Influencer Marketing Conference & Expo

Attendees, exhibitors & solutions

Who this event is for

Industry trends

Key trends shaping this market and its wider industry.

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A range of accommodation options near the venue and across key areas.

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Frequently asked

Glossary

1

Creator economy

The commercial ecosystem in which independent creators monetize audiences through brand deals, subscriptions, affiliate links, digital products and platform payouts. At Influencer Marketing Expo, the term covers the platforms, agencies and tools that support that work.

2

Influencer marketing

A marketing discipline in which brands pay or partner with creators to produce sponsored content and endorsements. Conference content typically covers campaign planning, creator selection, contracting, disclosure and measurement.

3

UGC (user-generated content)

Content produced by users or creators rather than the brand itself. In influencer marketing, UGC may be organic or paid and is often licensed for ads, e-commerce pages and social channels.

4

Creator agency or talent management

A firm that represents creators, negotiates brand partnerships and manages schedules, contracts and career development. Agencies are a core exhibitor and visitor segment at creator-economy events.

5

Brand partnership

A paid or value-exchange collaboration between a brand and a creator, often including deliverables such as posts, videos, livestreams or event appearances, plus usage rights and exclusivity terms.

6

Whitelisting or paid amplification

A practice where a brand runs paid ads through a creator's handle or licenses creator content for paid media. It requires clear permissions, disclosure and platform-specific setup.

7

Affiliate and performance marketing

A model where creators earn commission or fees based on tracked actions such as clicks, sales or sign-ups. It is often combined with brand campaigns to measure lower-funnel impact.

8

Engagement rate

A metric comparing interactions such as likes, comments, shares or saves with reach or follower count. It is used to judge creator audience quality, though definitions vary by platform and campaign.

9

Brand safety

The process of reducing the risk that sponsored content appears alongside harmful, misleading or inappropriate material. For influencer campaigns it includes creator vetting, content review and ongoing monitoring.

10

Disclosure and endorsement rules

Legal and platform requirements that sponsored relationships be clearly disclosed to audiences. In the United States, the Federal Trade Commission's endorsement guides are a key reference for brands and creators.

11

Nano, micro and macro influencers

Informal creator tiers usually based on follower count. Nano creators often have smaller, highly engaged audiences; micro creators sit in the mid-tier; macro creators have large reach and typically higher fees.

12

Social commerce

Shopping experiences built into social platforms, livestreams and creator storefronts. Creator-led product discovery and shoppable content are central to this model.

13

Creator CRM and talent discovery

Software used by agencies and brands to source creators, store contact and rate information, track outreach and manage long-term creator relationships.

14

Creator monetization infrastructure

Payments, payouts, tipping, memberships and financial tools that help creators earn from audiences and brand deals. These vendors often exhibit alongside campaign platforms.