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    INTA Annual Meeting

    INTA's 149th Annual Meeting, the world's largest gathering of brand owners and intellectual property professionals, returns to San Diego from May 8–12, 2027. The event brings together over 10,000 IP professionals, business leaders, and policymakers for five days of education, networking, and business development, featuring a curated programme of sessions, the Innovation Marketplace exhibition, and dedicated spaces for private meetings.

    Intellectual PropertyTrademarksLegal

    Dates

    8–12 May 2027

    City / country

    San Diego, United States

    Venue

    San Diego Convention Center

    Time

    The 2027 INTA Annual Meeting runs from Saturday, May 8, through Wednesday, May 12, 2027 · Specific daily hours are typically published closer to the event · the programme includes educational sessions, table topics, town halls, and exhibition hours in the Innovation Marketplace

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    Event overview

    Overview

    The INTA Annual Meeting is the premier global event for the intellectual property community, organised by the International Trademark Association. The 2027 edition (the 149th Annual Meeting) will be held at the San Diego Convention Center in California, USA.

    The Meeting is renowned for its comprehensive educational programme, which includes featured sessions, table topics, town halls, and the Innovation Marketplace Theater, delivering timely insights and practical guidance on landmark case law, emerging technologies, AI, global brand enforcement, and sustainability. Beyond the formal sessions, the Meeting offers extensive networking opportunities, including the Innovation Marketplace exhibition hall, hospitality areas, speed networking, business suites for private meetings, and affiliate events.

    With more than 10,000 attendees from over 100 jurisdictions, the Annual Meeting serves as a critical platform for relationship-building, deal-making, and shaping the future of IP strategy.

    TL;DR

    1. 1The 149th INTA Annual Meeting takes place 8–12 May 2027 at the San Diego Convention Center, California.
    2. 2Over 10,000 IP professionals, brand owners, business leaders, and policymakers from more than 100 countries are expected to attend.
    3. 3The programme features curated educational sessions, table topics, town halls, and Innovation Marketplace Theater sessions on AI, brand enforcement, sustainability, and global IP trends.
    4. 4The Innovation Marketplace serves as the central exhibition and networking hub, complemented by hospitality areas, speed networking, and business suites.
    5. 5Pre-sale registration opened in June 2026, with early registration recommended to secure the lowest rates and access.

    Why visit

    The INTA Annual Meeting is the must-attend event for anyone involved in trademarks and intellectual property. It offers unparalleled access to the global IP community, with over 10,000 professionals from more than 100 countries. Visitors gain insights from a curated educational programme covering the most pressing issues – from AI and emerging technologies to global brand enforcement and sustainability. The Meeting provides exceptional networking opportunities through the Innovation Marketplace, hospitality areas, speed networking, and table topics, enabling attendees to build relationships, find partners, and explore new business opportunities. The venue, San Diego, is a popular host city known for its walkability, waterfront atmosphere, and outstanding convention experience.

    Why exhibit

    Exhibiting at the INTA Annual Meeting places your organisation in front of the world's most influential brand owners and IP professionals. The Innovation Marketplace is the central hub of activity, attracting thousands of decision-makers seeking new products, services, and solutions. Exhibitors benefit from high visibility, direct engagement with qualified leads, and the opportunity to strengthen brand recognition among a global audience. The exhibition is complemented by the Innovation Marketplace Theater, where exhibitors can showcase their expertise through short, high-impact sessions. With over 10,000 attendees and a reputation as the premier IP event, the Annual Meeting offers an unmatched platform for business development and market expansion.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Brand owners and trademark counsel from multinational corporations
    Intellectual property lawyers and attorneys in private practice
    In-house IP counsel and legal departments
    Government officials and policymakers from IP offices worldwide
    Business leaders and entrepreneurs seeking to protect and commercialise brands
    Technology and innovation professionals working on AI, blockchain, and digital IP
    Academics and researchers specialising in IP law and policy
    Service providers including IP valuation, enforcement, and technology solutions

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Law firms specialising in trademarks and intellectual property
    IP management and docketing software providers
    Brand protection and enforcement services (anti-counterfeiting, online monitoring)
    Trademark search and clearance firms
    IP valuation and monetisation consultants
    Technology companies offering AI-driven IP analytics and legal tech solutions
    Publishing and media companies serving the legal profession
    Government and trade associations promoting IP rights
    Corporate service providers (domain name registrars, portfolio management)

    Product categories

    Key solution areas showcased across the event.

    Trademark Docketing & Intellectual Property Management Software
    Brand Protection & Anti-Counterfeiting Platforms
    IP Analytics, Patent Search & Clearance Services
    Domain Name Management & Online Brand Monitoring
    Legal Tech, Document Automation & AI Legal Research
    IP Valuation, Licensing & Monetization Services
    Dispute Resolution, Litigation Support & Arbitration Services

    Location & Facilities

    Venue

    Open in Google Maps

    Halls & areas

    8
    Exhibit Hall AExhibit Hall B1Exhibit Hall B2/CExhibit Hall DExhibit Hall EExhibit Hall FExhibit Hall GExhibit Hall H

    San Diego Convention Center

    111 West Harbor Drive, 92101 San Diego, USA

    Entrances & gates

    Main Lobby Entrance

    All exhibit hallsMeeting roomsBallroomsSails Pavilion

    Primary public entrance at 111 West Harbor Drive, providing access to all public areas of the convention center.

    Parking Garage Entrance

    Exhibit Halls

    Underground parking entrance at the north end of Harbor Drive off Convention Center Way; provides direct access to exhibit halls via elevators and stairs.

    Floor plans & maps

    Floor plan (PDF)Floor planHall & site plansOfficial venue page

    Facilities

    Parking

    On-site parking is available in the San Diego Convention Center's 1,950-vehicle underground garage. In addition, across the street from the Convention Center, on the corner of Harbor and 8th Ave., is a 2,000-space parking structure. No validated parking is provided at the venue.

    1,950 spaces ·

    Accessibility

    The San Diego Convention Center is designed to be highly accessible, offering barrier-free entrances, elevators, accessible restrooms, and clear wayfinding throughout the facility. ADA-compliant signage, including braille, automatic entrance doors, and barrier-free accessible drinking fountains are available. Assistive listening audio headsets and wheelchair lifts for stages are available with advanced request.

    Prayer rooms

    A Prayer Room is located in Room 12 on the Mezzanine Level.

    On-site shuttle

    There is no specific onsite shuttle service mentioned for the INTA Annual Meeting. Attendees can use the MTS Trolley, taxis, or rideshares for transportation between hotels and the venue.

    Food options

    On-site Restaurant & Bar, Concession Stands, Starbucks, Full-Service Kitchens

    On-site dining

    Parking: On-site parking is available in the San Diego Convention Center's 1,950-vehicle underground garage, with entrance on Harbor Drive. Additional parking is available across the street at a 2,000-space structure on the corner of Harbor and 8th Ave. No validated parking is provided at the venue. Parking rates and additional options are available at the Convention Center's parking section: https://www.visitsandiego.com/parking.

    Gate: The main public entrance is via the lobby at 111 West Harbor Drive. For underground parking, the parking entrance is at the north end of Harbor Drive off Convention Center Way. Service contractors use the dockside Contractor's Door.

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    Event daysThe 2027 INTA Annual Meeting runs from Saturday, May 8, through Wednesday, May 12, 2027
    Event daysSpecific daily hours are typically published closer to the event
    Event daysthe programme includes educational sessions, table topics, town halls, and exhibition hours in the Innovation Marketplace
    Register

    Ticket info

    Badge collection

    All registrants must wear their official event badge to access licensed venue spaces, including offsite INTA events. Badges are required for entry to all sessions, the Innovation Marketplace, Business Suites, and hospitality areas

    Ticket notes

    Registration is required for all attendees. Member and non-member rates apply. A 3.3% processing fee is added to all transactions. No registration fee increases in 2027; reduced rates for Individual Associate Members (US $300 reduction) and tiered pricing for Corporate Members are available. There is no VAT as the Meeting is in the United States

    Who runs the show

    Organisers

    INTA Member Operations

    Member Operations

    EmailCallWebsite

    Sponsors & Exhibitors

    Sponsorship and Exhibition Inquiries

    EmailWebsite

    Media Partners

    Media Partnership Inquiries

    EmailWebsite

    What's on

    Programme

    Speakers

    ES

    Elisabeth Siemsen do Amaral

    Partner @ Dannemann Siemsen

    2027 Annual Meeting Co-Chair; shaping the future of the global intellectual property community

    KB

    Kevin Blum

    Vice President, Intellectual Property @ NBCUniversal

    2027 Annual Meeting Co-Chair; in-house counsel perspective on IP strategy

    Topic tracks

    AI and Emerging TechnologiesGlobal Brand EnforcementSustainability and IPLandmark Case Law UpdatesTable TopicsTown Halls

    How the last edition performed

    Previous edition

    Current edition

    2027 · 8,900 visitors · 153 exhibitors

    Official attendance and exhibitor figures for the 2027 edition have not been published. The meeting returns to San Diego.

    Forecast — not final

    Visitors

    9,660

    Visitor countries

    145

    Growth over time

    New this edition

    • 1

      In-House Practitioners Series

      Introduced at the 2025 Annual Meeting, this series provided dedicated programming for in-house counsel.

      Source
    • 2

      Patent Series

      Launched at the 2025 Annual Meeting, marking INTA's expansion into a comprehensive IP organization covering patents, trademarks, and copyrights.

      Source
    • 3

      INTA Identity Transition

      At the 2026 Annual Meeting, INTA officially announced its transition from a trademark-focused association to a holistic IP organization, introducing a dedicated Patent Series for the first time in its 148-year history.

      Source

    Testimonials

    This year's meeting marked a historic milestone, drawing a record-breaking 9,660 participants from 145 countries.

    Ana Fernanda Reporter · Reporter · Global Economic Times · 2026

    INTA is no longer just a trademark association; it is a holistic IP organization.

    Lara Kayode · Co-chair · INTA 2026 Annual Meeting · 2026

    This was my most enjoyable INTA Annual Meeting yet – despite having to skip a fair bit of the week!

    Unnamed attendee · Attendee · MoranLaw · 2025

    Fantástico Annual Meeting de INTA 2025 en San Diego! Esta es mi cuarta INTA y sin duda ha sido la mejor edición de todas.

    José Antonio Moreno Campos · Attendee · 2025

    Next edition outlook

    2027
    confirmed

    The 149th INTA Annual Meeting returns to San Diego from May 8–12, 2027, following the record-breaking 2026 London edition. Co-Chairs Elisabeth Siemsen do Amaral (Dannemann Siemsen) and Kevin Blum (NBCUniversal) have emphasised a dynamic, inclusive, and memorable meeting that leverages San Diego's walkability, waterfront atmosphere, and outstanding convention experience. New for 2027 are 90-minute Table Topics lunch sessions (limited to 8 participants), curated offsite networking experiences, and the Innovation Marketplace Theater with high-impact sessions on the show floor. The programme will feature continued emphasis on AI, deepfakes, global brand enforcement, sustainability, and landmark case law updates.

    Return to San Diego after the 2026 London edition, leveraging the city's walkability and waterfront atmosphere Introduction of 90-minute Table Topics lunch sessions with a maximum of 8 participants per table Expanded offsite networking experiences including local tours and group activities Continued emphasis on AI, deepfakes, and digital replicas as core programme themes Potential for increased exhibitor and attendee numbers following the record-breaking 2026 edition

    Impact

    A bigger and stronger platform

    The 148th INTA Annual Meeting in London marked a historic milestone for the association. With a record-breaking 9,660 participants from 145 countries, it was the largest INTA meeting in the organisation's 148-year history. The most significant development was INTA's official identity transition from a trademark-focused association to a comprehensive IP organisation, underscored by the introduction of a dedicated Patent Series for the first time. Co-chair Lara Kayode declared, 'INTA is no longer just a trademark association; it is a holistic IP organization'. Artificial Intelligence (AI) dominated the agenda, with discussions focusing on AI-driven transformation, deepfakes, automated counterfeit enforcement, and the widening 'AI divide'. The event featured high-profile speakers including WIPO Director General Daren Tang, UK IP Minister Kanisha Narayan, and senior executives from Amazon, Microsoft, Chanel, and FIFA. The closing gala, the Grand Finale, was held at the iconic Tate Modern with 4,000 attendees. Despite logistical challenges with transport links to ExCeL London, the meeting reinforced INTA's position as the premier global IP event.

    Audience quality

    High-value decision-makers

    The 2026 INTA Annual Meeting attracted a high-calibre, globally diverse audience of 9,660 IP professionals from 145 countries. Attendees included representatives from law firms, IP specialists, in-house corporate legal teams, government and policy officials from over 100 jurisdictions. Senior executives from global brands such as Amazon, Microsoft, Chanel, Rolls-Royce, and FIFA participated as speakers and delegates. The audience was characterised by senior decision-makers, with a strong presence of in-house counsel and brand owners. The meeting provided a unique platform for face-to-face relationship-building, with practitioners consistently emphasising the value of human connections in an increasingly digital profession. The event's scale and diversity made it the definitive global gathering for the IP community, with attendees from all major jurisdictions and practice areas.

    Exhibitor outcomes

    Real business growth

    The INTA Annual Meeting delivers strong return on investment for exhibitors, with the Innovation Marketplace serving as the central hub for business development. The 2026 edition featured a 'colourful and busy' exhibition hall that attracted thousands of delegates. Exhibitors gained direct access to senior decision-makers from the world's leading brand owners and law firms. The INTA organisation itself notes that the Annual Meeting delivers 'unmatched ROI, delivering 2x networking value and 40% higher educational impact than its competitors'. Analysis shows that the INTA Annual Meeting delivers the strongest return on investment compared to similar industry gatherings. Business suites provided exclusive spaces for client meetings and strategic alliances. The combination of high-level attendee quality, global reach, and the event's reputation as the premier IP gathering makes it a critical platform for exhibitors seeking to build brand recognition, generate leads, and forge international partnerships.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Global

    Why it matters

    The INTA Annual Meeting is the world's largest gathering of intellectual property professionals, attracting over 10,000 attendees from more than 100 countries. It serves as the definitive barometer for the global trademark and IP industry, where the most pressing issues—AI integration, deepfakes, enforcement strategies, and sustainability—are debated and shaped. The event delivers unmatched ROI, with 2x networking value and 40% higher educational impact than its competitors. For buyers, it offers unparalleled access to the latest tools, technologies, and service providers in the Innovation Marketplace, alongside practical education from leading practitioners. For exhibitors, it provides direct access to decision-makers from the world's most influential brand owners and law firms, making it the premier platform for business development and market intelligence in the IP sector. The event's return to San Diego—a city consistently ranked among registrants' favorite host cities for its walkability and waterfront atmosphere—further enhances its appeal and attendance potential

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    AI Moves from Promise to Practice in IP

    AI is reshaping IP processes, with the focus shifting from experimentation to practical, secure deployment. IP teams are now asking which problems AI should solve first, who will own the results, and how work will be checked. A balanced mix of automation and human oversight is preferred by 78% of professionals, with 59% actively implementing this approach

    Source
    02

    Enforcement Overtakes Clearance as Top Priority

    Trademark professionals now spend most resources on enforcement and dispute management (64%), overtaking clearance and search (59%) which ranked top in 2025. This shift reflects a higher-risk environment where brand protection demands nearly real-time defensibility

    Source
    03

    Growing Investment in Trademark Technology

    Investment in trademark technology, automation, and AI is rising. 15% of respondents plan to increase spending on trademark protection tools and services in the coming year, up from 10% in 2025. Just 2% have adopted a fully automated management model, indicating cautious but growing confidence

    Source
    04

    IP Faces a Legitimacy Challenge

    IP is no longer viewed solely as a legal construct but as a public-interest issue, requiring legitimacy, transparency, and trust. INTA CEO Etienne Sanz de Acedo warned that the IP profession faces a growing perception challenge, and IP must now pass a legitimacy test, not just a technical one

    Source
    05

    INTA Expands to a Holistic IP Organisation

    At the 2026 Annual Meeting, INTA officially announced its transition from a trademark-focused association to a comprehensive IP organisation, introducing a dedicated Patent Series for the first time in its 148-year history, covering patents, trademarks, and copyrights

    Source

    Market news

    Latest updates from across the market.

    Back to San Diego with a Look to the Future: Three Questions with the 2027 Annual Meeting Co-Chairs

    Read

    2026 State of Trademarks Report Reveals Growing Confidence in AI

    Read

    INTA Releases Think Tank Report on AI and Client Pressure Reshaping IP Law Firms

    Read

    INTA 2026: Global IP Players Converge on London

    Read

    INTA President Warns IP Must Pass a Legitimacy Test

    Read

    Global IP & Trademark Conference Circuit 2027

    January – December 2027

    The INTA Annual Meeting anchors the global IP conference calendar, surrounded by a robust circuit of regional and specialised events. Key gatherings include AIPLA's Spring and Annual Meetings, AIPPI's World Congress, IPO's Annual Meeting, and regional events like the Global IP Convention in India and the WIPR Summit in Chicago. This circuit offers IP professionals continuous opportunities for education, networking, and business development throughout the year.

    Spring (February – May)

    20th Global IP Convention (GIPC 2027)WIPR Summit 2027AIPLA Spring Meeting 2027INTA Annual Meeting 2027

    Peak season for global IP events, culminating in the INTA Annual Meeting.

    Autumn (September – October)

    AIPPI World Congress 2027IPO Annual Meeting 2027AIPLA Annual Meeting 2027

    Second major cluster of IP conferences, with a strong focus on policy and litigation.

    Event dates are based on organiser publications as of September 2026. AIPPI World Congress 2027 was moved from Dubai to Cannes. All events are confirmed unless otherwise noted.

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    SAN

    San Diego International Airport

    The primary airport serving the San Diego area, located approximately 3 miles northwest of the Convention Center. Served by 17 passenger airlines with nonstop flights to 88 destinations. Transportation options include taxi, rideshare, rental car, and public transit (MTS Route 992 bus to downtown, then transfer to trolley or walk).

    3 miles (4.8 km)

    to venue

    10–15 minutes

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Downtown / Gaslamp Quarter periphery

    USD 160–230 / night

    Basic economy and limited-service hotels within a 15–20 minute walk of the Convention Center. Examples include Holiday Inn Express Downtown, The Sofia Hotel, and Gaslamp Plaza Suites. Rates are estimates based on typical San Diego conference season and are subject to change; official INTA discounted rates will be published when the housing block opens in January 2027

    Mid-Range
    Gaslamp Quarter / Downtown

    USD 230–320 / night

    Comfortable 3- to 4-star hotels within a 5–15 minute walk of the Convention Center. Examples include Courtyard San Diego Gaslamp/Convention Center, The Westin Gaslamp Quarter, Wyndham San Diego Bayside, and Hotel Republic San Diego. Rates are estimates based on typical San Diego conference season and are subject to change; official INTA discounted rates will be published when the housing block opens in January 2027 -

    Premium
    Bayfront / Marina District

    USD 320–450 / night

    Upscale 4- to 5-star hotels directly on the bay or immediately adjacent to the Convention Center. Examples include Marriott Marquis San Diego Marina, Manchester Grand Hyatt San Diego, Hilton San Diego Bayfront, and The US Grant (Luxury Collection). Rates are estimates based on typical San Diego conference season and are subject to change; official INTA discounted rates will be published when the housing block opens in January 2027 -

    Local transport

    Get around the city with these convenient transport options.

    MTS Trolley (Light Rail)

    Estimated cost$2.50 one-way; $5 day pass
    Best forGreen Line and Blue Line – Convention Center Station (Harbor Dr & First Ave) and Gaslamp Station (Harbor Dr & Fifth Ave)

    Most convenient public transit option with two stops directly in front of the Convention Center. Serves downtown, Old Town, Mission Valley, and the Mexican border. Trolleys run every 15 minutes or better during major events. Use contactless payment, PRONTO app, or PRONTO card.

    MTS Bus (Route 992)

    Estimated cost$2.50
    Best forSan Diego International Airport (SAN) to Downtown / Convention Center

    Direct bus from the airport to downtown, with stops near Broadway & Front St. Buses run every 15–20 minutes. From downtown, transfer to Trolley or walk to Convention Center (approx. 10–15 min).

    Taxi

    Estimated costAirport to Convention Center: $18–$25-; Downtown to venue: $6–$12
    Best forCitywide – including SAN to Convention Center

    Metered fares, capped annually by MTS. Quickest door-to-door option; airport to Convention Center takes 10–15 minutes. Taxis often faster than rideshares during peak demand.

    Rideshare (Uber / Lyft)

    Estimated costAirport to downtown: $9–$12; to Convention Center: $12–$20-; Convention Center area during peak: up to $32
    Best forCitywide – including SAN to Convention Center

    Demand-based pricing; surge multipliers common during events and peak hours. Lyft typically slightly cheaper than Uber. UberX base: $1.10 + $1.28/mile + $0.31/min; Lyft: $0.85 + $1.08/mile + $0.30/min.

    Parking (On-site & Nearby Garages)

    Estimated cost$30–$60+ per day
    Best forSan Diego Convention Center Garage (111 W Harbor Dr) and surrounding lots

    On-site garage has 1,950 spaces-; no validated parking. Nearby options: 6th & K Garage ($37.95/day), Park It on Market ($37.95/day), Horton Plaza Garage. Demand is extremely high during major conventions.

    Bike Share / Micromobility

    Estimated costPay-per-use via mobile app
    Best forDowntown San Diego – dockless bikes and scooters

    Shared mobility devices (dockless bikes and scooters) available throughout downtown. DecoBike network has ~180 stations and 1,800+ bicycles. Rent via mobile app or at stations with credit card.

    Walking

    Estimated costFree
    Best forDowntown / Gaslamp Quarter / Waterfront to Convention Center

    Most downtown hotels and the Gaslamp Quarter are within a 5–20 minute walk. San Diego's mild May weather and scenic waterfront make walking a pleasant option.

    Coronado Ferry (Waterfront)

    Estimated cost$15 one-way (approx.)
    Best forBroadway Pier / Convention Center to Coronado Ferry Landing

    Scenic water transport across San Diego Bay, with daily service from Downtown (Broadway Pier and Convention Center) to Coronado. Runs seasonally and year-round.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: check with organiser
    TypeWho needs itFeeProcessing
    B-1 (Temporary Business Visitor)Citizens of countries not participating in the Visa Waiver Program who wish to enter the U.S. temporarily for business purposes, including attending a professional or business convention or conference$185.00Varies by embassy and season; administrative processing may add weeks or months
    ESTA (Visa Waiver Program)Citizens or nationals of VWP countries traveling for business or tourism for 90 days or less$21.00Application usually processed within 72 hours; apply at least 72 hours before travel

    Citizens of Visa Waiver Program countries do not need a B-1 visa for business stays of 90 days or less, but must obtain an approved ESTA prior to travel. VWP countries include: Andorra, Australia, Austria, Belgium, Brunei, Chile, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Japan, South Korea, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Monaco, Netherlands, New Zealand, Norway, Poland, Portugal, Qatar, San Marino, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, and the United Kingdom. Canadian and Bermudian citizens generally do not need visas for tourism or business

    The United States accepts ATA Carnets only for Commercial Samples and Professional Equipment, but does not accept Carnets for the Exhibitions and Fairs category Therefore, exhibitors bringing trade show booths or exhibition materials cannot use an ATA Carnet for duty-free temporary import. Exhibition booths used at trade shows may be covered under Professional Equipment if they are tools of the trade, but Carnets for the explicit purpose of Exhibitions and Fairs are not accepted. Consumable or disposable items such as giveaways are also not covered

    Official visa page

    Weather

    San Diego in May typically has mild, pleasant weather with average daytime highs of 70°F (21°C) and nighttime lows of 55°F (13°C). Rainfall is minimal, with only a 4% chance of rain on an average day. Packing layers is recommended for air-conditioned indoor spaces and comfortable shoes for walking.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    The San Diego Convention Center is well-connected to the city's transportation network. The MTS Trolley (Green and Blue Lines) serves the Convention Center Station on Harbor Drive at First Avenue and Harbor Drive & Fifth Avenue, offering efficient connections to downtown, Old Town, Mission Valley, and the Mexican border. The MTS Route 992 bus connects the airport to downtown. Taxis and rideshares are readily available.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Business Attire

    Business attire in San Diego aligns closely with American business norms but also reflects the city's laid-back and friendly culture. Business attire is common, though it may lean towards a more casual style. Respect for diversity is crucial in this diverse city.

    Tipping Etiquette

    Tipping is an integral part of service culture in the United States. In restaurants, around 20 percent of the bill is customary, regardless of the type of restaurant. In bars, it’s common to tip $1–2 per drink. Tipping is standard across restaurants, hotels, transportation, and hospitality services, with 15–20% generally expected for good service.

    Walkability and Waterfront

    San Diego's downtown is highly walkable, with the Convention Center located directly on the bay. Many hotels, restaurants, and the Gaslamp Quarter are within a 5–20 minute walk. Take advantage of the waterfront promenade and the Sails Pavilion's panoramic views for breaks between sessions.

    Dining and Breaks

    During convention week, Gaslamp Quarter restaurants can have long waits. Consider eating breakfast before arriving; food trucks along Harbor Drive offer faster options for lunch. The Convention Center has on-site dining options, but bringing snacks is also a practical choice.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: San Diego International Airport (SAN)

    San Diego International Airport is served by 17 passenger airlines with nonstop flights to 88 destinations. Airlines including Alaska Airlines and Southwest Airlines are launching several new routes. Japan Airlines offers daily year-round nonstop service between San Diego and Tokyo-Narita. Book flights early, especially for international travel, as the INTA Annual Meeting attracts over 10,000 attendees from more than 100 countries.

    Book flights

    Visa

    Most foreign nationals attending the INTA Annual Meeting in the U.S. will require either a B-1 Business Visitor Visa or an ESTA under the Visa Waiver Program, depending on their nationality. Attendees from VWP countries must obtain an approved ESTA prior to travel. Attendees from non-VWP countries must apply for a B-1 visa at a U.S. embassy or consulate, demonstrating a legitimate business purpose and a residence abroad they do not intend to abandon. An invitation letter from INTA is recommended but not required for a B-1 visa application

    Processing: ESTA: typically 72 hours. B-1 visa: varies widely by embassy, season, and individual case; apply months in advance

    For B-1 visa applicants, the INTA can provide an invitation letter upon request to support the visa application. The letter confirms registration but does not guarantee visa approval. ESTA applications must be submitted through the official CBP website (https://esta.cbp.dhs.gov); third-party services may charge additional fees

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Gaslamp Quarter · Marina District / Bayfront · Downtown / East Village · Little Italy

    Budget

    $160–$230 per night (estimate)

    Book

    Mid-Range

    $230–$320 per night (estimate)

    Book

    Premium

    $320–$450 per night (estimate)

    Book

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: San Diego International Airport (SAN) is 3 miles (10–15 minutes) from the Convention Center. Options: taxi/rideshare ($15–$25), MTS Route 992 bus to downtown ($2.50), or rental car

    Hotel → venue: Most hotels in the INTA block are within a 5–20 minute walk. The MTS Trolley (Green and Blue Lines) stops at Convention Center Station on Harbor Drive. Complimentary hotel shuttles are not typically provided; check with your hotel

    Ride-hail: Uber and Lyft are widely available. Estimated fare from downtown hotels to the Convention Center is $6–$12. From the airport, $15–$25.

    Public transit: MTS Trolley (Green/Blue Lines) serves Convention Center Station ($2.50 one-way, $5 day pass). MTS Route 992 bus connects airport to downtown ($2.50). The trolley also links to Old Town, Mission Valley, and the Mexican border

    Parking: On-site underground parking at the Convention Center (1,950 spaces) plus a 2,000-space structure across the street. Rates are not published for INTA; typical downtown San Diego event parking is $20–$40 per day. No validated parking is provided

    Weather

    Plan and pack for the event climate.

    Month: May

    Temperature: 55–70°F (13–21°C)

    Seasonality: Minimal rainfall; only a 4% chance of rain on an average day.

    Packing: Pack layers for air-conditioned indoor spaces, comfortable walking shoes, and a light jacket or sweater for cooler evenings. Sunscreen and sunglasses are recommended for outdoor activities.

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Default day plan

    1. 08:00 – 09:00Registration & Breakfast
    2. 09:00 – 12:00Educational Sessions / Keynotes
    3. 12:00 – 13:30Lunch & Networking
    4. 13:30 – 17:00Afternoon Sessions / Table Topics / Exhibitor Visits
    5. 17:00 – 19:00Reception or Affiliate Event

    Plan your trip

    Planning

    Best day to visit: Tuesday, May 11, 2027

    By Tuesday, the event is in full swing with all sessions and exhibition areas open, but the initial rush of Monday has settled. Attendees have had time to acclimate, making it an ideal day for focused networking and meaningful conversations.

    T-90 (February 2027)

    Register for the Annual Meeting to secure early-bird rates and access to the official hotel block. — Registration opens October 2026 with Flash Sale for members; early registration saves significantly.

    T-90 (February 2027)

    Book hotel through INTA's official housing block to get discounted rates. — Housing block opens in January 2027; you must be registered for the Meeting to reserve a room.

    T-60 (March 2027)

    Review the preliminary agenda and start selecting sessions, table topics, and networking events. — The full schedule is available via the INTA Events App and website.

    T-45 (Late March 2027)

    Book flights and any required ground transportation to San Diego. — San Diego International Airport (SAN) is 3 miles from the Convention Center.

    T-30 (April 2027)

    Confirm attendance with any colleagues or clients you plan to meet. — Schedule meetings in advance using the INTA Events App or direct outreach.

    T-14 (Late April 2027)

    Download the INTA Events App and familiarise yourself with the venue map, session locations, and exhibitor list. — The app provides real-time updates, floor plans, and networking tools.

    T-7 (May 1, 2027)

    Pack comfortable shoes, layers for air-conditioned spaces, business attire, and a portable charger. — San Diego in May is mild (55–70°F / 13–21°C); indoor venues can be cool.

    T-1 (May 7, 2027)

    Check in to your hotel and pick up your badge if early registration is available. — On-site badge reprints incur a $500 fee.

    Sample visitor itinerary

    Route-optimised day
    08:00 AM

    Registration badge collection and coffee networking

    San Diego Convention Center Lobby E
    09:00 AM – 10:15 AM

    President's Opening Remarks and Global IP Trends Keynote

    Ballroom 20
    10:30 AM – 12:30 PM

    Brand Marketplace & Exhibition: Legal tech, trademark watch & IP management platforms

    Halls B & C
    12:30 PM – 02:00 PM

    Regional Networking Lunch & Committee Meetings

    Bayside Terrace & Meeting Rooms
    02:15 PM – 03:45 PM

    Advanced Trademark Law Track: AI authorship, fair use, and global counterfeiting

    Breakout Sessions Room 6
    04:00 PM – 05:30 PM

    Pre-scheduled bilateral client & corporate counsel consultations

    Hospitality Suites & Meeting Hubs
    06:00 PM onwards

    INTA Welcome Reception at the San Diego Marina

    San Diego Marina / Embarcadero

    Side trips

    5

    Gaslamp Quarter

    Historic District

    Adjacent (5-minute walk)

    Vibrant nightlife, dining, and shopping in a restored Victorian-era neighborhood.

    Seaport Village

    Shopping & Dining

    0.5 miles (10-minute walk)

    Waterfront retail and dining complex with bay views and entertainment.

    USS Midway Museum

    Museum

    1 mile (20-minute walk or trolley)

    Historic aircraft carrier museum with interactive exhibits and flight deck tours

    Petco Park

    Stadium

    0.5 miles (10-minute walk)

    Home of the San Diego Padres; catch a game or tour the ballpark.

    Balboa Park

    Park & Museums

    3 miles (15-minute drive or trolley)

    Expansive urban park with museums, gardens, and the San Diego Zoo

    Networking spots

    4

    Innovation Marketplace

    Exhibition Hall

    The central hub for networking, with exhibitor booths, hospitality areas, and the Innovation Marketplace Theater.

    Business Suites

    Meeting Spaces

    Private or semi-private spaces for confidential client meetings, internal discussions, or product training

    Speed Networking

    Structured Networking

    Short, timed meetings with other attendees to quickly expand your professional network.

    Hospitality Areas

    Social Spaces

    Relaxed areas within the Convention Center for informal conversations and breaks.

    Budget

    Costs & budget

    Exhibitor booth pricing for the 2027 INTA Annual Meeting is not published on the public website. To obtain pricing and the exhibitor application, interested parties must contact the INTA exhibitor team directly at sponsorsandexhibitors@inta.org.

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 4 nights$480.00
    • Per diem × 4$300.00
    • Visa$21.00
    • Flight — Domestic (US)$400.00
    Estimated total$1,201.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    Registration – Member (Early Bird)

    both · Member

    USD 150–2650 / per person

    estimate

    Registration – Non-Member

    both · Non-Member

    USD 150–2650 / per person

    estimate

    Exhibition Fee – Inline Booth (10' x 10')

    exhibitor

    USD 3500 / per booth

    estimate

    Exhibition Fee – Inline Booth (10' x 20')

    exhibitor

    USD 6300 / per booth

    estimate

    Exhibition Fee – Island Booth (20' x 40')

    exhibitor

    USD 25000 / per booth

    estimate

    Business Suite – Fixed (Full Day)

    exhibitor · Member

    USD 1250 / per day

    official

    Business Suite – Buildout (Full Day)

    exhibitor · Member

    USD 1150 / per day

    official

    Business Suite – Roundtable (2-Hour Block)

    exhibitor · Member

    USD 200 / per 2-hour block

    official

    Registration Processing Fee

    both

    USD 3.3 / percentage

    official

    Badge Reprint Fee

    both

    USD 500 / per reprint

    official

    Exhibitor Reduced Registration (Additional Staff)

    exhibitor

    USD 540 / per person

    estimate

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Answer 8 quick questions to see whether you should visit, exhibit, or skip the INTA Annual Meeting. Select the option that best fits your situation.

    QUESTION 1 OF 8

    What is your primary professional role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You have a clear learning agenda and are comfortable with a non-sales role. You can justify the investment through professional development, new contacts, and market intelligence – even if you don't secure a direct deal.

    Best for

    In-house counsel, law firm attorneys, IP professionals seeking education and networking; those testing the event for the first time; individuals or small teams with moderate budgets; anyone primarily interested in learning and supplier discovery rather than active selling.

    Min. budget

    $2,500.00

    Timeline

    Register at least 2–3 months in advance for best rates and housing; book travel and hotel early; review the agenda 4–6 weeks ahead to select sessions and plan meetings.

    Risks

    Crowds and schedule conflicts may limit access to popular sessions

    Limited time to connect with all exhibitors

    Travel and accommodation costs can be high if booked late

    exhibit

    You have a clear differentiator, a strong track record in IP services, and a budget that can absorb the investment. You are ready to engage with a global audience and have a follow-up plan to convert leads within weeks after the event.

    Best for

    Service providers, law firms, technology vendors, and brand protection agencies with a mature product/service; organisations with a dedicated team to manage the booth and follow-up; companies targeting global brand owners and high-level IP decision-makers.

    Min. budget

    $15,000.00

    Timeline

    Start planning 9–12 months out; secure booth space as early as possible (applications open in prior year); design and order booth materials 4–6 months ahead; finalise staff training and pre-show marketing 2–3 months before.

    Risks

    High cost of booth, travel, and logistics – ROI depends on lead quality and post-show conversion

    Intense competition for attendee attention

    Requires substantial staff time and pre-show preparation to stand out

    Booth location can significantly affect footfall; early booking is critical

    skip

    You are not yet ready to invest heavily in IP events, or the timing conflicts with other business priorities. Consider attending virtually or reviewing post-event content to stay informed, and plan to attend in 2028 when conditions are more favourable.

    Best for

    Individuals with limited budget or travel flexibility; those new to IP who need to build foundational knowledge first; organisations testing the market without a clear offering; anyone unsure of their objectives or unable to commit the necessary time and resources.

    Timeline

    N/A – revisit the decision 6–12 months ahead of the next edition; consider smaller regional IP events or webinars to gain exposure before committing to the full conference.

    Risks

    Missing out on the industry's largest networking and learning opportunity

    Falling behind on trends and competitor intelligence

    May delay important business connections or partnerships

    Book with

    Partners

    Media Partners

    Media

    INTA collaborates with a diverse range of media partners through mutually beneficial barter arrangements, offering prominent visibility at the Annual Meeting.

    Visit partner Confidence: confirmed

    Official INTA media partners page

    Recommended providers

    Hotels

    INTA Housing Bureau (via Connections Housing)

    INTA has negotiated discounted rates at all hotels in the official block from May 4 to May 14, 2027. You must register for the Annual Meeting before reserving a hotel room within INTA's block. The booking link is provided in the registration confirmation email or via the registration portal. One room per registrant. The housing block opens in January 2027

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    INTA
    International Trademark Association – a global non-profit membership association of brand owners and IP professionals, founded in 1878, which organises the Annual Meeting and advocates for trademarks and intellectual property rights worldwide.
    2
    Innovation Marketplace
    The main exhibition hall at the INTA Annual Meeting, where exhibitors showcase products, services, and solutions. It also houses the Hospitality Area, Speed Networking, the Meeting Point, and the Innovation Marketplace Theater for short educational sessions.
    3
    Business Suites
    Private or semi-private meeting spaces available for registered attendees to host confidential client meetings, internal discussions, or product training. Located within the San Diego Convention Center or nearby INTA hotel block hotels.
    4
    IP
    Intellectual Property – legal rights that protect creations of the mind, such as inventions, literary and artistic works, designs, symbols, names, and images used in commerce. Trademarks are a key category of IP.

    Trust footer

    Sources

    71

    References

    42

    Publishers

    0

    Date checked

    1

    International Trademark Association

    2

    San Diego Tourism Authority

    3

    San Diego Convention Center

    4

    San Diego International Airport

    Digital business cards for the show floor

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