October Special — 50% off Spotlights and exhibitor listsSee prices

    Dates

    21–23 Nov 2026

    City / country

    Bologna, Italy

    Venue

    BolognaFiere

    Time

    11:00 AM – 7:00 PM

    20 Floor Picks

    Matched booths for Independent Winegrowers Protagonists 2026

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    Notable exhibitors

    Companies exhibiting at Independent Winegrowers Protagonists 2026 include " Il Bacio", 'A VITA, 'Esole, A MI MANERA and Abbazia di Propezzano.

    • " Il Bacio"
    • 'A VITA
    • 'Esole
    • A MI MANERA
    • Abbazia di Propezzano

    Event overview

    Overview

    The Independent Winegrowers' Wine Market, FIVI's event now in its 15th edition, will take place from November 21 to 23, 2026, at BolognaFiere.

    Three days dedicated to artisanal, high-quality, local wine: three days not to be missed, in the company of 1,000 independent winemakers from every region of Italy.

    TL;DR

    1. 1Edition: Independent Winegrowers Protagonists 2026 runs November 21-23, 2026 at BolognaFiere in Bologna, Italy.
    2. 2Scale: The show gathers around 1,000 independent winemakers presenting their wines over three days.
    3. 3Sector Focus: The programme centres on artisanal and quality wines from independent Italian producers.
    4. 4Tickets: Online ticket sales open from September 1, 2026 through the official event site.
    5. 5Audience: Winemakers present and sell their wines directly to consumers and visiting trade professionals.

    Why visit

    Visitors can taste a wide variety of wines, meet the winemakers, and learn about the wine production process.

    Why exhibit

    Exhibitors gain visibility among wine enthusiasts and industry professionals, providing a platform to showcase their products and connect with potential buyers. This event is crucial for promoting independent winemakers and their high-quality, artisanal products. It connects wine lovers with producers, fostering a deeper appreciation for local wines and the stories behind them.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Wine enthusiasts and connoisseurs
    Industry professionals and buyers
    Culinary experts and chefs
    Food and beverage distributors
    Tourism and hospitality representatives
    Media and press representatives

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Independent winemakers from Italy
    Local food artisans
    Wine-related service providers
    Wine equipment manufacturers
    Packaging and labeling companies
    Wine tourism operators

    Product categories

    Key solution areas showcased across the event.

    Artisanal wines from various Italian regions
    Organic and biodynamic wines
    Local food products and pairings
    Wine accessories and equipment
    Wine tourism experiences
    Educational materials on wine production

    Location & Facilities

    Venue

    BolognaFiere

    Bologna, Italy

    Entrances & gates

    North Entrance

    Facilities

    Parking

    Yes, there is visitor parking available near the fairgrounds with 5,500 spaces.

    Parking: Visitor parking available near the fairgrounds with 5,500 spaces.

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    Saturday 21 November 2026:11:00 AM – 7:00 PM
    Sunday 22 November 2026:11:00 AM – 7:00 PM
    Monday 23 November 2026:11:00 AM – 5:00 PM
    • Daily Pass

      Online until November 15.

      €25.00
    • 2-Day Pass

      Online purchase.

      €40.00
    • 3-Day Pass

      Online purchase.

      €60.00
    Register

    Who runs the show

    Organisers

    FIVI - Federazione Italiana Vignaioli Indipendenti

    BolognaFiere

    How the last edition performed

    Previous edition

    Current edition

    2026

    Forecast — not final

    Visitors

    25,000

    Exhibitors

    1,000

    Impact

    A bigger and stronger platform

    The Independent Winegrowers' Wine Market, FIVI's event now in its 15th edition, will take place from November 21 to 23, 2026, at BolognaFiere. Three days dedicated to artisanal, high-quality, local wine: three days not to be missed, in the company of 1,000 independent winemakers from every region of Italy. This event is crucial for promoting independent winemakers and their high-quality, artisanal products. It connects wine lovers with producers, fostering a deeper appreciation.

    Audience quality

    High-value decision-makers

    Visitors typically include Wine enthusiasts and connoisseurs, Industry professionals and buyers, Culinary experts and chefs, Food and beverage distributors. Edition: Independent Winegrowers Protagonists 2026 runs November 21-23, 2026 at BolognaFiere in Bologna, Italy. Scale: The show gathers around 1,000 independent winemakers presenting their wines over three days. Sector Focus: The programme centres on artisanal and quality wines from independent Italian producers.

    Exhibitor outcomes

    Real business growth

    Exhibitors gain visibility among wine enthusiasts and industry professionals, providing a platform to showcase their products and connect with potential buyers. This event is crucial for promoting independent winemakers and their high-quality, artisanal products. It connects wine lovers with producers, fostering a deeper appreciation for local wines and the stories behind them. Exhibitor categories include Independent winemakers from Italy, Local food artisans, Wine-related service providers, Wine equipment.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Bologna, Emilia-Romagna, Italy — BolognaFiere exhibition district, ~8 km from Bologna Guglielmo Marconi Airport (BLQ) and ~2 km from Bologna Centrale station.

    Why it matters

    Mercato dei Vini dei Vignaioli Indipendenti is the flagship marketplace of FIVI (Federazione Italiana Vignaioli Indipendenti) and one of Europe's largest gatherings of independent winegrowers, with roughly a thousand Italian and international producers pouring their own wines at BolognaFiere. For buyers it compresses weeks of producer scouting — every stand is staffed by the grower or winemaker rather than an agent — and it sits inside Emilia-Romagna's food-and-wine cluster, giving easy access to the balsamic, Lambrusco, Parma and Modena supply chains. Bologna's position on the Milan–Florence–Rome high-speed rail spine makes it a practical one- or two-day trip for European trade visitors.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    Plan your trip

    Travel & logistics

    Local currency · EUR

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Fiera district (Via Ferrarese / Via Michelino), walkable to BolognaFiere

    USD 70–120 / night

    source
    Mid-range
    Fiera district / Bologna Centrale station (10–15 min by bus or taxi to the venue)

    USD 130–200 / night

    source
    Premium
    Historic centre — Piazza Maggiore / Via dell'Indipendenza (15–20 min by taxi to the venue)

    USD 230–400 / night

    source

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costAED 40–55 (metered taxi off-peak)
    Best forDXB Airport (DXB) to BolognaFiere

    Red Line metro serves DWTC and Expo City when applicable.

    taxi

    Estimated costEUR 40–90 taxi or rideshare to the venue district
    Best forDWC Airport (DWC) to BolognaFiere

    taxi

    Estimated costEUR 40–90 taxi or rideshare to the venue district
    Best forSHJ Airport (SHJ) to BolognaFiere

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Schengen Short-Stay Visa (Type C)Nationals of countries without a Schengen visa-exemption agreement who travel to Italy for business, trade-fair attendance or tourism for up to 90 days within any 180-day period.Not yet confirmedTypically 15 calendar days from application; can extend to 45 days if further checks are required — apply at least 4–6 weeks before departure.
    Visa-free short stayEU/EEA and Swiss citizens (national ID or passport) and visa-exempt nationals such as UK, US, Canadian, Australian, Japanese, South Korean, Brazilian and Israeli passport holders travelling for business or tourism.Not yet confirmedNo visa required — travel on a valid passport (EU/EEA citizens may use a national ID card).

    EU/EEA and Swiss citizens travel freely on a national ID or passport. A long list of visa-exempt nationals (UK, US, Canada, Australia, Japan, South Korea, Brazil and others) may enter Italy for business or tourism for up to 90 days in any 180-day period without a visa.

    Italy is a party to the ATA Carnet convention and carnets are commonly used for temporary import of wine samples, stand fittings and professional equipment. Confirm procedures with Italian customs before shipping goods to Bologna.

    Official visa page

    Weather

    Bologna in late November is cool and damp: daytime highs usually 10–13 °C and overnight lows 3–6 °C, with roughly 70–90 mm of rain spread over about 8–10 wet days. Po Valley morning fog is common, so allow extra time for road transfers and pack a waterproof jacket and layers for the walk between halls and parking.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Italy.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Tipping and restaurant charges

    Service is included and tipping is not obligatory. Many restaurants add a per-person 'coperto' (cover charge) of roughly EUR 2–4; rounding up the bill or leaving 5–10% is appreciated for good service.

    Business dress and greetings

    Italian wine-trade events are smart-casual: jacket or blazer with no tie is common at BolognaFiere, with more formal dress for gala or press dinners. A handshake plus direct eye contact is the standard business greeting; first names are used quickly once introductions are made.

    Tasting etiquette and dining hours

    Producers expect you to spit rather than finish pours when working a stand, and to ask before taking the bottle for a photo or pouring for others. Lunch runs roughly 12:30–14:30 and dinner from about 20:00; an aperitivo around 18:30–20:00 is the usual informal networking slot in Bologna's city-centre bars.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: DXB

    Compare flights to the nearest international gateway serving Bologna; confirm ground transport on the organiser site.

    Visa

    Schengen rules apply. EU/EEA and Swiss citizens enter Italy freely with a national ID or passport. Visa-exempt nationals (including UK, US, Canadian, Australian, Japanese, South Korean and Brazilian passport holders) can attend for business for up to 90 days in any 180-day period without a visa. Other nationalities need a Schengen Type C short-stay visa — EUR 90 adult fee, typically processed in about 15 calendar days (up to 45 if extra checks are needed), so apply 4–6 weeks ahead at the Italian embassy/consulate with organiser registration confirmation, hotel booking and travel insurance.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    Apply at the Italian embassy or consulate (or the Schengen state of main destination). An invitation/registration confirmation from the organiser is useful supporting evidence; carry hotel booking, return ticket and travel insurance. Maximum 90 days in any 180-day period across the whole Schengen area. The EU's ETIAS pre-travel authorisation for visa-exempt travellers is being introduced — check t

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Fiera district (Via Ferrarese / Via Michelino), walkable to BolognaFiere · Fiera district / Bologna Centrale station (10–15 min by bus or taxi to the venue) · Historic centre — Piazza Maggiore / Via dell'Indipendenza (15–20 min by taxi to the venue)

    budget

    $70-$120 USD/night

    Book

    mid range

    $130-$200 USD/night

    Book

    premium

    $230-$400 USD/night

    Book

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: DXB Airport (DXB); DWC Airport (DWC); SHJ Airport (SHJ). Allow road or rail time to BolognaFiere; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near BolognaFiere: Fiera district (Via Ferrarese / Via Michelino), walkable to BolognaFiere: Hotel Fiera (Via Ferrarese), Hotel Michelino (Via Michelino), Albergo Aurora (Via Ferrarese); Fiera district / Bologna Centrale station (10–15 min by bus or taxi to the venue): NH Bologna Villanova, Hotel Savoia Regency (Via del Pilastro), Best Western Plus Tower Hotel Bologna; Historic centre — Piazza Maggiore / Via dell'Indipendenza (15–20 min by taxi to the venue): Grand Hotel Majestic

    Ride-hail: Ride-hailing apps are commonly used in Bologna; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to BolognaFiere.

    Parking: On-site parking is available at BolognaFiere; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: November 2026

    Temperature: Bologna, November: daytime highs typically 10–13 °C, overnight lows 3–6 °C — expect cool, changeable days and chilly evenings on the walk between halls and car parks.

    Seasonality: November is one of Bologna's wetter months, with around 70–90 mm of rain over roughly 8–10 days and frequent morning fog in the Po Valley. Pack a compact umbrella and a waterproof layer, and build buffer time into airport and rail transfers.

    Packing: November is one of Bologna's wetter months, with around 70–90 mm of rain over roughly 8–10 days and frequent morning fog in the Po Valley. Pack a compact umbrella and a waterproof layer, and build buffer time into airport and rail transfers.

    Plan your trip

    Planning

    Best day to visit: Saturday 21 November 2026 — opening day

    Opening day brings the full producer roster to BolognaFiere along with the strongest press, trade and masterclass presence, so it is the best single day for meeting winemakers and benchmarking prices. Sunday and Monday are typically calmer, making them better for longer stand conversations and last-minute sourcing — if you hold a multi-day pass, use day one to survey and shortlist, then return on day two or three for depth. Confirm guided-tasting and masterclass slots on the organiser programme at https://mercatodeivini.it/schedule before locking your travel day.

    1

    Check passport validity and Italian Schengen entry rules — Italy is in the Schengen area; confirm passport validity and whether your nationality needs a visa well before booking travel.

    2

    Book return flights to Bologna for the show dates — Aim to land by November 20, 2026, one day before the November 21 opening at BolognaFiere.

    3

    Reserve a hotel in Bologna for November 20-23, 2026 — Choose accommodation near BolognaFiere or in the city centre with straightforward links to the fairground.

    4

    Register online for a visitor ticket or badge — Online ticket sales on mercatodeivini.it begin September 1, 2026; register early to secure your entry.

    5

    Plan arrival and parking at BolognaFiere — The fairground offers visitor parking with around 5,500 spaces; allow extra time on the opening morning.

    6

    Download the exhibitor list and hall plan — Shortlist the wineries and regions you want to visit across the three show days before you travel.

    7

    Pre-schedule tasting or buying meetings with winemakers — Contact target independent wineries in advance to fix appointments during the fair.

    8

    Shortlist programme sessions and tasting slots — Doors run 11:00-19:00 on November 21 and 22, and 11:00-17:00 on November 23, 2026.

    9

    Plan local transport between hotel and BolognaFiere — Confirm bus, taxi or rail options for the fairground and budget extra travel time on show mornings.

    10

    Prepare packing list and business materials — Pack comfortable shoes for walking the halls, smart-casual attire for buyer meetings, and your tasting notes.

    11

    Print registration confirmation and carry photo ID — Bring ID matching your badge registration for collection at BolognaFiere.

    12

    Travel to Bologna and collect your visitor badge — Arrive on November 20, settle in, and collect your badge before the November 21 opening.

    Networking spots

    3

    Mercato dei Vini producer stands

    In-Show Floor

     

     

    BolognaFiere conference and masterclass rooms

    Seminar and Press Space

     

     

    City-centre enoteche around Piazza Maggiore

    Evening Networking

     

     

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · Daily Pass

    EUR 25 / per person

    official

    visitor_ticket

    visitor · 2-Day Pass

    EUR 40 / per person

    official

    visitor_ticket

    visitor · 3-Day Pass

    EUR 60 / per person

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You want to taste and meet hundreds of grower-bottled producers and benchmark prices without committing to a stand.

    Best for

    Importers, distributors, sommeliers, on-trade buyers and informed consumers scouting independent Italian producers in one venue.

    Min. budget

    $480.00

    Timeline

    4–8 weeks (tickets, accommodation, any Schengen visa or ETIAS)

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    November hotel demand at BolognaFiere can push central rates up; book 6–8 weeks ahead.

    Visa processing can take up to 45 days in peak periods.

    exhibit

    You sell wine or wine-trade services and want repeated, scheduled buyer conversations rather than passive brand exposure.

    Best for

    Independent wineries, importers, distributors and wine-service suppliers seeking scheduled meetings with trade buyers, press and sommeliers.

    Min. budget

    $2,400.00

    Timeline

    6–9 months (stand application, space allocation, logistics, shipping and insurance)

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    Stand, shipping, customs and insurance costs are not published in the listing; confirm booth pricing with the organiser.

    BolognaFiere is a large venue — poor stand placement reduces passing trade.

    skip

    Wine is not a core category for your business and the budget is better spent on a sector-specific event or on a large generalist wine fair instead.

    Best for

    Suppliers outside wine, agri-food or beverage service, and companies without Italian or EU trade interest.

    Min. budget

    Not yet confirmed

    Timeline

    n/a

    Risks

    No major risks listed.

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    Artisanal Wine
    Wine produced in small quantities, often using traditional methods.
    2
    Independent Winemaker
    A winemaker who operates independently, often focusing on quality and unique expressions of their terroir.
    3
    FIVI
    Federazione Italiana Vignaioli Indipendenti, the organization representing independent winemakers in Italy.
    4
    BolognaFiere
    The venue hosting the Independent Winegrowers Protagonists event.
    5
    Wine Market
    An event where various winemakers showcase and sell their wines directly to consumers.

    Trust footer

    Sources

    4

    References

    2

    Publishers

    0

    Date checked

    1

    Independent Winegrowers

    2

    FIVI

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