Name: India Travel Mart Amritsar
Start: 2026-09-05
End: 2026-09-05
Location: Holiday Inn by IHG, Ranjit Avenue

Event overview

Overview

India Travel Mart (ITM) Amritsar 2026 takes place from 5–7 September 2026 at Holiday Inn by IHG, Ranjit Avenue, Amritsar, Punjab.

Organised by ICM Group, this edition expects over 2,000 exhibitors, 100,000+ footfall, representation from 10+ countries and 25+ Indian states/UTs.

ITM is one of India's prominent international travel and tourism marts, designed to bring together travel trade professionals, tourism stakeholders, tour operators, travel agents, and wedding planners for meaningful B2B interactions and new business opportunities

TL;DR

1Over 2,000 exhibitors and 100,000+ visitors expected
2Covers inbound, outbound, and domestic tourism promotion
3Features participants from 10+ countries and 25+ Indian states
4Key B2B networking for travel trade professionals
5Held at Holiday Inn by IHG, Ranjit Avenue, Amritsar

Attendees, exhibitors & solutions

Who this event is for

Visitor profile

Typical attendee groups you can expect to meet.

Travel agents and tour operators seeking new destinations and packages

Corporate travel managers and business houses booking MICE and leisure travel

Government and public sector tourism officials exploring partnerships

Domestic and international travellers looking for holiday options

Hospitality professionals from hotels, resorts, and catering institutes

Exhibitor profile

Main supplier and exhibitor segments present at the show.

International and state tourism boards promoting destinations

Airlines, railways, cruise lines, and car rental companies

Hotels, resorts, palaces, and health/ayurvedic retreats

Travel and tour planners, agencies, and online travel portals

Adventure, eco-tourism, and amusement/theme park operators

Location & Facilities

Venue

Open in Google Maps

Halls & areas

Grand Ballroom

Holiday Inn by IHG, Ranjit Avenue

District Shopping Complex, Ranjit Avenue, 143001 Amritsar, India

Entrances & gates

Main Hotel Entrance

Grand Ballroom

Adjacent to parking drop-off point; ramp access available

Facilities

Parking

Complimentary daily self-parking and valet parking available for registered guests. Controlled access with security checks. 20 wheelchair-accessible parking spaces. Electric car charging station on site

20 spaces ·

Accessibility

Wheelchair-accessible path of travel, parking, public washroom, concierge desk, registration desk, pool, and fitness center. Ramp access to property, bar lounge, leisure facilities, and restaurant

Luggage storage

Luggage storage available at the hotel front desk

Charging points

Electric car charging station on site

On-site shuttle

Airport shuttle available for a surcharge; no local area shuttle. Shuttle fee approx. ₹1,000–1,500 per vehicle one-way

Food options

Haveli Amritsar, Kulcha Land, Yellow Chilli

On-site dining

Parking: Complimentary self-parking available for registered guests; valet parking also offered. Controlled access with security checks. One wheelchair-accessible space

Attend

Entry & tickets

Trade-only

Free registration

Event days & opening times

DayOpening hours

10:00 AM –6:00 PM

Ticket info

Ticket notes

Free entry for all visitors

Who runs the show

Organisers

ICM Group

Organiser

Website

The Director (Events)

Event Secretariat

Email Call Website

Marketing/Sponsorship

Marketing & Sponsorship Desk

Email Website

What's on

Programme

Awards

Best Tourism Stall

Annual

Awarded to the best tourism stall at India Travel Mart Amritsar 2026

Stall DesignVisitor EngagementDestination Promotion

source

Emerging Destination for Spiritual Tourism

Annual

Awarded to Goa Tourism for promoting spiritual tourism experiences

Spiritual TourismDestination Marketing

source

Best Heritage and Cultural Tourism Promotion

Annual

Awarded to Rajasthan Tourism for showcasing heritage and cultural tourism

Heritage TourismCultural Promotion

source

Best City Tourism Experience

Annual

Awarded to Delhi Tourism for promoting the capital's tourism offerings

City TourismUrban Experiences

source

Best Airline

Annual

Awarded to EgyptAir for its contribution to India-Egypt connectivity and leisure travel

Airline ServiceInternational Connectivity

source

Government supporters

Goa Tourism

State Tourism Board – Participant

Rajasthan Tourism

State Tourism Board – Participant

Punjab Tourism

State Tourism Board – Participant

Delhi Tourism

State Tourism Board – Participant

How the last edition performed

Previous edition

Current edition

2026 · 100,000 visitors · 2,000 exhibitors

Estimates based on event promotion and previous edition trends

Forecast — not final

Visitors

100,000

Growth over time

New this edition

1
Expanded B2C Engagement
The 2024 edition strengthened its B2C appeal, allowing travellers to directly connect with top brands and book packages for holidays, business trips, honeymoons, adventure sports, and eco-tourism, with exclusive discounts on weekend getaways
Source
2
Lucky Draw & Visitor Incentives
Daily lucky draws offered holiday vouchers, spa vouchers, couple dinner vouchers, travel bags, and goodie bags to encourage visitor participation
Source

Testimonials

Winning the Best Pavilion Award is a testament to Goa Tourism's dedication to continuously elevating our tourism offerings. ITM Amritsar has provided a valuable platform for us to engage with industry leaders, share our vision of regenerative tourism, and promote Goa as a destination that balances growth with sustainability
Suneel Anchipaka · Director of Tourism, IAS · Goa Tourism · 2024

This accolade is a reflection of our collective efforts to present Goa as a destination that offers not only scenic beauty but also innovative and sustainable tourism solutions. Under the Hon'ble Minister for Tourism, Shri Rohan Khaunte's vision to promote Goa Beyond Beaches, we are committed to showcasing the state's rich cultural heritage, diverse experiences, and regenerative tourism practices
Deepak Narvekar · Deputy General Manager · Goa Tourism Development Corporation (GTDC) · 2024

Excellent service everything is complete ✅ Thank you very much. All Mambir Travel Mart
Ranjit Singh · MD and CEO · Baba Deep Singh Tour And Travel Holidays · 2023

It is the best place for business people
Rajesh Nair · General Manager · ARK Hotel and Convention Centre · 2023

Next edition outlook

2026-09-05 – 2026-09-07

estimated

The 2026 edition of India Travel Mart Amritsar is scheduled to take place from 5–7 September 2026 at Holiday Inn by IHG, Ranjit Avenue, Amritsar. Building on the success of the 2024 edition, the upcoming event aims to expand exhibitor and visitor numbers, with over 2,000 exhibitors and 100,000 visitors expected. The organiser, ICM Group, continues to promote the event as a premier platform for travel and tourism networking, with a focus on inbound, outbound, and domestic tourism

Potential increase in exhibitor count and international participation Enhanced hosted buyer programmes and B2B meeting platforms New destination pavilions and airline partners

Impact

A bigger and stronger platform

ITM Amritsar 2024 reaffirmed its position as India's leading travel and tourism exhibition, attracting a diverse audience from Amritsar, Jalandhar, Ludhiana, Chandigarh, Pathankot, and neighbouring cities across India and Pakistan. The event facilitated significant B2B networking among tour operators, travel agents, wedding and MICE planners, and corporate houses, while also serving as a vital B2C platform for travellers to book holiday packages. With the theme 'Get Set for Dusshera, Diwali and Winter Holidays! Discover India, Discover World!', the exhibition boosted tourism awareness and generated strong business leads ahead of the peak travel season

Audience quality

High-value decision-makers

The exhibition drew a high-quality mix of travel trade professionals and end consumers. Key attendees included tour organizers, travel agents, wedding and MICE planners, corporate buyers, and frequent travellers. Participation from national travel associations such as ADTOI, IATO, and TAFI underscored the event's trade credibility. The audience spanned multiple cities, including Amritsar, Jalandhar, Ludhiana, Chandigarh, Pathankot, Gujranwala, and Kasur, reflecting strong regional and cross-border interest

Exhibitor outcomes

Real business growth

Exhibitors reported robust lead generation and business opportunities. Over 100,000 attendees provided substantial footfall, while the B2B format enabled direct engagement with decision-makers from travel agencies, corporate houses, and government tourism boards. Multiple state tourism boards, including Punjab, Goa, and India Tourism, along with international carriers like Egypt Air and a wide range of hotels and resorts, actively marketed their products and secured bookings. The event's free entry and daily lucky draws further amplified visitor engagement, contributing to high exhibitor satisfaction

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

South Asia (India)

Why it matters

India Travel Mart Amritsar 2026 is a critical B2B platform for the travel and tourism industry, occurring against a backdrop of strong sector growth (8.5% forecast in 2026) and a booming domestic travel market. It connects over 2,000 exhibitors from 10+ countries and 25+ Indian states with 100,000+ visitors, facilitating trade in inbound, outbound, and domestic tourism. The event enables tourism boards, airlines, hotels, and DMCs to forge partnerships, generate leads, and tap into the rapidly growing North Indian travel market. With Amritsar emerging as a high-growth hospitality and wedding tourism hub, ITM provides a strategic opportunity to engage with key stakeholders and capitalise on rising pilgrimage, leisure, MICE, and luxury travel demand. As India's international visitor spending lags behind global recovery, events like ITM are essential for promoting India's diverse tourism offerings to both domestic and international audiences

Industry trends

Key trends shaping this market and its wider industry.

India's Travel & Tourism Economy Outpaces National GDP Growth

In 2026, India's travel and tourism economy is forecast to expand 8.5%, ahead of the country's projected GDP growth of 6.4%, contributing $286.1 billion to the economy and supporting 48.1 million jobs

Source

Domestic Tourism Dominates While International Visitor Spending Stagnates

Domestic travel now accounts for 86% of total visitor spending in India, having risen nearly 37% since 2019 to ₹17.7 trillion ($202.5 billion), while international visitor spending has remained flat at ₹2.9 trillion ($32.9 billion) in 2025, almost identical to 2019 levels

Source

Niche, Experience-Led Segments (Wellness, Wildlife, Events) Drive Next Growth Phase

India's next phase of tourism growth is expected to be driven by niche, experience-led and high-value segments such as event and concert tourism, culinary tourism, spiritual and wellness tourism, wildlife and nature tourism, as well as emerging segments like space and science tourism

Source

Domestic Visits Expected to Triple by 2035, Driven by Rising Incomes and Infrastructure

India's travel and tourism sector is entering a period of unprecedented growth between 2026 and 2035, with domestic visits expected to triple as rising incomes, upgraded infrastructure, and shifting traveller preferences drive demand across cities, resorts, and regional destinations

Source

Amritsar Emerges as a High-Growth Hospitality and Tourism Hub

A ₹400 crore Trident hotel project announced in Amritsar is expected to significantly enhance premium hospitality infrastructure in the city, while the Rangla Punjab Festival signals a broader strategy to use events to generate repeat visitation and seasonal demand

Source

Market news

Latest updates from across the market.

2026-09-08

Punjab Tourism Board Wins Best Tourism Stall Award at ITM Amritsar 2026

Punjab Tourism Board won the Best Tourism Stall award at the conclusion of ITM Amritsar 2026. Goa Tourism won Emerging Destination for Spiritual Tourism, Rajasthan Tourism won Best Heritage and Cultural Tourism Promotion, Delhi Tourism won Best City Tourism Experience, and EgyptAir was adjudged Best Airline

Read

2026-09-06

ITM Amritsar 2026 Inaugurated Under Theme 'Discover India, Discover the World'

The exhibition was inaugurated by senior officials including MP Gurjeet Singh Aujla, Joint Director of Tourism Arun Shrivastava, and ICM Group Managing Director Ajay Gupta. The theme aims to position Amritsar and Punjab as key domestic and international tourism hubs ahead of the festive and winter travel season

Read

2026-07-21

India's Tourism GDP Grows 7.3% But International Visitor Spend Declines

WTTC estimates show that India recorded a net decline of 1.9 million international visitors in 2025, even as destinations across Asia and Europe added millions of foreign arrivals. Domestic travel for India now accounts for 86% of total visitor spending

Read

2026-07-16

Domestic Tourism Powering India's Travel Boom, Foreign Visitor Spending Flat

Domestic tourism spending in India has risen nearly 37% since 2019 to ₹17.7 trillion, dwarfing international visitor contribution. WTTC Chairperson Gloria Guevara stated, 'The opportunity for India is to capture a fair share of international spend' and called for simpler visa rules and expanded air connectivity

Read

2026-04-28

EY-FICCI Report: Niche, Experience-Led Segments to Drive India's Tourism Growth

India's next phase of tourism growth is expected to be driven by niche, experience-led and high-value segments including event and concert tourism, culinary tourism, spiritual and wellness tourism, wildlife and nature tourism, and emerging segments like space and science tourism

Read

India Travel & Tourism Trade Show Circuit (2026–2027)

September 2026 – March 2027

India's travel trade show calendar is packed with major B2B events across the country, offering exhibitors and buyers multiple opportunities to connect throughout the year. The circuit spans from large-scale international exhibitions like SATTE and ITB India to regional marts like ITM and IITM. For professionals seeking to maximise their presence in the Indian market, planning attendance across complementary events can provide year-round exposure and relationship-building opportunities

23–25 Jul 2026

IITM Bengaluru 2026

Bengaluru, India

Featured 850+ exhibitors; held at Tripura Vasini, Palace Grounds

website

20–22 Aug 2026

TTF Mumbai

Mumbai, India

Part of India's oldest and largest travel trade show network

website

1–3 Sep 2026

ITB India 2026

Mumbai, India

Held alongside MICE Show India and Travel Tech India; expected to welcome 100+ exhibitors, 400+ buyers

website

2–4 Sep 2026

BLTM (Business + Leisure Travel Mart)

Mumbai, India

Professional visitors only; overlaps with ITM Amritsar dates

website

3–4 Sep 2026

TTF Hyderabad

Hyderabad, India

Part of India's largest travel trade show network

website

1–3 Feb 2027

OTM 2027

Mumbai, India

Held at Jio World Convention Centre, BKC, Mumbai

website

19–21 Feb 2027

TTF Bengaluru 2027

Bengaluru, India

Part of India's oldest and largest travel trade show network

website

25–27 Feb 2027

SATTE 2027

New Delhi, India

33rd edition; 2,000+ exhibitors from 60+ countries; theme: 'An Opportunity Called India'

website

September 2026 Cluster

BLTM MumbaiITB India MumbaiTTF HyderabadITM Amritsar

Four major B2B travel events occur within the same week (1–7 September 2026), offering concentrated networking opportunities across India

February 2027 Peak Season

OTM MumbaiSATTE DelhiTTF Bengaluru

Three major national exhibitions in February 2027; ideal for exhibitors targeting multiple markets in a single month

Event dates compiled from official organisers' websites and trade show calendars. Dates for TTF and BLTM events are confirmed on the official TTF/OTM website. ITB India dates confirmed by ITB press release. IITM Bengaluru dates confirmed by EventFAQs coverage

Plan your trip

Travel & logistics

Local currency · INR

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

ATQ

Sri Guru Ram Das Jee International Airport

Located in Raja Sansi, about 11 km northwest of Amritsar city centre-. The airport is approximately 15 minutes by road from the venue-. Prepaid taxis, ride-hailing services, auto-rickshaws, and local buses are available-. The hotel offers a paid airport shuttle (approx. ₹1,000–1,500 per vehicle one-way)

11 km

to venue

15–20 minutes

by car

Hotel tiers

A range of accommodation options near the venue and across key areas.

Budget

Near Golden Temple / City Centre

USD 12–50 / night

Guesthouses, hostels, and basic hotels. Examples: Hotel Nayyar Inn (from $12)-, Hotel Sukhmanee Home stay (from ~$13)-, Swaran Hotel (from $13)

Mid-range

Ranjit Avenue / Near Venue

USD 51–120 / night

Comfortable 3-4 star hotels near the exhibition venue. Examples: Holiday Inn Amritsar Ranjit Avenue (venue hotel)-, Comfort Inn Alstonia (from $46)-, Best Western Merrion-, Ramada by Wyndham Amritsar

Premium

City-wide / Airport Area

USD 121–250 / night

Luxury 5-star hotels with full amenities. Examples: Taj Swarna-, Hyatt Regency Amritsar Hotel & Spa-, Welcomhotel by ITC Hotels (from $50)-, Le Méridien Amritsar (from $72)

Local transport

Get around the city with these convenient transport options.

Auto-rickshaw

Estimated cost₹50–₹200 per trip, depending on distance

Best forCity-wide; commonly used for medium-distance trips across town, including from the Golden Temple to the railway station, hotels, and suburban areas

Fares are typically negotiated upfront as meters are often not used. Shared autos run fixed routes at ₹10–₹20

E-rickshaw (Battery Rickshaw)

Estimated cost₹10–₹100

Best forCommon in narrow streets of the old city and for short trips, especially from the bus stand to attractions

A cheap and slow option for short hops, particularly useful in congested areas

Cycle-rickshaw

Estimated cost₹30–₹60 for short rides; up to ₹100 for longer trips

Best forIdeal for navigating the narrow lanes of the old city, including the Golden Temple area, bazaars, and near the railway station

Fares are negotiated before the ride. Best for short distances within the historic core

App-based taxi (Ola/Uber)

Estimated costAirport to city center: ₹300–₹450. Airport to Golden Temple: ₹346

Best forCity-wide; convenient for airport transfers and longer journeys

Available via mobile app. Fares may vary based on demand and vehicle type

Prepaid Taxi

Estimated costAirport to city center: ₹300. Sedan: ₹560–₹600

Best forAvailable at the airport for fixed-rate transfers to the city

A reliable option with a fixed price, avoiding negotiation

Local Bus

Estimated costUnder ₹50 per trip

Best forCity bus network connects various parts of Amritsar, including the ISBT, railway station, and key landmarks

The cheapest form of public transport but can be slower and less frequent

Plan your trip

Visa & entry documents

Check the latest visa requirements and entry guidelines before travelling.

Visa required

On-arrival available

ATA Carnet: accepted

Type	Who needs it	Fee	Processing
e-Tourist Visa (30 days)	Nationals of eligible countries visiting for tourism, recreation, sightseeing, or casual visits to friends/relatives	Not yet confirmed	Up to 72 hours (minimum 4 days in advance of arrival)
e-Tourist Visa (1 year)	Nationals of eligible countries visiting for tourism	$40.00	Up to 72 hours (minimum 4 days in advance)
e-Tourist Visa (5 years)	Nationals of eligible countries visiting for tourism	$80.00	Up to 72 hours (minimum 4 days in advance)
e-Business Visa	Nationals of eligible countries travelling for casual business visits, including attending trade fairs and exhibitions	$100.00	72 hours to 5 days (minimum 4 days in advance)
Visa on Arrival (VoA)	Japanese, South Korean, and UAE nationals only	$24.00	On arrival (application form can be filled in advance)

Citizens of Nepal, Bhutan, and Maldives do not require a visa to enter India-. Citizens of other countries must obtain a valid visa or e-Visa before travel, unless they are nationals of Japan, South Korea, or the UAE who may be eligible for Visa on Arrival

India accepts ATA Carnets for trade fairs, exhibitions, professional equipment, and private exhibitions-. The Carnet is valid for up to 6 months (or until Carnet expiry) and must follow India's customs guidelines-. The Federation of Indian Chambers of Commerce and Industry (FICCI) is the national guaranteeing and issuing association

Official visa page

Weather

September in Amritsar is hot and humid. Daytime highs average 34–35°C, with nighttime lows around 22–24°C. The city receives an average of 97–126 mm of rainfall, typically spread over 4–6 days. High humidity and a very high UV index (9) are common. Pack lightweight, breathable clothing, sunscreen, a hat, and an umbrella or raincoat. Carry a scarf for temple visits

Plan for the climate

Check temperatures and pack accordingly

Venue connectivity

Amritsar is well-connected by air, rail, and road. The venue is located in the Ranjit Avenue commercial district, approximately 15 minutes from Sri Guru Ram Das Jee International Airport (ATQ)- and 12 minutes from Amritsar Junction railway station. Local transport options include auto-rickshaws, app-based cabs (Ola/Uber), cycle-rickshaws, and local buses-. The Golden Temple and Jallianwala Bagh are within a 5–7 km radius (13–15 minutes drive)

Ride-hailing

Taxis

Public transit

Car rentals

Cultural notes

Useful information to help you have a smooth and respectful visit.

Golden Temple (Harmandir Sahib)

The Golden Temple is Sikhism's holiest shrine and a major pilgrimage site. Visitors must dress modestly, cover their heads, and remove shoes before entering the complex. Headscarves are provided for free at entrances-. Avoid wearing revealing or short clothing-. Maintain a low voice and treat the space as a place of worship. The langar (community kitchen) serves free vegetarian meals to all visitors

Jallianwala Bagh

This public garden and memorial commemorates the 1919 massacre and is a site of national significance. Visitors should maintain a respectful demeanour, dress conservatively, and refrain from loud conversation. Interpretive panels provide historical context

Wagah Border Ceremony

The Attari-Wagah border hosts a daily Beating Retreat ceremony in the evening, featuring military drill and patriotic displays. It is a popular attraction, about 30 km from the city centre. Arrive early as crowds are large

Punjabi Cuisine and Hospitality

Amritsar is renowned for its rich cuisine, including butter chicken, amritsari kulcha, and lassi. The city's food culture is integral to its tourism appeal, with many eateries near the Golden Temple and in the old city

Practical guides

Visitor & Exhibitor Essentials

Everything needed to arrive prepared, navigate the event, and make the visit productive.

Flights

Destination: Sri Guru Ram Das Jee International Airport (ATQ)

Book flights well in advance for better rates. The airport is 11 km from the venue-. Prepaid taxis and ride-hailing apps are available

Visa

Most foreign nationals require a valid visa or e-Visa to enter India. The e-Visa is available online for tourism and business purposes, with processing typically taking 72 hours. Citizens of Nepal, Bhutan, and Maldives are visa-exempt. Japanese, South Korean, and UAE nationals may obtain a Visa on Arrival. Attendees of India Travel Mart Amritsar should apply for an e-Business Visa if participating as exhibitors or for business networking

Estimated cost: Not yet confirmed

Processing: 3–5 business days (e-Visa); 8 business days for regular Business Visa

Apply at least 4 days in advance of arrival-. Carry a printed copy of the Electronic Travel Authorization (ETA) for immigration. For business visitors, an invitation letter from the event organiser may be required

Official

Hotels

Find a stay near the venue with options for every budget.

Areas to stay

Ranjit Avenue (closest to venue, business district) · Near Golden Temple (cultural hub, budget to mid-range options) · City Centre (central, good transport links)

Budget

$12–$50 per night

Mid-range

$51–$120 per night

Premium

$121–$250 per night

Transport

Get to the venue and around the city with these options.

Airport → venue: Sri Guru Ram Das Jee International Airport (ATQ) is 11 km from the venue. Prepaid taxis cost ₹350–500, app-based cabs (Ola/Uber) ₹250–400-. The hotel offers a paid airport shuttle (approx. ₹1,000–1,500 per vehicle one-way)

Hotel → venue: Hotels in Ranjit Avenue are within walking distance or a short auto-rickshaw ride (₹50–100). Hotels in other areas can use app-based cabs or auto-rickshaws; fares vary by distance

Ride-hail: Ola and Uber operate widely in Amritsar. Fares from the airport to the venue are approximately ₹250–400-. City-wide trips typically range from ₹100–300 depending on distance

Public transit: Local buses are the cheapest option (under ₹50 per trip) but are slower and less frequent-. Auto-rickshaws are plentiful for short distances (₹50–200, negotiate fare)

Parking: Complimentary self-parking and valet parking are available at the Holiday Inn venue for registered guests. The hotel has controlled access with security checks and offers 20 wheelchair-accessible spaces-. Electric car charging station is also on site

Weather

Plan and pack for the event climate.

Month: September

Temperature: 22–35°C

Seasonality: 97–126 mm rainfall over 4–6 days; high humidity

Packing: Lightweight, breathable clothing; sunscreen; hat; umbrella or raincoat; scarf for temple visits; comfortable walking shoes

Itinerary builder

Add priorities and side trips to make the most of your visit.

Add side trips

Default day plan

08:00 – 09:30Breakfast at hotel or local eatery
10:00 – 13:00Visit exhibition, network with exhibitors
13:00 – 14:00Lunch break (venue has on-site restaurants)
14:00 – 17:30Continue exhibition visits and B2B meetings
18:00 onwardsDinner and explore Amritsar (Golden Temple at night is spectacular)

Plan your trip

Planning

Best day to visit: 6 September 2026 (Day 2)

Day 2 typically has the highest number of exhibitors and visitors, with all booths fully operational and peak B2B activity. It allows for comprehensive networking and exploration of offerings

T-90

Define clear objectives for attending (lead generation, brand awareness, partnership sourcing) — Pick one primary goal and two secondary ones. Trying to do everything guarantees you accomplish nothing

T-90

Set a realistic budget for booth, travel, accommodation, and marketing — Booth space at ITM runs approximately $3,000 - $15,000. Plan for total costs to be 2 to 3 times the booth rental

T-90

Book booth space early to secure the best available position — First-time exhibitors often get last pick of booth locations

T-42

Design an effective booth with a clear message, interactive elements, and space for one-on-one conversations — Consider renting a modular booth system from companies like Expo Displays or Skyline to save on custom costs

T-14

Confirm booth setup time and venue access with the organiser — Essential for smooth logistics

T-14

Brief your team on talking points, lead qualification criteria, and shift schedules — Ensure everyone is aligned and prepared

T-7

Test all technology: displays, tablets, lead capture apps, Wi-Fi hotspots — Avoid technical failures during the show

T-7

Confirm that all printed materials and shipped items have been delivered — Critical for booth setup

T-7

Send pre-show outreach emails to prospects who will be attending — Schedule meetings in advance to maximise your time

Sample visitor itinerary

Route-optimised day

08:00 – 09:30

Breakfast at hotel or local eatery

Hotel or nearby

10:00 – 13:00

Visit exhibition, network with exhibitors

Holiday Inn, Grand Ballroom

13:00 – 14:00

Lunch break (venue has on-site restaurants)

Holiday Inn

14:00 – 17:30

Continue exhibition visits and B2B meetings

Holiday Inn

18:00 onwards

Dinner and explore Amritsar (Golden Temple at night is spectacular)

City centre

Side trips

Golden Temple

Religious / Heritage

Sikhism's holiest shrine, a stunning gold-covered temple with a sacred pool

5.4 km, ~7 min drive

Jallianwala Bagh

Historical Memorial

Public garden memorialising the 1919 massacre; a poignant historical site

5.4 km, ~6 min drive

Wagah Border

Border Ceremony

Witness the elaborate Beating Retreat ceremony between Indian and Pakistani border guards

30.5 km, ~45 min drive

Durgiana Temple

Religious

A Hindu temple resembling the Golden Temple, dedicated to Goddess Durga

4.4 km, ~5 min drive

Networking spots

Holiday Inn Lobby & Bar

Venue

Informal meetings and networking among exhibitors and visitors

Golden Temple Langar

Community

A unique cultural experience; not a formal networking spot but a place to connect with locals and fellow travellers

Local Restaurants (e.g., Kesar Da Dhaba, Bharawan Da Dhaba)

Food

Popular spots for informal gatherings and business discussions over traditional Punjabi cuisine

Budget

Costs & budget

No official exhibitor pricing published on the event website as of this search

Build your working budget

Adjust the inputs below to create a directional event budget.

Booth size9 m²

Hotel tier

Budget$40.00/nightMid-range$90.00/nightPremium$190.00/night

Number of nights

Flight

Estimated budget

Live estimate

Booth 9 m² × $1,000.00/m²$9,000.00
Hotel × 3 nights$120.00
Per diem × 3$120.00
Visa$25.00
Insurance$50.00
Flight — Economy (domestic)$100.00

Estimated total$9,415.00

This is a directional estimate. Please verify live rates before booking.

Cost reference

Official cost items and estimated ranges for exhibitors.

Booth Space (Shell Scheme)

exhibitor · per sqm

USD 3000–15000 / total

estimateAs of 2026-09-08

Airfare (Round-trip)

both · economy

USD 300–800 / per person

estimateAs of 2026-09-08

Hotel (per night)

both · mid-range

USD 60–120 / per night

estimateAs of 2026-09-08

Per Diem (Meals & Local Transport)

both · standard

USD 30–50 / per day

estimateAs of 2026-09-08

Visa Fee (e-Business Visa)

exhibitor · e-Business

USD 100 / per person

estimateAs of 2026-09-08

Item	For	Tier	Estimated range	Status	As of
Booth Space (Shell Scheme)	exhibitor	per sqm	USD 3000–15000 / total	estimate	2026-09-08
Airfare (Round-trip)	both	economy	USD 300–800 / per person	estimate	2026-09-08
Hotel (per night)	both	mid-range	USD 60–120 / per night	estimate	2026-09-08
Per Diem (Meals & Local Transport)	both	standard	USD 30–50 / per day	estimate	2026-09-08
Visa Fee (e-Business Visa)	exhibitor	e-Business	USD 100 / per person	estimate	2026-09-08

Decision

Visit, exhibit, or skip?

Should you go?

Answer these 8 questions to determine if India Travel Mart Amritsar 2026 is best for you as a visitor, exhibitor, or if you should skip. Each option adds points to Visit, Exhibit, or Skip. Your highest score suggests the most suitable decision

QUESTION 1 OF 8

What is your primary reason for attending travel trade events?

Decision matrix

Compare participation options side by side to choose the best fit for your objectives.

visit

You are actively looking for new products to sell or partnerships to form, and you have the flexibility to attend during the show dates

Best for

Travel agents, tour operators, corporate buyers, and anyone wanting to source new destinations, packages, and partnerships without the cost of a booth

Min. budget

$200.00

Timeline

Risks

Limited one-on-one meeting time with key exhibitors due to crowds

May miss out on exclusive B2B sessions if not pre-scheduled

exhibit

You have a strong sales proposition for the Indian travel market and are ready to commit to a significant marketing spend

Best for

Tourism boards, airlines, hotels, DMCs, and travel tech companies with a clear product and budget to invest in lead generation and brand exposure

Min. budget

$3,000.00

Timeline

Plan at least 3–6 months ahead for booth design, shipping, and pre-show marketing. T-90 to secure space and T-30 for logistics

Risks

High upfront cost without guaranteed ROI

Competition among exhibitors for attention

Logistical challenges for international shipments

skip

Your core market is outside Asia, or you are not in the travel/tourism sector. Consider attending a future edition if your strategy changes

Best for

Businesses without a direct interest in the Indian travel market, or those with extremely limited budgets and no immediate need for new travel products

Min. budget

Not yet confirmed

Timeline

No preparation needed; you can monitor post-show reports instead

Risks

Missing out on valuable market insights and networking

Potential loss of competitive edge if competitors attend

Book with

Partners

Holiday Inn by IHG, Ranjit Avenue

Venue Partner

Official venue for ITM Amritsar 2026, providing conference and exhibition facilities

Visit partner Confidence: confirmed

Venue confirmed on official event website and hotel page

FAQs & glossary

Answers

Glossary

ITM: India Travel Mart, a premier travel and tourism exhibition series in India
Inbound Tourism: Travel into India by non-residents, promoted through the mart
Outbound Tourism: Travel by Indian residents to international destinations, facilitated by exhibitors
Domestic Tourism: Travel within India by Indian residents, a key focus of the event
Hosted Buyer Programme: An initiative to bring qualified buyers to the event with pre-arranged meetings

Trust footer

Sources

References

Publishers

Date checked

ICM Group

IHG Hotels & Resorts

TradeIndia

India Travel Mart AMRITSAR 2026 on TradeIndia

The Tribune

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