55 F) by day and 1 C (34 F) at night, with roughly 47 mm (1.9 in) of rainfall across the month. Expect cool mornings, passing spring showers and possible snow in the nearby Wasatch canyons during the 18-21 March 2027 show window.

Plan for the climate

Check temperatures and pack accordingly

Venue connectivity

US carriers sell prepaid SIM and eSIM plans to visitors; an eSIM is the fastest option for a short business trip and pocket WiFi suits multiple devices. Check your home operator's US roaming rates before departure and use hotel or venue Wi-Fi for data-heavy work.

Ride-hailing

Taxis

Public transit

Car rentals

Cultural notes

Useful information to help you have a smooth and respectful visit.

Tipping

Tipping is expected in US service settings: 18–20% at sit-down restaurants, USD 1–2 per drink at bars, and USD 2–5 per night for hotel housekeeping. Rideshare and taxi apps add a tip prompt in the same range.

Business dress and greeting

Utah's outdoor-industry culture is relaxed — business casual or clean outdoor apparel is standard on the show floor, with a jacket for evening dinners. A firm handshake and on-time arrivals are the norm for dealer and outfitter meetings.

Alcohol and venue rules

Utah's liquor laws require food service alongside alcohol in restaurants and bars, and photo ID is checked for anyone who appears under 35. Firearms displayed at the show are subject to venue and federal rules, so expect bag checks at entry.

Practical guides

Visitor & Exhibitor Essentials

Everything needed to arrive prepared, navigate the event, and make the visit productive.

Flights

Destination: SLC

Compare flights to the nearest international gateway serving Sandy; confirm ground transport on the organiser site.

Visa

Most international visitors need a US visitor visa: B-1 for business, which covers attending conventions and conferences, or B-2 for tourism, unless they qualify for the Visa Waiver Program. US citizens and permanent residents do not need a visa to attend the Salt Lake City show.

Estimated cost: Varies by visa type and nationality (check official site).

Processing: Varies by nationality and consulate; interview appointments can take weeks to months, so apply several weeks before the March 2027 show dates.

Carry your passport and visa or ESTA approval plus a copy of your registration or exhibitor invitation. The US Department of State and USCIS list attending a business convention or conference as an allowable B-1 activity.

Official

Transport

Get to the venue and around the city with these options.

Airport → venue: Primary gateways: Salt Lake City International Airport (SLC): 25–35 min off-peak; Provo Municipal Airport (PVU): 40–50 min; Ogden-Hinckley Airport (OGD): 45–55 min. Allow road or rail time to Mountain America Expo Center; on-site parking is usually available at major exhibition venues.

Hotel → venue: Precinct hotels near Mountain America Expo Center: Sandy — 0.6 mi from Mountain America Expo Center, walkable to Sandy Expo TRAX station: Hyatt House Salt Lake City/Sandy; Sandy — about 1.5 mi south of the venue on S State Street: Hampton Inn Salt Lake City/Sandy; Sandy — about 1.5 mi from the venue with free parking and breakfast: Holiday Inn Express & Suites Sandy.

Ride-hail: Ride-hailing apps are commonly used in Sandy; confirm local availability before travel.

Public transit: UTA TRAX light rail Blue Line stops at Sandy Expo station next to the Mountain America Expo Center and connects Downtown Salt Lake City with Draper; Moovit lists bus, light rail and train routes to the venue. UTA also operates FrontRunner commuter rail, bus hubs and Park & Ride lots across the Salt Lake valley.

Parking: On-site parking is available at Mountain America Expo Center; confirm daily rates and hall access on the organiser or venue site.

Weather

Plan and pack for the event climate.

Month: March 2027

Temperature: Daytime around 13 C (55 F); overnight lows near 1 C (34 F). Indoor halls are climate controlled, outdoor demo areas are not.

Seasonality: Late winter into early spring: about 47 mm (1.9 in) of precipitation in March, with snow still possible early in the month in the Salt Lake valley and in the Wasatch canyons above Sandy.

Packing: Pack layers for cool days and cold mornings: warm jacket or mid-layer, closed shoes for outdoor demo areas, and a compact rain shell. Business casual is fine for meetings with exhibitors and outfitters.

Plan your trip

Planning

Best day to visit: Friday 19 March 2027

Friday combines full show-floor hours with noticeably lighter consumer traffic than Saturday, so dealer meetings, distributor pricing talks and demo bookings are easier to schedule. Saturday delivers the largest consumer audience for lead capture and brand exposure, while Thursday is the softest day and Sunday closes early.

Confirm passport validity and US entry status — Check passport expiry and whether you need a B-1/B-2 visitor visa or a Visa Waiver Program ESTA before booking flights for 18-21 March 2027.

Book flights to Salt Lake City International Airport (SLC) — SLC is the nearest major international gateway to Sandy and the Mountain America Expo Center.

Reserve a hotel in Sandy — Hyatt House Salt Lake City/Sandy is 0.6 mi from the venue; Hampton Inn and Holiday Inn Express & Suites are about 1.5 mi away. Check in 17 March and out 22 March 2027.

Buy admission tickets online — Review the sportsexpos.com admission page for 2027 pricing, family passes and daily door hours before you travel.

Plan ground transport and parking — UTA TRAX Blue Line stops at Sandy Expo station next to the venue; on-site parking is available for drivers arriving via I-15 Exit 295.

Download the 2027 Salt Lake City floorplan — Floorplans for Denver, Sacramento and Salt Lake City are published on the ISE exhibit floorplans page; mark the halls you want to walk first.

Shortlist seminars, theatres and demo areas — ISE runs expert seminars, fishing and hunting theatres and demo zones; build a personal schedule around the sessions that match your interests.

Check weather and pack layers — March in Sandy averages 13 C (55 F) by day and 1 C (34 F) at night with about 47 mm of rain; bring a warm layer and a rain shell.

Arrange meetings with outfitters, guides and destination exhibitors — Contact Utah, West, Alaska, Mexico and Africa travel exhibitors ahead of the show to book trip-planning appointments.

Set a budget and payment method — Most US vendors accept cards; confirm card fees with your bank and carry a small amount of cash for smaller booths.

Plan Day 1 arrival and badge collection — Arrive early on 18 March 2027 at Mountain America Expo Center, 9575 S State St, Sandy, UT 84070 to collect credentials before halls fill.

Share your itinerary and arrange travel cover — Give family your hotel details and venue address, and consider insurance covering outdoor demo activities and gear purchases.

Side trips

Park City Historic Main Street

Downtown Salt Lake City

Antelope Island State Park

Networking spots

Fishing and hunting exhibitor halls

Brand booths and dealer stands where retail buyers, pro staff and category managers hold meetings; aisles are quietest in the first two hours after opening.

Seminar and demo stages

Expert sessions and live casting, archery and shooting demonstrations place outfitters, conservation groups and outdoor media in the same room between talks.

Outfitter and travel pavilion

Guide services, lodges and tourism boards cluster here — the natural meeting point for trip-planning partnerships and destination marketing deals.

Budget

Costs & budget

Build your working budget

Adjust the inputs below to create a directional event budget.

Number of nights

Estimated budget

Live estimate

Per diem × 2$150.00
Visa$185.00

Estimated total$335.00

This is a directional estimate. Please verify live rates before booking.

Cost reference

Official cost items and estimated ranges for exhibitors.

visa_fee

visitor · B-1 business visitor visa

USD 185 / per application

official

visa_fee

visitor · Visa Waiver Program entry with ESTA

USD 21 / per application

official

visa_fee

visitor · B-1/B-2 combined visitor visa

USD 185 / per application

official

Item	For	Tier	Estimated range	Status
visa_fee	visitor	B-1 business visitor visa	USD 185 / per application	official
visa_fee	visitor	Visa Waiver Program entry with ESTA	USD 21 / per application	official
visa_fee	visitor	B-1/B-2 combined visitor visa	USD 185 / per application	official

Decision

Visit, exhibit, or skip?

Should you go?

Pick the closest answer for each. Your recommendation updates live.

QUESTION 1 OF 6

What is your primary role?

Decision matrix

Compare participation options side by side to choose the best fit for your objectives.

visit

Assess how this option fits your objectives.

Best for

Families and outdoor enthusiasts planning hunting, fishing, camping, boating or off-road trips, plus independent retailers scouting gear, guides and regional destinations.

Min. budget

$350.00

Timeline

4-6 weeks to book flights to SLC, secure Sandy hotel rooms and buy tickets ahead of 18-21 March 2027.

Risks

Only a handful of 3-star hotels sit within 1.5 mi of the venue, so inventory tightens for expo weekend.

International visitors should allow visa or ESTA lead time before booking non-refundable travel.

exhibit

Assess how this option fits your objectives.

Best for

Fishing, hunting, boat, kayak, off-road and camping brands plus adventure tourism boards that want face-to-face contact with tens of thousands of regional consumers, buyers and dealers.

Min. budget

$2,200.00

Timeline

3-4 months for stand booking, build contractor selection, organiser forms and freight of demo boats or vehicles on the 2027 Western Tour.

Risks

Booth space on the Salt Lake City floorplan and specific booth numbers fill early.

Freight, insurance and venue rules for boats, ATVs and display firearms require extra planning.

skip

Assess how this option fits your objectives.

Best for

Suppliers with no US outdoor recreation, fishing, hunting, camping or powersports relevance and no Western US distribution or dealer plans for 2027.

Timeline

None.

Risks

No major risks listed.

Book with

Partners

Recommended providers

Visa

US Department of State

Gallery

Photos

Official imagery from Intenational Sportsmen's Expos (ISE) Salt Lake City 2027

Official Intenational Sportsmen's Expos (ISE) Salt Lake City 2027 event branding

FAQs & glossary

Answers

Frequently asked

What are the event hours?

The event runs from March 18 to 21, 2027, with hours from 10:00 AM to 6:00 PM daily.

Is registration free?

No, registration is not free. Please check the official website for details.

Where is the event located?

The event will be held at the Mountain America Expo Center in Sandy, Utah.

Who should attend?

Outdoor enthusiasts, families, and anyone interested in hunting, fishing, and outdoor activities should attend.

What types of products will be showcased?

The expo will feature hunting and fishing gear, camping products, and outdoor services.

How can I become an exhibitor?

Interested companies can find more information and request exhibiting info on the official website.

How do I get to the Mountain America Expo Center?

The venue is at 9575 S State St, Sandy, UT 84070, with plenty of parking and easy access to the UTA TRAX light rail. The Sandy Expo Blue Line station sits next to the expo center and connects Downtown Salt Lake City with Draper.

Where should out-of-town visitors stay?

Hotels close to the venue include Hyatt House Salt Lake City/Sandy about 0.6 mi away, plus Hampton Inn Salt Lake City/Sandy and Holiday Inn Express & Suites Sandy about 1.5 mi away, all with free parking and breakfast.

Glossary

Outdoor Expo: An event showcasing products and services related to outdoor activities such as hunting, fishing, and camping.
Exhibitor: A company or individual that displays products or services at an event.
Attendee: A person who visits an event to learn about products and services.
Registration: The process of signing up to attend an event, often involving a fee.
Family-Friendly Activities: Activities designed to be enjoyable and suitable for all ages.
Guides and Outfitters: Professionals who provide services for outdoor adventures, including hunting and fishing.

Trust footer

Sources

References

Publishers

Date checked

International Sportsmen's Expositions

sportsexpos.com
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