Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
In-Store Asia 2027 is the premier trade fair in the Indian subcontinent dedicated to retail resources, store design, visual merchandising, and in-store marketing. This event gathers over 5,500 senior decision-makers from various sectors, providing unmatched access to emerging investment opportunities and future retail markets.
Attendees can expect engaging sessions on current retail trends and the latest innovations in the industry. In-Store Asia 2027 takes place in Mumbai, India.
TL;DR
- 1Dates and Venue: In-Store Asia 2027 takes place from May 12-14, 2027, at the Bombay Convention & Exhibition Centre, Mumbai, India.
- 2Scale and Focus: This premier trade fair focuses on retail resources, store design, and visual merchandising, attracting over 5,500 industry professionals.
- 3Organiser: The event is organized by Messe Düsseldorf India, a leader in trade fair organization.
- 4Buyer Authority: Key decision-makers from various sectors, including retail, marketing, and design, will be in attendance.
- 5Entry: Registration is open for industry professionals looking to explore innovative solutions and networking opportunities.
Why visit
Visit In-Store Asia 2027 to connect with industry leaders and explore cutting-edge solutions. Engage in B2B interactions, discover the latest retail trends, and network with key decision-makers. This event offers a unique opportunity to witness exclusive product launches and gain insights into the future of retail.
Why exhibit
Exhibiting at In-Store Asia 2027 allows companies to showcase their innovative products and services to a targeted audience. Gain visibility among key decision-makers, build valuable relationships, and explore potential collaborations that can drive business growth. This platform is essential for brands looking to expand their reach in the retail sector.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Retail operations and store development heads at grocery, fashion, pharmacy, beauty and electronics chains
Visual merchandising and in-store marketing managers
Brand managers and shopper marketing leads in FMCG, CDIT, apparel and lifestyle
Retail architects, interior designers and store concept studios
Shopfitting and fixture procurement teams from retail chains
Retail technology, digital signage and electronic shelf label buyers
E-commerce and D2C brands planning physical stores or shop-in-shop formats
Mall developers, retail property teams and franchise operators
POSM, print and packaging buyers
In-store media owners and retail advertising agencies
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Shopfitting contractors and fixture manufacturers
Visual merchandising suppliers, mannequin makers and prop studios
Retail lighting brands and shelf-integrated lighting specialists
Digital signage, ESL and in-store media technology providers
POSM, print and promotional display producers
Retail design and architecture practices
Sustainable material suppliers and circular fit-out specialists
Store planning and planogram software vendors
Checkout, store furniture and queue merchandising suppliers
Experiential build and brand environment agencies
Product categories
Key solution areas showcased across the event.
Shopfitting, fixtures and modular shelving systems
Visual merchandising props, mannequins and display forms
Retail lighting and shelf-integrated illumination
Digital signage, electronic shelf labels and in-store media hardware
POSM, standees and promotional display units
Store planning, planogram and space-optimisation software
Retail design and architecture services
Sustainable materials and circular fit-out solutions
Checkout counters, queue merchandising and store furniture
Experiential retail builds and brand environment fabrication
Surfaces, flooring, laminates and acrylic finishes for store interiors
Retail security and loss-prevention fixtures
Location & Facilities
Venue
Bombay Convention & Exhibition Centre (BEC)
Bombay Convention & Exhibition Centre, 28-B, Western Urban Road, Goregaon, Mumbai, India
Facilities
Parking
Bombay Convention & Exhibition Centre (BEC) in Mumbai typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Bombay Convention & Exhibition Centre (BEC) in Mumbai typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Bombay Convention & Exhibition Centre (BEC) for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
Messe Düsseldorf India Pvt
Organiser
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Mumbai, India
Why it matters
Visit In-Store Asia 2027 to connect with industry leaders and explore cutting-edge solutions. Engage in B2B interactions, discover the latest retail trends, and network with key decision-makers.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · INR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Chhatrapati Shivaji Maharaj International
to venue
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Arnna Hotel
4-star
Near Bombay Convention & Exhibition Centre (BEC), GoregaonSuper Townhouse by OYO Bombay Exhibition Centre Goregaon
Budget
Bombay Exhibition Centre, GoregaonGinger Mumbai, Goregaon
3-star
GoregaonThe Hosteller Mumbai, International Airport
1-star (hostel)
Near Chhatrapati Shivaji Maharaj International AirportHotel Milan International
3-star
Mumbai (airport shuttle listed)Manoribel
Mid-range
Mumbai (beach-access property, outdoor pool)Local transport
Get around the city with these convenient transport options.
airport prepaid taxi
Estimated costApprox. INR 450-650 one way (prepaid taxi; confirm counter fare)
Best forBOM T1 domestic / T2 international to BEC, Goregaon
Use the prepaid taxi counter at the airport for a fixed fare. The drive is only about 10-12 km but can take 45-75 min in weekday peak traffic.
app rideshare (Ola/Uber)
Estimated costApprox. INR 350-550 one way off-peak; surge can exceed INR 800
Best forBOM to BEC, Goregaon
Book at the designated app pickup zone. Surge pricing is common in morning peak and during rain, so compare with the prepaid taxi counter.
suburban rail (Western Line)
Estimated costApprox. INR 10-30 second class; INR 50-100 first class
Best forAndheri or Churchgate to Goregaon station, then auto or walk to BEC
The cheapest option, but avoid peak-hour crowding if you are carrying samples. Check the current timetable and platform before travel.
Mumbai Metro Line 7
Estimated costApprox. INR 10-40 single journey
Best forGoregaon East metro station to BEC
Useful for the last mile if the station exit and connecting auto are open. Confirm current station names and exits on the day.
BEST bus
Estimated costApprox. INR 15-35 single journey
Best forGoregaon or Western Express Highway to BEC
Cheap but slower than rail or taxi. Ask hotel staff for the best route and avoid peak-hour crowding.
private car parking at BEC
Estimated costApprox. INR 100-250 per day; confirm rate at gate
Best forSelf-drive or drop-off at Bombay Convention & Exhibition Centre
On-site parking is available but fills early during large exhibitions. A drop-off at the main gate can be quicker than parking in peak hours.
taxi
Estimated costApprox. INR taxi/rideshare from BOM to venue (estimate; confirm before travel)
Best forChhatrapati Shivaji Maharaj International (BOM) to Bombay Convention & Exhibition Centre (BEC)
Chhatrapati Shivaji Maharaj International (BOM) is the main commercial gateway serving Mumbai; allow 45-60 min by road or rail to Bombay Convention & Exhibition Centre (BEC).
Plan your trip
Visa & entry documents
Check the latest visa requirements and entry guidelines before travelling.
Visa not required
ATA Carnet: check with organiser
Weather
May is Mumbai's hottest and most humid pre-monsoon month. Expect approx. 28-35°C daytime, 25-28°C at night and occasional short showers; the southwest monsoon usually starts in June. The BEC halls are air-conditioned, but allow extra transfer time when roads are wet and carry water for the fairground. Confirm the forecast closer to 12-14 May 2027.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Mumbai has broad 4G and 5G coverage. Buy an India eSIM before travel or an Airtel, Jio or Vi tourist SIM at BOM; carry your passport for SIM registration. BEC halls may have public Wi-Fi, but exhibitor internet is usually ordered separately, so confirm with the organiser. Download offline maps and install Ola or Uber before landing.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business dress
Smart casual or business formal is common for retail design and sourcing meetings in Mumbai. Breathable cotton or linen suits the May heat and humidity, and a light layer helps in air-conditioned halls.
Greetings and language
Handshakes are common in business settings. English is widely used in Mumbai commerce, with Hindi and Marathi common socially. Use surnames and titles until invited otherwise.
Traffic and punctuality
Allow generous buffers on the Western Express Highway and around Goregaon; a 10 km trip can take an hour in peak traffic. Confirm meeting times with local hosts and share live location if delayed.
Dietary needs
Vegetarian, Jain and vegan options are widely available in Mumbai. Confirm preferences when booking group meals and choose bottled or filtered water for visitors.
Payments
UPI, cards and cash are used across Mumbai. Keep small cash for autos and street vendors, and confirm whether your card works with Indian payment gateways before relying on it.
Tipping
Tipping is not mandatory but 5-10% is common in restaurants. Porters and hotel staff appreciate small amounts; check whether a service charge is already included.
Religious and heritage sites
If visiting temples or heritage sites around Mumbai, dress modestly and remove shoes where required. Ask before photographing people or ceremonies.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: BOM
Book into BOM, Mumbai's main airport. BOM has T1 for domestic flights and T2 for international flights, so confirm the terminal before arranging pickup. For 12 May 2027 arrival, compare fares from your origin on airline sites or Google Flights and set a fare alert; the captured Google Flights results showed only domestic India add-on samples, not a reliable international fare. Allow at least 90 minutes between an international arrival and a BEC appointment to clear immigration and traffic.
Visa
Foreign nationals need a valid passport plus an Indian visa from an Indian Mission/Post or an eVisa (limited categories) issued via the Bureau of Immigration; an e-Arrival card must be submitted online within 72 hours before arrival. Visa on Arrival is limited to Japan, South Korea and certain eligible UAE nationals at selected airports.
Processing: Varies by nationality; apply several weeks before travel.
The Government of India does not authorise any agent or intermediary to charge fees for emergency, express visa, eVisa or e-Arrival card processing. Complete the e-Arrival card at boi.gov.in or indianvisaonline.gov.in, or via the Indian Visa Su-Swagatam mobile app.
OfficialTransport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Chhatrapati Shivaji Maharaj International (BOM). Allow road or rail time to Bombay Convention & Exhibition Centre (BEC); on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Bombay Convention & Exhibition Centre (BEC): Near Bombay Convention & Exhibition Centre (BEC), Goregaon: Arnna Hotel; Bombay Exhibition Centre, Goregaon: Super Townhouse by OYO Bombay Exhibition Centre Goregaon; Goregaon: Ginger Mumbai, Goregaon.
Ride-hail: Ola and Uber operate across Mumbai. Book at BOM's designated app pickup zone and use the in-app fare estimate before confirming. Surge pricing is common in weekday peaks and during rain. Prepaid airport taxis are a fixed-fare alternative; confirm the car and fare before leaving the counter.
Public transit: The Western Line suburban railway connects Andheri, Goregaon and Churchgate, with Goregaon station a short auto ride from BEC. Mumbai Metro Line 7 serves Goregaon East, but confirm station exits and last-mile connections on the day. BEST buses cover local routes; ask hotel staff for the best line. Avoid peak-hour crowding if you are carrying exhibition samples.
Parking: BEC has on-site parking, but capacity tightens during large exhibitions. Arrive early, follow marshal directions and confirm the day rate at the gate. Captured sources do not include an official organiser parking tariff, so treat any figure as approximate. A drop-off at the main gate can be quicker than parking in peak hours.
Weather
Plan and pack for the event climate.
Month: May 2027 (pre-monsoon)
Temperature: Approx. 28-35°C daytime, 25-28°C overnight; humidity often above 70%.
Seasonality: May is pre-monsoon in Mumbai: hot, humid and occasionally showery, with the southwest monsoon typically arriving in June. Rain is usually short but can slick roads and slow taxis. Check the forecast closer to 12-14 May 2027.
Packing: Pack lightweight breathable business casual such as cotton or linen, comfortable closed shoes for the fairground, a light rain layer or umbrella, sunscreen, a refillable water bottle and a power bank. Bring business cards and a tote for catalogues or samples. India uses 230V with types C, D and M plugs, so carry a universal adapter. A light jacket is useful for air-conditioned halls.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at In-Store Asia 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Day -14: Confirm trade-visitor registration on instoreasia.in and check whether your badge is e-mailed or collected on site.
T-2
Day -14: Book BOM flights and a refundable hotel near Goregaon or BEC; compare Arnna Hotel, Ginger Mumbai Goregaon and OYO Bombay Exhibition Centre Goregaon.
T-3
Day -10: Map must-see exhibitors across fixtures, visual merchandising, retail lighting, digital signage and sustainable fit-out.
T-4
Day -7: Apply for an India eVisa if required, print the approval and check passport validity.
T-5
Day -7: Arrange an airport transfer or plan an Ola/Uber pickup; note peak traffic on the Western Express Highway.
T-6
Day -5: Download offline maps, set up mobile data or an eSIM and save the venue address.
T-7
Day -3: Pack breathable business casual, comfortable shoes, an umbrella for pre-monsoon showers and business cards.
T-8
Day -2: Check the Mumbai forecast and leave buffer for traffic on show mornings.
T-9
Day -1: Confirm the BEC entry gate, hall and registration desk hours; charge devices and pack a power bank.
Day 0
Arrive early, collect your badge, carry photo ID and keep the organiser contact number handy.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Bombay Convention & Exhibition Centre (BEC)
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2In-Store Asia 2027 registration concourse
Bombay Convention & Exhibition Centre (BEC)
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Bombay Convention & Exhibition Centre (BEC)
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights₹190.00
- Per diem × 2₹150.00
Estimated total₹340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether In-Store Asia 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For In-Store Asia 2027, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Innovative retail technology solutions and Visual merchandising tools and materi solutions and benchmarking suppliers at In-Store Asia 2027 in Mumbai.
Min. budget
$450.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Innovative retail technology solutions and Visual merchandising tools and materi products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Mumbai show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
What is InStore Asia?
InStore Asia is a Mumbai trade exhibition focused on retail design, visual merchandising, shopfitting, in-store technology and shopper marketing. The 2027 edition runs 12-14 May at Bombay Convention & Exhibition Centre (BEC) in Goregaon, Mumbai.
When and where is InStore Asia 2027?
12-14 May 2027 at Bombay Convention & Exhibition Centre (BEC), Goregaon, Mumbai, India. Confirm hall numbers and entry gates on instoreasia.in before travelling.
Who should visit InStore Asia?
Retail operations and store development teams, visual merchandisers, retail architects, brand and shopper marketers, shopfitting buyers, retail technology leads and e-commerce brands planning physical stores.
Who exhibits at InStore Asia?
Suppliers of shopfitting and fixtures, visual merchandising props and mannequins, retail lighting, digital signage and ESLs, POSM, sustainable materials, store planning software and experiential build services.
Is InStore Asia open to the public?
InStore Asia is positioned as a trade event for retail and brand professionals. Confirm visitor eligibility and registration requirements on the official site, and bring business ID for badge collection if requested.
How do I register for InStore Asia 2027?
Use the official visitor registration route on instoreasia.in. Ticket prices and deadlines were not captured in the available sources, so check the site before booking travel and avoid paying third-party agents without confirming with the organiser.
How do I get to BEC from Mumbai airport?
BOM is approx. 10-12 km from BEC. A prepaid taxi or Ola/Uber takes 25-45 min off-peak and 60-75 min in peak traffic. The cheaper option is the Western Line suburban train to Goregaon plus a short auto ride.
Where should I stay near InStore Asia?
Goregaon hotels such as Arnna Hotel, Super Townhouse by OYO Bombay Exhibition Centre Goregaon and Ginger Mumbai Goregaon are closest. Airport-area hostels and Mumbai beach properties suit different budgets but need a longer transfer. Rates vary by date, so confirm live prices.
What is the weather like in Mumbai in May?
Hot, humid pre-monsoon weather with daytime temperatures around 28-35°C, warm nights and occasional short showers. Carry breathable clothing, water and an umbrella.
Do I need a visa to attend InStore Asia in Mumbai?
Most foreign visitors need an Indian visa or eligible eVisa before travel. Apply through indianvisaonline.gov.in, carry a printed approval and complete the e-Arrival card if required. Check eligibility for visa on arrival before booking.
Is parking available at BEC?
BEC has on-site parking, but capacity is limited during large shows. Arrive early, follow marshal directions and confirm the day rate at the gate. Captured sources do not include an official parking tariff.
What language is used at the venue?
English is widely used in Mumbai business events, with Hindi and Marathi also common. Confirm session language with the organiser if you need interpretation.
Glossary
- Visual merchandising
- The practice of presenting products and store environments to guide shopper attention, tell a brand story and lift conversion. At InStore Asia, it covers mannequins, props, display systems, signage and seasonal campaign execution.
- Shopfitting (fit-out)
- The design, manufacture and installation of a store's interior shell and fixtures, including wall bays, counters, lighting and flooring. Buyers compare lead times, materials and roll-out capacity at the show.
- Fixture
- A physical unit used to hold or display merchandise, such as gondolas, shelving, racks, display tables and checkout counters. Fixture buyers look at modularity, finish and cost per store.
- Planogram
- A diagram that specifies where products sit on a fixture or shelf, often used to standardise display across a retail chain. At InStore Asia, planogram software and compliance tools sit alongside physical display systems.
- POSM
- Point-of-sale materials, including shelf talkers, standees, dump bins and promotional displays used at the moment of purchase. The show covers print, temporary and permanent POSM.
- Retail media / in-store media
- Advertising and brand messaging delivered inside stores or retail environments, from digital screens to shelf-level media. Exhibitors show hardware, content and measurement tools.
- Electronic shelf label (ESL)
- A digital price tag mounted on a shelf edge that updates pricing centrally. ESL systems appear with digital signage and store-ops software at retail technology shows.
- Store clustering
- Grouping stores by shopper profile, format or location so that assortments, layouts and visual merchandising can be tailored rather than applied uniformly. It connects retail planning with in-store execution.
- Customer journey mapping
- A structured view of shopper touchpoints from entry to checkout, used to spot friction and place displays, signage or staff support. At the show it informs store design and in-store media planning.
- Circular fit-out
- A shopfitting approach that designs for reuse, repair and material recovery rather than single-use demolition. It covers recycled-content boards, modular fixtures and take-back services.
- Gondola
- A freestanding shelving unit with back-to-back bays, common in grocery, pharmacy and convenience formats. Fixture exhibitors show gondola variants for different store sizes.
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Also known as
Alternate names and search phrases for this event.
- In-Store Asia 2027 Mumbai
- In 2027
- In Mumbai 2027
- Store Asia Mumbai 2027
- Mumbai India
- Innovative retail technology solutions
- Visual merchandising tools and materials
- Store design and layout services
- Retail marketing and promotional products
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.