The INDX Beds Show 2027 runs 27-28 April 2027 at Cranmore Park in Solihull, bringing UK bed, mattress and bedroom furniture buyers together for two curated trading days.
Day one is reserved for AIS members, while trade visitors can attend on Wednesday 28 April.
Entry is free, parking is onsite, and the exhibitor list spans beds, sofa beds, bedroom furniture and sleep products.
TL;DR
1Dates: 27-28 April 2027, with day one reserved for AIS members and day two open to trade visitors.
2Venue: Cranmore Park, Cranmore Avenue, Shirley, Solihull B90 4LF.
3Entry is free; doors open 08:30-17:00 on 27 April and 08:30-16:00 on 28 April.
4Scale: more than 40 bed, mattress and bedroom furniture suppliers exhibited at the 2025 edition.
5Organiser: Associated Independent Stores (AIS), the UK and Ireland buying group.
Why visit
INDX Beds is a focused buying trip rather than a mass-market expo. Retail buyers can compare mattress constructions, bed frames, sofa beds and bedroom furniture from a curated brand list in one hall, with free entry and free onsite parking. The AIS member day gives members first access to exclusive ranges and the Dreamworld own-label collection, while the second day opens the floor to the wider trade.
Why exhibit
The show puts a supplier in front of independent furniture and bed retailers who write orders on the stand. AIS curates the visitor base and keeps the format compact, so exhibitors get concentrated buyer time instead of broad footfall. Brands such as Sealy, Silent Night, Harrison Spinks, Millbrook and Willis & Gambier use the date to launch ranges for the spring selling season.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Independent bed and mattress retailers buying for one or more stores
Furniture and bedroom furniture buyers from AIS member businesses
Sofa bed and upholstery buyers expanding their sleep offer
Interior designers and retail specifiers sourcing bedroom collections
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Bed and mattress manufacturers with UK or imported ranges
Bedroom furniture and bed frame brands selling through independents
Sofa bed and occasional sleep product suppliers
Sleep accessories, bedding and retail service providers
INDX Beds concentrates a narrow but high-value buyer group: independent retailers who choose bed and bedroom ranges for the year. Because AIS curates both the brand list and the visitor list, a stand reaches buyers with purchasing authority rather than general footfall.
Audience quality
High-value decision-makers
The audience is trade-only and weighted towards AIS members, multi-store independents and furniture buyers from the UK and Ireland. The member-only first day gives exhibitors a concentrated window with decision makers before the floor opens to the wider trade.
Exhibitor outcomes
Real business growth
ROI comes from written orders and range placement rather than lead volume. Suppliers should budget for a compact stand, sample logistics and staff time, and measure success in confirmed stockists, floor placements and follow-up meetings rather than raw badge scans.
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
United Kingdom
Why it matters
The UK bed and mattress market is shaped by independent retailers and buying groups. INDX Beds gives those independents a compact, curated buying moment before the autumn selling season, and gives suppliers a direct route to floor space in member stores.
Industry trends
Key trends shaping this market and its wider industry.
01
Sleep health moves up the price ladder
Retailers are ranging more pocket-spring and hybrid mattresses with explicit support and cooling claims, and shoppers are trading up where the story is clear.
What it changes: Suppliers who can explain construction and health benefits on the stand win premium floor space.
02
Natural materials and traceable British manufacturing
Wool, cotton, recyclable springs and UK-made frames are being used to justify premium pricing and shorten supply chains.
What it changes: Independent retailers use provenance to compete with online mattress brands on more than price.
03
Bedroom furniture sold as a complete room
Bed frames, headboards and case goods are increasingly merchandised together, with calm natural palettes and craft detailing.
What it changes: Brands that can offer a coordinated bedroom story are easier for independents to floor and sell.
Market news
Latest updates from across the market.
INDX Beds 2026 closes with Nurture trend and Dreamworld focus
April in Solihull is mild and changeable: daytime highs around 12-15C, lows near 5-8C, with a good chance of showers. Pack a waterproof layer and comfortable shoes for the walk from parking to reception.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
4G and 5G coverage is strong across Solihull. Venue wi-fi availability is not published; carry a mobile hotspot if live demos depend on connectivity.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Queueing and small talk
Britons queue politely and expect please and thank you; open with weather or travel small talk before business.
Pub etiquette
Order and pay at the bar, and check whether service is included before tipping; 10 percent is normal for table service.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: Birmingham Airport (BHX)
Book 6-10 weeks ahead for spring fares; Birmingham is closest, while Heathrow offers more long-haul connections with a 2-hour onward transfer.
The INDX Beds Show 2027 takes place on Tuesday 27 and Wednesday 28 April 2027 at Cranmore Park in Solihull. Day one is reserved for AIS members, while trade visitors are welcome on day two. The show follows the 2026 edition, which ran on 28-29 April and kept the same members-first format.
Where is the INDX Beds Show held?
INDX Beds is held at Cranmore Park Conference and Event Centre, Cranmore Avenue, Shirley, Solihull, West Midlands B90 4LF. The venue sits south of Birmingham with free onsite parking and easy road access from the M42 and A34. Exhibitors and buyers use the main reception entrance off Cranmore Avenue.
Is the INDX Beds Show free to attend?
Yes. Entry to INDX Beds is free for trade visitors who register in advance, and the organiser promotes free onsite parking and complimentary refreshments. There is no paid ticket tier and no charge for the AIS member day. Register through the official INDX Beds page before travelling.
Who can attend the INDX Beds Show?
INDX Beds is a trade-only show for retailers, buyers and suppliers in the bed and bedroom furniture sector. Day one is reserved for AIS members, while day two is open to trade visitors who register. The public cannot buy beds at the show, and consumer admission is not part of the format.
What are the INDX Beds opening times?
On Tuesday 27 April 2027 the show is open from 08:30 to 17:00 for AIS members only. On Wednesday 28 April 2027 it opens from 08:30 to 16:00 for trade visitors. Plan to arrive early because the second day closes an hour earlier than the member day.
Who organises the INDX Beds Show?
INDX Beds is organised by Associated Independent Stores, the UK and Ireland buying group known as AIS. The group curates the brand list and runs the wider INDX Shows calendar, including INDX Furniture and INDX Home. AIS is celebrating its 50th anniversary around the 2026 and 2027 show cycle.
Who should exhibit at the INDX Beds Show?
Bed and mattress makers, bed frame and headboard brands, sofa bed suppliers, bedroom furniture manufacturers and sleep accessory businesses should exhibit. The show suits brands that sell through independent retail and want range placement with AIS members. It is less suited to direct-to-consumer or high-volume discount sellers.
What products are shown at the INDX Beds Show?
The show covers beds and bed frames, mattresses, sofa beds, bedroom furniture, bed linen, headboards and sleep accessories. Recent editions have featured brands including Sealy, Silent Night, Harrison Spinks, Millbrook Beds, Sleepeezee, Tempur, Vispring and Willis & Gambier. The focus is commercial ranges for independent retailers.
How do I register for the INDX Beds Show?
Registration is completed online through the official INDX Beds registration link on indxshows.co.uk. You will need your business details and, for the member day, an AIS member account. Bring your confirmation email and photo ID to collect your badge at the Cranmore Park reception desk.
Glossary
1
AIS
Associated Independent Stores, the UK and Ireland buying group that owns and curates the INDX Shows calendar.
2
Buying group
A member-owned organisation that negotiates ranges and terms for independent retailers and pools their buying power.
3
AIS member day
The first day of INDX Beds, reserved for retailers that hold an AIS membership account.
4
Sofa bed
A convertible upholstered seat that folds or pulls out into a bed, shown alongside mattresses and bedroom furniture at INDX Beds.
5
Own-label collection
A range developed and branded by the buying group for its members, such as the AIS Dreamworld Collection launched at the 2025 show.
6
Shell scheme
A modular exhibition stand with walls, carpet and a fascia board, usually rented per square metre by exhibitors.
Also known as
Alternate names and search phrases for this event.