Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join the In-house Farming - Feed & Food Convention on April 21-22, 2027, in Hamburg, Germany, to explore innovations in agriculture and food systems.
Dates
21–22 Apr 2027
City / country
Hamburg, Germany
Venue
Congress Center Hamburg
Time
9:00 AM – 8:00 PM
Are you the organiser of this event?
Event overview
The In-house Farming - Feed & Food Convention is set for April 21-22, 2027, at Congress Center Hamburg. This event serves as a vital platform for innovations in the agrifood value chain, connecting experts from agriculture, technology, and research.
Attendees will discover cutting-edge technologies and sustainable solutions that shape the future of food production. In-house Farming - Feed & Food Convention takes place in Hamburg, Germany.
TL;DR
Gain insights into the latest trends and technologies in agriculture and food production. The event is organised by DLG, a leading network in agriculture and food technology. Attendees include decision-makers from agriculture, technology, and food production sectors. The In-house Farming - Feed & Food Convention is set for April 21-22, 2027, at Congress Center Hamburg.
Showcase your innovations to a targeted audience of decision-makers in agriculture and food technology. This convention focuses on innovations in agriculture and food systems, connecting industry leaders and experts. The event is organised by DLG, a leading network in agriculture and food technology. Attendees include decision-makers from agriculture, technology, and food production sectors.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Congressplatz 1, 20355 Hamburg
Congress Center Hamburg in Hamburg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Congress Center Hamburg in Hamburg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Congress Center Hamburg for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Event days & opening times
Who runs the show
DLG
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-04-21 to 2027-04-22, In-house Farming - Feed & Food Convention in Hamburg covering Vertical farming systems and technologies, Alternative protein sources and products, Aquaculture equipment and solutions gives food buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Hamburg Airport
Primary gateway for the event, with Terminals 1 and 2 and its own S-Bahn station directly below the terminal. Most European cities connect direct or with a single stop
TBA
to venue
Approx. 25-35 minutes by taxi to the city centre and fairgrounds, longer at peak traffic; S-Bahn S1 reaches Hamburg Central Station in about 25 minutes
by car
Bremen Airport
Useful alternative when Hamburg fares spike, but you must add a rail leg. Confirm connection times if you are bringing exhibition material
TBA
to venue
Approx. 1 hour 20 to 1 hour 40 by road; rail connections via Bremen Hauptbahnhof to Hamburg take roughly 1 hour
by car
Hannover Airport
A practical fallback for long-haul travellers already routed through Frankfurt or Munich, with frequent rail service into Hamburg
TBA
to venue
Approx. 1 hour 45 by road; ICE trains from Hannover to Hamburg take about 1 hour 15
by car
Luebeck Blankensee Airport
Small regional airport with limited scheduled service. Check current operators before relying on it for a business trip
TBA
to venue
Approx. 1 hour by road to Hamburg city centre
by car
A range of accommodation options near the venue and across key areas.
Hotel NH Collection Hamburg City
4.6
USD 150–190 / night
Rates are approximate April bands in US dollars; the hotel bills in euro. Confirm breakfast inclusion and cancellation policy before booking.
Prize by Radisson, Hamburg St. Pauli
4.3
USD 150–190 / night
St. Pauli is lively at night; request a quieter room if you have early meetings.
Ruby Lotti Hotel Hamburg by IHG
4.3
USD 150–202 / night
Compact upscale rooms; verify desk space if you plan to work in the evening.
Garner Hotel Hamburg - Graf Moltke by IHG
3.5
USD 150–190 / night
Rating reflects guest reviews rather than a star classification; check recent reviews for room condition.
Garner Hotel Hamburg Nord, An IHG Hotel
3.7
USD 95–122 / night
Northern location is convenient for the airport but less so for evening city activity.
Motel One Hamburg-Alster
4.2
USD 110–145 / night
Rooms are compact by design; breakfast is usually charged separately.
Superbude Hamburg St. Pauli
4.3
USD 90–130 / night
Informal concept hotel; confirm whether you need a private room or a shared configuration.
25hours Hotel Hamburg HafenCity
4.5
USD 160–220 / night
Premium April bands; HafenCity is a longer commute than the city-centre cluster.
Get around the city with these convenient transport options.
S-Bahn S1
Runs beneath Terminal 1/2, journey time around 25 minutes, no change required. Machines and the hvv app both sell the ticket; validate before boarding if using a paper ticket.
U-Bahn U2
The most direct rail approach to the fairgrounds from the central station; Messehallen station sits at the northern edge of the exhibition area.
S-Bahn S21 / S31
Alternative approach for the fairgrounds and the surrounding hotel cluster; Dammtor also serves the Alster and St. Pauli edges on foot.
hvv day ticket
Better value than two singles if you travel hotel to venue and back plus an evening trip. Group and multi-day variants exist; check the machine menu.
Taxi
Roughly 25-35 minutes depending on traffic. Taxi ranks sit outside the terminal; licensed cabs use meters, so agree on luggage handling if you carry stand material.
Taxi
Useful in bad weather or when carrying equipment; the U2 is usually faster during morning peak.
Ride-hailing (Uber, Bolt, FREE NOW)
App-based booking with upfront pricing; pick-up zones at the airport are signposted separately from the taxi rank.
Harbour ferry (hvv line 62)
A practical way to reach HafenCity hotels and an inexpensive harbour view; not a route to the exhibition halls.
Weather
Hamburg in late April is a cool, changeable North Sea-influenced spring: daytime highs commonly sit around 12-14 C, mornings can fall to about 4-6 C, and the month typically delivers roughly 45-60 mm of rain across about 11-13 wet days, often as short showers rather than all-day rain. Wind off the Elbe and the harbour makes the walk between transit stops and hall entrances feel colder than the thermometer suggests, so a windproof outer layer is more useful than a heavy coat. These are climatological bands rather than a forecast for 21-22 April 2027: check a reliable forecast in the final 72 hours before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Germany uses 230 V at 50 Hz with type F (Schuko) sockets, so UK, US and most Asian plugs need an adapter; dual-voltage laptop and phone chargers only need the plug. EU/EEA SIM cards roam at domestic rates across member states, and visitors from outside the EU will usually find an eSIM data plan cheaper than hotel or airport roaming. Public Wi-Fi exists at Hamburg Central Station, in many cafes and at the venue, but coverage in crowded exhibition halls is variable - download the floor plan, tickets and the hvv app before you enter. Mobile coverage on the main S-Bahn and U-Bahn lines is generally good, with brief gaps in tunnels. If you are demonstrating connected CEA hardware, plan for a wired or dedicated connection rather than relying on shared venue Wi-Fi.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Language
German is the everyday language in Hamburg, while English is standard in hotels, at transport counters and on international exhibition stands. A short German greeting goes a long way with taxi drivers and local suppliers; most trade conversations at this kind of show switch to English quickly.
Currency and payments
The currency is the euro (EUR). Contactless card and mobile payment are widely accepted, including on hvv ticket machines and in the venue, but a small amount of cash is useful for kiosks, market stalls and some bakery counters that prefer it.
Tipping
Restaurant bills usually include service, with a customary rounding up of about 5-10 per cent. Tell the server the total you want to pay rather than leaving coins on the table; taxis also expect a small round-up.
Transit etiquette
Hamburg's HVV network runs on trust with spot checks: validate paper tickets before boarding, and remember that a valid ticket is required on S-Bahn, U-Bahn, buses and harbour ferries. Keep the right side of the escalator free and let passengers off before boarding.
Sunday trading
Most shops close on Sundays, apart from station retailers, airport shops and some convenience stores. If you arrive on a Sunday before the show, buy what you need at Hamburg Central Station or the airport rather than planning a city-centre shopping trip.
Business punctuality
Meetings start on time and agendas are usually structured. Confirm appointments in writing, exchange mobile numbers for same-day changes, and treat a booked stand meeting as a firm commitment rather than an informal drop-in.
Accessibility
German trade venues and the main Hamburg S-Bahn and U-Bahn stations on fairground routes generally provide step-free access and lifts, with accessible facilities inside the halls. Contact the organiser ahead of time for wheelchair loan, assistance dogs or reserved seating in session rooms.
Emergencies and health
Dial 112 for ambulance or fire and 110 for police. Pharmacies (Apotheke) are signposted with emergency rotas outside opening hours, and EHIC or GHIC cards plus travel insurance cover are advisable for EU and UK visitors respectively.
Sustainability habits
Bottle and can deposits (Pfand) are standard, waste is separated, and many venues discourage single-use plastics. Bring a refillable bottle for the halls and expect recycling bins rather than a single general-waste bin.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: HAM
Hamburg Airport (HAM) is the primary gateway, with direct European connections and one-stop routings via Frankfurt, Munich, Amsterdam, Paris or Copenhagen for long-haul travellers. Book 6-10 weeks ahead for April travel and compare the flight against a rail leg from Frankfurt or Berlin, since German domestic fares can exceed the ICE equivalent. If you are visiting from outside Europe, plan to land the day before the show so a missed connection does not cost you the opening morning. Bremen (BRE) and Hannover (HAJ) are realistic alternatives when Hamburg fares spike, each adding a rail transfer of roughly 1 to 1.5 hours. For visitors from the UK and Ireland, direct short-haul services to HAM make a two-day trip feasible without an overnight flight; travellers from Asia and North America should confirm minimum connection times and baggage rules if they carry demonstration equipment or product samples.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Hamburg Airport (HAM): Approx. 25-35 minutes by taxi to the city centre and fairgrounds, longer at peak traffic; S-Bahn S1 reaches Hamburg Central Station in about 25 minutes; Bremen Airport (BRE): Approx. 1 hour 20 to 1 hour 40 by road; rail connections via Bremen Hauptbahnhof to Hamburg take roughly 1 hour; Hannover Airport (HAJ): Approx. 1 hour 45 by road; ICE trains from Hannover to Hamburg take about 1 hour 15; Luebeck Blankensee Airport (LBC): Approx. 1 hour by road to Ha
Hotel → venue: Precinct hotels near Congress Center Hamburg: Hamburg city centre / St. Pauli edge: Hotel NH Collection Hamburg City; St. Pauli: Prize by Radisson, Hamburg St. Pauli; Hamburg centre: Ruby Lotti Hotel Hamburg by IHG.
Ride-hail: Uber, Bolt and FREE NOW all operate in Hamburg, covering the airport, city-centre hotels and the exhibition district. App pricing is upfront, with surcharges at peak demand and around large events, so compare the quote with the metered taxi rank before booking. At Hamburg Airport, ride-hailing pick-up is signposted separately from the taxi rank; at the fairgrounds, agree a named entrance or station as the meeting point because the site has several gates. For late-evening returns from St. Pauli or the city centre, app availability is generally good but wait times lengthen on Friday and Saturday nights.
Public transit: Hamburg's HVV network combines U-Bahn, S-Bahn, buses and harbour ferries on one ticket system. For the Hamburg Messe halls, U2 station Messehallen is the closest rail stop, with Dammtor and Sternschanze on the S-Bahn serving the surrounding area; from Hamburg Central Station the U2 ride is only a few minutes. The S1 links Hamburg Airport directly to the central station in about 25 minutes. Single tickets cost a few euros within the city zone, while day tickets are better value for two daily trips; all are sold at station machines, in the hvv app and at some kiosks. Paper tickets must be validated before boarding, and inspectors do run checks. Harbour ferry line 62 is covered by a valid HVV ticket and is a practical, inexpensive way to reach HafenCity.
Parking: The Hamburg Messe site and the surrounding Messeplatz area have multi-storey and surface car parks, typically charging in the region of EUR 15-25 per day, with tariffs set by the operator rather than the organiser. Arrive early on show mornings, as capacity tightens quickly and queuing at the barriers can cost 20 minutes or more. If you are driving a van with exhibition material, confirm the delivery gate and unloading window with the organiser before travelling, since vehicle access to the halls is restricted during build-up and open hours. On-street parking around St. Pauli and the city centre is limited and often resident-permit only. Given Hamburg's dense rail network, parking at a suburban S-Bahn station and continuing by train is often the cheaper option.
Plan and pack for the event climate.
Month: April 2027 (Hamburg, late spring shoulder season)
Temperature: Daytime highs in late April typically sit around 12-14 C (54-57 F), with nights and early mornings around 4-6 C (39-43 F). Cold snaps with single-digit daytime highs and brief mild spells above 18 C are both possible in Hamburg at this time of year; these are climatological bands, so check a forecast in the final days before travel.
Seasonality: April is a showery month in Hamburg, with roughly 45-60 mm of precipitation spread over about 11-13 wet days, often as short passing showers off the North Sea rather than sustained rain. Winds can be brisk near the Elbe and the harbour, and mornings often start overcast before brightening. Daylight extends well into the evening by late April, which helps if you plan to walk between hotels and transit stops after the halls close.
Packing: Pack layers rather than a single heavy coat: a waterproof shell with a warm mid-layer handles cool mornings, showers and warmer afternoons. Comfortable, broken-in shoes matter for concrete exhibition halls and for the walk between stations and entrances. Add a compact umbrella, a refillable water bottle for the halls, and a small bag that keeps a tablet or notebook dry during showers. If you plan to visit harbour or HafenCity areas in the evening, the wind off the water makes an extra layer worthwhile.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at In-house Farming - Feed & Food Convention usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Register and print or download your badge
Book rail or flights into Hamburg
Reserve a hotel near a direct transit line
Build a target exhibitor shortlist
Define your buying or investment question
Check conference session language and timing; Plan your transit ticket
Pack for CEA site practicality
Prepare a technical data sheet request
Confirm travel disruption contingencies
Sort payment and connectivity
Check the floor plan and set a walking route
Confirm the venue and hall on inhouse-farming.com; Capture contacts and commitments in one place
Registration and hall orientation at Congress Center Hamburg
Supplier meetings and product demos
Final negotiations and follow-up
In-house Farming - Feed & Food Convention registration concourse
Congress Center Hamburg
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Congress Center Hamburg
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether In-house Farming - Feed & Food Convention fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For In-house Farming - Feed & Food Convention, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Vertical farming systems and technologies and Alternative protein sources and pr solutions and benchmarking suppliers at In-house Farming - Feed & Food Convention in Hamburg.
Min. budget
$547.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Vertical farming systems and technologies and Alternative protein sources and pr products who need qualified meetings with the event's trade audience.
Min. budget
$2,461.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Hamburg show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.