Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join the Ilandscape Show from February 24-26, 2027, at the Renaissance Schaumburg Convention Center Hotel in Schaumburg, IL, featuring over 500 exhibitors and numerous educational sessions.
Dates
24–26 Feb 2027
City / country
Schaumburg, US
Venue
Renaissance Schaumburg Convention Center Hotel
Companies exhibiting at Ilandscape Show include Advanced, Advantage Trailer, Air-Pot USA, Allendan Seed Company and Altorfer Cat.
Event overview
The Ilandscape Show is the premier event for landscape professionals in the Midwest, taking place from February 24-26, 2027, at the Renaissance Schaumburg Convention Center Hotel.
This year's show will feature over 500 exhibitors showcasing the latest products and services in the landscape industry.
Attendees can participate in more than 50 educational sessions led by industry experts, making it an invaluable opportunity for networking and professional development.
TL;DR
iLandscape is the Illinois green-industry trade show, and the 2027 edition runs 24-26 February at the Renaissance Schaumburg Convention Center, roughly 30 miles northwest of downtown Chicago. Attendees include landscape architects, designers, contractors, and horticulturists.
Exhibitors will have the opportunity to showcase their products to a targeted audience of landscape professionals, enhancing brand visibility and generating leads. The event offers a platform to connect with potential clients and partners, maximizing return on investment. Meet qualified buyers and partners including Manufacturers of landscaping equipment and tools., Suppliers of plants and horticultural products., Providers of landscape design software and technology..
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
11551 N. Thoreau Dr., Schaumburg, IL 60173
Renaissance Schaumburg Convention Center Hotel in Schaumburg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Renaissance Schaumburg Convention Center Hotel in Schaumburg typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Renaissance Schaumburg Convention Center Hotel for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Tradeshow-only
On or before January 18, 2027
Education Pass
Member price on or before January 18, 2027
Who runs the show
Landscape Illinois
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-02-24 to 2027-02-26, Ilandscape Show in Schaumburg covering Landscape design software and technology solutions., Horticultural products including plants and seeds., Landscaping too gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Chicago O'Hare International
to venue
by car
A range of accommodation options near the venue and across key areas.
Renaissance Schaumburg Convention Center Hotel
USD 149–239 / night
The only property physically connected to the hall, which matters in a February freeze. Self parking complimentary for guests, valet USD 24; check-in 4:00 PM, check-out 11:00 AM. Book early - the block absorbs both exhibitors and speakers. Rates approximate.
sourceEmbassy Suites by Hilton Chicago Schaumburg Woodfield
Two-room suites suit crews sharing a room block; free breakfast, free Wi-Fi and free parking reduce the daily incidentals. Approximate rates.
Wyndham Garden Schaumburg Chicago Northwest
Captured amenities: breakfast, free Wi-Fi, free parking, outdoor pool, hot tub, fitness center and bar. Approximate rates.
Baymont By Wyndham Schaumburg Chicago Northwest
Cheapest walkable option in this set; captured as about 17% below its usual rate. Breakfast, free Wi-Fi, free parking, pool and fitness center. Approximate rates.
Get around the city with these convenient transport options.
taxi / rideshare
13.2 miles via I-90 W (toll road), 15-25 minutes outside peak. Rideshare pickup at ORD is from the designated app zones on the terminal departures level; luggage-heavy crews often prefer this to the train in February.
metro + bus (CTA Blue Line + Pace)
Captured journey time is about 1 hr 15 min with a short walk from the Schaumburg Convention Center bus stop. Pay with a Ventra card or contactless bank card. Confirm current Pace Route 606 timetables before travel.
commuter rail (Metra Milwaukee District West)
Best option if you are staying downtown and commuting out for one show day. Schaumburg station is roughly 3 miles from the convention center, so plan the last leg.
local bus (Pace)
Pace serves the Woodfield corridor along Golf Road and Meacham Road. Useful for the Woodfield-area hotels, less practical from ORD with luggage.
parking (venue campus)
Arrive before 8:00 AM on session-heavy mornings. The walk from the deck to the hall is outdoors in sections, so keep a coat in the car rather than in the booth.
taxi / rideshare (hotel cluster)
7 minutes via E State Pkwy; 9-10 minute alternatives run via E Golf Rd and N Meacham Rd or Roselle Rd and IL-62. Short enough that some visitors walk it in good weather.
Weather
Late February in Schaumburg is deep winter, not early spring. Climatological averages put daytime highs near 1-3 C (34-38 F) and overnight lows near -8 to -6 C (18-22 F), with hard freezes, gusty wind off the prairie and occasional single-digit wind chills. February is comparatively dry, but roughly 8-10 days still bring precipitation, much of it snow - typical monthly snowfall is in the 7-10 inch range. Snow and ice can ripple through ORD operations and slow I-90, so build a buffer into arrival day. Indoors, the convention center is heated and halls run warm with equipment and lighting, so plan layers rather than one heavy outfit. Figures are climatological approximations; check a forecast 3-5 days before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
US mobile networks (Verizon, AT&T, T-Mobile) give strong LTE/5G coverage across Schaumburg and the convention campus. Visitors from Europe or Asia should arrange a travel eSIM or a US prepaid SIM before landing, since roaming charges on home plans can be steep. Venue Wi-Fi is normally available in public areas and session rooms but rarely handles heavy uploads - download the floor plan and session handouts in advance. Power is 120 V at 60 Hz with type A and type B plugs, so bring a converter for UK, EU and Australian devices; most laptops and phone chargers are dual-voltage and only need a plug adapter. Card and mobile payments are accepted almost everywhere, including parking and transit via contactless.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business dress and tone
Midwest green-industry business dress is practical: collared shirt or sweater with work trousers or jeans, and boots that survive a parking lot in February. Suits are unusual on the show floor outside formal association events.
Tipping
Tipping is expected in the US. Plan 18-22% at table-service restaurants, USD 1-2 per drink at a bar, and a few dollars for hotel housekeeping. Rideshare apps prompt for a tip after the trip.
Greetings and small talk
A handshake and first name are standard in exhibitor conversations. Weather and local sports teams are safe openers; direct product questions are welcomed rather than seen as pushy.
Transit payment
CTA and Pace accept contactless bank cards and Ventra cards at fare readers. Metra conductors sell tickets on board with a surcharge, so buy in the app or at Union Station if you take the commuter rail.
Dining and reservations
The Woodfield corridor has dense casual dining, and tables fill on weeknights during large events. Book anything more than casual for a group of six or more, and note that many suburban kitchens close earlier than downtown Chicago.
Winter logistics
Locals treat snow as routine, but timing changes: leave extra minutes for the drive, keep boots and gloves with you, and expect outdoor walks between parking and the hall entrance.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: ORD
ORD is the airport to price first: about 13 miles and 15-25 minutes from the venue outside peak, or 45-60 minutes in rush hour or snow. Domestic US origins are the cheapest band, roughly USD 170-320 round trip from East Coast and Southeast hubs, with a captured JFK quote near USD 252. Transatlantic fares land around USD 600-950, while Gulf, Japanese and Australian origins sit higher, roughly USD 850-1,400, consistent with captured quotes in the USD 842-1,245 range. Book 6-10 weeks out for domestic travel and 2-4 months out for long-haul; February is low season into Chicago, but a snow event can force rebooking, so favour itineraries with a same-day alternative. Add a buffer day before your first session if you are flying in from outside the US.
Foreign business visitors to the United States normally require a B-1 visitor visa for business (or B-1/B-2 combination); the visa category covers attending trade shows and business meetings. Check your own passport's eligibility for the Visa Waiver Program before assuming a visa is needed.
Processing: Varies by nationality; apply several weeks before travel.
Application guidance also published at usa.gov/tourist-visa. No visa invitation or exhibitor letter service for iLandscape appears in the captures - contact the organiser using the registration contact on the show site if you need documentation.
OfficialGet to the venue and around the city with these options.
Airport → venue: Primary gateways: Chicago O'Hare International (ORD). Allow road or rail time to Renaissance Schaumburg Convention Center Hotel; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Renaissance Schaumburg Convention Center Hotel: Schaumburg Convention Center campus, 1551 Thoreau Dr N - attached to the exhibit hall: Renaissance Schaumburg Convention Center Hotel; Woodfield area, Schaumburg - roughly 2.5 miles / 7 min drive to the hall: Embassy Suites by Hilton Chicago Schaumburg Woodfield; Schaumburg, approx. 510 m from the convention center - walkable in good weather: Wyndham Garden Schaumburg Chicago Northwest.
Ride-hail: Uber and Lyft both operate across Schaumburg and the Woodfield corridor, with wait times usually under 10 minutes on weekdays. From ORD, use the designated app-pickup zones rather than curbside at arrivals, and expect roughly USD 45-70 one way to the convention center before tip and tolls. Short hops from Woodfield-area hotels to the venue run about USD 12-20; sharing the ride is common among show crews. Surge pricing appears during the morning open and the late-afternoon session break, so leaving 20 minutes earlier can cut the fare. Confirm the pickup pin at the hotel - several properties on Meacham Road have multiple entrances.
Public transit: Schaumburg is served by Pace buses along the Golf Road and Meacham Road corridors, with Woodfield Mall as the main transfer hub. From ORD, ride the CTA Blue Line to Rosemont and connect to Pace Route 606 toward Woodfield and Schaumburg - the full journey takes about 1 hr 15 min and costs roughly USD 7.25 with a contactless card. Metra's Milwaukee District West line connects Chicago Union Station to Schaumburg station in about 40 minutes; from there it is roughly 3 miles to the convention center, so plan a short rideshare or local bus. Frequencies drop on weekends and in the evening, so check timetables before relying on transit for a late session.
Parking: The Renaissance Schaumburg Convention Center Hotel campus has surface and structured parking adjacent to the hall, with self parking complimentary for hotel guests and valet listed at USD 24 per night at the host hotel. Day-visitor parking rates and hall access should be confirmed with the venue before travel. Arrive before 8:00 AM on session-heavy mornings; the walk from some spaces to the entrance is outdoors, so leave a coat and boots accessible rather than packed in the booth crates. Exhibitors with trailers or hardscape deliveries should coordinate dock access and oversize parking with the venue in advance.
Plan and pack for the event climate.
Month: February 2027 - late winter in northeast Illinois, with short daylight and a real chance of snow on arrival day.
Temperature: Climatological averages for the Chicago metro in late February: highs near 1-3 C (34-38 F) and lows near -8 to -6 C (18-22 F). Wind chills below -12 C (10 F) are possible, and thaws above 10 C (50 F) do occasionally happen. Treat as an approximate band and check a forecast before packing.
Seasonality: February is one of the drier months in the Chicago area, but around 8-10 days still bring precipitation, much of it snow - typical monthly snowfall is roughly 7-10 inches. Ice on pavements and untreated car parks is the practical risk, and snow can delay ORD arrivals and slow I-90 traffic. Indoor halls are heated, so the seasonality matters most for the walk between hotel, parking and the entrance.
Packing: Pack for a real Chicago winter: an insulated coat, a warm mid-layer, gloves, a hat and waterproof boots with grip for icy car parks. Bring business casual layers for the heated exhibit hall, since boots and coat come off at the door. A compact umbrella is less useful than a hood in a snow squall. Add a portable charger, since phone batteries drain fast in the cold, and keep a spare pair of socks in your bag for slush. If you plan evening dinners in the Woodfield area, one smart-casual outfit covers it.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Ilandscape Show usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Register before the 18 January early deadline has already passed - if you missed it, confirm the current on-site rate for a tradeshow-only pass (listed at USD 40 early) versus the Education Pass (listed at USD 135 member early) before you book travel.
Skim the schedule and shortlist education sessions by track (design/build, maintenance, plant health, business operations), noting which ones qualify for CEU credit for your certification.
Reserve a room on the convention campus if you want to walk to sessions - the Renaissance Schaumburg Convention Center Hotel is attached to the hall, with the Woodfield-area hotels a short drive away.
Book the ORD transfer: rideshare or taxi runs roughly 45-70 USD one way, while CTA Blue Line plus Pace bus costs a fraction and takes about 75 minutes.
Build a booth-hit list by product category (hardscape, nursery stock, irrigation, equipment, software) and note two questions per supplier so floor time converts into quotes.
Ask current suppliers whether they are exhibiting and whether show-floor pricing, freight terms or extended payment windows apply to orders placed at the booth.
Download the badge confirmation and the floor plan to your phone, and set up the show app or a saved PDF schedule in case venue Wi-Fi is congested.
Check the forecast for Schaumburg: late February typically means highs near 2 C and lows well below freezing, with a real chance of snow on I-90 and at ORD.
Pack insulated boots and a warm coat for the walk between the parking deck, the hotel tower and the exhibit halls, plus business casual layers for the heated hall.
Confirm parking or valet arrangements at the venue hotel, plan to arrive 30-45 minutes before your first session, and carry business cards for booth follow-up.
Registration and hall orientation at Renaissance Schaumburg Convention Center Hotel
Supplier meetings and product demos
Final negotiations and follow-up
Ilandscape Show registration concourse
Renaissance Schaumburg Convention Center Hotel
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Renaissance Schaumburg Convention Center Hotel
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · Tradeshow-only
USD 40 / per person
visitor_ticket
visitor · Education Pass
USD 135 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | Tradeshow-only | USD 40 / per person | organiser_published | |
| visitor_ticket | visitor | Education Pass | USD 135 / per person | organiser_published |
Decision
Use this quick check to decide whether Ilandscape Show fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Ilandscape Show, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Landscape design software and technology solutions. solutions and benchmarking suppliers at Ilandscape Show in Schaumburg.
Min. budget
$635.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Landscape design software and technology solutions. products who need qualified meetings with the event's trade audience.
Min. budget
$2,857.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Schaumburg show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.