Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The InfoAgro Exhibition is a premier international trade fair aimed at agricultural professionals seeking the latest innovations and technologies in intensive and horticultural agriculture.
Scheduled for May 5 to 7, 2027, at the Palacio de Congresos de Aguadulce in Roquetas de Mar, Spain, this event brings together key players from the agri-business sector, including technology providers and industry experts.
InfoAgro Exhibition takes place in Roquetas de Mar, Spain.
TL;DR
- 1Dates and Venue: InfoAgro Exhibition will take place from May 5 to 7, 2027, at Palacio de Congresos de Aguadulce, Roquetas de Mar, Spain.
- 2Scale and Focus: This event serves as a key platform for agricultural producers, showcasing innovations in intensive and horticultural agriculture.
- 3Organiser: The exhibition is organised by Infoagro, with more details available on their official website.
- 4Buyer Authority: Targeted at agricultural professionals, including farmers, technology providers, and industry experts.
- 5Entry: Free access for professional visitors, with registration available online.
Why visit
Visitors come to Aguadulce to see protected-crop and horticultural technology up close at the Palacio de Exposiciones y Congresos, a venue purpose-built for the Almería agricultural cluster. Free access for professional visitors, with registration available online.
Why exhibit
Exhibitors will gain visibility among a targeted audience of agricultural professionals, establish valuable connections, and showcase their products and services in a dedicated B2B environment. The exhibition provides a unique opportunity to engage directly with potential clients and partners. Meet qualified buyers and partners including Companies offering agricultural technology solutions, Suppliers of seeds and fertilizers, Manufacturers of irrigation systems.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Protected-crop and greenhouse growers evaluating structures, climate control and irrigation
Open-field horticultural and fruit producers sourcing inputs and mechanisation
Technical agronomists and crop consultants advising on nutrition and plant health
Produce packers, cold-chain and post-harvest operators
Agricultural input distributors and cooperative purchasing managers
Researchers and extension specialists in intensive horticulture
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Greenhouse and protected-structure manufacturers
Irrigation, fertigation and water-management suppliers
Seed, seedling and plant-nutrition companies
Crop-protection and biologicals providers
Agricultural machinery, spraying and harvest-equipment makers
Post-harvest sorting, packing and cold-storage technology vendors
Product categories
Key solution areas showcased across the event.
Greenhouse structures, covers and shading screens
Irrigation, drip lines and fertigation equipment
Climate control, sensors and greenhouse automation
Seeds, rootstocks and grafted seedlings
Substrates, growing media and nursery supplies
Biological control and integrated pest management
Specialty fertilisers and biostimulants
Post-harvest sorting, grading, packing and cold storage
Cold chain and export logistics for fresh produce
Agricultural machinery for protected cropping
Water treatment, desalination and recirculation systems
Digital agriculture software and farm management platforms
Crop protection equipment and sprayers
Organic farming inputs and certification services
Location & Facilities
Venue
Palacio de Congresos de Aguadulce
Avda. Pedro Muñoz Seca, s/n, 04720, Aguadulce, Roquetas de Mar, Almería, Spain
Facilities
Parking
Palacio de Congresos de Aguadulce in Roquetas de Mar typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Palacio de Congresos de Aguadulce in Roquetas de Mar typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Palacio de Congresos de Aguadulce for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Who runs the show
Organisers
Infoagro
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Roquetas de Mar, Spain
Why it matters
On 2027-05-05 to 2027-05-07, InfoAgro Exhibition in Roquetas de Mar covering Innovative agricultural technologies, Horticultural equipment and supplies, Organic farming solutions, Smart agriculture gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Almería Airport
Closest airport to the venue. Limited long-haul connections; confirm taxi, bus or pre-booked transfer
TBA
to venue
Approx. 30-40 min by road to Palacio de Congresos Aguadulce
by car
Málaga-Costa del Sol Airport
Larger international gateway with more connections, but a much longer road transfer. Confirm onward transport and allow buffer time
TBA
to venue
Approx. 2 h 15 min-2 h 45 min by road to Aguadulce
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
HO. Aguadulce By Olivencia
midscale
AguadulceAguadulce; short walk or taxi to Palacio de Exposiciones y Congresos Aguadulce to venue4.7
USD 95–130 / night
Sercotel Avenida Almería
4-star
Almería cityAlmería city; approx. 20-30 min by road to Aguadulce venue to venue4.4
USD 100–140 / night
Parking, free Wi-Fi
Hotel Nuevo Torreluz Almeria
4-star
Almería cityAlmería city; approx. 20-30 min by road to Aguadulce venue to venue4.2
USD 100–140 / night
Hot tub, spa
Hotel Vértice Indalo Almería
4-star
Almería cityAlmería city; approx. 20-30 min by road to Aguadulce venue to venue4.2
USD 110–150 / night
Pool, parking
Elba Almería Business & Convention Hotel
4-star
Almería cityAlmería city; approx. 20-30 min by road to Aguadulce venue to venueUSD 110–150 / night
Parking, free Wi-Fi
Aparthotel Aguadulce
3-star
AguadulceAguadulce; short taxi or walk to the venue to venueUSD 75–105 / night
Breakfast, free Wi-Fi, parking, outdoor pool, air conditioning
Hotel Sol Almería
2-star
Almería cityAlmería city; road transfer to Aguadulce venue to venueUSD 60–85 / night
Hotel Embajador
2-star
Almería cityAlmería city; road transfer to Aguadulce venue to venueUSD 60–85 / night
Pet-friendly, free Wi-Fi
Crisol Almería
3-star
Almería cityAlmería city; approx. 20-30 min by road to Aguadulce venue to venueUSD 75–105 / night
Parking, free Wi-Fi
Local transport
Get around the city with these convenient transport options.
Interurban bus line M-330
Estimated costCost TBA
Best forAlmería - Aguadulce - Roquetas de Mar
Captured route listing on busmaps. Confirm timetable with the Consorcio de Transportes de Andalucía (Área de Almería); show-day frequency may vary.
Regional bus
Estimated costCost TBA
Best forRoquetas de Mar station to Aguadulce
Captured Rome2rio listing for the Roquetas de Mar to Aguadulce route. Journey time varies with stops; confirm live timetable.
Airport bus plus interurban connection
Estimated costCost TBA
Best forAlmería Airport (LEI) - Almería city - Aguadulce
Use an airport bus into Almería city, then the M-330 toward Aguadulce. Confirm airport bus line and timetables locally.
Taxi or pre-booked transfer
Estimated costCost TBA
Best forAlmería Airport (LEI) to Palacio de Congresos de Aguadulce
Approx. 30-40 min by road. Book in advance for show days and confirm a fixed price where possible.
Local taxi
Estimated costCost TBA
Best forAguadulce to Roquetas de Mar
Useful for evening returns. Confirm meter or fixed fare before departure.
Parking
Estimated costCost TBA
Best forPalacio de Congresos Aguadulce area
Venue-area parking is likely; confirm daily rate and access with the venue. On-street parking can be busy during show days.
taxi
Estimated costCost TBA
Best forMálaga-Costa del Sol Airport (AGP) to Palacio de Congresos de Aguadulce
Approx. 2 h 15 min-2 h 45 min by road to Aguadulce; Larger international gateway with more connections, but a much longer road transfer. Confirm onward transport and allow buffer time.
Weather
May 2027 in Aguadulce and Roquetas de Mar is typically mild to warm, with daytime highs around 22-26°C and cooler evenings. Rain risk is generally low but not zero. No official forecast is available this far out; confirm the 7-10 day forecast before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Spain uses 230V Type F plugs, so UK and US visitors need an adapter. Mobile coverage is generally good in Almería and Aguadulce; EU roaming applies for EU SIMs. Confirm venue Wi-Fi with the organiser and bring a local data SIM or portable hotspot if live demos depend on connectivity.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Working language
Spanish is the working language of the Almería greenhouse cluster, and many growers, cooperatives and technical staff negotiate in Spanish. Arrange an interpreter or bilingual colleague for detailed technical discussions.
Business rhythm
Coastal Andalusian businesses often take a longer midday lunch and eat dinner later in the evening. Schedule important meetings for the morning or late afternoon and confirm meal times with hosts.
Horticulture context
Almería is one of Europe's major protected-horticulture regions. Expect conversations about water efficiency, pest control, labour, substrates and export quality rather than general agriculture topics.
Dress and etiquette
Business casual is appropriate for the fair and most meetings. Comfortable shoes are essential for exhibition halls, and a light jacket is useful for cooler coastal evenings.
Tipping and payments
Tipping is not obligatory in Spain. Rounding up or leaving small change is common in taxis and cafes, and service is often included in restaurant bills.
Local movement
Aguadulce, Roquetas de Mar and Almería city are connected by interurban buses and taxis. The seafront promenade near Aguadulce is a short distance from the conference centre for evening walks.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: LEI
Almería Airport (LEI) is the closest arrival point; Málaga-Costa del Sol Airport (AGP) is a larger international alternative with a longer road transfer. Captured Google Flights results for a 5 May 2027 departure from New York JFK showed one-stop routings via Casablanca, Lisbon or Dublin with 10-16 hour total journey times, and Google flagged prices as typical for that window. No fixed fare or booking deadline was captured. Reconfirm airline schedules, baggage rules and live prices before ticketing, and allow a road transfer from either airport to Aguadulce.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Almería Airport (LEI): Approx. 30-40 min by road to Palacio de Congresos Aguadulce; Málaga-Costa del Sol Airport (AGP): Approx. 2 h 15 min-2 h 45 min by road to Aguadulce. Allow road or rail time to Palacio de Congresos de Aguadulce; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Palacio de Congresos de Aguadulce: Aguadulce: HO. Aguadulce By Olivencia; Almería city: Sercotel Avenida Almería; Almería city: Hotel Nuevo Torreluz Almeria.
Ride-hail: Ride-hailing app coverage in Almería province is more limited than in Madrid or Barcelona. Check Uber, Cabify or Bolt availability in Aguadulce before relying on an app, and keep a local taxi number or pre-booked transfer as a fallback.
Public transit: Almería and Aguadulce do not have a metro or tram network for the venue route. The main option is the interurban bus, including the M-330 line connecting Almería, Aguadulce and Roquetas de Mar. Confirm timetables with the Consorcio de Transportes de Andalucía (Área de Almería) and allow extra time on show days.
Parking: Venue-area parking is likely at or near Palacio de Congresos Aguadulce, but daily rates and access arrangements should be confirmed with the venue. On-street parking in Aguadulce can be busy during show days, so arrive early or use a hotel transfer if available.
Weather
Plan and pack for the event climate.
Month: May 2027
Temperature: Approx. 22-26°C daytime highs and 14-17°C nighttime lows, with a coastal breeze that can make evenings feel cooler. This is a climatological estimate; confirm the forecast close to departure.
Seasonality: May is generally one of the drier months in Almería, with low rain probability, but spring showers are still possible. Confirm the forecast before packing.
Packing: Pack light layers, a light jacket for evenings, sun protection, comfortable walking shoes and business cards. May is not peak summer heat, but the sun can be strong at midday and exhibition halls involve long periods on foot.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at InfoAgro Exhibition usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 1
Build a shortlist of exhibitors by category: greenhouse structures, irrigation and fertigation, seeds, crop protection, post-harvest and cold chain. — Use the official exhibitor list and hall plan when published.
Day 2
Book flights to Almería Airport (LEI) or Málaga-Costa del Sol Airport (AGP) and compare transfers onward to Aguadulce. — LEI is closest; AGP has more international connections but a longer road transfer.
Day 3
Reserve accommodation in Aguadulce for a short commute or in Almería city for wider choice, and confirm cancellation terms. — Show dates can tighten availability in Aguadulce.
Day 4
Map the M-330 interurban bus timetable and a taxi fallback between Almería, Aguadulce and Roquetas de Mar. — Confirm show-day frequencies locally.
Day 5
Request meetings with priority suppliers and confirm whether talks will be in Spanish, English or both.; Prepare a one-page buyer profile covering crop types, greenhouse area, volumes, water constraints and technical priorities. — Share it with key exhibitors before the show if appropriate.
Day 6
Check passport, Schengen visa or ETIAS requirements for Spain and confirm travel insurance.; Download the floor plan and mark stands to visit by hall and product category. — Group meetings by hall to reduce walking time.
Day 7
Arrange a bilingual colleague or interpreter for technical discussions with Almería growers and suppliers. — Many exhibitors and growers work in Spanish.
Day 8
Pack business cards, comfortable shoes, sun protection and light layers for coastal May weather. — Halls and outdoor transfers can involve long periods on foot.
Day 9
Confirm airport transfer, parking or bus tickets and allow buffer time for show-day traffic around Aguadulce. — Check venue access points and opening times.
Day 10
Confirm official dates, opening hours and venue access on the Infoagro Exhibition site, and save the schedule page.; Save emergency contacts, venue address and hotel confirmation, then check the local forecast before departure. — Keep digital and paper copies of key bookings.
Day 11
Register online for a professional visitor badge and check whether trade-only credentials or invitations are required. — Keep the confirmation email and a digital copy of your badge.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Palacio de Congresos de Aguadulce
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2InfoAgro Exhibition registration concourse
Palacio de Congresos de Aguadulce
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Palacio de Congresos de Aguadulce
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether InfoAgro Exhibition fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For InfoAgro Exhibition, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Innovative agricultural technologies and Horticultural equipment and supplies solutions and benchmarking suppliers at InfoAgro Exhibition in Roquetas de Mar.
Min. budget
$417.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Innovative agricultural technologies and Horticultural equipment and supplies products who need qualified meetings with the event's trade audience.
Min. budget
$2,037.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Roquetas de Mar show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
When and where is the next edition held?
The edition referenced here runs 5-7 May 2027 at the Palacio de Exposiciones y Congresos in Aguadulce, Roquetas de Mar, Almería, Spain. Confirm exact hall opening hours on the organiser site before travelling.
How do professional visitors register?
Professional visitors register online in advance and gain free access to the exhibition. Bring your registration confirmation and business identification for badge collection.
How do I get to Aguadulce from the airport?
Arrive at Almería Airport (LEI), the nearest commercial gateway captured for Aguadulce, then continue by road toward Aguadulce and Roquetas de Mar; regional buses and private transfers connect the coastal towns.
Where should I stay during the show?
Two captured bases work well: Aguadulce itself, with HO. Aguadulce By Olivencia listed 1.1 km from the venue, or Almería city, where most captured 3-star and 4-star hotels sit, requiring a daily road or bus transfer.
Is there parking at or near the venue?
Organiser parking information for exhibitors is published on the Infoagro Exhibition site, and public car parks in Aguadulce and Roquetas de Mar are catalogued on parkopedia and local parking guides. Check the organiser page for show-day parking allocation.
Glossary
- Protected cropping
- Growing high-value horticultural crops under greenhouse or plastic structures to manage temperature, humidity, light and pests. It is the core production model of the Almería greenhouse cluster served by Infoagro Exhibition.
- Fertigation
- Injecting dissolved fertilisers into irrigation water so greenhouse crops receive nutrients with each watering. Fertigation equipment and advice are a common exhibitor category at the fair.
- Integrated pest management (IPM)
- A combined approach using monitoring, biological control, cultural practices and targeted crop protection to reduce chemical use in greenhouse vegetables and ornamentals.
- Biological control
- Using natural enemies such as predatory insects and parasitoids against greenhouse pests. It is widely used in Almería pepper, tomato, cucumber and aubergine production and features in the show's crop-protection offer.
- Soilless culture
- Growing plants in substrates or inert media rather than field soil, with precise control of water and nutrients. Substrate suppliers and irrigation specialists exhibit this approach at Infoagro.
- Climate control
- Managing vents, shading, humidity, heating and carbon dioxide inside greenhouses to stabilise yields and fruit quality. Climate computers and sensors are part of the fair's protected-cropping technology scope.
- Post-harvest and cold chain
- Sorting, grading, packing and cooling fresh produce after harvest to preserve quality for export. Post-harvest lines and cold-storage equipment are relevant to Almería's vegetable supply chain.
- Nursery and propagation
- Production of young plants, grafted seedlings and rootstocks for transplanting into greenhouse crops. Seed and nursery suppliers use the fair to meet growers and distributors.
- Water management and recirculation
- Drip irrigation, drainage collection, desalination and recirculation systems that help growers manage scarce water and nutrient runoff in intensive horticulture.
- Digital agriculture
- Sensors, climate computers, farm-management software and data platforms used to monitor irrigation, nutrition and crop performance in protected cropping.
- Biostimulants and specialty fertilisers
- Products that improve nutrient uptake, root development or stress tolerance in intensive horticulture, often used alongside standard fertigation programmes.
- Plasticulture
- Plastic-based production systems such as mulching, low tunnels and macro-tunnels used to protect vegetable crops and extend growing seasons.
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Also known as
Alternate names and search phrases for this event.
- InfoAgro Exhibition Roquetas de Mar 2027
- Roquetas de Mar Spain
- Agricultural Trade Show Roquetas de Mar 2027
- Innovative agricultural technologies
- Horticultural equipment and supplies
- Organic farming solutions
- Smart agriculture applications
- Agricultural Trade Show Exhibition Roquetas de Mar
- digital transformation expo
- Roquetas de Mar technology expo 2027
Trust footer
Sources
2
References
1
Publishers
0
Date checked
1
Infoagro
- event_website
- event_page
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.