Integrate Expo

Define objectives and budget — Clarify goals: lead generation, brand awareness, product launch, or networking. Set a realistic budget covering booth space, build, freight, travel, and marketing

Secure booth space and register — Contact organisers to book your preferred location. Complete the exhibitor registration and submit company profile for the show directory

Plan stand design and order services — Design the booth layout, graphics, and messaging. Order furniture, AV, power, internet, and other services from official vendors via the exhibitor services portal

Staff roster and training — Finalise team schedule, including breaks and backups. Train staff on lead capture, demo scripts, and key talking points

Order promotional materials and giveaways — Prepare brochures, datasheets, business cards, and branded giveaways. Ensure collateral is reviewed and up to date

Schedule shipping and freight — Arrange freight to ICC Sydney, 14 Darling Dr, Sydney NSW 2000- . Confirm deadlines for advance warehouse or direct-to-venue delivery

Pre-show marketing — Announce your participation on social media, email newsletters, and website. Schedule meetings with key prospects and media

Finalise logistics and confirm details — Confirm travel, accommodation, and team arrivals. Review the exhibitor manual for move-in schedules and compulsory forms

Setup and booth preparation — Arrive at loading dock during assigned move-in window. Unpack, assemble stand, set up AV and displays, and test all equipment

Engage visitors and capture leads — Be proactive, qualify visitors, and scan badges using the Integrate app. Collect contact details for post-show follow-up

Teardown and freight return — Break down stand, pack materials, and arrange return shipping. Ensure all freight is collected by the carrier during the assigned move-out window

Lead follow-up and ROI analysis — Prioritise leads, send thank-you emails, and track conversions. Review objectives and ROI to inform future show decisions