Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join us at INDUSTIMÄSSORNA ÖRESUND 2027, taking place on May 19-20 at MalmöMässan, Sweden, featuring over 250 exhibitors from the industrial sector.
Dates
19–20 May 2027
City / country
Malmö, Sweden
Venue
MalmöMässan
Event overview
Nordens största industrimässa 2027.
Parallellt arrangeras Automationsteknik, ProcessExpo, Smart Industry och Underhållsteknik — fyra starka fackmässor som samlar människorna som driver framtidens nordiska industri.
Tillsammans skapar de Nordens mest dynamiska mötesplats för innovation, teknik och industriell utveckling.
TL;DR
Attending INDUSTIMÄSSORNA ÖRESUND provides valuable insights into the latest innovations in the industrial sector. Network with industry leaders, discover new products, and engage in free seminars that enhance your knowledge and skills. This is a unique opportunity to connect with suppliers and partners who can help drive your business forward.
Exhibiting at INDUSTIMÄSSORNA ÖRESUND allows companies to showcase their latest solutions to a targeted audience of decision-makers. Gain visibility in the Nordic market, generate high-quality leads, and participate in networking events that foster business growth. This is an essential platform for companies looking to enhance their market presence and engage with potential clients.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Mässgatan 6, 215 32, Malmö
MalmöMässan in Malmö typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: MalmöMässan in Malmö typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at MalmöMässan for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
Nordic Live Expo AB
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending INDUSTIMÄSSORNA ÖRESUND 2027 on 2027-05-19 to 2027-05-20 in Malmö lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Copenhagen Airport
The main international gateway for the Öresund region. Reachable by Öresundståg rail to Malmö Central (roughly 35 minutes) then local transport to Malmömässan, or by road over the Öresund Bridge. Drive and rail times are approximate; confirm live services.
approx. 30-40 km via the Öresund Bridge
to venue
TBA
by car
Malmö Airport
Regional airport southeast of Malmö serving domestic and limited international routes. Access to the city is by airport bus or taxi; confirm live schedules and transfer times before travel.
approx. 30 km
to venue
TBA
by car
A range of accommodation options near the venue and across key areas.
USD 70–120 / night
Hostel/guesthouse or economy rooms; breakfast often included. 3–4 km to Malmömässan; good bus/metro links. Confirm before travel.
USD 130–200 / night
3–4 star city hotels with breakfast; expect 10–20 min by taxi or 20–30 min by public transport to the venue. Confirm before travel.
USD 220–350 / night
4–5 star or design hotels; Hyllie hotels are closer to the venue and the Öresund rail line. Confirm before travel.
Get around the city with these convenient transport options.
Train (Öresundståg / Pågatåg regional rail)
Frequent departures; journey roughly 35 minutes. Skånetrafiken zones apply; buy via app or ticket machine. Confirm before travel.
City bus (Skånetrafiken)
Single-journey fares within Malmö; use Skånetrafiken app for live routes and zones. Confirm before travel.
Taxi / rideshare
Roughly 15–25 minutes depending on traffic. Use licensed taxi ranks or apps; confirm before travel.
Airport bus
Flygbussarna or local operator; journey about 40 minutes. Confirm live schedules before travel.
Bicycle
Malmö is cycle-friendly; own bike free, rentals vary. Bring a lock. Confirm before travel.
Weather
May in Malmö is mild late-spring weather with changeable conditions. Daytime highs are typically around 14-17°C and night lows around 7-9°C, with a mix of bright spells and passing showers. Pack a light waterproof layer and a warm mid-layer for cool mornings and evenings, and check the live forecast close to 19-20 May 2027.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Sweden uses EU-standard mobile networks; confirm mobile roaming or a local Swedish SIM/eSIM for business visitors. Sweden Abroad (swedenabroad.se) and Google Travel results confirm Sweden location and SEK currency for local services. Confirm venue Wi-Fi and connectivity with the organiser before travelling.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business culture
Swedish and Danish business meetings in the Öresund region tend to be informal and punctual, with first names used quickly. Decisions are often made by consensus, so allow time for discussion rather than expecting an immediate yes.
Cashless payments
Sweden is largely cashless. Cards and mobile payment apps are accepted almost everywhere in Malmö, and many venues prefer contactless or app payment over cash.
Language
Swedish is the local language, but English is widely and fluently spoken in Malmö's business and hospitality sectors, so English-language meetings and fair materials are normal.
Tipping and service
Service charges are usually included in Swedish restaurant and taxi bills. Tipping is optional and often just rounding up or adding a small amount for good service.
Fika and hospitality
Coffee breaks, known as fika, are a normal part of Swedish working life. Expect informal coffee-and-pastry networking pauses during the fair.
Cross-border context
Malmö sits beside Copenhagen across the Öresund Bridge, so the fair attracts both Swedish and Danish participants. Time and currency are Swedish (CET/CEST and SEK), while nearby Denmark uses DKK.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Google Travel flight search for Malmö (departing 19 May 2027, round trip, economy, SEK pricing, location Sweden) returns results to Malmö Municipality. Compare carriers, connecting airports, baggage rules and total price before booking; displayed currencies may differ from purchase currency and prices include taxes/fees for the cheapest common payment method with possible extra charges for other payment types, luggage, meals or Wi-Fi.
Find a stay near the venue with options for every budget.
Areas to stay
Malmö centre / Triangeln, or near Malmö Arena if west side · Malmö centre waterfront (Västra Hamnen) or Hyllie/Malmö Arena district · Malmö city centre / Södra Förstadsgatan area, near Malmö Central
budget
SEK 70-120/night
mid range
SEK 130-200/night
premium
SEK 220-350/night
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Copenhagen Airport: The main international gateway for the Öresund region. Reachable by Öresundståg rail to Malmö Central (roughly 35 minutes) then local transport to Malmömässan, or by road over the Öresund Bridge. Drive and rail times are approximate; confirm live services.; Malmö Airport: Regional airport southeast of Malmö serving domestic and limited international routes. Access to the city is by airport bus or taxi; confirm live schedules and transfer times before travel.
Hotel → venue: Precinct hotels near MalmöMässan: Malmö city centre / Södra Förstadsgatan area, near Malmö Central: Malmö city centre / Södra Förstadsgatan area, near Malmö Central; Malmö centre / Triangeln, or near Malmö Arena if west side: Malmö centre / Triangeln, or near Malmö Arena if west side; Malmö centre waterfront (Västra Hamnen) or Hyllie/Malmö Arena district: Malmö centre waterfront (Västra Hamnen) or Hyllie/Malmö Arena district.
Ride-hail: Ride-hailing apps are commonly used in Malmö; confirm local availability before travel.
Public transit: Google Maps directions between Malmö and Malmömässan show regional/Øresund rail services with a journey of roughly 26-30 minutes and departures about every 4 minutes from Triangeln toward Malmö. Confirm current routes, timetables and fares with Skånetrafiken.
Parking: On-site parking is available at MalmöMässan; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: May 2027
Temperature: Approx. 8-17°C in mid-May, with typical daytime highs around 14-17°C and night lows around 7-9°C. Treat as a climatological estimate and confirm the live forecast before travelling.
Seasonality: May is late spring in Malmö, with changeable weather and a moderate chance of rain showers. Expect a mix of bright, cool days and occasional wet spells rather than sustained heat or heavy winter conditions.
Packing: Pack light layers and a warm mid-layer for cool mornings and evenings, a compact waterproof jacket or umbrella for showers, and comfortable walking shoes for the exhibition halls. Business casual is typical for trade-fair attendance, and a charged phone helps with digital badges and notes.
Plan your trip
Best day for qualified buyer meetings: Day 2 (mid-show)
Mid-show days at INDUSTIMÄSSORNA ÖRESUND 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
INDUSTIMÄSSORNA ÖRESUND 2027 registration concourse
Organiser B2B lounge (if offered)
Decision
Use this quick check to decide whether INDUSTIMÄSSORNA ÖRESUND 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4–8 weeks before opening day for registration and travel.
Risks
Limited session times published — confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3–6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources — confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Min. budget
Not yet confirmed
Timeline
N/A
Risks
No major risks listed.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
10 more alternate names hidden
Display a free company card at your booth, or share your professional card on the show floor.